The title of this post should really be 5 Steps to Have a Career that Makes the World a Better Place. But the first thing about making the world a better place is that if you really want to do that, you’ll have to make some compromises. Like, I have to write blog post titles that will rank high in Google searches instead of writing the titles I feel most like writing.
I’ve been on a yoga rampage—going to yoga every day for two weeks. I have gone to classes in Madison, WI, Chicago and LA. And I’ve noticed that people who open yoga studios are probably going to fail. Here’s what they need to know:
1. Bringing peace is not a differentiator. Of course every yoga studio brings peace, harmony, and blah blah blah. That doesn’t make the studio special enough to compete with the 10,000 other yoga studios around them. Read more