There is a lot of information out there about how to start a blog — but don't click that link. The following instructions are a lot easier and you'll get the same result:
1. Ignore buzzwords.
RSS, SEO, AdSense, Technorati, Digg. If you have a buzz word buzzing in your head and you're not sure if it belongs on the ignore list, assume it does.
2. Pick a topic — you can change it when you know what you're doing.
This is like dating. Pick something that seems good, and if it isn't, try again. Don't get hung up on topic. As in dating, you'll know when you've found one that's the right fit. There are some obvious things, like pick a topic you have a lot to say about, pick something that interests you, pick something that will help your career. This is great advice, but you already know that if you look for a perfect match you'll never actually go on a date.
3. Spend two seconds choosing software.
Ignore the fact that there are lots of choices. I will give you two: Blogger and TypePad. Pick one. It doesn't matter which one. Click on the home page where it says open an account. Don't worry about what you click during setup. It's very hard to do damage that you can't fix later.
4. Post something right now.
Don't tell yourself you'll do it tomorrow. Blogging is about courage to say something. Don't worry about being stupid because trust me, no one is reading your blog. Post anything. You can nix bad posts later. For now just start writing.
5. Practice, practice, practice.
Post, post, post. Soon you'll find the link button and make a link. Maybe you'll find a category button and make a category. Maybe you won't find those buttons for weeks. Don't worry. You're practicing. And if you happen to write something really good you can feature it later, when people are reading.
6. Ignore your lack of readers.
The hardest part is sitting down to post on a regular basis. Don't distract yourself with blog promotion until you're sure you can actually do the writing. If you can blog regularly for a month, you can be a blogger.
When you get to number six, and you've made it through a month, go back over this post, and click all the stuff I told you to ignore.









Great advice Penelope. Exploring other blogs was incredibly helpful to me when I got started… giving me a view of what's possible, what works and what doesn't work. Technorati (a blog directory) is helpful in uncovering some good examples. I like the ability to search blogs by key terms.
It's fun to see how your voice unfolds post after post… the more you blog, the more comfortable you become. Sort of like breaking in a new pair of shoes.
P.S. Should we tell them how addicting it can be?
Posted by littlepurplecow on 11/10/2006 at 12:04pm | permalink | Reply to this comment
Yes, you make a good point about watching your voice unfold. I think there is intrinsic value in seeing who we are through what we write. And this growth and self-knowledge is independent of the amount of mistakes we make or the amount of traffic we have.
Posted by Penelope Trunk on 11/10/2006 at 12:12pm | permalink | Reply to this comment
Excellent advice! Very well put!
Posted by Dylan Tweney on 11/10/2006 at 05:00pm | permalink | Reply to this comment
Greetings from Canada and… EXCELLENT post Penelope!
Your blog is now on my daily read list as of this Sunday morning in Toronto!!
Posted by Sheamus on 11/12/2006 at 10:15am | permalink | Reply to this comment
Penelope,
Just found your blog thru the link on Amazon for Steve Fox's book. It is now 4:00 am (had to get up at 2:30 to let the dog out, good thing I love my dog)couldn't go back to sleep, so I went on Amazon for "5 minutes" I have been sitting at my computer reading thru your site for over an hour now. Your are the best. Thank you for your very useful, interesting and sound advice. I will visit often. Gwenn in Michigan
P.S. Thanks for keeping it simple. I am starting a blog, have been "reviewing software" I am taking your advice and have decided on Type Pad-will follow your suggested steps.Should of done it 2 months ago-thanks for your help in my decision making process-too much information out there.
Posted by Gwenn on 01/06/2007 at 05:27am | permalink | Reply to this comment
GOOD DAY PENELOPE,
* Glad to find your site.Your knowledge, ideas , and advice,really deserve to be spread and shared with people to touch their lifes .
Your articles are helpful,useful,simple and easy to understand by every one. Thank you and Good luck ..
