I loved listeing to this interview with Sallie Krawcheck so much. I have been following Sallie’s career for years, and I had no idea I was going to see her in person until I showed up for the Forbes Executive Women’s Forum for a speaking engagement, and there she was, speaking right before I did. She was mesmerizing: Funny, authentic, quick on her toes and gorgeous.

But I most love her for her honesty. Everyone does. Even the Citigroup board of directors. It’s how she got her job. The short history of Sallie is that she was an analyst on Wall Street and when the analysts started compromising ethics during the dotcom boom she was one of the most high-profile analysts who didn’t, so her career went into super-high gear during the dotcom fallout. Now she is CEO of Citigroup’s Global Wealth Management. She’s the highest ranking woman in finance.

[Editorial note: I didn’t conduct this interview – questions came from Forbes editor Elizabeth MacDonald and an audience of about sixty people. I edited the interview below, and changed questions. I was the audience member who asked the question about stay-at-home dads.]

What is a good first job for someone who wants to run their own company?
I tell all young people to become an analyst after school. You pull out bits of information and put together a picture. Sometimes it looks like a dog or sometimes a cake. Then you make decisions with imperfect information. And when you get another piece, you say oh it’s not a cake. So its practice making decision with imperfect information. This is what you do as a CEO every day.

Why aren’t women at the top of companies?
There is something about women getting tired. They get to be thirty and they get tired. Add up all the time that you are not with the kids and not working but you are doing hair and makeup while your husband sleeps. It’s two-and-a-half hours a week. It drags you down. Also, women are not able to express anger at work because it reflects negatively on women. This makes women tired, too.

I have a stay-at-home husband and it’s a train wreck. How do you work that out in your house?
I had a stay-at-home husband and he went back to work. My first husband could not get over it and I had to choose another husband. I would come home from a meeting and I’d say sorry I’m late and he’d roll his eyes. As soon as you get the eye roll you have a problem And in fact, he was having an affair. That was a waste of four good years, and I was cute then, too; I should have dated a lot more men than I did. I got a much better husband the second time around because I had had practice making decisions with imperfect information.

How do you handle leaving the kids when you travel?
The thing with the kids is to show no fear. If you show fear, they can smell it. Say, “I love you and I can’t wait to see you, but I love my work.” I cry when I close the door. I went to China for two weeks. The kids were okay; I bribed them. I waited to tell my daughter until I took her to the American Idol concert.

What’s your approach to work/life balance?
When women get up there and talk to you about work life balance, they are lying to you. I work all the time. I sent 220 emails last weekend. The last time I went out for drinks on a weekday like Sex in the City was when I was twenty-two. This is not a bitter comment. It’s a choice.

When I founded my first company I didn’t have time to find someone to date, but I knew that I wanted to get married. So I followed all the advice I had read about how you should tell people what you want in order to get what you want. I started telling everyone that I wanted to get married, and a lot of people set me up on dates.

But things did not go well. Almost every guy I went out with ended up wanting to do business with me. (Yes, I went into business with one of them.) And often when I met with an investor about the next round of funding for my company, our meeting (that was invariably at some swanky restaurant he owned) turned into a date by the end of the evening.

I started questioning the idea that I should be so frank about looking to get married. Life is one big negotiating opportunity, and I saw I was not doing well. Also, I noticed that men don’t generally ask for what they want. The classic example: They ask you out to lunch when what they really want is sex.

There is so much written about how women are not as good at negotiating as men are. Lots of studies show that women don’t even start negotiating — nine times out of ten, men will ask and women won’t. And when women do negotiate, they don’t get what they want as often as men do.

There is no solid research to tell us the why behind the poor negotiations. Most people who toss around ideas about why women don’t ask, toss around some version of the idea that women don’t like conflict: Women like to collaborate; women are caretakers.

