List of ways to ruin a list

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The goals you have for your life are only as good as your daily to-do list. You can make all the grand plans you want, but if you don’t stay on track each day, you won’t reach those goals. To-do lists are for people who believe in their dreams and their ability to reach them. List makers create daily plans for success. In other words, everyone should have a daily to-do list.

If you aren’t careful, however, your list will become more of a procrastination aid than dream machine. Here are seven typical ways you can undermine your list:

1. Ignore it. This is my pet thing to do. If I can’t handle my life that day, I don’t look at my list. This allows me to think I don’t need to do anything. But then the rest of the week is hell because I’m compensating for stuff I ruined by ignoring it. It would have been easier to review my list, accomplish the most pressing items, and then go back to bed.

2. List vague tasks. Take, for example, “work on presentation”. When is this job finished? How many things need working on? Why would you start this chore if you have no plan for completing it? This item is like poison ivy — you see it and go another direction. Break down the items on your list into manageable parts. Besides crossing items off the list is fun, and the more to cross off the better.. I’ve been known to write “buy envelopes” as one of the tasks needed to send resumes. It’s an easy step in a hard process — makes me feel like I’m getting something done in my big-picture goal of landing a job.

3. Create a wish list. A wish list is not a to-do list. It’s important to have life goals and it’s nice to be lofty, but no point in putting “buy a house” on your to-do list. If you really can buy a house, try listing an easier item like, “call mortgage broker” If you can’t get that far, make a list of things you’d like to have in 10 years. Include “buy a house” and post this list on your fridge. Then get back to your to-do list — every 10-year plan is the culmination of 3,650 daily to do lists.

4. Switching manically between types of tasks. E-mail, phone, errand, e-mail, phone, errand. This is not a productive day. A good day is e-mail,e-mail, e-mail, phone, phone, phone, errand, errand, errand. So organize your to-do list so that you do all your e-mails in one or two sittings.

5. List items you’d like to do but shouldn’t. These are fun things like learn 1000 words in Italian or knit an extra-large sweater. Most working professionals do not have time for these in a typical day. Unproductive adults indulge themselves in doing them anyway because it makes them feel productive. I know I do not have time to make cupcakes for my husband’s birthday and I should buy him a cake from the local bakery. But I put “making cupcakes” on my to-do list anyway, and then, when he comes home, I’m annoyed because making his cupcakes ruined my workday.

6. Lose sight of the big picture. How many people are unemployed but don’t have “get a job” on their list? If you’re among them, good for you — because “get a job” is too vague. But you should include job-search-related tasks, such as “Send out six resumes” or “make two networking calls”. So many people omit chores related to their most important goal because they seem obvious. But if you don’t put them on the list, they won’t happen.

7. Write a novel. A list is not a novel. It is one page.

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Improve your performance by lying to yourself

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Maybe it's time to set aside all those “know yourself” advice books, and try lying to yourself about who you are. You are a finance wiz. You are a sales guru. You are a genius writer.

Any successful careerist needs to be these things. But most of us are not really all of these things. The skills are too diverse even for the mind of an overachiever like you. But why not try telling yourself you are all these things and see what happens? After all, the first step to being great at something is to believe that you're great at it. Then you will attack the task at hand expecting yourself to succeed.

Sales
You can say you don't like selling. You can say you're above it. But you may never get the chance to know, because people who can't sell themselves can't get jobs. So, okay, you don't have to sell cars (though you should study the people who do — the best are incredible sales people and could sell anything to anyone.) But you do have to sell yourself to get a job, and you have to sell your ideas in order to keep your job interesting. (Singles, take note: Dating is, in fact, the most important sales game of your life.)

The hardest thing about sales is taking the time to understand what the person you're selling to cares about, and under which scenario that person is a good listener. People who say, “I'm bad at sales,” are people who, for the most part, refuse to take the time to understand people. How embarrassing. So even if you are bad at understanding people, don't announce it to the world by saying you can't sell. Call yourself a salesperson and practice all the time.

Finance
I first learned the importance of faking it when I had to present financials to my angel investors. I had to pretend that I did not score in the bottom 20% of the math section of the GRE. I had to say confidently, “Oh, I have everything explained in an Excel spreadsheet.” And then I had to hire someone to teach me to use Excel.

