How to build buzz around yourself

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Forget the idea that networking is a job-hunting tool. Networking is the job hunt. But networking is not just passing out your business card and e-mailing your friends’ friend. Networking is making yourself buzz-worthy so people want to be connected with you.

This is not the old networking that celebrated extroverts and crushed introverts. Building buzz celebrates the diligent information broker and crushes the relentless self-promoter. Build buzz for yourself by processing information in new ways and connecting people and ideas in ways that are interesting and provide new experiences.

Here are four things to remember when you want to build buzz:

1. Be known for good work.
This is the most powerful tool in your career. Even if you start with no reputation and no connections, it’s not unrealistic to get known for doing outstanding work.

“If you’re great, people will notice you,” says Dana Zemack, founder of Zemack PR & Communications.

David Weekly is a programmer who has built such a strong reputation for having good ideas that popular blogs such as Slashdot, BoingBoing, and Lifehacker reliably post links to his new products.

“I want to build a reputation as someone who comes up with interesting things and tries to be useful,” Weekly said. “I use my reputation as a launch platform for my ideas.”

His current company is PBWiki, which offers a service that gives people a simple way to collaborate online, in a wiki, for example.When he announced the company he got 1,000 customers on the first day, just from being mentioned on those blogs.

2. Contribute to the community.
For Weekly, building buzz is not a single project, but an ongoing commitment to giving quality work to a larger community. And this should be how you think about yourself, as well.

The days of just pushing plain old information out to an audience are ending. Stories, not raw facts, are what people can relate to. “A great way to connect with people is by way of stories,” says Zemack. “When you build experiences or create a story around a something, then it becomes more engaging and personal.”

You can do this many ways but maybe the easiest is to add your comments to blogs. This is a way to broker information in a useful way, sort of like inviting yourself to a party, but it’s OK to do so, as long as you make relevant contributions.

Also, give away good information. There is so much information available that hoarding it will get you nowhere. People will just look elsewhere to get ideas. Instead, share as much as you can with the community, to build your reputation into what you’d like to be known for. “Information is not the main ingredient. It’s knowing how to enact it,” says BL Ochman, author of The What’s Next Blog.

3. Shape your own destiny.
How people see you online matters. For example, most young people would not date someone before Googling them, and we do this kind of electronic research routinely before buying products and services as well. Recruiters also use the Internet to identify job candidates rather than sift through piles of resumes. So you need to manage your online identity to make sure people see you as the person you want to be.

Peter Himler is author of The Flack and founder of Flatiron Communications in New York. His decades of experience in the public relations and communications field includes serving as spokesman for major companies, chairing organizations and giving lectures. He is all over Google, but had little control over what Google served up. By blogging, Himler shapes his online image — his “digital footprint” — because his blog now comes up first when you Google his name.

You can also take control of what people see by removing the bad stuff. There are no guarantees, of course, but if you want to clean up your online identity, ReputationDefender has proprietary resources for both finding the dirt and cleaning it up.

4. Think in terms of experience and get off the sofa.
The more types of meaningful connections you can make with an audience, the more effective the buzz will be. “The best way to generate buzz about what you do is to combine an offline and online experience,” says Zemack.

Advertising industry veteran Steve Hall, editor of Adrants, rattles off many fun examples of effective buzz-generating tactics that do not include a computer. For example, Canon paid couples to carry around its new product and ask passersby to take their pictures. That person who took the picture inadvertently learned how to use the camera. And, if things went as planned, the unsuspecting photographer would also hear a few benefits of using the camera: “We just love the zoom lens, could you use that, please?”

This is an experience you could never have online. (Though today the ethics of this particular promotion seem flawed.)

Also, just like people go to blogs to learn something and have a fun engagement with a community, people like to do the same thing offline. Throwing a party is one of the oldest tools in the box for building buzz, and it still works.

Zemack has made a name for herself, and her communications firm, by throwing ice cream parties and chocolate-tasting parties. The exotic flavors described by well-versed wait staff and perfectly complimentary hipster circles mingling over tasty cones allows people to learn something new, and to make new introductions — just the kinds of experiences Zemack wants a reputation for creating.

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6 questions with LinkedIn co-founder Konstantin Guericke

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I noticed that among the ten ideas for job hunting in my last post, the idea people talked about the most was using LinkedIn. This doesn’t surprise me. The promise of LinkedIn is to make your network work for you, and that’s enticing.

