Rules for writing your first resume

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Hey, all you college kids! It’s time to get off your butts and start applying for jobs. Do not delude yourself into thinking you can wait until May. Spring is the time to be buying clothes for the job you already have. Top internships, management training programs, entry-level investment banking jobs and the other good jobs get filled early. After all, employers are not stupid. What are you going to do between now and June that will enhance your workplace value? For 99% of you, the answer is nothing. That’s why the juiciest companies beat the rush and hire the best candidates before anyone else can get to them.

Based on my experience, I’d say a good rule of thumb is that you’ll get one interview for every 50 resumes you send. That’s if you’re great. If you’re not great, double that resume number.

And God help you if you do not have a decent resume. Even if you’re great, with a lame resume, your greatness will not show. Here are the three most important rules to ensure your resume measures up:

One page. That’s it. I don’t care if you are the smartest person on earth or if you have founded six companies and sold each of them for a million dollars. Think of it this way. A resume gets only about 10 seconds to impress whoever’s looking at it. So every line must say that you are amazing because you don’t know where the person’s eye will go first (though you can be sure the person won’t read every line).

People with resumes that exceed one page say, “I couldn’t get it down to a page.” But here’s what a two-page resume says about you: “No ability to see the big picture.” You are so mired in the details of your career that you don’t know how to summarize it. This does not bode well for future career success. Cut your resume to one page.

Every line must quantify success. A resume is not about what you did. A resume is about what you accomplished. Don’t say: “Managed two people and created a tracking system for marketing.” Say: “Managed the team that build a tracking system to decrease marketing costs 10%.” Any college graduate can do what an employer tells them to. Not everyone will do it well. Show that you’re a person who does things well.

Think of it as the difference between writing, “Went to my classes and took tests” vs. “Have a 3.5 GPA.”

I know what you’re going to say next: “I can’t quantify my success. I didn’t have those kind of jobs.” You are wrong. Everyone has successes they can quantify. Let’s say you had a babysitting job, which I hope not very many of you will have to put on your resume. But for the sake of argument, let’s say you took care of two kids. You could write: “Managed household in parents’ absence and helped kids to raise their grades one letter.” Stupid, yes, but you need to make even stupid jobs sound marginally stupid.

No paragraphs. I shouldn’t have to list this last rule because no one should still be using paragraphs on their resumes. But recent grads do it all the time. In fact, my friend who edits my web site, and who is definitely very smart, showed me her resume and I nearly died: All paragraphs.

No hiring manager reads paragraphs. With a stack of 500 resumes in front of her, she’s scanning – looking for something that stands out enough to warrant an interview. Nothing stands out in a paragraph. So by using them, you take yourself out of the running unless the hiring manager is your dad’s best friend and he has to read your entire resume.

Most of you will say, “No paragraphs? Everyone knows that rule.” Good for you: a confidence booster. You will need it because it’s a tough job market out there. Now start sending out resumes. Think of each one you send as a lottery ticket. The more you have, the luckier you’ll feel.

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No more triple majors, please: College kids should cut course loads

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Current college fad: racking up double, triple, and even quadruple majors in order to impress future employers. This strategy is wrought with irony because, in effect, someone who has a triple major screams, “Don't hire me. I'll be a management disaster!”

My advice to all you triple majors is to dump the excessive course load and get a life. If you want to impress employers, use college as a time to demonstrate creativity, curiosity, quick learning and good social skills. Here's why:

A triple major exhibits no creativity. The most creative act is to choose a path for your life. College is an early opportunity to decide what you want to do with yourself, one course at a time. Cramming your schedule full of required courses for two or three majors is a rejection of creativity; in effect, you allow someone else to dictate your path for four years. Business visionaries set paths to goals that other people could never have thought of. Practice being a visionary in college by choosing a path no one else could choose.

A triple major is not for the intellectually curious. If you love learning then you will take whatever classes you want and you don't worry if they add up to another major. People who need their courses to add up to another major are people who are conditioned to learn only for an external reward. Employers need people who will be curious even after the grading system is over. In college learn for learning's sake, not for the department head's approval.