I don’t believe this, because in a relationship, women are typically more comfortable with conflict than men are. In fact, women are more likely than men to bring up conflict in a relationship. And men are more likely to withdraw from conflict. (This last link is so fun. It’s dating tips for guys from AskMen.com – a site that is always right on target about how women think.)

Anyway, I think the reason women do poorly in negotiations is that women assume you should ask for what you want, but men know that’s not how the game is played. Men know that you need to be aware of what you want, but that’s not necessarily what you ask for.

So then it makes sense that men negotiate more than women because women are facing conflict head-on and men are not. It’s much easier to approach someone you are not going to instigate conflict with. So negotiations work best when you don’t assume you need to ask for exactly what you want.

Think of the sex example: If a guy approaches you for sex, you hang up on him. If he approaches you for lunch, you think he’s very sweet. And then later you have sex.

Salary is another situation where you are better off not asking for what you want. In salary negotiations, you always want to wait until the other person gives the number. Even though you know what you want, if you say the first number, your counterpart will tell you it is higher than he or she was planning to pay, no matter what the number is.

When someone asks how much money you want, a way to get out asking directly for the very high salary you really want is to say things like, “I want to consider the whole package not just salary” or “I want to make sure we are a good match before we talk about salary.” This forces the other person to give a number first, and then you can say you want more.

My friend Chris Yeh gave me another good example of when you should not ask for what you want: Founding a company. He said if you want advice, ask for money, and if you want money, ask for advice. For those of you who have dealt with investors, you’ll recognize that this is exactly how the world of startups works.

And based on my own experience of trying to date while running a startup, I think this might be true too: If you want to go into business with someone, ask them on a date. And if you want to date someone, go into business with them.

There’s been a lot of media focus on how the workplace has changed since Generation Y came on the scene. But what about Gen Y women?

From the moment baby boomers joined the workforce, women made it their mission to create a fair playing field for everyone. But after decades of feminists plowing down the boys’ club, today’s women enter a totally different kind of workplace and need totally different advice for succeeding.

What should the new rules be? Here are five ways to get the conversation going.

1. Date co-workers.

I can see how 40 years ago, when it was still legal to ask a woman what her husband thought of her career, it would’ve been bad to date co-workers. Back then, women felt powerless in the workplace.

But today, young women feel they have equal power to men. And they aren’t deluding themselves — women and men receive equal pay in business until they have children (after which woman are penalized for having kids more than men are). So men and women approach dating at work as equals.

The bigger issue here is that if you’re working 40 hours a week, you’re more likely to meet the people you want to date when you’re at the office. If you tell yourself that all men at work are off-limits, you put yourself at a huge disadvantage.

And if you want to have children, you need to make getting married a higher priority than your career. This isn’t some radical statement — it’s backed by a lot of research, not the least of which is that you can’t tell your biological clock to wait while you refuse to date all the men you come in contact with.

So the adage to not date men you work with is totally antiquated. It assumes that women aren’t equal to men, can push back childbearing indefinitely, and should put their career ahead of getting married. All of these are bad assumptions.

2. Show some flesh — but just enough.

If you had any doubts about the power of looking like a girl at work, check out Hillary Clinton’s new look. No one’s more studied in the art of the female image than Hillary, and her new appearance is much more feminine.

This isn’t surprising, though. There’s a wide body of research that shows that women are received better when they hit that magic point between dressing like a guy and dressing like a harlot.

For instance, Yale psychologist Marianne LaFrance found that medium-length hair is best for looking smart; too long is too sexy, and too short is too boyish. And Debra A. Benton, author of “How to Think Like a CEO,” says that dressing too much like the guys is what high-ranking men say holds back high-ranking women.

Hitting the midway point applies to makeup as well. If you wear too much, you look like you’re trying too hard, but if you wear none, people perceive you as disinterested, according to Sherry Maysonave, author of “Casual Power.”

3. Expect harassment, and stay cool.

A recent segment on New England Cable News reported that 46 percent of summer interns will be harassed. And most professional women will experience some form of sexual harassment in their career — some studies even say as many as 80 percent of them.