Today, I don't run numbers as fast as a real finance wiz, but I have confidence because I told my investors I knew what I was doing thereby forcing myself to learn. Thank goodness, because each of us needs to be a finance wiz.

You need to understand broad corporate financial goals in order to place your own projects in context. You need to understand how to manage a dynamic budget without tripping on the question, “How did you get to the number on line six?” Most CEOs did not move up the ladder via financial positions, but you never hear a CEO say he's bad at finance. In an ambitious career there is no room for financial weaknesses. So don't ever say you don't do numbers.

Writing
Here's a scenario: you write an e-mail that consists one, 25-line paragraph with no breaks. No one reads it. At best it looks unintelligible because it's too long a paragraph for email. At worst, it *is* unintelligible. But still, in this case you are a writer, you are just a terrible writer.

The list of scary scenarios is endless: If you send a disorganized report to your boss, she won't understand it; If you have typos in your resume you'll lose interviews. Everyone's career is dependent on their talent for communication. And in the age of email everyone's a writer.

So take responsibility for your own communications and function like you are a top-tier writer. This means outlining first so that you are organized, writing to the point, and proofreading. A few of you will need to take a grammar class. Some of you, who have made some of my past projects miserable, will need to take ten grammar classes.

So lie to yourself. Tell yourself you are great at sales, writing and finance, and you might not be great, but you will get a lot better. And even a small improvement in each of these skills will add up to a large improvement in your career trajectory.

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Advice for starting your own business

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Feeling stuck? Uninspired? As though your New Year's resolutions have no spark? Maybe it's time to start your own business. It’s likely you intuitively know if you're actually an entrepreneur stuffed in a corporate cubicle. The entrepreneurship bug isn’t something that hits in middle age. It’s something that's inside you from day one — a part of who you are. So don't be stifled by your age or lack of experience. Just make sure you have the right personality for success and the right attitude toward failure.

Get a good idea
Starting a business is very high-risk. Most entrepreneurs fail. So minimize your risk by honestly evaluating if your concept is valid and marketable. Remember, just because you like your idea doesn't mean there’s a market full of buyers for it, so do your research. Tip: your mom’s opinion doesn’t count because she’s biased, so find a small business mentor and ask her.

Assess your personality
You also need the right personality to run your own business. You must like people and people must like you — so you can get them to do what you want. You need to be able to make fast, confident decisions, and you need to be organized so that you can give clear direction to others. If your product launch flops, you are the one who has to tell everyone why the company is still on the road to success. If you can’t rally the troops, you need a business partner.

You also need boundless energy. When you own the company, you set the pace and the standards. Remember the day at the office last month when you were upset and tired from worrying about your personal life the night before, so you surfed the Internet all day? Relaxing, wasn’t it? You can’t do this when you own the company. Most small business owners work 80-hour weeks and wish they needed less sleep.

I have these traits. And I started a business. I raised funds and hired employees, and, surprise, the company was successful and I eventually cashed out. But I paid a high price. I worked almost every waking minute. When cash flow was poor, I worried not only about my own paycheck, but about the paychecks of my employees. When cash flow was good, deal flow was heavy and my workload doubled even though I was already maxed out. While I was negotiating the sale of my shares, my hair started falling out. I didn't know this happened to women, but apparently it does, usually from intense stress.
Fortunately, most small business owners are optimistic. And I am, too. I bought some Nioxin to make my hair grow back. And once I regained my former full mane, I started another business.

It failed. And I lost a lot of the money I made from the first business. There were many reasons for the failure: Bad timing, bad economy, and maybe, in hindsight, bad idea. If you think you have the personality to succeed as a small business owner, make sure you have the right approach to failure as well.

Minimize risk to your checkbook and your career
I invested only the money I could afford to lose. I had no kids and no mortgage. I lost my loot from my first company, but I didn't lose my shirt: I kept enough to live on for a while longer.” Think of starting a business as gambling: When you go to Vegas, never bet your plane fare home. Once my company closed, I enlisted a resume-writing service to help me frame my business flop as a career hop to the next level of management.

Fail quickly and move on
Most business leaders fail once or twice before hitting it big. Think of failure as a necessary career step and move through it quickly and assuredly — recognize when things are going poorly, fail fast, learn, and get another idea.

