Book tour dates: Atlanta, NYC, Boston, Tampa, San Francisco

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Here is my book tour schedule so far. You’ll be able to find updates on my book web site, at www.penelopetrunk.com in a few days. For now, here’s the schedule.

I have actually already gone to one city, as a pre-publication test run: Cleveland. And I met up with a bunch of people including Cheezhead blogger Joel Cheesman, who recorded an interview that you can listen to here.

I’m looking forward to meeting a lot more people in person as the tour continues.

June 4, Atlanta
A Cappella Books
484-C Moreland Ave NE.
Atlanta, GA 30307
404-681-5128

June 7, New York City
Tequila Jack’s
1668 Third Ave
Between East 93rd and 94th
(212) 426-1416

June 11, Boston
Location TBD

June 18, Tampa
Inkwood Books
216 South Armenia Avenue
Tampa, FL 33609-3310
(813) 253-2638

June 21, San Francisco
Location TBD

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Ideas to ease the plunge into entrepreneurship

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At some point, you’ve probably thought about starting your own company. Maybe you want to get rich and famous from it, but most likely you just want to have fun, learn a lot, and try something new. The trick is getting the guts to do it.
Whatever you want to gain from starting a business, there’s never been a better time to be an entrepreneur. It’s easier than ever to get things going quickly and inexpensively. And today’s opportunities for entrepreneurship allow you to maintain a sense of stability in your personal life while trying out some of your business ideas.

Here are five ideas to give you the courage to get started now.

1. Don’t wait to start until you’re sure you’ll succeed.
Assured success never happens. For instance, Guy Kawasaki, who was known for evangelizing the Apple brand before starting his own firm, Garage Technology Ventures, launched his own startup, Truemors, this month. It’s a site that allows people to post rumors they’ve heard and then let others vote on the rumors for popularity ranking.

When asked how he knew Truemors would work, Kawasaki said that he didn’t. “You don’t get over the idea that it might be a flop. Every startup faces these feelings. It’s not like the founders started Google and people said, ‘Oh, that’s a slam dunk.’ In fact, when people do say it’s a slam dunk, you can be sure it’ll tank.”

2. You don’t have to dive in head-first.
It used to be that if you wanted to start a business you’d have to move your family into the apartment above your general store. Luckily, you no longer have to overhaul your whole life in order to take the leap into business ownership. In fact, you can take small steps to test the waters before leaving your corporate job.

For example, take a freelance gig, then try consulting, and then launch a full-blown business. That way, you’ll have a client base built up before you give up your steady paycheck.

You can also launch a quickie web-based business that you build on nights and weekends, and see who shows up and who talks about it. If it’s a flop, you can just keep working your day job until you come up with a new idea. The quick response of an Internet audience means that it takes months, not years, to figure out if you have a viable business.

3. You don’t need to spend a lot of money.

Starting an Internet company isn’t nearly as expensive as it once was. You used to need up to $5 million in funding from a venture capital firm in order to cover software development and marketing.

Today, the software behind many Internet companies is very cheap, if not free, and marketing consists of sending an email announcement about the company to 50 friends. So the money you need to think about is in the thousands, not the millions.

Think of making your company virtual, with no specific location. This means there are few overhead costs — no rent, no phone line, and no furniture. So the risk of failure doesn’t include risking your ability to pay your mortgage, which is often the case with a failed business stuck in a lease.

4. Rethink success and failure — they’re not black-and-white conditions.

Starting a company doesn’t have to mean you’re building the next Microsoft. It simply gives you an opportunity to learn and grow, and offers you the chance to work with your friends and create the lifestyle you want.

This means that starting a business is a lot less risky than it seems. Conversely, sticking with a corporate job — with no assurance that you’ll stay or, that if you do, you’ll learn anything — is the more risky choice.

The diverse goals of today’s entrepreneurs mean that most companies are a success in some way. If nothing else, it’s difficult to start a company and not learn a lot given the amount of time and effort you put in. Even if the endeavor is as small as a blog-based business, as Ryan Healy of Employee Evolution points out, you learn a lot faster by starting side projects than waiting for your boss to teach you something.

5. Take action.

Ben Casnocha founded Comcate when he was 14, and it’s still running strong five years later. His book, “My Start-Up Life,” describes what it takes to get a company up and running.