It’s clear, then, that most women don’t report harassment. But it isn’t because they’re scared — it’s because they’re smart. The laws are very clear on what companies should do to respond to harassment claims, but they aren’t very clear on how to define when a woman has been illegally fired for reporting harassment.

The careers of most women who report harassment suffer, even if the company works hard to do the right thing. The law is too far behind the times, so don’t report harassment.

Instead, have a plan. Know that you need to tell the guy you’re not interested if you’re not. Know that you won’t get a lot of protection from human resources even though they tell you they’ll protect you. And finally, know that just because you encounter harassment doesn’t mean you provoked it. You can wear a shirt that shows a little cleavage and not be accountable for the fact that most 40-year-old guys will take a look when you walk by.

Wear the clothes that you feel comfortable in, because people who are true to themselves at work perform best. But take heed from the research above: You’ll do best if your clothes fall somewhere between frumpy and revealing.

4. If you have to go to business school, go early.

Here’s how things used to be: You graduated from college, worked for three to five years, went to business school for two years, then graduated and got the job of your dreams.

The problem with this scenario is that you’re in your late 20s by the time you start working in your chosen profession, and most women want to start having kids by their early 30s. So, if you leave the workforce right after joining it, you really compromise your ability to leverage your hard-earned degree.

So business schools are accepting candidates earlier. Of course you still have to have good credentials to get in, but it’s no longer essential to have the requisite number of years of work experience between college and business school. Business schools will officially say that the change in policy is to attract the best candidates, but unofficially, the change is to attract the smart women — specifically, the women who are aware of the great biological clock rip-off that business schools were in the past.

5. Tone down your work ethic.

For the last decade, girls have earned better grades and better SAT scores than boys, and they’ve had higher graduation rates, too. This persists through college.

After that, men catch up in the workplace. This isn’t because they start working harder, it’s because what they’ve been working at all along — multitasking with their video games and socializing with their friends — is what the workplace values most. Getting straight A’s is, after all, widely understood to be an unreliable indicator of how well you’ll do in your career.

So stop being the overachiever who does each assignment perfectly. Instead, start focusing on the stuff that really matters at work, like productivity skills and getting along with people. But don’t be too much like the guys — because we know that’s no good, either.


Is it okay to look for a new job while I’m at my current job?

Yes. You have to be able to look for a job while you have a job or it’s indentured servitude. Most people in their twenties change jobs every two years. At any given moment 70% of the workforce is job hunting, which surely means that 99% of the workforce under 30 is job hunting. So looking for a job at your current job is totally normal.

You do not need to tell the company you’re interviewing at to not say anything. It is common courtesy to not say anything to a candidate’s current employer. If it’s a small town and there’s nothing you can do, well, then, there’s nothing you can do. If someone asks you at your work if you’re looking you can say, “I’m always looking. Isn’t everyone?”

You should not make yourself look sneaky or paranoid. It’s not good for you.

What should I do if no one responds to my followup calls and emails after an interview?

If you are writing to the person who is in charge of moving you to the next step, and he doesn’t respond, there’s not a lot you can do. If there is another person who might be able to move you to the next step, try following up with that person. Or, if there’s someone there you interviewed with who really liked you, you could try that route. But only one more email – you don’t want to be a stalker. Also, did you get the interview with a connection? Ask that person who helped you get the interview to inquire how things went, in a way that might keep you in the running.

Things to consider:

1. They might just be slow and you are still in the running and you don’t want to be annoying and take yourself out of the running.

2. If they are not talking to you they might not want to hire you and that’s okay. If you are right for this kind of job, with persistence you will get one, somewhere. If you’re not right for this kind of job, the world has a way of telling you in a nice way that prevents you from going down a bad career path: not hiring you.

2. There are other jobs for you. This is not the only job in the world for you. If you find other jobs to apply to you will be less invested in this one. Not helpful advice for getting this job, I know, but helpful advice for maintaining your sanity. You will have many many job hunts in your life. It’s important to develop the mental skills to do interviews for job you want without losing sleep over did you get it.

