This webinar will show you how to use a blog to meet your goals. It includes five days of of video sessions and email-based course materials. You can purchase this workshop for anytime, on-demand access. The cost is $195.

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The webinar people ask for most often is one about how to blog. So, here it is! By the end of the course, whatever your goals are for yourself or your company, you will know how to leverage a blog to meet them. I’ve been blogging for ten years and I have received hundreds of awards for my blog. I’ve also made about $300K a year from my blog for a long time, and that revenue is almost never from banner ads. I’ll show you creative ways to make money from blogging and creative ways to think about goals for your career that go far beyond how much money you make.

Here’s an outline of what we’ll cover:

Day one: Define goals so you can meet them

One thing you can’t do is make money from advertising. But you can do almost anything else with a blog, and I’ll show you how to think about goals so you can focus on something that will change your life. And, for those of you who blog for a company, I’ll show you how to use your position to make a big impact on your company’s bottom line.

Over the years I’ve changed what I want from my career so many times. Every single time my blog has allowed me to reach my goals. It doesn’t matter what you want to do: A blog is great for career change. Launching a startup, for building a consulting business, for climbing to the C-suite: blogs are suitable tools for intellectual, innovative, creative people who want to grow. I’ll show you how to use a blog to meet your goals no matter what they are.

Day two: Be an expert in any topic.

So many of our goals for our lives require that we are rock stars in our career. High pay, part-time work, funding for a company—the list of goals is endless, but the best way to meet them is always the same: position yourself as top tier. A blog gives you a path to the top by positioning you as an expert and letting people get to know you for how you think and what you care about, instead of what you have been paid to do in the past.

Day three: How to write a blog post people will love

I have a formula I use for every blog post. The formula ensures that the community of people on my blog feels cohesive, relevant, and meaningful as a result of every post. I’ll show you my formula and I’ll explain why it works. Then I’ll lay out a plan so you can use my formula too. The best part about my formula: It works with every blog topic you can imagine.

Day four: Tricks for getting attention for your blog

You don’t need a lot of traffic to make your blog successful. But you do need the right traffic. I’ll show you how to identify your best audience. I’ll also walk you through ten specific tactics I used to attract the right traffic. I’ll show you what works and what doesn’t and how to leverage my research to meet your goals. I’ve also spent years figuring out what makes a blog post viral, and I’ll share all my knowledge on this topic with you. Hint: offensive blog posts don’t work.

Day five: Final evening of Q&A

Ask me anything! By this time in the course we will have spent so much time together that the questions will be insightful, surprising, and wide-ranging and that’s what makes this Q&A so fun.

This course is also going to be a great time for me to send you all the blog posts I’ve written about how to blog that my editor told me did not fit on my blog. Hooray for that!

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