This was originally posted on TechCrunch.

My company, Brazen Careerist, is moving from Madison, WI, to Washington, DC, where our new CEO lives.

Running the company has been absolute hell. Not that I didn’t know it would be hell. It’s my third startup. Each has had its own hell before we were solidly funded, but this one was so bad that my electricity was turned off, and I really thought I was going to die from stress.

So while my company moves its center to DC, I’m staying in Wisconsin. I just married a farmer and my two young sons and I are learning to live among the wonders of pigs and cattle and corn.

I thought I would be sad that the company is moving. It’s weird to be the founder of a company and not be where all the action of the company is. But honestly, I’m relieved.

There is good evidence that you have to be crazy to do a startup. Jeff Stibel, writing in the Harvard Business Review, calls entrepreneurship a disease. Because you are not likely to make money — you are likely to die broke. And you work insane hours — longer than any other job — and you do it over and over and over again. This is not sane.

In fact, David Segal reports in the New York Times that there is a mania that entrepreneurs exhibit that is very attractive to investors. The trick is to make sure you’re investing in someone who is on the border of insane, but not insane.

So I had a going away party. To say goodbye, but also to acknowledge that I am officially not crazy enough to spend another year missing out on being with my kids. There is still an office in Madison, but the company is running well enough that I don’t have to be the center of it.

It’s hard to not be the center, but I want to be the center of my family. There are enough articles in the last year alone to fill a book (not to mention conference panels) about why women don’t get funding for startups. But really, you could tell that story on one page: Startups move at a break-neck pace, under a lot of pressure to succeed bigger and faster than any normal company. And women don’t want to give up their personal life in exchange for the chance to be the next Google. Or even the next Feedburner. Which is why the number of women who pitch is so small, and, therefore, the number of women who get funding is small.

Did you know that in Farmville, women make colorful, fun farms, and men make big, sprawling farms? And I don’t think it’s a social pressure sort of thing. My sons are under no pressure from me to beat each other up with anything that they can turn into a sword, which is everything. And the girls who visit are under no social pressure to sit quietly and watch. Boys and girls are fundamentally different even before they get to Farmville.

Women are under real pressure to have kids, though. They have a biological clock. So women who are the typical age of entrepreneurs, 25, need to be looking for someone to mate with. Think about it. If you want to have kids before you’re 35 when your biological clock explodes then you need to start when you’re 30, allowing for one miscarriage, which is more probable than most young people think. If you need to start having kids when you’re 30, you probably need to meet the guy you’re going to marry by the time you’re 27, so you can date for a year, get married, and live together for a year before kids. If you need to meet that guy by 27, you are very distracted during your prime startup time. (I have done years of research to come to this conclusion. Here’s the post.)

And I’m not even going to go into the idea of women having a startup with young kids. It is absolutely untenable. The women I know who do this have lost their companies or their marriages or both. And there is no woman running a startup with young kids, who, behind closed doors, would recommend this life to anyone.

For men it’s different. We all know that men do not search all over town finding the perfect ballet teacher. Men are more likely to settle when it comes to raising kids. The kids are fine. Men are more likely than women to think they themselves are doing a good job parenting. This makes sense from an evolutionary perspective. Men have to trust that the kids will be okay so that they can leave and go get food or make more kids.

Before you tell me there are exceptions, I’m going to let you in on a secret: I’m a magnet for high-powered women with stay-at-home husbands. And when the men aren’t listening, the women always tell me that their men don’t pay enough attention and they (the women) are really running the household. They would never say this to the men. It would de-motivate them. So even the most child-oriented men are not as child-oriented as their wives.

And this is why women don’t have startups: children. It’s not a complicated answer. It’s a sort of throw-back-to-the-50’s answer. You could argue the merits of this, but you could not argue the merits of this with any woman who has kids and has a startup.

There’s a reason that women start more businesses than men, but women only get 3% of the funding that men do. The reason is that women want a lifestyle business. Women want to control their time, control their work, to be flexible for their kids. This seems reasonable: Women start more lifestyle businesses and men start more venture-funded businesses. This does not, on face value, seem inherently problematic.

But wait, let’s ask why so many men with kids are doing startups? Why aren’t they with their kids? A startup is like six full-time jobs. Where does that leave the kids? We use social service funding to tell impoverished families that it’s important for dads to spend time with their kids. But what about startup founders? Is it okay for them to leave their kids in favor of 100-hour weeks? For many founders, their startup is their child.

My startup is me and a bunch of twenty-something guys. And if you’re a woman launching a startup, my advice is to stick with this crowd. They never stop working because it’s so exciting to them: the learning curve is high, they can move anywhere, they can live on nothing, and they can keep wacky hours.

The problem with that mix is that someone who is not a guy in his 20’s has different priorities. And that’s something we saw really clearly at Brazen Careerist. The more I became focused on my personal life, the more annoyed everyone got with me. Sure, they understood, but they were pissed also.

I think our new setup will alleviate much of that stress. I’m on the farm, Ryan Paugh is in Madison, and Ryan Healy is in DC. It’s not how I imagined the company evolving when we started it, but that’s part of the fun of entrepreneurship: you never get what you imagined, ever.

 

Brazen Careerist is opening offices in Washington, DC. Our CEO lives in DC, so Ryan Healy is moving there — along with Photis, the developer (who I convinced to move from Philadelpia to Madison by telling him that his life would suck and he would die a slow, painful career death if he did not come work at Brazen Careerist and he said forget it and slammed the car door in my face, but then he moved to Madison anyway.)