Posted by adla on 02/09/2007 at 02:42am | permalink | Reply to this comment
"LIVES " NOT "LIFES"
Posted by adla on 02/09/2007 at 02:57am | permalink | Reply to this comment
The best instructions I got in a long, long while. Your article has just inspired me to take the plunge. Here goes…………
Posted by Girish on 03/17/2007 at 02:38am | permalink | Reply to this comment
Very interesting article, Penelope. I was just curious about how people attract readers to their blogs? What channels do they use?
* * * * * *
It's a question with endless answers because there are so many possibliities. I learned about stuff like this by reading a lot of blogs to understand how I chose what to read for myself. But also, I read a lot of blogs that desciribe how to run a blog business. My favorite is Problogger.net.
–Penelope
Posted by Anton Samrai on 03/22/2007 at 11:56am | permalink | Reply to this comment
I have no clue about blog. Your article gave me lot of inspiration and insight. Thank you so very much. – Sukumar
Posted by Sukumar Reddy Chundi on 03/22/2007 at 12:58pm | permalink | Reply to this comment
I couldn't agree more. I blog on my favorite topic – making money – and i've made a ton of friends who like reading about it!
we don't always see eye-to-eye, but thats no problem at all.
Posted by Wealth Building Lessons on 03/22/2007 at 06:13pm | permalink | Reply to this comment
Have been trying for sometime now to keep up with my blogging; but after reading this article, am sure will be back at blogging! thanks!
Posted by Amruthraj Belaldavar on 03/23/2007 at 09:13pm | permalink | Reply to this comment
Penelope:
Wow!! Have been browsing your blog for a couple of hours now. Very interesting and informative career advice. Just curious on how you can think of so many informative articles to write about?
* * * * * *
Thank you, Alok. I really care a lot about the topic. I think that's what makes me able to come up with posts. I spend most of my time trying to figure out how to make my own career and my own life work well together. This generates a lot of ideas for things to write about.
–Penelope
Posted by Alok Kolekar on 03/24/2007 at 10:36pm | permalink | Reply to this comment
Thanks Penelope for this great tutorial ;)
I admired it that much, so I translated it into German (and put it into German context)
Posted by Gonzo on 03/26/2007 at 05:41am | permalink | Reply to this comment
Thanks for the great article. I've been reading blogs for at least a few years in my field, without ever starting one. Finally, after reading your post, I'm giving it a shot.
The final tipping-point for me in deciding to create one: a desire to change practice areas as an attorney. I'm hoping my blog will help me to increase my reading in the practice area I hope to enter and will help me to gain some expertise in the area.
As you noted, no one is reading yet, but I hope to start gaining some readers as I learn more and converse more with others interested in the same topic.
My new blog: http://povertypolicy.blogspot.com
Thanks again, Karen
Posted by Karen Eaton on 03/26/2007 at 01:05pm | permalink | Reply to this comment
Read your article on networking. I will agree it can be important but I think working on your qualifications is more important and should have been noted as such. The world is full of con men who think they can network. Hardworking people who have documented qualifications are more scarce.
* * * * * *
Here's why working on netowrking is at least as important as your qualifications:1. A wide body of research — for example Bob Sutton
(Stanford) or Tiziana Casciaro (Harvard) — shows that people would rather work with someone who is lacking skills but is likeable. Sutton even has a cost benefit analysis that shows dealing with someone who is unlikeable is not worth the cost.
Networking is the act of being nice and making yourself likeable. If you think it's something else, you don't know what you're doing.
2. The best way to get an interview for a job is not to have the perfect skills, it's to have the perfect network. How many times have you heard someone say they were perfect for the job advertised and didn't even get an interview? The reason is because someone who is better at networking got the interview.
Penelope
Posted by James W. Beane on 03/30/2007 at 12:53pm | permalink | Reply to this comment
3/2007
Relationship development and how we treat other people determines the level of success we have in life.
Getting beyond getting to get adds a demention to giving that is hard to explain.
But here goes:
Getting to get is fine. It helps us move towards giving because it is benificial to the people we help period.