To those of you with the right personality, I say bring it on! You will be pleased that you turned tough economic times into an opportunity for fulfillment. And even if you fail, remember that statistics indicate you are most likely to succeed when you are doing something you love.

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4 tips for salary negotiation

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Don’t be afraid to negotiate your salary. Once a hiring manager chooses you from what is probably the largest pool of candidates she’s ever seen, you know you’re a top candidate. The current economy won’t give you the edge to ask for first-class air travel, but you do have options that can improve your salary outcome.

1. Don’t disclose your pay requirements during the interview process. The first person to provide numbers establishes the range. If you give a number first, the interviewer will either tell you you’re in the same ballpark as him, or you’re too high.
If you ask for less than the interviewer was considering, you’ll probably get it — and never find out you might have earned more. So interviewers always want you to disclose your requirements first. (Do not try to remedy this situation by giving an unreasonably high number because then you will sound unreasonable.)

Your first line of defense is to say you’d like to talk about salary once you have an offer. Still, a good interviewer will persevere. So try asking the interviewer what HE would pay someone for this job. Whatever number he gives, you can say, “That will be a fine starting point.” (You will ask for more later.)

2. Do not negotiate until you have an offer in writing. Here’s why (and you should remember this for when the tables are turned): Let’s say the job pays a salary and a performance bonus, but you don’t know about the bonus part. If you do not get a written offer specifying the pay elements before you start negotiating, then you might negotiate a higher base salary but lose a portion of your bonus. That’s because the bonus gives your hiring manager some “wiggle room.” She can take it off the table before you know you’re supposed to receive it. (Then she can report back to her boss and say, “I saved us $5K.”) Get the full offer in writing so you know what you have to work with during your bargaining.

Once you have that written offer, ask for a night to think about it and come back with a counter offer. Admittedly, you may hate confrontation and feel you’re a poor negotiator, but you have nothing to lose and you’re likely to get more money. Plus you will get better at this each time you try. Remember, almost no one loses a written offer because he asks for more money.

3. Do your research and plan your attack.
To know what to ask for in negotiations, you MUST know the pay range for your position. Check out salary surveys online and in trade journals. Do not quote any numbers from surveys conducted earlier than 2001. They are inflated. Get more recent information. Talk with friends in similar jobs or recruiters who regularly fill this type of position in your geographic region. Find the top of the salary range and ask for that. Show the hiring manager your research and remind her why you are worth the top of the range.

If you are fortunate enough to find out that your offer already is in the high end of your salary range, then propose taking on more responsibilities so you can ask for slightly more pay. Suppose you are a marketing manager with a background in technical writing. You can say that while most marketing managers pass off technical writing in marketing documents to someone else, you will handle this yourself. This entitles you to ask for slightly more.

4. Know what you need.
Each person is compensated in different ways — and not always monetarily. For instance, if you love what you do, you may not mind earning less than your neighbor with the same degree. Likewise, if you have a shorter commute. Friends can advise you, but you are the one in the job, and you must decide if you want it, regardless of the size of your paycheck. No salary survey can tell you that. Decide what’s important to you and what trade-offs you’ll make pay wise, but be honest with yourself. Don’t give up being paid more because you hate negotiating. Self-knowledge, good negotiation skills — and a little chutzpah — will help ensure you earn what you deserve starting with your next job.

 

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Sometimes work is a welcome distraction

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I am four months pregnant. But the baby is dead, inside me, and must be removed. I am devastated. I always knew this could happen, in the back of my mind. But you are never prepared for something like this to happen.

When I first heard the news, I did nothing. Cancelled every plan I had. Sat in chairs staring at walls, laid in bed hoping for sleep, and cried. And then came the day of the week when I had to either write my column or skip a week. Skipping a week, I thought, would probably be okay. But then I thought. Well, I'm not doing anything. I *could * write a column.

In the face of tragedy work is a weird thing. On the one hand, it becomes unimportant. I think back to the day before the day I knew. My sister-in-law called me and said, “How are you feeling?” I said, “Really rushed. I have two deadlines, and I don't have time to talk.” She said, “No, about the baby.” That day, work was so important.

On the day I found out the baby was dead I had scheduled three interviews. It was a tight schedule but I felt the interviews absolutely had to get done that day. But at the doctor’s office, when I was crying so loudly that I was taken to a room farthest away from the waiting area so as not to scare already jittery expectant mothers, I didn't care if the interviews got done. I know it is a cliche that a job isn’t life or death, but you see that truth very clearly when there is death.

