The second start-up I did was with a guy who had great data about city governments but didn't know how to turn it into an Internet company. So I wrote a business plan and got it funded.
It turned out that he also had no idea how to use the Internet. He had a secretary, Laura, who printed out his emails for him to read and then he dictated responses to her.
He hid this from me until one day I needed to dig through his emails to find correspondences from investors. I said, “Give me your password.”
“I don't know it.”
“Okay. I'll get it from Laura.”
“No. Okay. I'll give it to you.”
“What is it?”
“Hold on. There is stuff about sex sites in there and I want you to know I don't know how it got there. ”
“I know. Everyone gets spam from sex sites. It's not just you.”
“Oh.”
This is funny now, right? It's funny that he thought typing was not in his job description. It's funny that he thought he could get by without learning how to use the Internet.
But that was 1996. The corollary to that today is people who think they do not need to be good at using social media.
The whole Internet is going to be social media: shopping will be social, your resume will be social, your whole career will be built on social media, and your kids' education will be built on social media. (And if you think you don't want kids, then the way you are going to get to a place where people don't bug you about that decision is through social media).
I wrote very early that social media is the key to a good career. It seemed so crazy when I wrote it, but I was sure it was true. And now that I am running a vibrant tech career from a rural farm, I thank god every day that I'm great at social media.
Do you think social media is too much work, and you have a life to live? This is what social media gets you:
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