Also it's easy think we are helping others when in fact our help is neither necessary or wanted.
So some simples rules apply:
Any time you can work through a 3rd party agency to help others, do it. When we can't, be carefull because we think we are helping when we are just making things worse for the people we are helping.
Example: Most poor people are poor for a reason or many reasons. and giving them money might seem good on the surface. But we run the risk of having them think: That was easy I'll just do that. I'll just be a person who depends on the genorosity of others.
Now when people are hungry, and they have children who are hungry then all bets are off we need to do what ever we can to help.
Helping others is very important (for us) irregardless of why we do it.
Ward Campbell
Thermopolis, Wyoming USA
Posted by Ward Campbell on 03/30/2007 at 05:08pm | permalink | Reply to this comment
I'm an internet neophyt of the "old school"of books. They were people's ideas printed on pages. You could hold them in your hand and go back to them again and again. They used to take time and thought. The greatest part about these things was the access it gave to someone elses thoughts, feelings, ideas, and general experience of their lives. And low and behold you sometimes found an uncanny similarity to things you are feeling. It united you with not only the living writers but also the ones who have passed. I would like very much to see these same connections through a "blog" but it seems that most of the stuff you read is about the mechanics of it all. I'm not sure if our forefathers spent a lot of time discussing the wonders of various paper stock. I am more interested in what they told me about on the paper. I've been discovering an unbelievable source of pure love in the hundreds of notes and letters that my recently deceased wife of 42years, a "pack rat" of epic proportions, has left. I spent almost 42 years complaining about it and now hope to spend the next several enjoying revisiting those incredible experiences. Do you think a "blog" would be the place to express this?
Posted by Jim on 03/10/2009 at 11:02pm | permalink | Reply to this comment
Jim,
Incredible choice of words that flow so fluid with your thoughts. I enjoyed your blog and agree that it can open a creative forum for expression, thoughts, and ideas of many kinds for many people. Here, we can explore so much of others and open our minds to what the rest of the world has to offer.
Sounds like you are learning a lot in your own confides about cherished relics that your deceased wife had kept. What once seemed like a burden is now the cherish articles that defined her.
How life can complicate what is really important: love, life, and wabi sabi!
Look it up!
:)
Michelle Howe
Posted by Michelle Howe on 2009-08-10 22:42:23 | (Comments wont nest below this level)
I am trying to find out how to start my blog and am still not sure what to do. I have so many thoughts i'd like to put out there but am a little in the dark still. There seems to be so much to do. I feel the need to say things that I think are insightful and would empty my head of so many thoughts. I will continue to try to understand and hopefully will find (and be able to accomplish) my wish. Sincerely, proud grandmother from NC Andrea Gibson.
* * * * * *
Hi, Andrea. You are right in thinking that a blog is a great way to empty your head of thougths that keep coming. That's a big reason I like to blog. What would I do with all my thoughts otherwise?!?!
It's very easy to start. You just write. Go to wordpress.com and you can click start and just type and then publish. Don't worry about making mistakes. It's very very hard to make a mistake at the beginning. Maybe impossible.
Good luck!
Penelope
Posted by Andrea Gibson on 09/01/2007 at 05:14am | permalink | Reply to this comment
read comments re: your blogg.First, how do I get onto your blogg.I like the idea of blogging,however, I do not fully undersatand the concept.If it is O.K for you to drop me a line it would be much appreciated. barry.
Posted by barry hariperad on 01/05/2008 at 10:25am | permalink | Reply to this comment
New bloggers with no or low budget should opt for blogger blogs. Later they can migrate to Wordpress platform. One advantage with this migration policy is that your back links remain intact.
Posted by Rajeev Edmonds from Mint Blogger on 02/05/2008 at 10:17am | permalink | Reply to this comment
What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. http://www.youtube.com/booktrailers
Posted by sathish on 03/19/2008 at 03:13pm | permalink | Reply to this comment
Thanks for the tips!
Posted by Sarah on 03/21/2008 at 05:05pm | permalink | Reply to this comment
Useful Post! Thanks for the tios.
