When you want to get a new job, don't look at your resume to see what you could get. Instead, take time to build a resume that meets the requirements of the jobs you want. This doesn't mean using keywords that are in the job description. That is not going to work. Instead, look at the types of experience that are required to get the job you want, and then get yourself that experience.
1. Make up a project for yourself
You don't need to be paid in order to put something on your resume. A resume is about experience, not income. So invent projects for yourself, and do them, and make sure you execute exactly what you need in order to put a bullet on your resume. For example, if you need to be able to say you executed national campaigns, then do one.
Jessica Goodman is a great example of this. She just graduated from the University of Denver and she's looking for a job in public relations or marketing. Inevitably, the job she lands will involve social media. Because that's where both industries are headed.
In the meantime, Jessica created a project for herself that showed her college counseling office why they should be teaching students how to job hunt with social media. (And she wrote a blog post about it.) This is a great project because whether or not the college does anything with it, Jessica conceived and executed a project to promote an organization-wide adoption of social media tools. Read more