Co-workers who, in the face of death, treat work as more important than death seem crazy. I know because of a boss whose mom died three hours before what was, admittedly, the most important speech of his career. He felt obliged to tell his direct reports the news so they would know why he was crying in his office. Word spread fast. Condolences poured in from co-workers throughout the company. Then he gave the speech. And no one could listen. We all thought, “Why doesn’t he go home? Why isn’t he upset? Why is he standing in front of us now?”

Co-workers who treat less serious events as if they were a death, seem equally crazy. They appear melodramatic and unreliable. For example, when a colleague’s boyfriend of one year walked out on her, she missed a week of work. That’s too much. I’m not sure where the line is for what’s too much, but a week is too much for that.

So where is the line for a dead baby that I never saw, but has been a part of me and is still inside? For two days I did nothing. But today I feel like work might be the best thing for me. For most of us, work isn’t just about getting a paycheck; it’s a way to connect with the world. I don’t want to be alone today, so I’m working.

And although I postponed my interviews, I won’t miss any deadlines. Not because I think the baby’s death is unimportant. In fact, in light of this event, I am sure people would be very sympathetic about my missing deadlines. But I won’t miss any because in the midst of personal tragedy, work is a way for me to maintain structure in my life and find not-so-tragic things to think about.

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Beware of big opportunities that derail you

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As the labor market slowly recovers from it's paycheck-killing slump, it's natural to hope for your next big break. But remember that when opportunity knocks you should open up cautiously. Beware of career opportunities that look like quick fixes because often they are really career derailments.

Figure out now what you want for your career so when opportunities pop up, you can judge them in the context of long-term goals you believe in. Managing a career is a difficult process — full of risks, disappointments, and feelings of hopelessness. People who stay on track are people who trust themselves to know what will make them happy and trust themselves to meet their goals.

Here are some examples of opportunities that derailed careers:

The family business derailment
Danny loved computers. He was an IT consultant for ten years and then he got a pink slip. He had never had to look for a job in a bad economy, so after he sent twenty resumes and heard back from no one, frustration and fear set in; Maybe he would never get a a job.

His dad, on the other hand, wanted to retire and sell his construction business. Danny saw a golden opportunity to avoid a prolonged job hunt, and he took over the family business. But Manny never wanted to run a construction company. He says he often finds himself fixing the company's computer network instead of building the company's client network. In hindsight, Danny says he could have suffered through a difficult job hunt and to remain in the IT. But at this point, he doesn't know if he has the heart to dump his dad's business.

The grad school derailment
As a college senior, my dad knew he wanted to be a history teacher, but he took the LSAT because his father wanted him to be a lawyer. My dad got a near-perfect score. So while he was applying to Harvard's graduate program in history, he filled out the application for law school, too. Harvard accepted him, but only for law. And my dad thought to himself, “Who passes up Harvard law?” So he went there, and he won a position at a top-tier law firm. But he never liked law and, frankly, he was never very good at it.

The gold rush derailment
Harry was an economic development wiz. He turned run-down cities into hipster destinations, and he had his eye on Los Angeles for his next big job. But then he saw people making millions of dollars on the Internet, and he wanted to make millions, too. So he dumped his government-pay-scale field for a dotcom. He hated his Internet company: Manic pace, pretentious twenty-somethings, and waffling management. He suffered though months and months with the hope of making millions, but the company went bankrupt. And then the economy tanked and most cities had some form of a hiring freeze. So the man who was a rising star in a field he loved became unemployed after spending a year doing something that made him miserable.

Each of these people knew what he wanted, but at a crucial point, diverged from the path he set out for himself. An opportunity is only as good as it's long-term effects on your life. Career focus will help you tell the difference between a good opportunity and a bad opportunity.

Career risks are good, but only in the context of career plans. So make a plan and then trust yourself to set goals and meet them. That way, when opportunity knocks, you won't budge for a quick fix or a big sellout — you'll focus on the path that is right for you.

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Networking tips for introverts

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In college I was such an introvert that when I went to parties (I had to be dragged) I brought a book. It was a lonely existence, but the pain of having to talk to people in an unstructured environment was too much.

