I am going to be a better person at self-promotion because I don't brag enough. Ryan Paugh, who was basically my intern when I met him, and now he’s almost my boss and definitely my social-skills mentor, tells me that I am popular because I’m interesting but that I suck at self-promotion. (He uses, as an example, the day I promoted an event on my blog a few hours after it actually happened.)
I do not tell Ryan to shut up because he has taught me a ton about myself since the day I started working with him. And in fact, he makes me feel qualified to tell you how you can fire up your career by paying close attention to the people with the least work experience.
1. Recognize interns are gatekeepers to the good stuff.
When it was time to promote my second book, I went to Keith Ferrazzi, author of one of my favorite career advice books. I needed a quotation from Keith that said something like, “I am The Great Keith Ferazzi and I can tell you for sure that your career will be crap and you will die drowning in the blood of a rabid coyote if you do not buy Penelope Trunk's book.”
Just so you don't get confused, I'm going to start calling my first book my first book and my second book my second book. At this point, I have written enough about oral sex and family atrocities that you will not be shocked to hear that my first book is really a memoir that my publisher – out of the University of Colorado — decided was too disturbing to be sold as a memoir, so it was published as a novel. Read more