A triple major is for the timid. A broad education teaches you to learn diverse topics quickly. Practice learning something totally new by taking courses in each of the departments in your college rather than cowering in the safety of topics you're majoring in. Business requires a wide breadth of knowledge — writing, finance, technology, psychology, sociology. You can't learn every idea in school, but you can learn to pick up new ideas quickly.

Once you're committed to choosing just one major, stay away from business. In college you need to learn how to think broadly and critically. How you think is much more important than if you know how to map a brand strategy. You have your whole life to study business; college is your time for Shakespeare, Schopenhauer, and science experiments. In this new era of downtrodden, low-key CEOs, one CEO stands out for her star power: Carly Fiorina. And guess what her major was? English.

Finally, take some blow-off courses. You need time to develop social skills, because when it comes to business they cannot be stressed enough. Go to parties and make conversation with someone you didn't think you liked. Figure out how to like something about that person, because that's an important part of management— figuring out how to like even the most unlikable people. And stop by your professor's office hours. Don't have something to say? Make something up. Because that's what life will be like with your boss. Face time will be everything and you'll have to be savvy and strategic about how to get yourself in front of him and make him enjoy talking to you.

Learn how to make people like you. The smartest are not promoted. The most likeable are promoted. Dump the extra majors and use college as a time to learn about yourself. The more you understand yourself the better you will be able to relate to other people. That's what will really help you to succeed in business.

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My dad’s career change, and how to know if it’s time for yours

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My dad just called. He said one of his fifteen-year-old students asked, “Why do we need to know this? How will To Kill a Mockingbird help me in life?” My dad loves questions like that because he has asked them himself.

My dad has always loved school. He was the kid who did the extra credit even though he already had an A. So he had a lot of options at the end of college. He applied to two graduate schools: Yale for history and Harvard for law. He got into them both.

Before I tell you what he chose, I have to tell you about my family. Rich. Mob money. My great-grandfather, my dad’s grandpa, was the lawyer for the Chicago mob: solid work during prohibition and a reliable profession during the depression. Money flowed freely during my dad’s college days, but his grandfather threatened the inheritance if my dad chose history over law. The way my dad tells the story, he always knew he wanted to teach, but he was scared to risk his family “?s wrath, to say nothing of their wealth.

So, after Harvard, my dad went to the top law firm in Chicago (without even having to interview.) My dad hated it, but he wasn’t a risk taker, so he hated it for a long time, thinking the money was worth it. Like the BMW: he drove one of the first cars (when the motorcycle company diversified in desperation) and the cars were so rare that the BMWs would flash each other when they passed. (I’d yell from the back seat, “Hey, there’s one! Flash, Dad, flash!)

There came a point, though when my dad asked himself, “Why do I need to know about all these cases? How is this helping me in life?” His grandpa died, his law firm merged, and the bottom of the BMW fell out.

Finally, after years of thinking his career would get better, it didn’t, and he quit. He went to graduate school to teach high school history. He was older than all the professors. His kids were older than all the students. After thirty years of practicing law, he started over.

I asked him about classes and he’s say, “It’s hard to go back to school. It’s hard to no know what I’m dong after so many years of doing the same thing.” He said his favorite class was the history of civil rights, because when they got to the ’60s he could write papers about his college days.

Upon graduation, everyone in his class got interviews and he didn’t. No one even talked about age discrimination because it was so obviously there and so obviously unavoidable. Finally, though, he got a job. Teaching English. He wanted to teach history, but he’s entry level now. It’s like doing HTML when you’ve got a degree in computer science.

But my dad is thrilled. He took a big career risk and he’s happy. He’s happy to be interacting with the students, but also, I have a feeling that he’s happy he took a risk. Changing careers is so scary, but it’s so empowering-it gives you assurance that you can al ways choose to do what you want most — the hard part is to know yourself well enough to know what that is. So think like a fifteen-year-old and ask yourself, “Why am I doing this?” And then think like a risk taker and jump like my dad when you know your time is right.

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