I think it's time for me to address the fact that I have 56,000 followers on Twitter but I have tweeted only 500 times. If I were an aging rock star or philandering basketball player, this might not be remarkable. But I'm basically a normal person.
So I'm going to give you four twitter tips that no one else will tell you.
1. Focus on quality over quantity
First, let's talk about purpose. Why are you on twitter anyway? There are tons of really valid goals for twitter, but most of them require influence. I mean, you need twitter influence in order to reach almost any goal on twitter. Because twitter is about sharing information with people who matter to you.
If you want to publicize stuff on twitter you definitely need influence. But at the other end of the spectrum (where I am) if you just want to write well, you also need influence because if you are writing and no one is listening then you are not really communicating.
The biggest reason for you to focus on influence, though, is that money doesn't make us happy, but influence does. I spent two hours trying to find this article in the New York Times. I can't find it because as soon as you put influence and happiness in a search string you get stuff that influences happiness but you can't search influence influence happiness. Anyway, trust me that if you have influence, you feel happier. Read more