How to write a blog post people love

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People always ask me why I have an editor for my blog posts. The big reason is that I don’t want my posts to suck. But what he does more than anything else, is make sure that my posts adhere to a set of five rules. And if the post does not adhere, he makes sure I have a good reason for it.

So here are the rules I use for writing a blog post. These will either help you to write better, or these rules will help you understand the specific reason you hate my posts on the days you hate them.

1. Start strong.
Most first drafts of writing function as a way for the writer to find the subject. This means that maybe first 20% of a first draft can usually be cut. Whenever I hear Weezer's Buddy Holly, it reminds me what a strong opening feels like. It's a boom, and it's confident. And it says, here's a good part, right now.

2. Be short.
Do you know why people love Seth Godin’s blog so much? Because he writes short. But watch out: you have nowhere to hide if you're writing short. If something is short, it must be good. And even if Seth doesn't soar every time, it's fun to know he's aiming so high — fun to be a part of that. Read more

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How to recognize bad advice about work

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Be careful who you take career advice from. Knowing who to take advice from is a really good skill for any aspect of your life, but especially in the field of work, because work is changing very fast right now. A lot of advice that was good ten years ago is not good now. And people who are using old language to talk about contemporary careers are thinking in terms that will pull you off track.

Here are three examples of topics your parents talk about all the time in their careers, but these topics will not be a part of new millennium careers. Watch out for these three terms — they probably come with outdated advice.

1. Career change
When Baby Boomers change careers, they stand on mountaintops. They announce that career change is a new trend, and they are doing it, of course, to save the world. The Baby Boomer specialty is saving the world by screaming from mountaintops, and then borrowing some more money to support that habit.

The other thing about Baby Boomers and career change is that they didn't really do it before now. I mean, they did, but it was cataclysmic and often seen as reckless. For example, it's what men did in their 40s after a midlife crises. Or what people did when they got to middle management and realized they were sub-par at their chosen career. (Note: It's very easy to delude yourself that you're competent until you get to your mid-30s. Around then, the less competent end up competing with people in their late 20s and losing.) Read more

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Three times you should lie at work

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Everyone thinks transparency and authenticity are great. But sometimes you need to rein them in. I've talked about how I do this with my blog, which is really an example of how I rein myself in at work. There are times we each have to do this at work, and in some cases, we need to lie. Here are three times:

1. Lie if you are a messy person.
People make a wide range of judgments based on your office, whether you like it or not. For example, a plant makes you look stable, and a candy dish makes you look like an extrovert, according to Sam Gosling, professor of psychology at University of Texas and the owner of the hottest head shot I have ever linked to on a university web site.

If you have a messy desk, people think you're incompetent. They think you are overwhelmed by your workload, that you are not conscientious, and that you are not thinking clearly. It doesn't really matter if you really are those things, since you are promoted and fired based on peoples' perceptions of you. You cannot control for what people base their perceptions on, but you can make changes in your life to change how people perceive you. So do that.

But before you say messiness should be acceptable, consider this report in the Economist, that shows people are nicer, and better versions of themselves, in an environment that is neat and clean. Read more

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Five steps to make yourself great

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The best way to get control of your career and stability in your life is to be great at what you do. Superstars are not out of work right now. Really. Even in finance. If you have an amazing track record in your field of work, you'll have a job. And if you need to change jobs, or adjust what you're doing, you'll be able to do it if you're great at what you do.

Here are five steps to follow:

1. Aim to be great at something that matters in the world.
The process of being great is long and hard. It requires you to try a lot of stuff to figure out the intersection of your gifts and what the world will pay for.

It's hard to be great at something you have to stop doing. But that's the reality you face if you are going to be a star performer. It's about self-discipline. When I was in graduate school, my writing professor was reviewing my writing, and he announced to the class, “She writes the best sex scenes I have ever read. Week after week she surprises me with her wry, funny, salacious approach.”

I had to look up the word salacious to make sure it was good.

Then I had to stop writing about sex. Because it was clear to me that being great at writing literary sex is too narrow. The greatness is so small it doesn't matter. Greatness needs context that has value.

2. Expect that being great will entail many levels of disappointment.
So I got a job in a marketing department in a Fortune 100 company where we spent lots of time talking about whether HTML accommodates a proper em dash. Read more

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How to pick the people you work with

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Pick who you work with very carefully. Because you are likely to become like them. So the first thing is to know what's important to you about you — what you want to become. What you like about yourself. And then, surround yourself with people who match your aspirations for yourself.

Here are some ideas:

Choose people who are good-looking, but not better looking than you.
You become like the people you hang out with, according to Nicholas Christakis, a physician and sociologist at Harvard. He found, for example, that if the people around you are overweight, you are likely to join them. And the more overweight you are, the more trouble you have at work, for a lot of reasons, but a new reason I just found is that in stressful work situations, fat people do not think as clearly as thin people. Yep. That's right. Stonybrook University School of Medicine found that the more body fat you have, the higher your levels of cortisol, a stress hormone that hampers cognitive abilities. (Hat tip: Self magazine.)

But if the people around you are models, you will look ugly. Dan Ariely, professor of behavioral economics at MIT, says that if you're going to a bar, you have the best chances of getting picked up if you go with people who are almost as good-looking as you are. It makes sense that you will feel best if you do this at work as well.

Choose women who are happy, but they shouldn’t smile too easily.
This is hard for men to do. Because men are hard-wired to be drawn to women who laugh at their jokes. Men want to be funny. But women who are slower to smile do better at work, according to communications consultant Leil Lowndes. So you should date women who smile a lot, but work with women who don't. (Hat tip: Derek Scruggs.) Read more

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6 Tips for being a CEO without ruining your kids' lives. I hope.

