This is another post about a book. Two days in a row. But before you get all giddy and think you should send your book to me so I’ll write about it, forget it.

First of all, I get five to ten books every week. And I throw most of them away. Second, honestly, for the most part, you have to be my friend for me to write a whole post about your book. Sure, there are exceptions. For example, Tim Ferriss is not my friend but I wrote about his book anyway. But the exceptions are mostly for academic books with research that blew me away.

So stop thinking that I am going to write about your book if you simply send it to me. But really, if you want to promote a book, the best thing to do is make a lot of friends before the book comes out. Just like you don’t want to wait to build a job search network until you need a job, you don’t want to build a book promotion network when you need press.

So, Ramit has put up with a lot from me, including me being an hour late to have coffee with him. More than once. He has earned a post. Read more

Being laid off used to be taboo. But not anymore. And most of us have thought through some sort of plan for if it happens to us. Gone are the days when people pretend this is not happening.

One of the things my ex-husband and I did well, as did our peers, was learn to tag-team in the layoff department. We both got laid off pretty much all the time throughout the 90s. And somehow, we got a sort of routine, and it became a normal way of life.

Today there is a generation of us in the workforce, totally familiar with layoffs, and totally unfamiliar with the idea that a job is secure. Ever. The good news about this is that there is not a huge difference between someone laid off and someone not laid off in that all of us feel vulnerable and scared.

Which means the etiquette is different than it used to be for talking to someone who's been laid off.

1. Don’t ask “how’s the job hunt?”
Do you know how many times a day someone hears this if he is unemployed? Ten. And even if it’s not ten really, it’s ten in his head. He asks himself that, and he imagines other people asking that, and he stresses about the answer. Because the job hunt doesn’t change much from day to day, but it’s demoralizing to report that.

So trust that someone who is laid off who has something great to report will volunteer it without you asking. Read more

Here’s a post for all the people who are trying to be artists. It is not a friendly post. I do not think that people who want to create art need to get paid to do it. Do you get paid to have sex? No. Same thing. You love it, but you just do it after work. And sometimes, if you are driven mad by it, you leave work in the middle of the day for it.

Treat art the same way, and you will stay sane. Really. Here are five things I would nag you about if you were talking with me about your burgeoning career as an artist:

1. You cannot do art if you are starving.
The starving artist routine is total bullshit. I know because I did it. Once you know that you are not going to make rent, you can’t really make art. Because your sense of self-preservation insists that your brain focus on the possibility that you will be out on the street. Your brain cannot stop solving that problem long enough to solve the problem of what is truth and beauty.

Here are some things I did while I was becoming a writer: I ate only bagels because I didn’t have enough money for anything else and then I got anemic and had to go to the doctor but I didn’t have health insurance so I had to lie and say I did in order to get the iron pills I needed so that I didn’t pass out from exhaustion the moment I woke up in the morning. Believe me, I was not making great art during this period. Read more

There's a huge market for telling women how to be happier. Maybe it's because women read more than men. Or maybe it's the discrepancy that women know when they are overweight and men don't. Or the discrepancy that most men think they are good parents and most women think they need to be better parents. The list goes on and on, in a glass-half-empty kind of way.

In general, I think the strength of women is that they see things more clearly. Yes, it's a glass-half-empty world for women, compared to men, but women should leverage their stronger grip on reality. So here's my contribution to women and clarity. I am debunking five totally annoying pieces of advice I hear people give women all the time.

1. Take a look at the lists of best companies for women to work for
This is an advertising ploy, not a plan for you to run your life. Every single time there's a list like this, women write to me from the companies on the list to tell me how much they suck for women. But it's not like I need those emails. I can just look at senior management, which is almost always all men, and see that corporate careers are set up for a one kind of life: very focused, no other interests, except, maybe, oneself. And this is not all that appealing to most women.

So you can forget the lists. The bar is so low to get on the lists that which company is on and which company is off is statistically irrelevant to women planning their careers. Read more

I have hated Tim Ferriss for a long time. I have hated him since we both had editors at Crown Publishing who sat next to each other and I heard how difficult he is.

I didn’t blog about it because first of all, I’m sure the buzz about me is that I’m difficult, too. And also, his book, The 4-Hour Workweek, was a bestseller and mine wasn’t. So I figured people would say that I’m jealous. And really, what author is not jealous sometimes? I mean, every author wants to write a bestseller.

But at this point, two years later, my hatred goes way beyond jealousy. My hatred is more selfless than that. And while I do understand that Tim is great at accelerated learning, the time management tips I have learned from him stem from the energy I have spent hating him:

1.Don’t hang out with people who don’t respect your time
This all started at SXSW conference in 2007, right before Tim’s book came out, when he was promoting the hell out of it to bloggers. Of course, this was not a bad idea, and to be fair, Tim was brilliant to start this book marketing trend. But that is beside the point. He approached me after my panel and said, “Can I get you coffee? I’d love to talk with you.”

I said, “Uh. No. I have plans.”

