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January 5, 2007
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8 outdated notions of entrepreneurship

Over the course of the last year, I’ve interviewed a lot of people about entrepreneurship. The common thread running through all the interviews is that entrepreneurship is different than it was even five years ago. Barriers to entry are lower than ever, and if you measure success in terms of personal growth and flexible work, then the success rates for entrepreneurs is sky high.

Entrepreneurship has changed to become more appealing to a wider range of people. Here’s a list of the old and new ways of thinking when it comes to starting your own business:

Old: Entrepreneurs are born with a specific set of character traits.
New: Entrepreneurship is learned. There is no, single way to be an entrepreneur.

Old: Raise money and spend a lot of it on advertising.
New: Raise no money and spend no money on advertising.

Old: Women will get power in corporate America and change it.
New: Women are getting what they want by leaving corporate America to start their own businesses.

Old: The self-employed are happy because they are doing what they love.
New: The self-employed are happy because they have control over their work and they have a flexible lifestyle.

Old: Climb the coprorate ladder, learn the ropes, then start a company.
New: Start a company to get out of climbing the corporate ladder.

Old: Entrepreneurship is all or nothing.
New: You can test the waters by starting a company while you have a corporate job.

Old: Starting a business is risky.
New: Staying in corporate life is risky. Most businesses succeed, most jobs end.

Old: Do a lot of planning and make sure it’s going to work before you start.
New: Forget the big plan. Just try it. If it doesn’t work, you can just try again.


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Posted to: Entrepreneurship


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» 8 Outdated Notions of Entrepreneurship at Orbit Change Conversations

[…] Penelope Trunk has an outstanding post on entrepreneurship. I have taken the liberty of copying most of the article here but I encourage you to read it on her blog, Brazen Careerist, so that you can follow the links to her earlier articles. Here it goes… […]

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[…] This post from the Brazen Careerist looks like the sort of thing I should study, hard. Not knowing anything whatever about starting any kind of business, I’d like to read some books or find some advice from experienced people on the absolute basic basics, eg. how to find out simple legal facts and marketing for ignoramuses. There are books like this, which is probably where I should start, but I’d really love something that uses lots of the interesting new business and marketing ideas I’ve been reading about on blogs for a while now; although those may be a bit over my head in the real world. […]

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8 Outdated notions of entrepreneurship from Brazen Careerist

Penelope Trunk offers great advice in her weekly column for the Boston Globe and Brazen Careerist blog. I always love a woman with brazen attached to her name, and Penelope lives up to the tag line. She just wrote a

» Social computation and creativity » Blog Archive » Outdated beliefs about entrepreneurship

[…] Penelope Trunk has a great post about entrepreneurship. She suggests that entrepreneurship now is different than it was five years ago and compares old and new beliefs of enterpreneurs. After reading her post, I feel I was lucky enough by not knowing the beliefs she labeled as old. I started my first business in Russia in 1991 while being a student. I learned the things she labeled as new after about a year of my experience running the company. My beliefs about entrepreneurship were rather stable over the last 14 years (my variant is somewhat different from the one in her blog): Old: Entrepreneurs are born with a specific set of character traits. New: People learn entrepreneurship when they start doing it. Old: Starting a business is risky. New: Having a job is risky. Most businesses succeed, most jobs end. Old: Climb the corporate ladder, learn the ropes, then start a company. New: Start a company to learn the ropes. Old: Make a business plan and make sure it’s going to work before you start. New: Just try it. Start and adapt as you go. When it is done, you can describe it in a winning business plan if you want. Old: Raise money and spend a lot of it on advertising. New: Raise no money and spend no money on advertising; spend your time improving your product/service instead. […]

» The Anti 9-to-5 Guide » Lists you can use

[…] Entrepreneurial myths debunked: Brazen Careerist, the ever-insightful blog of journalist Penelope Trunk, recently ran a list I love called “8 outdated notions of entrepreneurship.” Seriously, if there’s one link you click this week, it should be this one. Among the old chestnuts she debunks: […]

» Queercents » Blog Archive » Career & Money Part 7: Starting Your Own Business

[…] is far different than it was years ago and many of those old myths need not apply. Check out these “8 Outdated Notions of Entrepreneurship” to see if you’re stuck with some outdated belief that is keeping you […]

19 Comments »

Here’s some link-goodness on how to start freelancing on tech stuff like programming and web design. It’s great if you have these skills, there’s barely any overhead and no special equipment needed, just the computer you already have.

What Cameron Moll learned:

180 days - http://www.cameronmoll.com/archives/000643.html
360 days - http://www.cameronmoll.com/archives/000904.html

Phil Gyford’s Guide: http://www.gyford.com/phil/writing/2006/10/26/a_beginners_guid.php

Steve Freidl’s Guide: http://www.unixwiz.net/techtips/be-consultant.html

“Just try it. If it doesn’t work, you can try again.” Indeed.