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I get questions all the time about how I manage having kids and a startup at the same time. After trying to answer the question a few times, I realized that there’s the pretty-much-BS answer about how it’s all about being clear on your values. Or there's the complicated, too-long-for-interviews answer.

To really get tips for being a CEO with young kids, you’d have to hang out with me for a day. Like, last Tuesday. Which was just another day of being a parent and running a startup. Except this day starts at midnight. When I decide that I am not going to go to sleep because I have to get up at 3:30 a.m. to drive to Milwaukee to catch a plane to Atlanta at 7 a.m. And here's the first tip:

1. Get sleep. The kind that is not warm and sweet.
I decide I'll stay up late and work but what I find is that I'm mostly eating. First coffee. Then coffee doused in sugar. Then peanut butter and jelly sandwiches, which I covet each morning I make them for school lunches. But normally I restrain myself.

I see now I'm too stressed for normal restraint, so I go to bed.

My three-year-old is in my bed. If I get in, he will snuggle and whisper “I love you” in his sleep. But when I get up to go to the airport, he'll have a fit, because what kid wouldn't hate to wake to his mom leaving his house in the middle of the night?

To shield my son from childhood trauma I take him out of my bed and put him in bed with my ex husband, who is sleeping in the bedroom down the hall so that I can leave on business trips.

2. Be great at business travel. But get out of it whenever you can.
I set the Blackberry for 3:30 a.m. And when it wakes me I feel like I slept for ten seconds. But this crappy itinerary was my idea. Because I was so excited to go in and out in one day and not have to stay in a hotel. Read more

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How to deal with reference checks

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Reference checks used to matter a lot. Fifty years ago. When people only changed jobs twice in their life, and they didn't know anyone outside of their company, it made sense that the second company called the first company.

Then, when it became clear that the first company could say one, tiny bad thing and then make this person unemployable (because they had only worked for one person their whole life), giving bad references basically became illegal.

So that pretty much put the kibosh on the usefulness of corporate references. Yet people still ask for them today. So here are some ways to get a good reference.

Get a ringer lined up ahead of time.

There is no rule that says you have to use your last employer as a reference. Explain to a prospective employer that you are giving the name of a person who knows you well and can speak to the issues this particular employer is interested in. Then give the name of a ringer. For almost a decade my favorite ringer was my boyfriend, who dated me and hired me and gave me glowing reviews even after he dumped me. Read more

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How to blog about a co-worker (or someone else close to you)

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What you know the most about is what you can offer the most insight about. And you probably know that telling stories is always more compelling than talking in generalities. But if you tell stories, you need people to be in the stories. So if you want to write insightfully, then using stories about people close to you makes sense.

Writing about a co-worker is similar to writing about a sex partner: you know a lot about the person, both good and bad. So you could ruin your relationship by writing about them. So you have to get good at writing about co-workers without pissing them off.

As someone who writes about co-workers, boyfriends and family members all the time, I have a few tips for doing it in a way that keeps your writing interesting without getting you into trouble.

Negotiate before you write
Readers always complain that I'm ruining my relationships by blogging about them. (The record-breaker number of these complaints is on this post about my ex-husband.) But I know a bit about this terrain: I sold a novel in my 20s that included all my sex partners. And in graduate school for creative writing, I wrote my master's thesis on my sex life, in real time. (Stop Googling: It's under a pen name. Remember? I’m the queen of pen names.)

Anyway, from that experience, and from writing a column about my workplace for three years in the 90s, I have a lot of practice negotiating with people before I write about them. Read more

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Does it work to mix work and dating?

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I met D at a party. I was there with Ryan Paugh and a few bloggers from the Brazen Careerist network, and because it was SXSW and it was all parties all the time, I was pretty partied out. But the party was for Kirtsy, and I love the women who run Kirtsy, so I went.

Also, Holly Hoffman wanted to meet Guy Kawasaki. And really, it’s not like I’m his best friend, but because I know him, I could say to Holly, “Oh, I’ll introduce you.” And I did that. And Holly was thank-you-thank-you, even though Guy is so nice that you can just walk up to him and introduce yourself and he’ll be nice. To everyone.

And I’m standing there with a bunch of 25 year olds, because I’m always hanging out with 25 year olds because that’s basically my job—I work with them and my business is for them. But I was not with THE 25 year old because the night before, I woke up to him peeing on the carpet in my hotel room.

When I asked what he was doing, he said, “Oh, sorry” and then he went back to bed. So I woke him up. And yelled at him.

He said he was drunk. He went back to sleep. I woke him up. I said, “I told you you had to go down on me and you didn’t. You asked a woman out after she wrote a whole blog post about oral sex and you don’t even do oral sex.

I’m pissed.” Read more

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Take Your Child to Work Day should be cancelled

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It's time to admit that Take Your Child to Work Day is an outdated relic of 1970s feminism, and we can put the whole thing to rest.

Do you remember that the day started as Take Our Daughters to Work? It was the 70s, and women wanted their daughters to know that they could do anything. Here's what came of that era: Latchkey kids who never saw their parents after school except on Take Our Daughters to Work Day. And, then later, those same little girls grew up to feel intense pressure to put work before kids which ushered in the biggest fertility train wreck in history, with Gen X thinking it would be fine to wait until after 30 to have kids.

So I have a bad taste in my mouth from the era of Take Our Daughters to Work. But then we had the era of boys underperforming. That's right: Boys are doing so much worse than girls in school that it's officially easier to get into college if you're a boy (scores are lower and so are GPAs) and once these kids enter the workforce, girls make more than boys do.

So some probably-drumming, angry, white male decided that it shouldn't just be daughters. It should be sons, too. So now we have Take Your Child to Work. Read more

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