What do I need to disclose in an interview if I’m pregnant?

Women should disclose a lot less than they do.

1. Try to interview before the second trimester. It’s a lot easier to interview if you’re not showing. And if you’re not showing, don’t tell. Think of it this way. A man interviewing for a job does not tell the interviewer that his wife just threw him out of the house and he’s probably going to have to take time off of work to move and deal with the divorce. He gets the job and then deals with his personal life however he wants.

2. You do not need to say that you are considering maternity leave. When you have the baby you can say you changed your mind. There is no law that says you have to be certain how you feel about having a baby. There is no law that says you have to reveal everything you are thinking about this very personal topic. Also, even if you think you want to take maternity leave, you never know how you’ll feel when you actually have the baby. Some women want to go back to work. So in the interview, saying you have no firm plans for maternity leave would be a truthful answer if you are leaving doors open for yourself.

3. Interview to get the best possible work you can. Don’t worry about your upcoming departure. You are not under moral obligation to accept only projects that will end before the baby comes. CEOs leave jobs all the time, right in the middle of projects. The world goes on, and people do not bring up morality tales. Your company will be fine if you leave in the middle of a big project. It’s good to get that project on your resume.

The topic of should women work or should they stay home is a baby boomer fetish topic, with Leslie Bennetts being the current poster girl.

Joan Walsh, writing at Salon, points out that we are generally sick of baby boomer women telling younger women what to do and what not to do. But we are also generally disgusted with the baby boomer infatuation with the opt-out topic since only 4% of women in this country are so lucky to have both a hotshot career and a husband making enough money to be the sole breadwinner. For the other 96% of us, opting out is about gutwrenching financial decisions, not feminist platitudes.

Nevertheless, women like Bennetts approach the issue of staying home with kids as if many women are considering this option. She says that women who quit working and stay home with their kids will decrease their earning power and put themselves at risk if there’s a divorce.

First of all, we know that baby boomers divorced at a higher rate than any group in history, and today the risk of divorce is only 20% for college-educated women, and the trend is for divorce rates to continue declining. Yet Bennetts writes about divorce among women who can afford to stay home as if it’s an epidemic.

Second, when a woman stays at home the marriage is more likely to stay intact, and when a marriage stays intact, the kids do better. So you can argue forever that a stay-at-home parent (male or female) loses something by not going to work, but clearly their family gains something, so if women want to stop working for a while, fine. Why get all up in arms about it?

The problem is when there is a divorce. Divorce doesn’t just hurt stay-at-home parents, who have to go back to work after being out of the workforce for years. It hurts breadwinners, who, because of child support issues are very limited in the career moves they can make. But most of all, divorce hurts kids.

Divorced parents routinely walk around saying that their kids are doing fine and that their kids are better off because the parents are happier. However there is little evidence to generally support either of these claims. Both are very psychological and complicated and parents are hardly good judges of their own case since they have already made the decision and want to feel it was not selfish and terrible to do to their kids.

Here is what there is research to support: Even amicable divorces do permanent damage to kids, yet the media practically ignored this evidence when it came out. Kids with divorced parents do worse in school, and this research is independent of socioeconomic status, and it gets worse if a parent remarries. Also, if you get divorced, you make your child almost 50% more likely to get a divorce.

So here’s what we know for sure, today: Women who work have a higher chance of having a divorce, and women who stay at home are very vulnerable in the case of a divorce.

Here’s what we should do with this information: Start talking about how to keep a marriage together. Making marriage last is a workplace issue because work factors play such a very large role in the equation. Work needs to help us to keep marriages together instead of hurt it. And advice about work needs to focus on improving marriage rather than preparing for divorce.

This issue hits close to home to me because my marriage is under stress right now. We have two young kids, both of whom have special needs. Additionally, I’m at a time in my career when I have a lot of work, while my husband is lost in his career.