Blogging is being a huge commitment most especially at first. Its depend on how you define success for yourself.
Posted by Biodun on 04/02/2008 at 05:28am | permalink | Reply to this comment
So love this post.
You describe the "blog with training wheels" or "learning lab" approach I've used to quietly and persistently practice, experiment, learn, experiment some more for a while now. It's helpful to see it summarized here, with some other ideas to try.
The rest of your blog looks great, too.
Thanks so much!
Posted by Jan Richards on 04/23/2008 at 09:48pm | permalink | Reply to this comment
There is no comment to write… sorry!
Posted by Annaliza Aguirre on 04/28/2008 at 05:59am | permalink | Reply to this comment
wow thanks for sharing start a blog :)
Posted by start a blog on 05/05/2008 at 11:02pm | permalink | Reply to this comment
I really appreciate this post. I think it will be helpful to a lot of people. I have linked to it at the blog I started partly by the influence of it. Thank you for your help.
Posted by FIBer on 05/09/2008 at 01:11pm | permalink | Reply to this comment
Great Advice! I'm always looking for useful information to share with others. I will email this link to my family and friends. Even if they are not interested in blogging, they may know someone who is.
Posted by anita mcants on 05/18/2008 at 10:32am | permalink | Reply to this comment
Thank you very much, Penelope, for writing this post, so long ago now.
I've been using it as the very basic post of my own blog:"How To Start Your Own Blog From Scratch" since almost a year ago. It is a Spanish blog, so I translated your post. And it has helped a lot of Spanish spoken people to start.
I did not ask for your permission then, I'm doing it now… :-) Thanks a lot again.
Posted by Karen on 05/31/2008 at 05:29pm | permalink | Reply to this comment
after that, you guys should really try adbrite to make money. I think they’re even better than adsense and they do send you your money. you can make about 200$ a day if you really work on it and have a good strategy.
Posted by joe on 06/17/2008 at 11:30pm | permalink | Reply to this comment
O Penelope ,
thankx a lot . your way of furnsihig and enriching someone is really excellent. You have given correct and apt information. It is very important that you have rightly noticed the begginers mind setup. I have started my blog and committed few mistakes as well ! But as u said thankx for the fact nobody reads it !
Thanx again and i will fallow the tips u hv given
Posted by Shriniwas Hemade on 06/22/2008 at 06:32am | permalink | Reply to this comment
I wonder why you've said to ignore "buzz" words?
Top bloggers are focusin on them and most have some success…
Posted by Codrut Turcanu I How to Start a Blog on 10/11/2008 at 04:22pm | permalink | Reply to this comment
Wow, Penelope–what a great post! I'm just diving into blogging and this is a great resource. Now I have to go read your other posts.
Posted by Susan Culligan on 12/22/2008 at 04:40pm | permalink | Reply to this comment
pl. send all yr articles abt onlone work to me :dinesh2303@gmail.com
Posted by dinesh on 01/02/2009 at 04:37am | permalink | Reply to this comment
Haha.. this is the BEST! I don't know if I have ever left a comment on someone's blog before (unless they were a friend) but this article was sooooo good I just couldn't help it! I'm going to go RIGHT NOW and start my blog (after I bookmark this page!) :-)
Thanks again!
Posted by Laurie on 01/04/2009 at 08:40pm | permalink | Reply to this comment
Great advice. I just started my own blog on Personal Finance. It is a little discouraging having so few readers, but I am hoping it will pick up in the future. I'm going to go through those links now, I know I will hang for a month. :)
Posted by Sam on 01/14/2009 at 09:51pm | permalink | Reply to this comment
Excellent post. You really hit the point, that blog is really about content, and less about everything else. Great content will make your blog.
Posted by Mike on 02/23/2009 at 10:37am | permalink | Reply to this comment
Thanks for advice, I have problem about how to more visitors. I think keywords is king aren't you.
Posted by Hotz on 02/26/2009 at 09:48pm | permalink | Reply to this comment
Thanks for your help! I now have a blog!