Ben’s big message is to take action: “In the early days of any new business, it’s easier to plan than to act. It’s easier to strategize than actually do stuff. I tried to keep action the centerpiece of my strategy.”

Starting a business is taking a risk on your own idea, but it’s a very small one compared to leading a life with no risks. It’s much more interesting to see how your idea plays out — even if it doesn’t work at all — than to never try doing something on your own.

So take one small action today. Starting a business isn’t the huge, sweeping act it once was. It’s simply taking many smaller actions that add up to some of the biggest, best experiences of your life.

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Brazen Careerist book: The latest reviews and my new web site

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More reviews of my book, Brazen Careerist: The New Rules for Success. I send a big thank you to everyone who is writing about the book! Also, for the book publication, I’ve launched a new home site.

Here’s the home site: http://www.penelopetrunk.com/.

And here are the latest reviews:

Bob Sutton at Bob Sutton
This book made me think, it made me squirm, and it also made realize that too many of my assumptions about how to get a job — or in my case, how to advise Stanford students who are looking for jobs — are wrong or half-wrong.

Richard Florida at Creativity Exchange
A terrific guide to managing your career in today’s horizontal labor market. I devoured it in an afternoon.

Brendon Connelly at Slacker Manager
There’s a lot to love in this book. It’s an easy and fun read-especially when you see yourself in the pages.

David Maister at davidmaister.com
She writes so well that even if you’re not in her target audience (Generation X or Y), or currently in the market for career advice, she’s nevertheless worth making a daily habit.

Curt Rosengren at Occupational Adventure
She’s whip smart, no-nonsense, and always has great ideas to share.

Steven Rothberg at CollegeRecruiter.com
Penelope Trunk is one of this generation’s greatest career writers.

Maura Welch at Boston.com
A hot new book that lays down the new rules for career success in her always smart, no-nonsense manner. It’s a great read and I highly recommend it.

David Rothacker at Rothacker Reviews
As a Boomer manager, I feel as if Brazen Careerist is my own personal undercover spy, infiltrating the Gen X and Y’ers’ world.

Jeri Dansky Jeri’s Organizing and Decluttering News
I thoroughly enjoyed the book.

Debra Owen at 8 hours & a lunch
Whether you’re facing a quarter-life crisis, or a mid-life one, this is worth a read.

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Time management discussion with Ann Althouse (only sort of)

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When you try to decide should you stay at your job or should you quit, you probably focus on the part of your job that is not core to you. For example, getting coffee for the boss. You do that and then your boss teaches you, say, how to review a fashion show in Milan. Not a bad trade. For some people.

You can complain about the getting coffee part of any job, but there is not job without its getting-coffee equivalent. We spend a lot of time looking for “the perfect job, but instead of trying to eliminate the bad parts of a job, try focusing on what part of your day is fulfilling core needs for you, and make sure your job facilitates that fulfillment.

Then manage the annoying parts. Do them quickly to make sure you spend your time on what you like. And get out of the type of work that is so frustrating that it would be a deal breaker.

In this respect, finding a job you like has a lot to do with how you manage your time in that job.

I interviewed Ann Althouse a while back for a time management column I was writing. I picked her because she is a law school professor at University of Wisconsin- Madison Law School, and she writes one of the most popular blogs on politics. I thought she’d have good time management tips because she has two very time-consuming jobs.

I thought the interview was a bust, because unlike everyone else I interviewed, she didn’t come up with a list of tips for me. But I realize now, six months later, that she came up with philosophical tips for time management. Her tip is that in order to manage time well, you have to be philosophically clear on what your life is about and where your fulfillment comes from.

Ann wants to write about constitutional law. That’s her field. She wants to get non-legal types talking about the difficult legal issues that are at the core of our country. But she realizes that a constitutional law blog would be dead on arrival: “If I said this is all law all the time I wouldn’t have the lay readers that I like engaging on legal topics.”

So she blogs about politics in order to retain her audience and then she slips in constitutional law issues when they come up. She thinks of her blog as fulfilling her calling – to educate people about constitutional law.

I asked her if it’s hard to blog about topics that are not central to her interest and she said: “You can’t like everything you do.”

This is obvious, yet many of us spend a lot of energy trying to get around this nonnegotiable truth. She inadvertently gave great advice about managing a career: It is worthwhile to do something that is not core to you in order to get to the part that is truly your calling.

