Seth Godin talking with Penelope, live this Thursday

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Guess what? I’m going to Seth Godin’s house for my next webinar, which is super exciting to me because I’ve never met Seth, but I love his ideas. (It’s 1p est on April 29. Sign up here.) Seth and I will talk about his book, Linchpin. And I will thank him a thousand times for the encouraging emails he sent to me when I was moping on my blog that I was in my dip and I was worried that I couldn’t make it.

And you guys will ask questions that we will answer.

When I was talking with Seth about what we will talk about he wrote this back to me:

My take is that [generation Y] is the last one that will be as totally brainwashed by the system, by the schools and by companies and by society to believe that the industrial age (and compliance) is their ticket to the carnival. The smart ones will see that and play a different game, and the sooner they realize how bad the scam is, the faster they’ll recover.

I’m excited to hear him talk about this. And I’m excited to hear the questions you’ll have for him.

Sign up here.

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Live video chat: How to find career fulfillment

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I keep wanting to use the word webinar, but I can’t decide if it is too jargony. This lexical conundrum reminds me of when the word workout went mainstream. It sounded too jargony to me, and I used to say go-to-the-gym and a not-so-snappy stand-in.

Should I use the word webinar?

Should I tell you how many times Ryan Paugh told me that I have to announce the webinar if I want people to come to it? I kept not announcing anything because I didn’t know what to call it.

Whatever we are calling it, it will happen on this Friday, 1pm est. (Sign up here.) I know that people in Australia cannot listen at this time slot. You have told me before, and I’m listening. One day I will do a webinar at midnight. One day I will record webinars so it won’t matter so much what time slot they happen in. One day there will be world peace.

On Friday we will talk about finding fulfillment, which is actually like establishing world peace, just doing it one person at a time. In an act of full disclosure, I’m going to tell you that knowing what to do is not the hard part of finding fulfillment. Doing it is the hard part. It’s like breaking up with a terrible boyfriend when the sex is really good. Not that I have ever had this problem. I have found that part of what makes a terrible boyfriend is terrible sex. But whatever. I can imagine the problem. The problem is that you know what to do and you don’t do it.

Wait. Actually, that’s the problem with everything. Like, I knew I was going to have to write a post about the webinar where I don’t know if I should use the word webinar. I knew it wasn’t going to change if I waited so long to write the post that Ryan Paugh wants to kill me. But I waited anyway. Why do we not take the action that we know is the right action? I will not be covering this problem in the webinar.

But sign up anyway. Here.

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How to find the most fulfilling careers

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Thanks to dating sites, we have a great way to gather data about the human condition without having to write grant proposals to the National Science Foundation. I first became aware of this bastion of data when OK Cupid announced that older women benefit from showing cleavage in their photos, but younger women don’t. I immediately started showing more cleavage at work because we know that people want to do business with people they want to date, and men think women who look datable are actually harder workers.

Now the site that specializes in matching married people looking to cheat, AshleyMadison.com, has released its list of the most adulterous professions based on the 1.9 million people who are registered on the site. (via BoingBoing)

Here’s the list: Read more

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Almost a review of Seth Godin’s book, Linchpin

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Seth Godin's new book, Linchpin, has arrived. I read it on the farmer's sofa.

The farmer is going through a midlife crisis. It's not really a midlife crisis, though. As an expert on the process of coming of age in one's twenties, I'd have to say that the farmer is actually going through a quarterlife crisis.

Typically, one's twenties, a period now called emerging adulthood, looks something like this:

Learning to separate from parents.
Figuring out where one fits in the world of work.
Getting ready to be married and have kids.

The farmer is doing those things in compressed time: the two years since I have known him. Many people think it was totally crazy that he sent an email to me, out of the blue. But in hindsight it's clear that he knew he needed something to kick-start his quarterlife crisis. And when you are already forty and have not had one, you need something as cataclysmic as a girl from New York coming to the farm and shaking things up.

The farmer is on the sofa. I had to convince him to let me come here because there is a snowstorm coming. The snow is a big deal if you have a thousand animals out in freezing weather and can't get food to them. I am not going to go into all the details of the stresses of winter farming. Mostly because I don't know them. But I do know that every time there is a lot of snow, something freezes and it always seems to be life threatening: Like water for the pigs. Read more

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How to hit a wall at work, with grace

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I am lost. I have been lost before in my career. It's just that I did not write about it while it was happening. I wrote about it after the fact. That's much easier. But in the past, during the time I was lost, I simply stopped writing.

For example, I quit playing volleyball and went to graduate school for English. And, at the same time that I realized that English professors make no money and have no job security, I also got dumped by the guy I had been living with for five years. So this is what I did in graduate school: Nothing. I had already written two full novels, so I turned in a little bit of them each week. And I had to take literature courses, which I passed by reading New York Times book reviews (you'd be surprised how far back those go.) And then, after burning every bridge possible at Boston University, I left, one credit short of a graduate degree.

There were other times I fell apart. And stopped writing. For example, when I had a baby, I stayed home with it, every hour of every day, while I had an identity crisis. I still needed to support the family, but I couldn't write anything because I couldn't imagine giving career advice when I was having a total career meltdown. So I took columns from five years earlier and turned them in as new columns. And, after about three months of that, I got fired.

Read more

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How to know if you’ll be good at sales

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It's clear to me that emotional intelligence is the most important skill for success in adult life. And the consummate career application of emotional intelligence is the sales department. So I'm fascinated by sales.

