4 Twitter tips no one will give you

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I think it's time for me to address the fact that I have 56,000 followers on Twitter but I have tweeted only 500 times. If I were an aging rock star or philandering basketball player, this might not be remarkable. But I'm basically a normal person.

So I'm going to give you four twitter tips that no one else will tell you.

1. Focus on quality over quantity
First, let's talk about purpose. Why are you on twitter anyway? There are tons of really valid goals for twitter, but most of them require influence. I mean, you need twitter influence in order to reach almost any goal on twitter. Because twitter is about sharing information with people who matter to you.

If you want to publicize stuff on twitter you definitely need influence. But at the other end of the spectrum (where I am) if you just want to write well, you also need influence because if you are writing and no one is listening then you are not really communicating.

The biggest reason for you to focus on influence, though, is that money doesn't make us happy, but influence does. I spent two hours trying to find this article in the New York Times. I can't find it because as soon as you put influence and happiness in a search string you get stuff that influences happiness but you can't search influence influence happiness. Anyway, trust me that if you have influence, you feel happier. Read more

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Befriend the intern to fire up your career

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I am going to be a better person at self-promotion because I don't brag enough. Ryan Paugh, who was basically my intern when I met him, and now he’s almost my boss and definitely my social-skills mentor, tells me that I am popular because I’m interesting but that I suck at self-promotion. (He uses, as an example, the day I promoted an event on my blog a few hours after it actually happened.)

I do not tell Ryan to shut up because he has taught me a ton about myself since the day I started working with him. And in fact, he makes me feel qualified to tell you how you can fire up your career by paying close attention to the people with the least work experience.

1. Recognize interns are gatekeepers to the good stuff.

When it was time to promote my second book, I went to Keith Ferrazzi, author of one of my favorite career advice books. I needed a quotation from Keith that said something like, “I am The Great Keith Ferazzi and I can tell you for sure that your career will be crap and you will die drowning in the blood of a rabid coyote if you do not buy Penelope Trunk's book.”

Just so you don't get confused, I'm going to start calling my first book my first book and my second book my second book. At this point, I have written enough about oral sex and family atrocities that you will not be shocked to hear that my first book is really a memoir that my publisher – out of the University of Colorado — decided was too disturbing to be sold as a memoir, so it was published as a novel. Read more

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We’re nearing the end of email, maybe

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The vast majority of electronic communication today is via social media, according to Paul Greenberg, a relationship management consultant. At first I didn't believe it. But then I thought about the viral nature of communication via social networks, and the statistic started to make sense.

So, I have been thinking for a while that I need to stop using email, but I was never sure my hunch was right. Finally, through the process of deciding to put photos of my kids on my blog, I realized that email is now old-fashioned. Here's why:

1. Email is inefficient.

Email is one-to-one communication and social networks one-to-many communication. (Here’s a good link about that.) If you have something meaningful or thoughtful to say, why not say it to many people? It would mean that more people share ideas and more people understand your way of thinking. Also, there are so many pieces of our life that we tell at different times to different people. Why not just say it once? We all have email overload: we parse our messages into 40 one-to-one messages instead of just a single one-to-many message.

Email is also an inefficient way to hone your writing skills. A Stanford study shows that people develop better writing in social media than in the classroom. In the classroom you write for a single reader, the teacher, who is a captive audience—it's her job to read your writing. But in social media, you have to persuade a group of readers to accept your way of thinking, and you have to be interesting. So you will get better and better at your job—which is, for all of us on some level, communicating—if you use social media instead of email. Read more

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Twitter can save your life

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It’s safe to say that the majority of the world thinks Twitter is a waste of time. Yes, Twitter is a darling of the New York Times and frequents front pages of mainstream media. But Twitter gets coverage not because the intelligentsia loves Twitter, but because the intelligentsia hates feeling like it’s falling behind.

This post is for all the people who think Twitter is stupid but wish they didn’t. Here are five ways Twitter can save your life:

1. Twitter lets you find people like you.
The core of every career problem is actually loneliness. You don’t change jobs because you don’t have faith in yourself.You don’t ask for more money because you don’t believe in your own value. You don’t quit because you worry about not being associated with a company. Believing in ourselves is the only thing that keeps us going and if we stop believing in ourselves, we get stuck.

Twitter helps solve this problem because you can find people like you. That voice inside your head telling you that no one has your problem? Do a search. Every problem you can imagine is tweeted about somewhere. You can find someone talking about it. The most important reason to be on Twitter is to connect with people, so if one person is there, talking about the problem you have, then they want to talk with you about it.

The more people you find who are like you, the more you can connect with others and feel okay with who you are, and then you believe in yourself and you start to move on. Twitter is a live index of people and the weirdness we harbor, which is a gift to the world of loneliness. Read more

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Chat with me tonight, live, via video.

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Is this even a good headline for a blog post? I don’t know. Do you want to know what I’m like unedited? Read this blog post. I never post unedited, but my editor has a day job, and he has no time to deal with manufactured emergencies like this one, so I’m just posting this post as is.

I’m supposed to be doing a web chat thing tonight. I had this idea that this would be a good format for me. And I had this idea that I could stick to a schedule. But look. It’s the day of my video chat and I have not even announced it. Because I’m nervous.