But the process of building a network on LinkedIn has always felt very nuanced to me. For example, I can never decide when it’s time to send someone an invitation. I feel nervous about it like I am asking someone on a second date — Did the first date go well enough? Do we want to hang out more?

So when LinkedIn co-founder Konstantin Guericke offered to do an interview with me, I jumped at the chance because I want to be better at using LinkedIn myself.

Here’s the interview:

Q: How many connections do I need to make LinkedIn really work for me?

A: Thirty connections is usually enough. But the quality of connections is important — How well the person knows your work so they can make a strong introduction for you.

Q: What makes a connection high quality?

A: Ask yourself what value they can add in an introduction. Your network can include people you work for, people who are working for you, and with you. For example if you’re in sales a customer can make an introduction for you.

Quality is also someone with a lot of connections, but you have to look to see if it’s a superconnected person or someone who is ardent about building up their connections on LinkedIn.”

Q: Why does someone with 500 good connections need to use LinkedIn?

A: If someone asks this person “Do you know someone at Coke,” then the work is on the broker [to figure out who in his network would be appropriate]. Or he can say, “Link to me on LinkedIn.”

Q: What are some ways to use LinkedIn to get a job?

A: Sometimes the hiring manager you are looking for is three degrees away from you, but the company is two degrees. Also, use LinkedIn to prepare for an interview. Often people have their interests listed. Then you can talk about interests or people you might have in common.

Q: Any other tips for using LinkedIn?

A: Once you have the offer, ask people who used to work at the company but no longer work there — they are free to talk. Also, do due diligence on your future boss by finding someone who use to work for the boss; you can type in the company and title and you might find someone who had the job in the past.

Q: How do I get over the fear of my invitation being rebuffed?

A: Over half the time people say yes.

This should have been my cue to say, “So do you want to connect with me via LinkedIn?” It would have been great. I could have spent all night clicking through his 500+ contacts carefully forming a long term strategy to tactfully leverage this treasure. But alas, I did not ask. Not even the Brazen Careerist can be brazen all the time.

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Finding courage to steer your career

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It’s a lot easier to give advice than to implement it. You can imagine how acutely aware of this I must be.

After I’ve given out the same piece of advice twenty times (for example, get a mentor), there comes a point when I can’t face myself if I don’t follow it. Sometimes I try to scare myself. I tell myself that my career will go nowhere and I am wasting my time and I will never get what I want without self-discipline. What I really want from that lecture-to-self, though, is courage to do what is difficult.

Part of having career success is finding the courage to implement what you know you should do. Here are three things I’ve come across recently that inspire courage:

1. Courage to start a new business
I have a friend who is studying artificial intelligence at a big university. He tells me that most of the graduate students are ostensibly working on the PhD’s, but they’re really waiting to find some cool company to go work for. I don’t think this is unique to the artificial intelligence geniuses. I think many, many people are waiting for a good idea.

But you can’t always tell it’s a great idea until you try it. When I asked Guy Kawasaki how you know to move forward with a business, he said, “Launch it.” Then he paused and said, “Don’t worry, be crappy.”

So really, you need to just get out and try the business. That’s hard, though. Instigator Blog inspires courage to start by listing five reasons why you should go ahead and say yes to a new business even if you fear it might fail:

You'll learn something. Even if the idea doesn't fly, you'll learn something valuable.

You'll get a rush of adrenaline when you jump in.

You'll realize the value of an idea.

You'll get a chance to connect with people.

You'll be inspired.

(Thanks, Emily)

2. Courage to make networking strategic and deliberate
Of course, networking is good, and you should do it. But it’s hard. And probably the hardest part is fearing that the person will not be receptive to your networking efforts.

But you still need to be strategic, even in the face of rejection. Ben Casnocha, who surely must be the recipient of hundreds of networking overtures, writes that someone recently tried a nifty networking move on him that he liked: “After we met he studied my blog and reached out to a couple of my friends. After they heard I met with him, they too took a meeting. After they met with the guy they emailed me and we shared our mutual impressions (positive!). Great strategy. The more entry points you have in a relationship with someone the stronger it is.”

This is good advice from Ben, but what really stands out to me is that Ben seems to truly appreciate having the chance to meet this guy. This should give you courage to make overtures of your own.