So I was shocked a few years ago when someone told me, “Job hunting is easier for you than most people because you could sell yourself to anyone.”

That comment was testament to the fact that I had recognized you can’t get what you want in life without networking. Even though my natural instinct is to sit home and read, I worked very hard to learn how to talk to people. Luckily for me, books are a great resource in this regard.

I read everything I could find. I read that most introverts are scared they'll say something stupid or have nothing to say at all (both applied to me). So I read up on ways to feel self-confident in a room full of strangers and come up with things to say when I felt intimidated. (Here's a recommendation: You are the Message by Roger Ailes.)

I learned that people who are good at networking are interested in other people. And they are good storytellers. After that, I was able to go almost anywhere and talk with people. Good talkers recognize that there’s something interesting about every person, and it’s their job to get them talking about it. But you can't only bombard people with questions. You also need to reveal things about yourself. The best way is by telling fun and interesting stories that make you look good.

Not everyone can do this, though. After I had been dating my husband for about six months, I watched him print out a spreadsheet of names and phone numbers. “What's this?” I asked.

“It's my networking list,” he replied.

“But you never call anyone, ever.”

“I know, but networking is important, and I read that the first step is to have a good list.”

It was an extremely detailed list. For every name, there was a phone number and description of the person. For example, “Bennie Conover. High school music teacher — dead.” Or my favorite, “Penelope Trunk. Girlfriend.”

But my husband is an introvert, someone who loves details but hates talking to people. If you’re similarly introverted, you can still network even though you’ll never get excited about going to parties and learning interesting things about each person in the room. These tips can help.

Use email. Nowadays, you don’t have to speak face to face with contacts. You can write and rewrite your message until it’s right. And you don’t have to worry about saying something stupid because the person caught you off guard. Of course, you lose the intimacy of a personal meeting, but sometimes you can compensate for this by sending an extra e-mail or two.

Read everything. When something is published about someone you know, send a congratulatory e-mail. Incessant reading means getting gossip without having to gossip. Just be sure to act on it.

Go to parties rather than dinners. If you’re like most introverts, the problem isn’t the quantity of people, it's having to show up at all. You can kill more birds with one stone by making one of your rare social appearances in front of lots of people. And think ahead: Have a few things prepared and ready to say to other partygoers.

Write for trade publications. While you aren’t actually talking to people, you’re reaching them, making a point and hopefully being memorable. A reader may even write back to you: Miracle! You have just met someone without leaving your home.

Help others. For instance, send leads to jobseekers you know. You don't have to talk to them, but they'll remember the favor and view you as a friend. My husband maintains a list of specialized job sites that he sends to friends who have recently lost jobs. They're grateful for his help and the time it saves them, while my husband is grateful that he only has to research job sites instead of having to talk to people.

Send New Year's cards. Sending cards at year-end is tantamount to saying “You’re someone I care about.” So send cards generously. If you can, include a short note to each person. Sure, it's a struggle to find things to say, but since it's early November, you have two months to think. Write a few cards each day, and when you're stuck for words, remember the key to good networking: Be interested in other people and talk about yourself in interesting ways. Networking is one of those long-range, money-in-the-bank types of things; you never know when something you say will have a great return. So introverts, start writing!

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Choosing between a kid and a career

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It was one of those nights when my husband rolled over to my side of the bed. Usually this is the first step toward the grand maintenance of our fairly normal marriage. But this night was different. On this night I said, “I can't. It'll ruin my career.”

“Huh?” He was baffled and not quite stopped in his tracks.

“What about me hosting that TV show?” I said. “I can't be pregnant.”

And herein lies the reason that every girl should bring her career to bed with her: Pregnancy is not good for a career. A large belly is limiting; a kid even more so. But society's own perception of a mom vs. a career girl are the most limiting constraints of all.

I know because I planned my first pregnancy around my high-powered career. Everyone told me, “Don't rush. You have plenty of time.” So I didn't rush. I waited until I had made my way through two of my own companies, working long very parent-unfriendly hours. I waited until I could relocate my career across country to be in the same city as my husband. And then, just as my perfect plan reached its apex, the World Trade Center fell two blocks from my company, putting me out of a job. And all the work I did to build an impressive resume was undone when I showed up pregnant for job interviews.