Sometimes I think of getting a divorce, and I tell myself I’m not doing it. I tell myself that no one is in love every second of their marriage. I tell myself that this is a really bad time in our marriage and I will have to work really hard to make it better.

And then I think, how will I find time to do that? I actually have very little guilt about how I have dealt with my kids. I spend tons of time with them because my work is flexible. But I have not focused on my marriage. I have focused on my kids and my career and myself.

But what about my marriage? It’s a big part of the equation. I hear a lot of women saying they have a problem keeping their marriage together. And in general the group that shouts the loudest about advice for keeping a marriage intact is the Christian right. (Check out the fourth result on the Google list from the search “how to keep your marriage together“.)

So this is my call for a shift in discussion about women and work. Both men and women need to figure out how talk about how to make better marriages. We need to take all our energy we spend talking about the risks of stay-at-home parenting, and the risks of dual-career families, and put that thinking power toward what makes a marriage strong.

There is a media feeding frenzy over the last study released from the American Association of University Women Educational Foundation about the wage gap: All hands on deck! Women don’t make as much as men do! There is a lot of hoop-la about this study, which says that the wage gap happens immediately upon entry after graduation. Here is the Associated Press article that got picked up everywhere.

I have written before about how the reason women don’t make as much as men is that when women have kids, they are more distracted by them than men are. Even if men and women have the same experience and are in the same job, and they both have kids, the woman will probably earn less. So the wage gap comes when women have kids.

But this is not shocking because most parents will tell you that in the case of all things being equal, the woman will be the one who interviews the nanny, not the man. The small things add up and it’s not far fetched to say that on balance, women who work in an office spend more time taking care of kids than men who work in an office. So, the wage gap is not going to change until this changes. (Men, here is a secret about women: In front of you, your wife says you are an equal parent. On girls’ night out, it’s a different story.)

The person who did interviews about the study is Catherine Hill. I like her a lot. She has spent a lot of time on the phone with me letting me argue with her about her research.

So this time, it turns out that the pay gap between genders in business is dramatically smaller than other professions, like science professors, and the mean of the gap is skewed. In fact, the pay gap between genders in business is so small that Hill says the gap is “statistically not significant.” Yet no one is reporting this.

I also asked her why a pay gap matters. I told her I think it only matters if women are not as happy as men at work. Hill says this is very hard to study–workplace happiness. So she studies wage gap instead. I would argue, though, that it’s an irrelevant topic. If we don’t know the harm in a gap, then we can’t decide what to do about it. And I think it would be tough to argue right now that women are not as happy as men are at work.

So if they are equally happy then maybe the issue of pay gap puts too much emphasis on money and not enough on happiness. Tim Ferriss is the author of a book that has catapulted to the top ranks of Amazon: The Four-Hour Work Week. One of the most interesting ideas of this book is that money is not a primary goal. Rather, quality of life is the end goal, and the yard stick for measuring your success. And quality of life is not about money earned but how you bring time and mobility into your life. Ferriss lays great groundwork for a discussion of why the wage gap doesn’t matter. I suggest we take Ferriss’ cue and concern ourselves not with the wage gap between genders, but the time gap.

Or, here’s another idea. Instead of worrying about the wage gap let’s worry about the Web 2.0 gap. The second round of the Internet revolution is being run largely by men. In fact, as tech companies need less and less marketing, the usual spots for women in tech companies are disappearing. And as the barrier to entry gets lower and lower, and founders get younger and younger, the hours people put in to start a company verge on 100% of waking time, something that women seem to be just plain not interested in doing.

I am not sure what should be done about the Web 2.0 gap. I have a feeling that it ends up getting more and more male centric–just like video games. For example, most blogs are aimed at technical types. Something we might be able to overcome. Yet the most prominent blog ranking site, Technorati, ranks blogs based on how many people link to them. So a blog catering to people who don’t blog themselves would be ranked lower in the blogosphere. The subtle burying of women’s voices online.