3. Courage to take control of your own time
All sorts of polls show that time away from the office is a top priority for Generations X and Y. But not everyone does a great job at drawing the boundaries that preserve a home life. In general, it’s hard to draw boundaries because it always seems that what we are involved in is so much more important that violating the boundaries this time is okay.

But Mark Zuckerberg, the CEO of Facebook shows us that courage to protect his personal life knows no limits. The Wall St. Journal reports: “During one series of talks with Microsoft, Facebook executives told their Microsoft peers they couldn’t do an 8 a.m. conference call because the company’s 22-year-old founder and chief executive, Harvard dropout Mark Zuckerberg, wouldn’t be awake, says a person familiar with the talks. Microsoft executives were incredulous.”

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You are the sum of the people you play with

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Who you hang out with has so much to do with the quality of your life. I think about this all the time, so I was happy to see that the neurobiologists finally came up with some evidence that if you hang out with positive people, your brain actually starts thinking more positively (subscription soon).

I also think that friends who do cool things make your own life more exciting. My friend, Dennis, at Techdirt, sent the press releases to me about his company’s new product, and he was so excited that it made me excited, too. There is no neurobiology to support this — yet — but I am convinced that people who love their jobs give us more energy for our own.

When I played professional beach volleyball, everyone was always angling to be the worst on the court during practice, because that’s the fastest way to get better. This was no small feat when you’re at the top of a sport. But the day I had a match against Olympic gold medallists, I learned more about myself and my game than from 20 matches with people at my level.

A blogroll, to me, is a metaphor for all of these issues. If you are the sum of who you play with, then I want to choose my list of blog playmates carefully. When it comes to blogrolls, some people have very thorough lists of everyone in their field.

My list — which I’ve titled, What I’m Reading — is the blogs that make me excited and get my brain moving in new directions. The list changes all the time. A lot of the blogs aren’t career blogs. After all, I dream up ideas about careers all day. But you could say that your career is closely related to the people you play with, and in that sense, these are all people who have helped my career most recently.

(Hat tip: Willy in Wisconsin)

Office politics is not optional: Five tips for doing it better

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John Annabel, of Northampton, walked into the office one day to find himself working side by side with a new employee whose only qualification seemed to be that she was having an affair with Annabel's department head. Annabel says people didn't particularly care that she was in the office doing no work until she started taking credit for everyone else's work, most frequently Annabel's.

“I wanted to strangle my boss,” Annabel says. “I wanted to bring that dirtbag girlfriend down before she took credit for one more thing.” But Annabel's supervisor told him to stay calm and to say nothing damaging. He pointed out that the manager would never fire the woman, and the two of them would deny all of Annabel's accusations; complaining would only make Annabel look bad.

So everyone in the department laid low — said nothing about the woman who did nothing except among themselves. When the company went through a reorganization, and the department head changed, the new head said, “Does anyone know what this woman does?” And everyone said, “No,” and she was laid off.

In fact, though, office politics might be the most important skill to master as you climb up the corporate ladder. Julie Jansen, author of I Don't Know What I Want, but I Know It's Not This, says that in corporate life, one has no choice but to be savvy about politics. “Politics is everywhere. It is about the way things are done. It is the personality of the company.” So you have to figure out how to fit in. She tells people, “Be an actor, play the game, follow culture and this is jus as big a part of your job as anything else.”

In the end, Annabel left his job in an effort to escape the political climate of his last job, which left him cold. And he hopes to never have to deal with office politics again.

Larry Stybel, president of Stybel Peabody Lincolnshire, says that is it a common reaction to refuse to participate in office politics, but he advises those people “to just get over it.” Politics is not something you can escape. “Politics is really setting objectives and developing a coalition of people that will help achieve that objective.” Stybel explains that office politics does not have to be a bad thing. After all, politics is primarily about diplomacy and coalition building.

Stybel recommends taking the same approach Annabel did in his last job: Find a mentor in the office, someone who is great at office politics, get some direct advice from them about tough spots, but also study them from afar to figure out what they do right.

Jansen adds, “There is a tremendous amount of resistance to office politics.” Many people complain that this sort of behavior goes against who they are at their core. Jansen points out that done right, politics is not inherently immoral. It merely involves, “speaking to the right people, going to the right parties and communicating the way everyone else at the company communicates.”

While Jansen advises that you should not compromise your core values to be political, if you find that you can't ever engage in office politics without violating your core values, then you don't belong in corporate America.

Jansen suggests five steps you can take to be more politically astute immediately:

1. Don't try to change or resist company culture including dress, communication styles and office hours. Being different does not work.