But even Althouse has her limits. When it comes to the blog, the comments are the biggest problem for her. So she doesn’t exactly read them. “I spend a second on each one to make sure nothing terrible is happening…There is no amount of time management that can make you do something you don’t want to do.”

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Book excerpt: How to write so people pay attention

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My book, Brazen Careerist: The New Rules for Success, is shipping from Amazon!

Buy it there now. Or buy the book in local book stores starting on May 25.

Here is tip #25 from the book: Don’t Use Adverbs

If you want people to pay attention to what you have to say, write short. This is true in all of life, but most true at work. Most of the writing we do at work is in the format of an email, proposal or presentation – all documents that your audience wants to get through quickly. The faster and more concisely you get to your point, the more likely your reader will stick with you and understand your message. “If today the president got up and addressed the nation in 270 words, it’d be a top news story. People will pay more attention because you’re so brief,” writes Janice Obuchowski in the Harvard Management Update.

We sound most authentic when we talk, and verbally, short, simple sentence construction comes naturally to us. When we write, authenticity gets buried under poor word choice. For example, people who use complicated words are seen as not as smart as people who write with a more basic vocabulary. “It’s important to point out that this research is not about problems with using long words but about using long words needlessly,” says Daniel Oppenheimer, professor of psychology at Princeton University.

Writing short is not easy. Take the 270-word Gettysburg Address, for example. “Lincoln didn’t just suddenly master elegant language. He wrote wonderful, down to earth language that was very concrete. But he rigorously trained himself to do that,” says Bryan Garner, editor of the Dictionary of Modern American Usage.

Here are some self-editing tricks for writing shorter:

1. Write lists.
People love reading lists. They are faster and easier to read than unformatted writing, and they are more fun. If you can’t list your ideas then you aren’t organized enough to send them to someone else.

2. Think on your own time.
Most of us think while we write. But people don’t want to read your thinking process; they want to see the final result. Find your main point in each paragraph and delete everything else. If someone is dying to know your logic, they’ll ask.

3. Keep paragraphs short.
Your idea gets lost in a paragraph that’s more than four or five lines. Two lines is the best length if you really need your reader to digest each word.

4. Write like you talk.
Each of us has the gift of rhythm when it comes to sentences, which includes a natural economy of language. But you must practice writing in order to transfer your verbal gifts to the page. Start by avoiding words you never say. For example, you would never say “in conclusion” when you are speaking to someone so don’t use it when you write.

5. Delete.
When you’re finished, you’re not finished: cut 10% of the words. I do this with every column I write. Sometimes, in fact, I realize that I can cut 25% of the words, and then my word count isn’t high enough to be a column and I have to think of more things to say. Luckily, you don’t have to write for publication, so you can celebrate if you cut more than 10%. Note: It is cheating to do this step before you really think you’re done.

6. Avoid telltale signs of a rube.
Passive voice. Almost no one ever speaks this way. And on top of that, when you write it you give away that you are unclear about who is doing what because the nature of the passive voice is to obscure the person taking the action. Check yourself: search for all instances of “by” in your document. If you have a noun directly following “by” then it’s probably passive voice. Change it.

7. Avoid adjectives and adverbs.
The fastest way to a point is to let the facts speak for themselves. Adjectives and adverbs are your interpretation of the facts. If you present the right facts, you won’t need to throw in your interpretation. For example, you can say, “Susie’s project is going slowly.” Or you can say, “Susie’s project is behind schedule.” If you use the first sentence, you’ll have to use the second sentence, too, but the second sentence encompasses the first. So as you cut your adjectives and adverbs, you might even be able to cut all the sentences that contain them.

… I just checked to see if I have modifiers in this section. I do. But I think I use them well. You will think this, too, about your own modifiers, when you go back over your writing. But I have an editor, and you don’t, and I usually use a modifier to be funny, and you do not need to be funny in professional emails. So get rid of your adverbs and adjectives, really.

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Twentysomething: Best Buy gets it. Stop watching the clock.

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By Ryan Healy — College taught me the true meaning of independence. I attended classes when I chose, I studied at my convenience, I partied at my leisure and I relaxed when I needed to relax. You would assume that since I am now an “adult,” I would at least have this same sense of independence in the corporate world. But working in this antiquated “count-the-hours” corporate structure, I am controlled and monitored more than I was by my parents in high school.