I’m not sure if it’s a big deal or not. But I am definitely sure the time gap and the Web 2.0 gap are having more impact on the business opportunities women see than that statistically irrelevant pay gap is. It’s just that the mainstream media is accustomed to writing about pay gap, and not about who is playing poker with the founders of Digg and who is playing Xbox with the founders of Reddit.

But look, if you want to make sure you’re getting your fair share, don’t be afraid to negotiate salary, sure. But before that, get clear on what you want in your life and your career. Don’t get derailed by letting someone else frame your issues for you.

Who makes the best salesperson? A cheerleader.

The drug industry is so systematic about recruiting cheerleaders that the New York Times writer Stephanie Saul wrote a feature about it, spotlighting women like Onya: “On Sundays she works the sidelines for the Washington Redskins. But weekdays find her urging gynecologists to prescribe a treatment for vaginal yeast infection.”

There are some suggestions that the cheerleaders became the substitute for the now-illegal freebies that drug companies used to give doctors (like trips to Tahiti). Now drug companies persuade doctors to prescribe drugs by lending them the presence of a hot salesgirl.

Lynn Williamson, the cheerleading coach at the Univeristy of Kentucky, says that it’s not just that the woman are dreamy. Williams thinks that cheerleading talent does, in fact, correleate with talent for sales: “Exaggerated motions, exaggerated smiles, exaggerated enthusiasm – they learn those things, and they can get people to do what they want.”

Williamson is not alone. Spirited Sales is a recruiting firm that specializes in cheerleaders. Here’s a quote from their web site: “Spirited Sales Leaders has a database of thousands of self-confident, outgoing, responsible and enthusiastic young men and women from around the United States with varying levels of B2B sales experience.”

The web site also talks about how cheerleaders have a track record of leadership and success. This actually rings true to me. I mean, athletes are coveted by many recruiters because athletes do better in business than non-athletes. And cheerleaders are, in many aspects, just like these athletes; but cheerleaders, unlike athletes, are consistently outgoing and good-looking. And good looks give people an edge in business, as well.

So who’s the smartest hire you can make for your sales team? A cheerleader. As long as she can meet the demands of the job.

And what happens when the best girl for the job goes to work every day? She gets hit on. Constantly. And even when it’s not a direct hit, it’s a guy who is married and bored and not bored enough to cheat, but definitely bored enough to take too much face time from the salesperson while he’s making a purchasing decision.

Not convinced? According to the Times article, an informal survey showed that 12 of 13 medical saleswomen said they had been sexually harassed by physicians. And if you think it’s only physicians, you’re wrong. It’s even Hewlett-Packard board members.

So here is advice to women in sales:

1. It’s not your fault.
It is totally common to get hit on at work, especially if you are a cheerleader type. You are not provoking this behavior. You are being you, and men like you. Do not feel bad about this. And, definitely don’t wear dowdy clothes just becuase the men are hitting on you. Anyway, women who totally downplay their sexuality are seen as less competent.

2. Use it to your advantage.
Men who are attracted to you are more likely to buy from you. So what? Men who like to play golf are more likely to do business with other men who play golf. People have been given unfair preferences forever. Be glad you are the recipient of some of this. If the guy wants to talk with you for too long, fine, as long as he buys something. That’s what salespeople get paid to do: Connect with the customer and talk until they buy.

3. Don’t date someone who is married.
The truth is that the guys who will be most interested in you are the ones who are married. They are not going to leave their wife and kids. They just want something a little more interesting for a little bit. This is a waste of your time. This person is not emotionally available and he is a sponge for the fun, exciting, full-of-possibilities stage of life you are in. Don’t let him ruin it. Sell him something and leave.

4. Dating good dating material is fine.
If you are selling to a really good guy, and he’s single, dating him is fine. But then try to give his account to someone else on your team. Otherwise things get too messy.