2. Practice self-awareness. This is a life-long task and every day you can become a little bit more aware of how people perceive you. Just doing your job is not enough. You need to do it in a way that makes a positive impression on everyone else.

3. Manage your stress levels so you can avoid emotional displays of inconsistent behavior and inconsistent messages. Most emotional outbursts come from unmanaged stress.

4. Be approachable all the time — in your cube, in the hallway, even in the bathroom.

5. Network before you need to network. Being good at politics means that you are good at relationship building, and you can count on a wide range of people when you need them.

But some people will never feel comfortable playing the political game. For those people, Stybel recommends a job where one can say, “Leave me alone” and still excel at the work: Sales would be a definite no, but a career in, say, programming might work. But take a look at yourself. If you don't have the skills for a leave-me-alone job, you need the skills to make office politics work for you. Otherwise you'll get stuck.

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5 cautionary ideas about going to business school

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Here’s a collection of interesting ideas from people who are talking about the value of business school:

1. Business school is not an effective means to self-discovery.

Most business school applications require that you tell what you’re going to do with the MBA. This is because most business schools think it is a waste to get an MBA if you don’t know what you’re going to do with it. If you don’t know what you want to do, you can’t rule out that you won’t need the degree. And business school is too expensive to use as a means to simply delay the real world.

2. Maybe you should try philosophy courses instead.

One of the most recent, and cogent critiques of business schools came from management consultant Matthew Stewart in the Atlantic (paid). “Most of management theory is insane,” he writes. “If you want to succeed in business, don’t get an MBA. Study philosophy instead.”

Stewart says that the three most important pieces of advice for business are also topics dear to philosophers:

Expand the domain of your analysis

Hire people with greater diversity of experience

Get good at communication

“As I plowed through my shelfload of bad management books, I beheld a discipline that consists mainly of unverifiable propositions and cryptic anecdotes, is rarely if ever held accountable, and produces an inordinate number of catastrophically bad writers. It was all too familiar. There are, however, at least two crucial differences between philosophers and their wayward cousins. The first and most important is that philosophers are much better at knowing what they don't know. The second is money. In a sense, management theory is what happens to philosophers when you pay them too much.”

3. Business schools are headhunters who charge a fee to the employee.

Stewart says the best thing that can be said about business school is that it is a way for companies to reliably outsource recruiting. McKinsey is a company built on this model. (But you can bet these companies don’t rely on middling business schools for this purpose.)

4. Common sense might get you further.

Charles Handy, a business guru who got way more press in England than the United States, eventually came down on the side of common sense — that business schools overemphasize academics and that’s not what you need to succeed in business.

5. Good networkers reach way beyond business school.

Many people say they go to business school for the network it provides. But be careful of becoming too dependent on that idea. Networking guru Keith Ferrazzi says that you need to be able to network independently of school if you are going to be good at it.

Certainly, there are good and bad things about going to business school. But think about this: If there were something you were totally excited about doing would you do it right now or would you put it off three years to go to business school? If you would do it right now, then you don’t need an MBA, you need an exciting idea.

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How to be a star performer: 4 things to get good at

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One of the best ways to get what you want is to be an extraordinary performer at work. Stars get more training, more mentoring, better projects and greater flexibility. Fortunately, you don’t need the perfect job situation in order to be a star, because most star qualities come from you — from taking your basically good skills and bringing them up a notch.

Most people have the ability to be a star, according to Robert Kelly, professor at Carnegie Mellon, and author of How to Be a Star at Work, because “most people genuinely want to be more productive, do their best, and live up to their potential, but they don’t know how to do it.”

The traits that make stars different from everyone else are the strategies they use to do their own work and to work well with other people. Star strategies allow people to be highly effective, yet highly productive at the same time, so that stars can fulfill their potential at work and in their personal lives. (Yes, stars have time for both.)

It isn’t so much what you’re born with as how you use it. And the traits of star performers are traits you can teach yourself. Here are the four areas that Kelly identifies:

1. Initiative
Stars exceed expectations. Just doing your job is not enough. Stars do their own job well and then perform well in areas that exceed the job description. Generally star initiative includes helping people, taking risks and seeing a project through to the end — all in arenas that go beyond their job duties.

