Penelope Trunk’s Brazen Careerist. Advice at the intersection of work and life.
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Browsing category "Entrepreneurship"

7 Things to consider before launching a startup

Posted to: Entrepreneurship
January 5th, 2009
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My company is out of money, which you are never supposed let happen. And definitely never supposed to confess to. Because then investors can give you any terms they want. Rape. Carnage. Pillage. Everything. And in our case, it's coming from the angels who invested in our first round of funding, which means that the [...]

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Startups are still fulfilling, even though getting funding in a recession stinks

Posted to: Blogging |  Entrepreneurship
December 15th, 2008
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I can always tell when things are really falling apart for me by how many days in a row I wear the same outfit. Last week, I wore my I'm-a-successful-CEO outfit four days in a row. In case you need a visual, it is black all over with ruffle near the neck – a little [...]

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Work stuff that makes me happy

Posted to: Diversity |  Entrepreneurship |  Parenting
December 8th, 2008
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It's a season of joy, right? You are probably thinking that you can count on my blog posts to be a respite from seasonal joy. But still, I'm susceptible to peer pressure. Mostly because I think it's an obligation of a friend to be sort of cheery. Because cheeriness is contagious. And on some level, [...]

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Live call today, 3 P.M. Eastern time

Posted to: Blogging |  Entrepreneurship
November 11th, 2008
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I will be on a live call today with Guy Kawasaki and John Jantsch. You can sign up to be on the call here.
John is the force behind the Duct Tape Marketing blog, which is a great example of how to use a blog to grow a whole business. Today, his blog looks like an [...]

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The entrepreneur's guide to a good divorce settlement

Posted to: Entrepreneurship |  Negotiating
July 25th, 2008
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Here's what happens in every meeting I have with investors: They ask about my divorce.
Many people ask about my divorce. Usually it's because the person cares about me. But with the investors, there is no pretense. They just want to know if Nino is going to get a large percentage of my stock in the [...]

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How to sell anything to anyone

Posted to: Entrepreneurship
June 25th, 2008
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People are always asking me what our business model is for Brazen Careerist. Now that we have a network of 150 great bloggers, we are focusing on companies. A lot of companies come to us asking for access to the bloggers. Not surprisingly, companies want to recruit from the bloggers and their friends. But we [...]

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Start-up skill: Find people who compensate for your weakness

April 2nd, 2008
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The update on my company is that Ryan Healy and I are not talking to each other. Well, he is talking to me, but I am giving him the silent treatment.
Still, I am confident that things are going well. First, because I am bad at the silent treatment—I have too much to say all the [...]

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Announcing the launch of BrazenCareerist.com!

Posted to: Entrepreneurship
March 3rd, 2008
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It's the big moment where I tell you to go check out BrazenCareerist.com. It's the first stage of our company, and it's a network of fifty young bloggers who I love, all blogging about their professional interests.
This would be a great time to tell you the grand story of the birth of my grand company.
When [...]

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How to decide if you should start a company

Posted to: Entrepreneurship
February 22nd, 2008
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Do you want to know how to tell if you have a business idea that will succeed? You know what? I don't know how you know that. And if I did, I'd be a venture capitalist, right? But I do know how you can tell if you have a business idea that is worth reorganizing [...]

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Use the entrepreneurship boom to improve your corporate job

Posted to: Entrepreneurship
February 6th, 2008
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The new wave of entrepreneurship is changing the startup landscape for sure. It's nearly free to start a company online, even teens are having wild success, and young people are flipping web sites like boomers flip houses.
Life as an entrepreneur has never been so fun, but that is very annoying to hear if [...]

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Obama’s victory in Iowa sheds light on today's workplace

Posted to: Entrepreneurship |  Women
January 4th, 2008
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My brother just started school at the University of Iowa, and this was his first caucus. He describes a room totally crammed full of young people: "It was basically all the students caucusing for Obama and the adults dispersing among the other candidates."
In the end, in his Iowa City precinct, the students sat victorious at [...]

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Yahoo column: 4 Ways to sidestep corporate hierarchy

Posted to: Entrepreneurship |  Managing up
December 21st, 2007
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Most people stay at a company less than seven years. Most young people stay at a company less than two. So why are companies still set up for people who stay 40 years and climb the ladder? It makes no sense, and frustrates nearly all workers.
Well, all workers who aren't at the top of the [...]

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How to recognize the good and the bad of team diversity

Posted to: Diversity |  Entrepreneurship
November 21st, 2007
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Ryan and Ryan P found this great test by JT O'Donnell to find out personality type. Of course, we have each taken tons of personality tests, but what I really liked about JT's test is that it was only twenty questions, and it revealed each of the three of us perfectly.
The test immediately explained why [...]

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Confidence boosters that work for me

November 19th, 2007
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I woke up today with crust all over my left eye: Pinkeye.  And on the way to the bathroom I stepped on edible gold-leaf dust for decorating cupcakes.  And apparently sometime in the night the cat ate my son's map of Wisconsin. And threw it up. 
At times like this, I wish there was a morning-after [...]

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Underreported hazards in early-stage startups

Posted to: Entrepreneurship
October 30th, 2007
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It's Tuesday, which is usually the day for the Twentysomething column. But Ryan announced last week that he's quitting as a columnist. I'm not surprised. He's gone through a huge transition - quit his job in Washington, DC, started a company (with me), and moved to Madison, WI - two blocks from me.
It's [...]

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Twentysomething: Preparing for life without health insurance

Posted to: Entrepreneurship |  Money
October 2nd, 2007
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By Ryan Healy - About a month ago, my brother, Dan, was in the hospital. Originally, the doctors told him he had a small cut, and he should use some Neosporin to prevent infection. A couple of days later, they told him he had a staph infection. Staph infections are bad, but for my brother [...]

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Big announcement: I'm starting a company!

Posted to: Blogging |  Entrepreneurship
September 19th, 2007
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Before I tell you about my company, I want to tell you that ever since I started spending eight hours a day on my blog - which was about two months after I started blogging - I have always thought of the blog as a business.
People would marvel that I could spend so much time [...]

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How to start a business from your corporate cube

Posted to: Entrepreneurship
September 5th, 2007
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Starting a company is cheap enough that you don't need to raise a lot of money to do it, but you still need to feed yourself. A popular route is the in-between step of being an entrepreneur while still working in a corporate job.
This means there are a lot of people running companies [...]

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Try this: Don't ask for what you want when you negotiate

Posted to: Entrepreneurship |  Negotiating |  Women
August 27th, 2007
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When I founded my first company I didn't have time to find someone to date, but I knew that I wanted to get married. So I followed all the advice I had read about how you should tell people what you want in order to get what you want. I started telling everyone that I [...]

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What to do in college to prepare for entrepreneurship

August 20th, 2007
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One of the most popular goals among young people is to have their own company. This doesn't mean people want to necessarily build the next Google or Facebook.
For many students this means smaller companies where you can have fun with friends while you think of cool ideas and then enjoy the steep learning curve of [...]

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