Why is anyone concerned that I tell you who is paying me when I write about something?
Every time I write about a person or a company it's a conflict of interest. Because I want to be on their radar. It's good for me. And the same is true for every other intelligent blogger because that inherent conflict of interest underlies why blogging is so valuable for someone's career.
The reality is that readers are not hurt by the conflict of interest. Readers are hurt by bad content. But only once. Because if readers hate the content, they leave. (I know this to be true because of all the people who leave comments on my blog that say “This post sucks. I'm unsubscribing.”)
Mainstream media is mostly about money, so they reveal every time they have a financial conflict of interest. But bloggers are more about influence than money. So they have conflict of interest all over their blog, with every post. For example, every time you link to someone, you are hoping for some sort of acknowledgment, or some sort of good karma. Do you need to acknowledge that so as to protect your readers? Of course not.
Here's how it really works: Guy Kawasaki keeps such close track of favors exchanged that I think he must have it on a spreadsheet. When I link to him, he definitely notices, and he definitely helps me in exchange. So, should I list the conflict of interest every time I link to him? And every time I say I love Alltop? Read more