You’d think I’d be panicking that the center of the company is shifting to DC. But really, I have been aiming to remove myself from the center of the company for a while. Read more

This is what the farm looks like when you drive up to it.

For a while, I thought that the farm is really what I fell in love with. I felt an overwhelming sense that I belonged on this farm from the moment I got out of my car.

But also, the moment I got out of my car, I fell in love with the farmer.

And I did not fall in love with the farmer when I went to check him out at the farmer's market before I agreed to drive out to his farm. Which tells me that love at first sight is a combination of things: the right setting and right person. Read more

One of the hardest things about being unemployed is worrying that you will not end up in a good job. People want to be picky, but that’s a mistake. You should take any job. It really doesn’t matter. You’re better off taking any job and then start trading up.

Here’s why: Read more

Recently, I covered my hallway in wallpaper I bought online (via Wallpaper Weekly). Everyone I showed the wallpaper to said the it would be too busy a pattern. But I loved it. So I bought it anyway.

There are a lot of problems with my hallway now — most notably, I used Elmer’s glue instead of wallpaper paste and I’m going to have to pull down the wallpaper and start over. But every time I walk through my hall, I think about how important it is to take risks with my house — because that’s what makes it mine. Which, of course, is very similar to a life. You can live someone eles’s tried-and-true template for a life, or you can make your life your own. Read more

I think it's time for me to address the fact that I have 56,000 followers on Twitter but I have tweeted only 500 times. If I were an aging rock star or philandering basketball player, this might not be remarkable. But I'm basically a normal person.

So I'm going to give you four twitter tips that no one else will tell you.

1. Focus on quality over quantity
First, let's talk about purpose. Why are you on twitter anyway? There are tons of really valid goals for twitter, but most of them require influence. I mean, you need twitter influence in order to reach almost any goal on twitter. Because twitter is about sharing information with people who matter to you.

If you want to publicize stuff on twitter you definitely need influence. But at the other end of the spectrum (where I am) if you just want to write well, you also need influence because if you are writing and no one is listening then you are not really communicating.

The biggest reason for you to focus on influence, though, is that money doesn't make us happy, but influence does. I spent two hours trying to find this article in the New York Times. I can't find it because as soon as you put influence and happiness in a search string you get stuff that influences happiness but you can't search influence influence happiness. Anyway, trust me that if you have influence, you feel happier. Read more

Remember the donkey in the last post? Well, here’s the story of the donkey. The farmer bought it, but he doesn’t know very much about donkeys, except “Horses need to be ridden,” he said. About ten thousand times.

The donkey is not trained. And we don’t have any riding gear for the donkey, so I rode her bareback, without reins or anything. Read more

I told the farmer I wanted a horse.

Here are things I know about horses from the farmer's response:

1. Horses are very cheap right now. It used to be that you could buy an estate, put horses on it, call it a horse farm, and take a tax deduction on all the land. But the US just banned slaughtering horses. I am not sure why. I think this is part of Obama's attack on US subsidies to the rich. (Which, by the way, I support, and I am hoping he is so creative as this.) Anyway, now there are tons of people who want to get rid of horses.

2. Horses are a luxury to people who make a living from their farm. I will not get into the nuances of making a living vs. not making a living from a farm.

But wait. I think I will.

It's complicated. For example, if your great-great-grandfather homesteaded land and consequently you inherited 2000 acres and you mortgage it to support your family, is the farm supporting you? And if you don't mortgage it, but you live in poverty, is the farm supporting you? Stay tuned for posts when I answer these questions. Or just bitch about them. But anyway, horses are a luxury, according to the farmer, because they are a lot of work and they never make any money. (Well, except for the Amish, who still use horses to run farm equipment. But this will be in another post, too.)

No. I think it will be in this post. Everything in this post, but in a minute. Read more

When I was in high school, the police took me out of my parents’ house and put me at my grandma’s house. (Here’s the story.)

My grandma spent a lot of time telling me I was special. That’s exactly how she’d say it: “You’re special.” And I used to think she was lying, saying that to make me feel better. Now that I’ve read some parenting books I know that you should give specific reasons that your kids are special. As they pop up. Or something. Anyway, her telling me I was special actually made me feel like I was less special. Like she knew I knew I wasn’t and she was trying to fix it.

Of course, this is from my childhood full of trying to get my parents to love me. And of course, this is a problem with the farmer because he married me because he thinks I’m special and I still have a problem feeling special. Read more

A lot of what I learned in college I learned from the New York Times. I was completely incapable of managing the college application process on my own. In hindsight, it strikes me as similar to my experience with the DMV. The application process is way too complicated for someone with Asperger Syndrome. But I didn’t know I had Asperger’s then, so I assumed that if the process was impossible for me it was impossible for everyone, and no one was really doing it.

My parents only realized in April of my senior year, when my friends were getting early admissions to Stanford and Brown, that I had not applied anywhere but Vassar.

I got rejected. So my parents pulled strings and gave a big donation, and I got into their alma mater, Brandeis. During the McCarthy era, Brandeis was a haven for left-wing professors who scared everyone else. By the time I got there, in the ’80s, Brandeis was a haven for smart, Jewish New Yorkers who did not quite make it into the Ivy League, and wanted a haven from the semi-adult world that did not function like Jewish summer camp.

I did not fit in well, but of course, all the kids that did not fit in well somehow ended up hanging out with each other. My freshman year roommate, for example, had Asperger’s. (What luck!) My junior year roommate was just realizing that he was gay, and he thought he was being taken over by the devil. I told him being gay is fine, and that if anything, the devil is working though his dad, whose job was to ensure that Camel sold ten billion gazillion cigarettes to kids by using their icon properly. Read more