I used to think I'm not that good at sales. For example, I'm an open book—I have very little ability to bluff or play my hand close to my—actually, what is that expression? I don't even know the expression.

But then, when I told one of my mentors that I'm not good at sales, he said, “Of course you're good at sales. You've gotten three companies funded.” He's right. I wanted to take back all the times I said I'm not good at sales. The thing is, I have a specific talent in this department: selling ideas.

I have gotten companies funded when they were still just philosophies about how a market will move, what the trends are, and what ideas will work. I have yet to raise a later round of funding, where the company is selling actual products or services with me raising money to sell them faster.

I'm also great at the consultative sale. I'm great at meeting someone who wants to think in new ways, and tossing some ideas back and forth and then going to lunch, or yoga, or commenting on each others' blogs. I connect easily on ideas, and can close a sale there because the idea exchange is so rewarding. Read more

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We overestimate the gap between nonprofit and for-profit jobs

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My ex-husband worked in the nonprofit sector for a while. And you know what? He rarely got health insurance. At one point, we were completely stressed out about not being insured, and he asked his boss what everyone else was doing, and she said, “Can't you get insurance from your spouse? That's what we do.”

That's appalling. Being a non-profit is no excuse for treating people poorly. And it's not just benefits—It's pay, too. Paying way below a living wage is elitist—as if working in a nonprofit is a rich kids' playground that your parents fund.

Luckily, the non-profit world is changing. The difference between not-for-profit and for profit is becoming more and more artificial.

When a business is deciding whether to be for-profit or not-for-profit, they are thinking about what is the most efficient way to meet their goals. For example, the Gates Foundation was established to get the money out of the hands of one family and give it to people who can change the world with the money. They do not want to make a profit, so they put all the money they make back into the Foundation.

Merck, on the other hand, is changing the world by curing diseases, but they need to create a profit in order to keep their stock price up and pass money on to shareholders.

Both companies are solving huge health problems. Both companies have equal capacity to get you, an employee, very close or relatively far from the act of saving a life. The only difference between the organizations is the financial structure.

So, here is a new way to think about careers in the non-profit sector: Read more

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Obama. Wow. And one thing about work.

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I was in the process of setting up Dora the Explorer for my four-year-old so that I could make breakfast. But when Yahoo popped up on the screen, I paused. Then I said, “Look. There’s President Obama. He won a big award.”

My son said, “For what?” Then he pointed to an advertisement for Target — a boxing glove that punches images of the flu. He said, “Did Obama win for killing that stuff?”

I saw a teaching moment. I tried to think of something good. I said, “He won for being nice to people and reminding us all to be nice every day.”

The Nobel Prize Committee said something interesting about Obama’s award: “Only very rarely has a person to the same extent as Obama captured the world’s attention and given its people hope for a better future.”

And this, I think, is what good leaders do. They help us a see a future that we like, that we’re a part of, and that we can help create. In the case of Obama, his combination of strong values and intellect and charisma are mesmorizing to watch. And to me, his lack of BS in politics is almost as revolutionary as his skin color in politics. I love the whole package, and he makes me proud to be a US citizen. Read more

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Blogs without topics are a waste of time

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Stop thinking that you are such an incredibly wide-ranging thinker with so many interests and insights that you cannot be pinned down to just one topic. The top bloggers are all wide-ranging thinkers. That’s why they are interesting. The more information and angles you can draw from, the more interesting your insights are.

I challenge you to think of a popular blogger who lacks focus on their blog.

In the history of writing, everything has a focus. It’s a contract you have with the reader. You stay within the bounds of the reader’s expectations, and if you do that, you can write surprises that seem to stray from your topic, and the reader stays with you. Because surprises are fun. But if there’s no contract because there is no focus, then there are no surprises. Every great piece of writing works this way.

Think about it: Canterbury Tales. The topic is getting to the end of the trip. Or Moby Dick. Melville can write about everything—God, the American dream, fishing boats, marriage, mental illness—and he gets away with it because his topic is totally solid: Nailing the whale.

I challenge you to find a great piece of writing with no topic.

Even columnists stick to their focus. It’s part of the fun. When you audition for a print-based column, you submit ten sample columns to show that you can be interesting in a variety of ways while still sticking to the main topic. Because it’s hard to do. Read more

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This week’s series: How to deal with Asperger Syndrome at work

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People often tell me that I should write career advice for people with Asperger Syndrome. This is because I am surrounded by people who have Asperger's, and I have it myself. Please, do not tell me I don't have it. First of all, it looks very different in men and women, and most of you have experience with men. Second, I'm way more weird in person than I am on the blog. And surely you thought it was the other way around.

So, anyway, the reason I'm good at giving career advice is because I had to learn things systematically, which helps me break it down for everyone else.

For example, I had to learn that a candy dish on someone's desk means “I like to talk with people.” Other people read this cue instinctively. It makes for a good blog post but an annoying co-worker if I don't teach myself stuff quickly.

I don't really do career coaching. I don't have patience. But often career coaches send people with Asperger's to me, because mostly, these people are extremely difficult to coach.

They are difficult to coach because the biggest problem is that non-verbal cues that are obvious to everyone else are totally lost on people with Asperger's. For example, you can tell when you are boring someone, but someone with Asperger's cannot—we just keep talking. Read more

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