Posted by Yvette on 03/13/2009 at 01:20am | permalink | Reply to this comment
Wordpress and blogger offer free blogs that are easy to setup up and quick (about 4 minutes or less). The only downside is you don't get much functionality or control over your blog's javascript and look. But it is free and fast and therefore perfect for the beginner blogger.
Posted by Suzie Harfnan on 03/20/2009 at 07:50am | permalink | Reply to this comment
Thank you!! I've been researching for days on how to start a blog but I have been overwhelmed by all the information. I also have been hesitant to start because I don't want to make any mistakes I can't fix. So thank you for making it ok to just start! I am going to take your advice and see what happens.
Posted by Rita Wingfield on 03/24/2009 at 04:29pm | permalink | Reply to this comment
ive read alot of blog starting intructions but this one actually makes sense, thanks
Posted by Michael on 06/02/2009 at 05:45pm | permalink | Reply to this comment
how do I find a nice template for typepad I want one with tabs on top and I cant figure it out. Your instructions are great
Posted by kasey on 06/10/2009 at 11:00pm | permalink | Reply to this comment
hi..i need some advice..my boyfriend gets hateful really easy and gets a temper..he says hes trying to change and that he really loves me and he wants to be with me forever..hes never hurt me or tried to hurt me i believe he really does love me..he gets really jealous easy..but to him its like if i do somethin he does im the bad guy and hes done nothing wrong..idk..i really am in love with him..and we have so much fun together but i hate how upset he gets if i tell him he did somethin to bother me because he doesn't think he did anything wrong and he gets sarcastic all the time with me..am i just thinking to much into it or what..
-Samantha
Posted by samantha on 06/14/2009 at 11:19pm | permalink | Reply to this comment
blah
Posted by lou lou on 06/15/2009 at 05:08am | permalink | Reply to this comment
Hi Samantha,
I came across your request for advice. My response will be a first for me, addressing someone that I have never met or have no idea about who you are. I realize too, that you posted your request seven months ago.
Let me say first that I have met people like your boyfriend, someone that is easily angered when they feel that they are not in control. The problem is that this individual will never be comfortable so long as someone besides you and he exist on the face of the earth. He must control to exist, and will find fault in everything and anything. Ask yourself if you truly feel comfortable when he is around. Do you breathe easier when he is away? Do you tense up when you know when he will return? I think you know where this is going.
Find someone that you feel comfortable with. Love is kind of tricky and confusing. It also kind of comes and goes. Make sure your "love" isn't really fear of what will happen to you if you don't react properly. I hope that when you read this, you will have already made the choice that is right for you.
Mark
Posted by Mark on 01/22/2010 at 11:26pm | permalink | Reply to this comment
What a wonderful man! You should marry him.
Posted by izzy on 06/23/2009 at 02:04pm | permalink | Reply to this comment
brava for lack of BS. thanks.
Posted by Gypsy on 07/16/2009 at 11:48am | permalink | Reply to this comment
Samantha, You say he doesn't hurt you (YET) but what about your feelings? This guy is a bully, who doesn't give a damn about how you feel, and he is just a step or two away from being a physical abuser! I bet that he doesn't like your family or friends either and is moving you away from them. That is typical abuser method! Get away from him as quickly as you can!!! Yeah, I know you "love" him, but how can you love someone who uses his "temper" as an excuse to belittle and berate you? Have you no love for yourself? Someone who loves you does not hurt your feelings! Dump him!! You can easily find a real man who respects your feelings!
Posted by Becky H on 08/08/2009 at 02:31pm | permalink | Reply to this comment
You have to start somewhere and this is simple advice for the new timers…like me. I hope that no question is stupid. At least we are trying to understand.
Sincerely,
Michelle Howe
Posted by Michelle Howe on 08/10/2009 at 10:32pm | permalink | Reply to this comment
ccruden@erinet.com I opened one blog, Nedurc, and now I have five and I have no idea why or where they came from. It is impossible to ask questions of Blogger.com and I have many. How do I find a more helpful service or is that such a descriptive word?