“I’m going to leave at 3:00 pm today, my wife is out of town and I need to pick my kid up at school or he will miss baseball practice.” This is just one example of the countless excuses to leave early that I have heard from my superiors.

Why do my managers and superiors feel a need to explain their need to leave early to me? I don’t care! Leave early if you have to. You have a life! I have a life! Work is just a part of life! I don’t need to know if your kid is sick or if you have a doctor’s appointment. We are all grown-ups here…I trust you.

I can’t blame my coworkers for this. I find myself coming up with ridiculous reasons for leaving a little early as well. We work in a corporate culture that believes more time equals more productivity and the people who work the most hours are the ones “going the extra mile.”

Best Buy has instituted a program called Results Oriented Work Environment (ROWE), to combat this antiquated, assembly-line way of thinking. Workers come in when they want, they leave when they want and they don’t make excuses. Major deliverables are known in advance and management trusts its employees to get the job done. This may be an elaborate PR stunt, but if Best Buy actually practices what they preach; they are embracing the blended life.

I am absolutely convinced that this is the future of work. How refreshing would it be to have no idea how many hours you worked because there is no distinction between work hours and life hours?

It’s a new way of thinking, and like my buddy Ryan Paugh said, “change” is a dirty word, but it’s necessary and it’s logical. My peers entering the workforce are not preprogrammed to make a giant distinction between work time and other time. Now is the opportunity to make this very simple change in thinking. It’s a win-win situation. Half of the American population will no longer hate their jobs, which will inevitably lead to increased production for the corporations. The only sector that could possibly lose out is pharmaceutical, when clinical depression reaches an all-time low. And that’s just fine by me.

I’m amazed that a program such as this can be considered revolutionary. To me, it just makes sense. Apparently some older workers equate not having strict business hours with working around the clock. This is completely understandable. If you have been controlled by the clock and overly concerned with hours for years, then it may be hard to differentiate productivity from hours worked. When I have had enough and am struggling to concentrate on my work, it seems pretty obvious to me that I need to shut it down and do other things. The work can be finished later.

Of course, it will not be easy to implement this new way of working for every type of job. Hourly workers actually need to record their time, doctors need to be around in case of an emergency, stock brokers must be available when the market is open and I’m sure there are other examples where this would not work too easily. However, a Results Oriented Work Environment for the average corporate Joe would be a beautiful thing.

Best Buy (or at least their PR department) is redefining the meaning of work-life balance. Simply put, they have created a blended life culture. The wheels have been set in motion; it’s only a matter of time before everyone hops on board.

Ryan Healy’s blog is Employee Evolution.

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Any job can be a good job if you’re learning

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A few months after I graduated from college, I got a job at the Chicago Mercantile Exchange. I thought it was the perfect job for me because I was very focused on playing professional beach volleyball, and I needed to earn money to get myself to Los Angeles, but I couldn’t work 9-5 because then I wouldn’t have enough time on the beach.

My job at the Mercantile Exchange was 7am to 2pm. I got the job from a trader who wanted a volleyball partner. I worked for Prudential Bache running orders from the guys who took the orders on the phone, to the guys in the trading pit who held stacks of paper orders. These guys holding the stack kept track of orders (like, buy 30 lots of cattle when the price hits 15) and gave them to the traders when the price hit. Then the trader executed the trade.

I tell you all this to tell you why I was so bad at the job. But first, here’s why I was so good: Because I had no work clothes. I graduated from college and had a job as a bike messenger and played volleyball. So I had no money to buy a new wardrobe for the trading floor. I thought this was okay because the men (it’s almost all men) didn’t even change their ties each day – they left a tie hanging in their office and wore the same one every day.

So I wore what can only be called beach cover-ups. And I thought the men thought they were dresses. Really, though, what the men thought is that I was available for sex. So, no surprise, I got a very good job in the trading pit almost immediately even though most people (read: men) had to work years before getting a job like that. My job was to keep track of what price people were paying for the British Pound.