And he asked who with. Read more

Most people who are on top of their game respond to most emails within 48 hours. However some emails are so terribly written that it's actually impossible to send an answer. Other emails are so terribly written that the amount of time it would take to figure out what to answer is simply not worth it.

In order to get the response you're looking for, you need to ask a very good question. Here are five ways to do that:

1. Don't send an essay. Your whole email should not exceed five sentences. If you need to give the person a lot of information in order to help you, send them an email asking if you can send more information. But here's a tip: You're most likely to get a response if you don't need to send more information. A direct question is easiest to answer, and it doesn't take a lot of space.

2. Don't be vague. Here's an interesting question: “Is there a god?” But it's not a question for email, because any answer would be very long and philosophical. For this question, go buy a book. But that’s not even the worst type of offender. At least “Is there a god” is a short, direct question. Emails that call loudest for the delete button are those with vague requests for help followed by a long-winded personal introduction and no real question. Test yourself: Write a concise subject line, and then go back to the email and delete anything not directly related to that. Read more

Remember the post about how I got dumped and still made it to a meeting with a venture capitalist in Menlo Park?

But that’s not actually the end of the story. I got back to my hotel, which, you may recall, I did not even need because I was not staying overnight in that area, and I sat on my bed and cried. Normal. Right? I mean, I did just get dumped.

But then I had to go to a party. For those of you who don’t hang out in Menlo Park, which might be 99% of you, there are no real parties there. For one thing, the ratio of men to women is about 1000 to 1. And the ratio of men with life-of-the-party social skills to women is about 1,000,0000 to 1. So all parties in Menlo Park are actually networking events. The line between work and friends is blurred there more than anywhere else in the world. Most people are very high performers, so they can choose to work only with people they want to be friends with. And most people there work all the time, so they have to tell themselves work is not work—otherwise, when would they be doing their personal life?

Read more

The question “Did you vote?” is viral. It feels good when someone asks me that question, and I feel good asking you: Did you vote?

It feels good because voting tells everyone that you care enough to leave work—not always easy—and do something that contributes to the greater good. You should ask that question today–it's a great way to connect.

For a while, I was a visual artist. Well, sort of. I mean, I made money from it. But as you may know, I am a big advocate of specializing, and I realized that I had a better chance of being outstanding in my field by focusing on writing instead of visual art.

But I did learn some lessons from my visual art mentors, and one really cool thing someone taught me is that the color I choose is most interesting where it intersects with another color. Just knowing the right color to use is not the clever, interesting thing. Rather, interesting is when I am unsure what the two colors will do when they interact. (Here’s a great set of paintings that illustrate this idea.)

The same is true for writing. The interesting part of writing is not the part of the piece where you know exactly where it’s going. The interesting part is when you get to an unplanned moment in a paragraph and you surprise yourself by what you write next. It’s the moment of uncertainty, when you have to look inside yourself to keep going, and pull out something you didn’t know you had before.

When I taught writing at Boston University, it took most of the semester to get students to get to that moment. Most people are scared to get there.

That’s why most people do not appear to be as interesting as they really are.

We each have spots in our lives where two colors are coming together and we’re not sure what will happen. That’s the part we should talk about when we talk about ourselves. If you limit the conversation, discussing only what you are certain about, then there’s no chance to stand on equal footing with your conversation partner. You stand on equal footing when you both reveal your struggles with what you don’t know yet, and the conversation can contribute to the answer.

A while back I wrote about Moira Gunn, and how she is good at interviewing people because she can find what’s interesting about them. She interviews scientists, and she is a pro at finding the quirky, unexpected moment within the topic of their science.

You can do this with any subject. I do it with careers. Every week, for my column in the Boston Globe, I interview someone about their career. The beginning of the conversation is always the part they expect—where they tell me what they know about themselves and their career. There is not room for a real conversation. I just take notes.

And then I don’t use them. Because then I try to ask questions to get to what they don’t know. What are they trying to figure out? And we have a conversation about how people do that. And that is the part I use. Because that is the part that is interesting.

So look, interesting does not come from greatness. Interesting comes from conflict. Tolstoy opens Anna Karenina with the line, “Happy families are all alike; every unhappy family is unhappy in its own way.” This is true of everything—not just families. So talk with people about the issues and problems you’re struggling with. That is how to be interesting. You don’t have to describe your life as if it were all struggle, with all the drama of Russian literature. But find that small moment when two of your own colors collide, and point it out to make interesting conversation.

Recently, I went to Cornell to speak to the MBA students about networking. Whenever I go somewhere to speak, there’s a lively Q&A session afterward, and Cornell was no exception. I love the questions after a speech becuase I always learn so much from the discussion. I couldn’t stop thinking about the topic, so I wrote two posts on the plane trip home:

Yahoo Column: Three Common Networking Missteps. Actually, I had a list of four missteps. But one of them was that you need to be vunerable in order to connect with people. I linked to my post about my marriage falling apart, and my editor was like, If someone told me this, I’d think they were crazy. So now the list of missteps is only three.

Cheezhead Xtra: Networking with Jerks. This post is on Joel Cheesman’s new site. And he proves his likability by letting me write a post about why he is a jerk.