I keep trying to remember that the alternative is not, “If it doesn’t work, you can always go back to the office”! Or the grad school version: “You can always read another book.”

Every one of these points is certainly true for me. I sometimes jokingly tell people that my autobiography will be called “Birth of a Salesman” (a reference to the fact that I had to learn business skills through the school of hard knocks–coming from a family of academics.)

There is a corollary to your analysis for those in the professional services realm: you can have a lot of these things (flexibility, security, etc.) and still work for “the man”. In law firms, for example (the world where I have the most familiarilty) if you choose to build your own practice through marketing and business development, you can create something like your own business. In other words, there is still room for entrepreneurship within the four walls of your existing job.

* * * * * * * * *

Stephen, I think you’re right that lawyers have a lot of entrepreneurial opportunities they can take — if they’re willing. I think a lot of people go to law school to avoid risk taking, so they are not likely to take risks after law school, either.Also, there is irony in that a large part of what makes a lawyer successful at a large firm is that he or she is  is great at marketing and business development to attract new clients. But I don’t think people realize that going into law school.

I just talked to the CEO of a new company — Reputation Defender — which seems to be an interesting model for how to set up shop as a lawyer. It’s a bunch of lawyers running a startup that cleans up peoples’ profiles online.

And, while I clucking about stuff I like, I also like your blog, Stephen. Thoughtful stuff for lawyers.

-Penelope

 

Outstanding points. Succinct and absolutely correct. The only one that needs more definition is the advertising one. How do you get traction without spending on advertising? That’s the question I’ve been asking a lot lately on my blog.

As an example of businesses that don’t use advertising I think the most successful is the Spanish company Zara.

They rely on their storefronts to be their only source of promotion, that and word of mouth.

Penelope: I found the article extremely thought-provoking as I am currently not happy with my career (or lack of it).

However, I do find these stories of 12 year old and 18 year old whizz-kids to be somewhat of a demotivator. At 34 I feel like an old man when I read some of these stories!

thats nice, but you’re wrong about most businesses suceeding.

the majority of new small businesses fail.

* * * * * * *

The point I am trying to make here is that the statistic you refer to hinges on the definition of success. Today, because of the wide range of types of success people can have, you could say more businesses succeed than fail. (The first time I ever heard this idea was when I was talking to Andrew Zacharakis, professor of entrepreneurship at Babson College — that’s what the link is.)

- Penelope

Staying in corporate life is definitely risky if what you really want to do has nothing to do with what you do right now. Make moves while you still can. Terry Bradshaw isn’t the quarterback for the Steelers anymore.

Very encouraging thanks!

Hi Penelope: great observations and great context with the links to other articles you wrote, I was pleased to see you mention Dun & Bradstreets stats that 76% of businesses are still operating after two-years. So many people get that stat wrong.

Entrepreneurship is learned and a survey I read stated that most businesses start with and average of $8,000 and writing a business plan will help you get a business loan. Plus you can use the process of writing a business plan as your own private professional development course.

I have added your feed to my reader. Thanks for adding to the conversation!

* * * * * *

Greg,

Thanks for adding these tips, and your bring an important point about bank loans.  If you want to start the kind of company that will never grow to have a big exit strategy then a bank loan is a great way to go. And it’s true that a well written business plan goes a long way in the process of a bank loan. A lot of people need startup money but don’t want to put in the incredibly long hours that a venture-backed company requries. A bank loan is a great alternative.

Penelope

Awesome list! I agree with almost every one of your “new ideas” … and glad I found some of the links provided by you and your commenters.

Penelope: Cool post — it certainly is a myth that the best course of action is to climb the ladder and pay your dues and THEN hop out of the grind. The National Association for the Self-Employed reports that over time, there’s been a trend toward younger workers entering self-employment. People are realizing that it’s the years when you DON’T have a mortgage or kids or other responsibilities that it’s easiest to take a risk. Well, such as it is — starting a microbusiness can be a lot less risky than working for a big corporation that can eliminate your job with a tick of the stock price. I linked to this post from Grindhopping.com.

- Laura Vanderkam

Penelope-

Just stumbled upon your blog. What a great find. As someone who jumped off the corporate ladder and dove into a start-up, I like your “new rules.” Being part of a start up is a wonderful, wild ride with highs and lows. We’ll refer to your list often, I’m sure.
I also enjoyed the earlier post (it was link in this one) to the 9 facts to sway the on-the-fence entrepreneur.
I’ll tune in more often.

Jocelyn Ring

Old: “I’m going to learn the ropes at XYZ first, then start my own operation”
New: “I wrote version #1 this past weekend at Starbucks. Seed capital = none; Users = 100,000 and growing;”

Moral of the story: Just do it. Y-Combinator companies are continuously pumping out great products at $10,000 a pop (usually straight out of school, if even)

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Penelope Trunk is a columnist at the Boston Globe. She has launched three startups and endured an IPO, a merger and a bankruptcy. more >

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