The problem is that I’m dyslexic. I was never really sure about this, until I had this job. I was supposed to hold a bunch of orders to buy and sell British Pounds, and tell a broker when it was time to fill an order. But I could never figure out if the price was moving up or down. The numbers were just a big mess in my head. I know, you are thinking that this is very easy to figure out: Three comes after two, one comes before two. But you are probably not dyslexic. You, for example, know your right and left every time, which I cannot say for myself.

So I wasn’t very good at my job that summer, but you have to do something absolutely terrible to be a young twentysomething girl at the Mercantile Exchange and lose your job.

When things got really bad, I’d take a break and read Jane Eyre in the bathroom. The great thing about having so few female co-workers is no one noticed the long hours I spent in the largest stall. When the markets were slow, I’d read a whole chapter.

I just sort of continued this way, being such a wreck at work that I was taking longer and longer breaks with longer Victorian novels.

But then the Berlin Wall fell. It is an understatement to say that this moment caused complete mayhem in the European currency markets. I was so checked out, from trying to keep track of the orders, and Jane Eyre, and my escape to Los Angeles, that I did not even know what happened. And I was screaming, What’s happening?!?!, but trading at the Mercantile Exchange is open outcry, and at that point, if you stopped to say anything you’d miss a trade.

I don’t have a very clear memory of what happened. I remember my pile of orders falling on the floor. I remember the clerk next to me picking the orders off the floor and illegally making trades and no one seemed to care that he was filling orders he did not have the authority to fill. I remember that we had to estimate how many trades we missed and the trader I worked for started buying and selling generally – hoping he would have the right number of buys and sells at the end of the day to be legal.

I worry a little about writing about how much illegal activity was going on in the British Pound pit that day, but let me tell you something: That was a very tame pit. I am sure that people trading the German mark had it a lot worse.

A lot of people lost all their money that day. A lot of people made so much that day the never had to work another day in their lives. I made so many errors that I lost my job. Which was everything I had.

But you know what? It was a great job because I learned so much. I learned how sex appeal works at the office, I learned how people judge you by how you dress, I learned the importance of taking a break at work, and I learned that I was really, truly dyslexic. This is not even counting all the stuff I learned about commodities trading: I can use one hand to signal that the day traders are will screw you on price if you place an order now.

So here’s some advice for all you June grads who are worried about taking a job that is terrible: In almost any job you’ll learn a lot at the beginning if you keep your eyes open. Sometimes what we learn is not what we expect to learn, but all information about the world and ourselves is useful, if you put it to work when you make your next decision.

So go out into the world with your eyes wide open. And this applies to everyone. You don’t have to be young to demand personal growth from your job every day, and get it.

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Guest post: How to start a business if you know nothing about business

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By Ben Casnocha — More than half of the current crop of college grads will start a business during their lifetime. And last year alone, 700,000 people started new companies in the United States. We are living in the golden age of entrepreneurship.

Part of the force behind this burst of new business is that the bar to start a company has never been lower, thanks to the Internet. On the web anyone can find cheap labor overseas, learn about almost any topic, and connect with potential partners and customers. Even if you’re in school – like I am – the opportunity to start a new business with few capital costs is enticing.

I launched my own business, Comcate, at age 14, and it’s still around today, five years later. Here are some things I’ve learned about starting a successful business even if you don’t know anything about business. These tips come from my new book My Start-Up Life, (which contains many more tips beyond these for starting and growing a company).

1. Be committed to personal growth and self-improvement.
Start reading books about entrepreneurship. Read about conferences. Reach out to local business leaders and ask for their advice on how to get started. In short, foster a genuine love for learning about the slice of business you are interested in.

2. Harbor a bias toward action.
Learning via books and talking to people can only take you so far. The very best entrepreneurs focus on doing over talking. Learn by doing, learn by failing. Take action. Pick up the phone. Send the email. Show up at the conference. Buy that book. What did you do today?

3. Share your ideas.
If you ask someone to sign a non-disclosure agreement, or if you simply pass on the opportunity to receive useful feedback because you’re scared someone will steal your idea, you are hanging a big, white poster on your chest that says, “I’m naive.” In the early stages, you want as much feedback as possible. This means sharing your ideas with others. There is no such thing as a new idea. Besides, it is execution that distinguishes successes from failures, not raw ideas.

4. Keep the customer at the top of your mind.
As you consider various business opportunities, always try to put yourself in the mind of the potential customer. What specific value would they derive from your product or service? What need are you serving? Leave the office and go immerse yourself in the life of the customer.