2. Networking
Stars don’t think of networking as something to do once a day at 3pm. For stars, it’s a constant. Nothing is a complete waste of time because you can always meet someone, talk to someone, or help someone. That last piece is important — stars know that networking is as much giving as taking. And there is an inherent humility in this way of life; stars know they can’t get what they want by acting alone.

3. Self knowledge
Knowing how to do your job is expected. You need to know how to manage your relationships, your long-term goals, and your personal development. This is not a one-time goal, this is a life commitment to very regular self-assessment. And this is a commitment to soliciting and accepting outside input, because it’s impossible to know for sure how you appear to others.

4. Kindness
Average workers see the world from their point of view. Stars have exceptional empathy and act on it: They are good followers because they know it’s important to help leaders be the best they can be, too; stars can give the right message to the right audience; and they can get an accurate big picture by looking and listening to the people around them.

The interesting thing about star performance at work is that it actually demands that you be the person you want to be anyway. Being a good person, seeking self-knowledge, and taking responsibility for where you’re going are probably key pieces of your core belief system. So you truly do not need to stray from your idea of a good life in order to be wildly successful in your career.

But Kelly is quick to point out that star performers are not people hanging out in lazy-boy chairs relying on their stellar IQ or remarkable social skills. Star performers work hard to live up to the values they believe in.

People who can be their true selves at work will be the outstanding leaders, says Rob Goffee, professor of organizational behavior at London Business School and author of Why Should Anyone Be Lead by You: What It Takes to Be an Authentic Leader. Many of you will find yourselves in a position to lead others. The most successful of you will find the right balance between authenticity and adaptability: No small feat.

To become your best self — a star, a great leader, a fulfilled worker — you need to know yourself and your goals very well. Start now. It’s a lifelong process, and done honestly, it’s the process that makes almost any job intrinsically challenging and interesting.

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Networking for a new generation: Be authentic

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You’ve heard the axiom, “You’re only as good as your network,” but how do you get one? It used to be that a network was a Rolodex: A flip-book full of beer-stained business cards collected at an industry brew-ha. Today, your network is the people you truly connect with, and their friends.

Isabella Tsao understands networking. She is an information technology project manager, who enjoys salsa dancing. With the ten or so dance partners she has each night, there is an immediate connection, and there is no pressure to engage in small talk. Tsao says that “you make friends in a wide variety of fields and you get a different perspective.”

Keith Ferrazzi, coauthor of the book, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, says you cannot get anywhere alone. “Everything you’ve achieved has been done with the help of other people “? parents, teachers, friends, family,” he says. For those people who think networking is for the obsequious and desperate, he advises, “they need to give up their ridiculous sense of John Wayne rugged individualism.”

When Ferrazzi talks about networking, he talks about being liked. If people like you, they will help you, so instead of concentrating on getting favors, focus on being likeable. Otherwise, he said to me, “you’ll wake up when you’re 40 years old in a cube and upset that a 30-year-old is your boss. And you’ll say to yourself that the person got the job because the boss likes him better. And the answer will be, right.”

How does one become likable? Ferrazzi recommends you project yourself as confident, interested, experienced, and excited. But ultimately, you need to create a connection. To this end, share your passions so the other person will feel comfortable sharing his.

After you’ve established positive rapport, share your struggles and the person will share his; the more you understand about someone the better you can connect.

It is not your immediate friends, though, who will be the most helpful to you in a crunch. It’s your friends’ friends. Ethan Watters, author of Urban Tribes: A Generation Redefines Friendship, Family and Commitment, told me that when you have a difficult problem to solve, like finding a job in a new city, the group of people you know has the same information. “But the people just outside this network are the most helpful: It is the strength of weak ties,” he says.

The current generation intuitively understands this lesson, hence the rip-roaring success of Rolodex-replacing online services like LinkedIn, MySpace and Instant Messenger’s Buddy List.

These community-building tools seem more like ways to keep track of friends rather than to get a job. But in fact, for tech-savvy generations streaming into the workforce, networks of friends are not distinct from networks of career helpers.

Says Watters, “This generation doesn’t make distinctions like ‘we’re friends outside of work.’ Friendship ties are mixed up in all aspects of life.

Asking a friend to recommend you to an organization for a job is like asking a friend to move a couch.” So many of you have a wider network and more effective skills than you even realized.

And now, the inevitable question: “What if I’m shy?” The good news is that shy people aren’t bad at networking, they are just obsessed with what they sound like.