I would like to tell you that employers don't care about pregnancy, but I would be lying. And I can’t fault them for having a negative viewpoint of pregnant job applicants: If two people are equally qualified for the same opening — a common occurrence in this market —the best hire is the one who isn’t five months pregnant- at least in the short term. It’s easy to be philosophical about the long term — how corporate America will only benefit from the systematic accommodation of pregnant women. But the long term is a hard sell to a hiring manager whose bonus isn’t tied to revolutionizing the workplace.

So back to the TV show. Officials with a production company had called to say they like my column and ask me whether I wanted to host a TV show about finance. Of course I was thrilled.

My husband, who’s always skeptical when skepticism isn’t warranted, said, “How can you host a TV show on finance when a company you started went bankrupt?”

“People learn from their mistakes,” I said. Then I said, “Shut up.”

The TV people wanted to interview me so I flew to LA. My husband, Mr. Pessimism, is also Mr. Hollywood (graduated from film school, dated an MTV producer, blah blah). He said, “You need someone to do hair and makeup,”

“They just want to talk to me,” I said.

He said, “They want to see how good you would look on TV.”

So I had someone do my hair and makeup, and I looked great that day. The executives told me they loved my column. They thought my wit and sensibility would come across well on TV. They talked about how the TV show would be structured and the training I would receive in on-air technique. Then they said, “Okay, we'll get back to you.”

My husband said, “That means you'll never hear from them. It's over.”

But if I listened to all my husband's pessimism, I'd have killed myself by now. So I’m still hoping.

Which brings me back to the bed. There we were, talking. We had planned another pregnancy for around this time. But I don't think I’d be hired as a TV host if I were pregnant. By the time we began taping, I'd be very pregnant. It's one thing for Catherine Zeta-Jones to show up really pregnant at the Oscars because the whole world knows she’s hot and she still looks a little hot, belly and all. But my TV audience wouldn’t know if the non-pregnant me was hot. There’s no way I could be pregnant for my TV debut (come to think of it, has anyone been pregnant for their debut as a TV show host?)

And I knew something else: You can't control everything, and there’s no perfect time to have a baby. But one time is better for women than others, and that’s sooner. When I learned the risks of waiting to have a baby, I was shocked. When a woman gets pregnant at 35, her baby has a 1 in 224 chance of being born with Down’s syndrome. There’s a 1 in 200 chance the test for Down’s syndrome will kill the baby. And the odds increase with every passing day. I didn’t hear this when I started a company at 32. Instead I heard, “You have time.”

So now I know I don't have time. And I know that if I put my next pregnancy on hold until I hear from the production company, something else is likely to come up to foil my plan of harmoniously integrating my pregnancy and my career.

We had sex that night. And we hoped for a baby. Because as a seasoned career girl, I know that even if postponing pregnancy would eventually have boosted my career, in the short term, the delay made it too high risk for my liking.

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Couples therapy can help your career

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Couples therapy: My husband is slumped at the edge of the sofa, sulking. I sit in the center cushion, upright and animated, ranting about why he needs to get rid of his bike.

The therapist tells me to be quiet, but in a couples-therapist way: “Let’s give him a chance to talk about the bike.” He says he needs to keep the bike in the kitchen, where it will stay until he formulates a daily riding schedule.

I listen. But not really. Mostly I plan my arguments about why what he is saying is irrelevant and why I am right: The plan is too detailed, he’ll never finish the plan, and because we live in a New York City shoebox, the bike is a waste of space.

We go through this routine for every topic: He cannot figure out every single detail, so he cannot plan; I have no patience for details, and I always have a plan. When we decided to have a child, he wanted to overcome every hurdle first — from finding an apartment with a playroom to setting up a college fund. I told him we had to move forward, hurdles and all. At every session he ends up very quiet in the corner of the sofa, and we accomplish nothing.

Our therapist tried a lot of tactics to get us to communicate. I took notice when she observed that the problems I have in talking to my husband are probably the same types of problems I have in talking to people at work. This made sense to me immediately because I always say that I love my husband but would never want to work with someone like him.

He’s a slow, methodical thinker, and I generally do not have patience for them at work. But the therapist points out that I chose such a person for a husband. “You must have had a reason,” she says. And it’s true. In my heart of hearts, I know that a slow, methodical thinker is the perfect counterpoint for me. At home, my husband is the one who takes the time to find out that our first-choice apartment has rats, and our second-choice apartment — which we live in now — has a secret cubbyhole for keeping cookies warm. In my work, the detailed thinker is the perfectionist who compensates for my disinterest in details.