I’m nervous about a new format. I did a radio show and I hated it. That does not bode well for video. But I like speaking in front of groups. (I do it a lot.) And I like having conversations with blog readers. So it seems like maybe this video discussion or whatever it is might work. Read more

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Underrated career skill: Asking questions

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It might be that the only useful thing you ever learned in school (besides how to make small talk at a party) is how to ask a good question.

Most of us didn’t learn that, though. Because it’s so hard to teach. I know it’s really hard to teach because people with Asperger Syndrome don’t understand how to ask a question, and I watched speech therapists (pragmatics specialists) try to teach my son, while I took notes for myself.

Children with Asperger’s often have to learn when to use Why, What, and Where because they don’t know how to ask questions, even though they often have through-the-roof IQs. They actually seem mentally slow because they cannot learn as fast as other children due to the lack of good questions – which is a great illustration of how important asking questions is.

I will answer almost any question someone asks, which makes me better at asking questions myself, but I am also very conscious of the fact that most questions people ask me are terrible.

So here are tips on how to ask good questions. Read more

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4 Lies about social media

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Everyone knows that the best way to get a job is to leverage your network. And almost everyone knows that social media is a great way to build your network.

But many of you are making lots of social media mistakes. I know because so many people tell me that social media is a waste of their time. They're wasting their time, and continuing to make mistakes, because there's a set of common lies that people believe about social media. Here are those lies:

Lie #1: LinkedIn is for networking.

LinkedIn is great. I'm on LinkedIn. I have 650 connections. At first I wondered, why do I need this list of connections published on LinkedIn? What was the purpose of it? But now I get it. With LinkedIn, people can tell that I am a very connected person.

Most of you already know I'm well connected—I'm a print journalist, blogger, and startup founder, which are all very network-intensive jobs. But if you're someone who doesn't know how to tell whether someone is connected, LinkedIn is a great scorecard.

Potential employers like LinkedIn because they can glance at your LinkedIn profile and get a sense of how connected you are and how much money you make. (Yes, large networks correlate to large salaries.) That’s the utility of the scorecard. Read more

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4 Types of questions get us in trouble

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How far you get, in almost anything, is limited mainly by your ability to ask good questions.

The problem is that we are not taught to ask good questions. We’re trained to answer questions. But only answering questions doesn’t make an interesting life. After all, if you have all the answers, and you’re spewing them all the time, then you are not learning anything new.

Asking questions is how we get smarter. One of the earliest signs of a child with Asperger syndrome is that they fall behind in their learning because they do not understand how to ask a question. It doesn’t occur to them that someone would have information.

And maybe all my blog posts are actually about my obsession with a good question. For example, my recent rant about how blogs need topics is really about how a good blog is based on a good question. (My question is: how can we make the the intersection of work and life better?)

Today I’m going to focus on the kinds of questions that back us into a corner.

1) The question that asks: What is the meaning of life?

I think a lot about how people ask questions because I get them all the time. Often, the questions are so vague and poorly framed that I can’t believe the person actually sent an email. Here’s an example of one: Read more

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How to recognize bad advice about work

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Be careful who you take career advice from. Knowing who to take advice from is a really good skill for any aspect of your life, but especially in the field of work, because work is changing very fast right now. A lot of advice that was good ten years ago is not good now. And people who are using old language to talk about contemporary careers are thinking in terms that will pull you off track.

Here are three examples of topics your parents talk about all the time in their careers, but these topics will not be a part of new millennium careers. Watch out for these three terms — they probably come with outdated advice.

1. Career change
When Baby Boomers change careers, they stand on mountaintops. They announce that career change is a new trend, and they are doing it, of course, to save the world. The Baby Boomer specialty is saving the world by screaming from mountaintops, and then borrowing some more money to support that habit.

The other thing about Baby Boomers and career change is that they didn't really do it before now. I mean, they did, but it was cataclysmic and often seen as reckless. For example, it's what men did in their 40s after a midlife crises. Or what people did when they got to middle management and realized they were sub-par at their chosen career. (Note: It's very easy to delude yourself that you're competent until you get to your mid-30s. Around then, the less competent end up competing with people in their late 20s and losing.) Read more

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Does it work to mix work and dating?

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I met D at a party. I was there with Ryan Paugh and a few bloggers from the Brazen Careerist network, and because it was SXSW and it was all parties all the time, I was pretty partied out. But the party was for Kirtsy, and I love the women who run Kirtsy, so I went.

Also, Holly Hoffman wanted to meet Guy Kawasaki. And really, it’s not like I’m his best friend, but because I know him, I could say to Holly, “Oh, I’ll introduce you.” And I did that. And Holly was thank-you-thank-you, even though Guy is so nice that you can just walk up to him and introduce yourself and he’ll be nice. To everyone.

And I’m standing there with a bunch of 25 year olds, because I’m always hanging out with 25 year olds because that’s basically my job—I work with them and my business is for them. But I was not with THE 25 year old because the night before, I woke up to him peeing on the carpet in my hotel room.

When I asked what he was doing, he said, “Oh, sorry” and then he went back to bed. So I woke him up. And yelled at him.

He said he was drunk. He went back to sleep. I woke him up. I said, “I told you you had to go down on me and you didn’t. You asked a woman out after she wrote a whole blog post about oral sex and you don’t even do oral sex.

I’m pissed.” Read more

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