Bernardo Carducci, professor of psychology and director of the Shyness Research Institute at Indiana University Southeast, told me, “Shy people need to be more other-focused and less self-focused. Think about what you can do for the other person. Shy people worry that their opening comment will not be smart enough or witty enough, so they never get started. Instead, remember that when initiating contact you don’t need to be brilliant, you just need to be nice.”

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6 tips for job hunting online

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The job market is good, the Internet is buzzing, and optimism is high. Still, the best jobs require talent before you walk in the door — you need to know how to search. Here are seven tips to help you:

1. Big job sites cater to keyword-focused applicants.
Only three to five percent of job seekers find employment through online job sites. In order to be one of this small percent, you need to tailor your resume to keyword searches. “Sending a resume to a big company’s web site is like sending your resume into a black hole,” says John Sullivan, human resources consultant and professor of management at San Francisco State University. “In a big company, your resume is sorted by an applicant tracking system.”

These companies receive thousands of resumes a month and the tracking system sorts them by skill. Sullivan tells of a study where researchers took a job opening and wrote 100 perfect resumes for that opening. Then the researchers added 10% more information to the resumes. Of those resumes, only 12% were picked up by the tracking system as qualified. This means that even if you are the perfect candidate, if you submit your resume blindly to a large company, there is almost a 90% chance that no human will ever see your resume.

But you can increase your chances by knowing how to use keywords in your resume. “Recruiters locate individuals based on a certain skill set of the job they are looking to fill,” says recruiting advisor Matt Millunchick. So try to imagine how someone else would use a search box to find you, and be very specific about your skills.

These rules remain true if you post your resume to an online database also. The mass of resumes on job sites is so unruly that human resource staffs are paying people in India $20 an hour to sort through resumes to find the good ones, according to David Hanley, owner of recruitn.com. So, even in this case, keywords are your best friend.

2. Don’t depend on your resume.
The typical resume is linear which makes people without linear careers look like a mess. The resume highlights work gaps in a negative way and leaves little space for achievements and experiences that did not somehow contribute to corporate life.

“The marketplace is changing and the life experience that informs the work that people do is changing,” says Anne Burdick, information designer and professor at Art Center College of Design. The static, linear resume is not an effective way to convey this new experience, so don’t lead with it.

Dana Zemack, a publicist, got an agency job by abandoning the conventional resume: She wrote a letter to the agency about how she had been throwing large, elaborate chocolate tasting parties and charging admission. Zemack explained that at first, she publicized the parties to make sure she’d make enough money to pay for the party. But then she realized that she had talent as both a party planner and a publicist, so she started planning bigger and bigger parties. “I used my own endeavors as an experiment to see how far I could go as a publicist,” she wrote. On a second page, she listed the publicity she was able to generate for the parties.

It worked. She got the job. Which leads to tip number three:

3. Go local. Smaller companies posting on smaller job sites look for employees who may not have a resume optimized for a computer screening. This is how Zemack found her job.

Another way to go small is to join professional groups on MySpace. These are people who will know where jobs are. Also, Millunchick says recruiters search through these groups for marketing and technical people.

4. Focus on the referral.
Eighty percent of available jobs are not posted on job boards. But people who work at companies know what positions are available. And employers love referrals, because referral employees have such low turnover.

In fact, many companies pay employees tens of thousands of dollars for a successful referral. Pander to that carrot system by offering yourself up to an employee at one of those companies.

Find people to refer you by looking on sites such as MySpace, Friendster and LinkedIn. Do keyword searches to see if your friends of friends have jobs at companies that interest you.

Offline networking works, too. It’s just slower. There is no keyword search when you walk into a party. But once you’ve made the acquaintance, you can Google the person to find their connections.

5. Stalk your dream job. If you know your dream job but you have no connections, identify someone you want to talk to within a company and use the Internet to get in touch with them: Find an email address, phone number, a conference your target is speaking at. Then ask for an informational interview.

You are far more likely to get a job from an informational interview than from blindly sending resumes. Most people will be flattered by your request and will give you some of their time. Remember an informational interview is not when you ask for a job. But often, if you make a good impression, the person will help you get a job.

6. Make your own job.
Zemack’s career really took off when she created a job for herself: throwing chocolate tasting parties. She is still genuinely touched by each person who turned out for those early parties where she bet her credit rating on herself. And in the end, she discovered something that is not a new rule at all: That believing in yourself and creating avenues for your own success attracts a magnificent network of supporters.

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