But knowing something doesn’t mean I’m willing to change. Just like when I claim to be listening to my husband, I seem as though I’m listening to people during work but in reality, I’m more interested in my own ideas than those of the person talking. I talk over and past them. I am dismissive and unresponsive. “How do you keep people from strangling you?” my husband asks, when he’s particularly annoyed and probably considering strangling me himself.

So back to the bike. I tell myself that if I’m patient, he’ll come up with a great plan that will make keeping the bike in the apartment a good idea. That if I can just learn to control myself in the context of the bike, the therapist, and the annoyed husband, then I will do much better in my career. It is clear to me that I deal with my husband in the same way as I deal with people at work. And my career will be stronger if I can become a stronger marriage partner, because the communication skills are the same.

So every time I get frustrated in couples therapy, or I think that it’s a waste of money, I remind myself that communication skills know no boundaries. I can tell myself that I’m a good communicator at work, but the best feedback I can get is at home. If you want to know what your weak points are at work, ask your significant other — that person knows.

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Stay focused on your goals

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My ex boyfriend emailed his online personals profile to me and asked me what I thought. I thought it made him look needy and told him so. I said that if he wanted to attract someone with an independent personality he should change the profile. I wrote a few paragraphs that he ended up submitting in his final profile.

It did not surprise me that he used my wording because I am gifted when it comes to composing personal profiles. I edited my cousin's profile and he immediately met his future wife. I thought this was a fluke until I rewrote my friend Liz's profile. Now she is getting married.

My profile-writing abilities are similar to my resume-writing abilities. In both genres, you must include specific achievements that differentiate you in an interesting way but do not make you seem boastful.

I could write an entire column on this: How to leverage your resume-writing skills to get a date. Instead, I want to explain why it’s important to have a clear career focus.

I have a hard time keeping my career focused because I keep thinking about starting new businesses. I have many ideas, but this is typical of me. I launched two companies earlier in my professional life, and most entrepreneurs are serial entrepreneurs, so I'm sure there will be more coming In fact, my freelance writing career is actually a business, with my writing being the product. I perform all the normal functions of a regular business: marketing, billing, product development and staffing, to name a few.

But here’s where my focus issues emerge. As I work, I keep thinking of new ventures, the latest being, thanks to my ex boyfriend, rewriting peoples' personal profiles.

This idea occurred after my ex asked me to look at the profile of a woman he had considered contacting. (Note: Do not send me emails saying my ex shouldn’t talk to me about this love life — we broke up amicably eight years ago.) So I read the profile, and I was appalled, “Are you kidding me?” I asked. “She screams ‘relationship nightmare.'” I thought this because:
1. Her photo showed her smiling without opening her mouth. This is unnatural. Only people who are hiding something smile like this
2. She wrote mostly about her work and did not appear to have another interest (all recent reading was work related).
3. She said her best friend was her dog.
I could go on. But my next thought was that if she paid me to fix her profile, she wouldn’t have to date psychos. She could attract nice guys. (I don't know what this says about my ex, but trust me, he's a nice guy.)

By now, I had decided the world needed me to start a personality-profile-writing business. She would be my first client. I spent 10 minutes crafting an email to her about why her profile makes her look bad and how I could help her — for a fee. I provided amazing insights so she would trust me. Then I tried to send her my email using her dating-network address.

This was a mistake. As it turned out, I had to join this network to contact her. I spent the next 20 minutes trying to figure out how to sign up for this network. First, I had to create a profile of myself and then, since I’m married, figure out how to use the “hide profile” function. After all that, I was asked to pay a membership fee?

Reality set in. If I was going to invest time and money in this venture, I had to do it right. I needed a business plan — not a long one, but something that would tell me, for instance, how long each profile would take to fix, how much I’d charge and how many pitches I'd need to make to lure a customer. I also would need to advertise on personals sites. Since my success would depend on an initial, online contact, I probably needed to hire a direct mail person to write the email for me.

A career writing personals no longer seemed fun or wise. I had to level with myself. What I really wanted was simply to tell dog lady her ad was terrible on her nickel. Instead, I wrote a column. That is my business now, and for this minute, at least, I am focused.

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