5. Enlist the support of others.
You can’t do it alone. Find people who can help you. Parents, neighbors, teachers, mentors, coaches. Your network is probably larger than you think. Somewhere in this network is probably a good co-founder for your business, too. Companies with 2 or 3 co-founders do much better than solo warriors. I talk about mentors so much in my book because they’ve been absolutely critical to my success.

Remember that anyone who tells you there is a single formula to successfully starting your own business is either lying or deluded. There is no single path. There are no top 5 rules.

It’s all personal to you. Who are you? What do you like doing? What are you good at? Where do you need people to help you? What do you know already? Be self-aware enough to answer these questions honestly.

Then get going and start doing (and let me know if you need help). The clock’s a-tickin’ and the world’s a-changin’!

Ben Casnocha, 19, is author of the new book My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley.

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Guy Kawasaki redux: The 9 biggest myths of the workplace

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Guy asked for more material from me for his blog. So I wrote up a list of the biggest workplace myths. Here is my favorite:

Myth #9: Create the shiny brand of you!
There is no magic formula to having a great career except to be you. Really you. Know who you are and have the humility to understand that self-knowledge is a never-ending journey. Figure out how to do what you love, and you’ll be great at it. Offer your true, good-natured self to other people and you’ll have a great network. Those who stand out as leaders have a notable authenticity that enables them to make genuinely meaningful connections with a wide range of people. Authenticity is a tool for changing the world by doing good.

Go to Guy Kawasaki’s blog, How to Change the World, for the whole list.

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Coachology: Finally, the men place high value on personal life. Get on the bandwagon

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The biggest difference between the workplace today and the workplace twenty years ago is where the friction is. It used to be that the frontier of workplace change was feminism. Today it is time.

Women pushed for equal opportunity, equal pay, equal respect at home. Men pushed to hold their ground, hold their sense of self, hold their vision of what work is like. It was men against women. Baby boomers like Sylvia Hewlett and Leslie Bennetts cannot stop fighting this fight, and the media helps them. But these are old, outdated baby boomer tropes.

Today men and women have shared goals: More time for family and friends, and more respect for personal growth at work for everyone, not just the high-ranking or the hardest-working. We are at a shift. The majority of men under thirty say they are willing to give up pay and power to spend time with kids, according to Phyllis Moen, sociologist at University of Minnesota.

My favorite story about this shift is about the publishing of the book, The Two Income Trap: Why Middle-Class Mothers and Fathers are Going Broke. My agent represented that book. She tells me that it was initially geared toward women, and men were outraged that people would call the infringement of work on home life a women’s issue. So at the last minute, they shifted the target of the book to include men.

If Generation Y has made its mark as entrepreneurs, Generation X has made its mark by valuing family. Both men and women in this generation are scaling back work to take care of family. And we’re doing it at precisely the time in life when baby boomers were inventing the word Yuppie and Latchkey Kid.

Generation X and Y are valuing time in a new way: we are trading money for time. Baby boomers assumed they would get a lot of money and then buy time at the end – their retirement. We want time now, and we’re willing to give up a lot to get it.

These are hard decisions to make, though. And there’s huge structural pushback in the workplace. The same way that women had to figure out how to change the workplace to accommodate them twenty years ago, men and women today have to figure out how to restructure the workplace to accommodate their personal time.

Women get guidance all the time for how to make the decisions, but the discussion is more muted for men. The way that I usually contribute to that male half of the discussion is through my husband, who has given up a lot to take care of our kids and can’t really figure how to get back on track.

But today I also want to add David Bohl to the discussion. He is a career coach who specializes in helping people create well-balanced, fulfilled lives and lifestyles. He focuses on the topics you’d expect – productivity, aligning values and setting priorities.

I liked him immediately when we started emailing because he is living the life he talks about in his coaching – that is, he adjusted his work to accommodate his personal life, and is always thinking about how to make this lifestyle work better. It’s a hard shift, especially for men, so I appreciate that he’s already done it, and now he is helping others make the shift in the American dream from focusing on money to focusing on time.

If you want to work with David for 90 minutes, for free. Send an email to me about why you think he’d be a good fit for you. The deadline is Sunday, May 20.

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