Background: I have a problem due to military service simply described as Nerve Damage. It manifests itself as confusion, in addition to this delightful disfunctional compromise I am older than Moses (77years to be more accurate)with more to publish than is maybe wise but at this age and my unique experience "they" will never catch me. I know more that "they" do.
How did Michael Howe get in on my request for help??
Posted by Chris Cruden on 08/13/2009 at 05:59pm | permalink | Reply to this comment
Great system this, now I answer my own question and and request for help!!!! I wonder if I can get back to the military and counter terrorism, terrorism was simpler.
Posted by Chris Cruden on 08/13/2009 at 06:01pm | permalink | Reply to this comment
Thanks
Excellent post. You really hit the point, that blog is really about content, and less about everything else. Great content will make your blog.
Posted by Laying floorboards onto concrete on 08/19/2009 at 05:47am | permalink | Reply to this comment
hysterical! especially the fact that no one is reading our blogs anyway. Love it. I now have the courage to try. thanks.
Posted by roberta on 08/21/2009 at 02:20pm | permalink | Reply to this comment
Hi Penelope,
I discovered you tonight through Keith Ferrazzi's blog. I need to do as you say. Start my blog right away. Just start the entries. Build the archives. I have enough material. I've interviewed 6,000 plus single people, have a profession I'm really good at that everyone talks about…matchmaking and dating (since 1994), have lifetime experiences from the Navy to 9 colleges (moved a lot…not just a loser who kept getting kicked out!) with GWU the degree donor, etc. etc. I just gotta learn what Mashable is saying about WordPress 2.8.4, come up with a blog name and git 'r done!
I actually am highly thinking of two separate blogs. Any advice on that? Different focuses.
You don't mention WordPress. But I see you use Thesis Theme WordPress. I know. Barrier to entry/higher learning curve, if I could guess.
I was in the Navy. There's no mission that we can't handle.
But thanks for the kick in the butt.
Roseann Higgins
Phoenix, Arizona
Posted by Roseann Higgins on 09/06/2009 at 04:21am | permalink | Reply to this comment
Thanks so much, Penelope. I'm new to blogging, and after reading your "how to", I'm really excited to get started! I see myself using blogging as sort of a 21st century diary, where I can record not only personal happenings, but current events and random musings.
I'm gonna' give it a try… today! Thanks again.
Carla
Posted by Carla on 10/04/2009 at 09:13am | permalink | Reply to this comment
comment1, male prescription medication, lcd, beetmaker vst free download, >:-], cinderella search marillion, %(((, vm stärke pokemon perl, uosfbu, edwin mccain, 0691, emma watsons style, 84821, mya lovely tube spankwire, %], bed bath and beyond home, qreur, coldplay pictures, >:-DD, prescription drug wildcard search, =), wow chronometer, 600678, short rhyming love poems, 228771, lowest prescription drug prices, >:-))),
Posted by servasre5 on 10/09/2009 at 11:02pm | permalink | Reply to this comment
hello, my name is ron and i want to start a blog, but i dont have any knowledge about doing so. I have alot of knowledge about a certain subject and would like to share my knowledge with others. Any advice?
Posted by ronald on 01/27/2010 at 02:57pm | permalink | Reply to this comment
Thank you for this information. It's been impossible to get beginning blog information in NON-BLOG language!
Posted by M.C. on 01/27/2010 at 04:23pm | permalink | Reply to this comment
I've been blogging about 8 months now and at times I get a little discouraged because I don't feel like enough people are reading. Sometimes I'm not sure if anyone is reading. Nevertheless, I keep on blogging because I love getting my voice into cyberspace. This was some great advice that encouraged me to write another post today.
Posted by Rickey Benns on 02/17/2010 at 10:26am | permalink | Reply to this comment
What is a blog site i can get on to blog at school?????? pleaze reply or help asap
Posted by Bloggergurl on 02/24/2010 at 09:57am | permalink | Reply to this comment