5. Don’t put yourself in danger – from the guy or from human resources.
If the guy touches you and you don’t want it, tell him a clear no right away. Don’t worry about losing the sale. If, after you tell him no, he touches you again, leave and don’t go back. Ever. Do not tell human resources if you can help it. The job of human resources is to protect the company, not you, and when you have a harassment complaint, you are a problem to the company. This is not good news. I hate to have to tell it to you, but it’s true. Here are some ideas for what to do instead.

The good news, though, is that outgoing, good-looking women can have great careers in sales — or anywhere else they want to go. So go into the workforce with talent and ambition and create the life you want. Really.

HT: Ben and Dennis

Thirty is a magic number for the new generation — a time when people want their career path and their family life in place. This is a difficult convergence to pull off, but more and more people are aiming for it.

Jessica Marshall Forbes summarizes these feelings as she describes getting married: “We always knew we wanted to get married before we were thirty. When you’re younger, in college, thirty seems like a turning point. And as I’m nearing that age, the significance hasn’t changed. Thirty is when you’re really grown up. At thirty you should know what you’re doing.”

For both men and women this is a key age to have their career goals in place. Lia Macko is co-author of the book, Midlife Crisis at 30: How the Stakes Have Changed for a New Generation — And What to Do about It Macko writes, “It may be socially acceptable to spend time searching for a professional calling during your twenties, but after 30, that grace period ends fast. Adjectives begin to change — ‘aspiring’ actors/filmmakers/musicians/writers are recast as ‘wannabes’ or ‘dilettantes’.”

However women have a more loaded marker of age thirty: Their biological clock. “Women take into account their reproductive potential is diminishing,” says Jeffrey Arnett, professor at Clark University and author of Emerging Adulthood. “Women think if they marry at thirty they can have two years with their husband and have a kid and then wait to years and have another kid. But if this doesn’t happen then they worry about the impact on their reproductive life.”

The worries are well founded: The chance of birth complications skyrockets after the age of 35. It used to be fashionable to tell women, “Don’t worry about babies. You have time. Concentrate on your career.” But now that the statistics on late motherhood are clearer, fears have set in. For Forbes, the self-imposed deadline for having children has everything to do with medical risk. She says age is not a concern “as long as I’m not getting to the point where complications start.”

So today many women find themselves in a position where they are struggling to line up a grand convergence of career, marriage and motherhood within a couple of years of age thirty. Lia Macko says, “In the past, women had kids when they were lower in the masthead. Now women are making decisions about kids and earning potential and marriage all at the same time and this is specific to their generation.”

This convergence means that it’s the first time in history that a large proportion of women have a big career and small children, and it appears that the combination is almost impossible. For example, sixty percent of women with MBAs are working at home, and an epidemic number of women are leaving corporate life when their children come. Women approaching age thirty face these statistics.

How can women alleviate some of the pressures of turning thirty? For one thing, Macko advises that you “Tune out the cultural white noise” and figure out a plan that will meet your own needs, regardless of the expectations people place on you.

Starting your own business is a great way to ensure that you can control your time as your thirty-year-mark approaches. Elizabeth Cogswell Baskin, author of How to Run Your Business Like a Girl, says that most entrepreneurs she interviewed for her book, “tried to do kids and corporate life and they couldn’t.” But Baskin encourages entrepreneurship at a relatively young age. She says “younger women are smarter about these issues from the get go” and realize before trying that corporate life is not compatible with family life.

Linda Babcock, professor of economics at Carnegie-Mellon University and author of the book, Women Don’t Ask: Negotiation and the Gender Divide encourages women to manage the convergence of fertility and finances by negotiating up front with their partner. “Ask questions like who will find the nanny and who will change jobs. You might change your mind, but you will set the tone for both parties making an adjustment when the baby comes.” Managing the changes one faces at age thirty is much easier if both partners are committed to absorbing some of the shock.

For those of you who are not in a position of convergence – for example, fielding the annoying question: “So you’re already 30. Where is your husband?” – recognize that all women face crisis issues at 30, it’s just that some issues focus on finding a partner or career and some focus on coping with having found them.

And while everyone has a different opinion about how to make women’s decision points easier, there is unanimous clamor that women must talk. The women who are most successful at navigating these issues are those who help each other, and talk about it with their significant others and their community. Dialogue is the first step toward finding a solution that works: Talk to your friends, and even your enemies – the wider the discussion the better.

This month the Harvard Business Review has an article titled Extreme Jobs: The Dangerous Allure of the 70-Hour Workweek (subscription required). This article presents all the research to show that the destruction of the family comes faster in situations where both parents work long hours, but the authors, Sylvia Ann Hewlett and Carolyn Buck Luce, refuse to draw this conclusion. Instead they harp on what is now a baby-boomer fetish topic: Women getting equal treatment at work.

The research shows that full-time jobs are increasingly extreme jobs (more than 60 hours a week). The authors point out that most people who have extreme jobs have chosen them, and they tend to be very exciting jobs. Other reports show that some people are so smitten with their extreme jobs that they brag about how stressed and overworked they are. (Thanks, Ben.)

Hewlett and Luce write that “the extreme-work model is wreaking havoc on private lives.” However most of the reasons cited (e.g.kids watching too much TV and no one taking care of the house) would be alleviated if one parent were at home. So the extreme-work model is actaully fine, as long as women (it’s almost always women) are willing to drop out of the workforce to stay at home. And, in an article that enraged many of the readers of this blog, Lucy Kellaway writes in the Economist that yes, in fact women are more than willing to leave the office to take care of kids.

Hewlett and Luce try to make an issue out of gender: Extreme workers are mostly men, women in extreme jobs are most likely to say they want to leave the job in a year, and the people who thrive in extreme jobs either do not have kids or have someone at home taking care of their kids. But who cares? There are plenty of jobs people can take if they don’t want extreme jobs.

Hewlett and Luce try to get us alarmed that the trend toward extreme jobs is increasing, but most people who are in extreme jobs are baby boomers, and Sharon Jayson, wirting in USA Today, shows that most young people don’t want extreme jobs. And young people are adept at finding work that fits regardless of what companies are offering.

I am tired of the baby boomers thinking all their research about themselves applies to everyone. I am also tired of every researcher jumping on the battle-cry-for-women bandwagon. Hewlett and Luce spend a lot of time writing about how moms cannot do extreme jobs. But who cares? If people who don’t have kids want to work tons of hours, let them. If men want to marry stay-at-home moms to take care of their kids, let them. What is the big deal here? There is plenty of work in this world for people who don’t want extreme jobs. There are plenty of men to marry who will do their part with the kids.

The real problem here is that two parents with extreme jobs are neglecting their kids. What about that? Baby boomers have been doing it for decades, and it’s terrible for kids, and people need to start admitting that. For starters, Hewlett and Luce could come out and say this, since their research supports it.

For example, the most scary part of the article is the snowball effect of working long hours while leaving kids at home:

“As household and families are starved for time, they become progressively less appealing and both men and women begin to avoid going home…For many professionals ‘home and work’ have reversed roles. Home is the source of stress and guilt, while work has become the ‘haven in the heartless world’ — the place where successful professionals get strokes, admiration and respect.”

The research also highlights one of my pet peeves in career news: “It’s extremely rare for parents to admit having problems with their children.” I cringe every time I read an interview with a “Successful Mom” who works a 70 hour week and can miraculously balance her kids and husband’s 70-hour week as well. All of this womens magazine BS is self-reported, and what mom or dad is going to stand up and say they are destroying the kids by working long hours? The only one’s who pipe up, like Brenda Barnes, quit their job before they start talking.

Here’s what the Harvard Business Review article should have said: The long-standing practice of baby boomers to have dual-career families with no one home for the kids is bad for the kids, even if the parents are enjoying themselves. Fortunately, the post-boomer generations recognize the problem and plan to not repeat it.