Your success at work is dependent on your accomplishments, not your ideas. So can everyone please stop being so petty about whose ideas are whose?
A very small number of you are strategists and inventors. For you, your ideas make or break your career. So don’t bother reading the rest of this column. For the rest of you, face the music: You are not paid to come up with ideas. You are paid to execute them.
So let’s say you’re a marketing manager and you have a great idea to spam the whole world to get them to buy soap. Spamming is not an innovation, and selling soap has been done before, too. The person who is a genius will be the person who can make a spam campaign work. That would require direct mail expertise, figuring out which product is most likely to sell, setting up fulfillment capabilities.
Let’s say the spam campaign is a success. Who’s the genius? The person with the idea to spam or the person who actually increased soap sales? Let me tell you something, in this economy, few companies can afford an “ideas guy". Companies are hiring people who generate revenue: executors.
Look, I’m not saying the world doesn’t need ideas. Ideas are great. And in the perfect world, everyone gets credit for the ideas they have. But the world isn’t perfect, and people steal ideas at work. And while we fight off large imperfections like fake (Enron) companies, race discrimination and massive layoffs, getting credit for an idea is pretty small peanuts.
Yet still, I hear people complain about a stolen idea as if it was their first-born child. And sometimes I think maybe it was. Maybe the people who worry about a stolen idea the most are the people who have the fewest ideas. Ask yourself if your problem is not really thievery but scarcity. If you don’t have a lot of ideas to begin with then you shouldn’t bother trying to be known for your ideas. It’s not who you are.
Most people who complain about stolen ideas peg their boss as the culprit. If you’re in this category ask yourself this question: Is your job in jeopardy because your boss thinks you have no good ideas? In that case you probably need to start documenting your ideas on paper. But I have news for you: your boss probably doesn’t like you if she recognizes you so little as to steal your brilliance and accuse you of lacking ideas. In that case, you can grovel for credit, but you should probably try to find a job working for someone else.
And here’s a tip for when you’re looking for that next job: Don’t bother listing your great ideas on your resume. No one cares. Employers want to see resumes with quantified accomplishments. Replace “thought of opening a new sales channel" to “opened a sales channel and increased revenue x%".
Maybe your boss steals just a few ideas, but is generally a good boss. In that case, ignore her ethical transgression. You have a limited number of times you can tell your boss she is bothering you. Use those times for instances when you will make more money. If your bonus is tied to having an original idea, then by all means, point out the idea that your boss stole so that you can collect your money. But if the only thing that a stolen idea harms is your ego, then get over it.
Besides, the best way to get a promotion is to make your boss love you. And you can make your boss love you by making her feel smart. If your boss feels smart it doesn’t mean that she thinks you are not smart. Don’t be so insecure. It should be enough that you know that you have good ideas.










This is terrible advice. Trust is the cornerstone to great teams. Without trust across a team, you are screwed. Professionally confront anyone who steals your ideas and document the meeting — if they do it again go to your supervisor.
Posted by Tom Ace on 04/15/2008 at 01:41am | permalink | Reply to this comment
This is why I think it's important to get articles and books published so that you have something concrete on your resume.
Posted by Max on 05/13/2008 at 05:09pm | permalink | Reply to this comment
To elaborate, property rights are key because the collaborative nature of the workplace leads to free riding. Your resume line “opened a sales channel and increased revenue x%,” cannot be confirmed by future employers unless perhaps the local business paper writes a glowing profile of your leadership of this endeavor. Increasing revenue will not do you any good unless you have an equity stake in the company or get a raise or bonus based on it.
Posted by Max on 05/13/2008 at 05:26pm | permalink | Reply to this comment
Written like someone who is an expert at stealing other people's ideas and taking credit.
Posted by Alan on 08/06/2008 at 08:46am | permalink | Reply to this comment
Well true, success at work is dependent on your accomplishments, not your ideas. I accept that fact. but just because of that you cannot rule out ideas. They are the foundation to build on and then accomplish something. So ideas do play a vital role. and yes, it needs to be credited too. No one would like someone getting credit for what you did. Similarly no one would like someone getting credit for what you thought.
Posted by Trade Credit on 01/29/2009 at 10:50pm | permalink | Reply to this comment
I agree with Trade Credit, I wouldn't like if someone got credit for my ideas. Besides, to get the most out of a person who has a lot of ideas is to give him/her due credit for any ideas he/she has already given.
Posted by Stacy @ Local Florists on 02/03/2009 at 02:53am | permalink | Reply to this comment
Yup, I believe if someone deserves to be credited he should be. that's how you could work with other people and get most of their ideas out. Human beings really like appreciation. And crediting them is one way to show appreciation.
Posted by Pam @ Low Book Sales on 02/04/2009 at 04:00am | permalink | Reply to this comment
Either you are a cheating manager, who himself does not have anything to offer, or you are kind of a scary guy, who never comes up with good ideas, and see other people who are victim. and u r scared because u probably dont have enough skills.
Posted by Tariq on 02/20/2009 at 08:25pm | permalink | Reply to this comment
I believe people need to be credited for their ideas. Ideas are the base stones for huge projects which in turn brings in income for companies. So these ideas need to be credited. So I don't agree with your statement at all.
Posted by improve my credit score on 02/22/2009 at 09:56pm | permalink | Reply to this comment
I've been a big fan of your blog Penelope but this post I don't like so much. people need to be credited. That's how you can motivate them. Get more out of them. It's human nature to perform and push your self for more when you are credited. So it needs to be done.
Posted by Konferens Stockholm on 02/24/2009 at 02:08am | permalink | Reply to this comment
Hmmm well I don't think anyone would agree with what you've mentioned here. Ideas are hard thoughts by talented people. they definitely need to be credited. Ideas are the real base of most of successful projects
Posted by best savings account on 02/26/2009 at 10:38pm | permalink | Reply to this comment
stumbled across your blog randomly. i agree with all the comments. You have to give credit for ideas. It's not overrated. It's how it should be.
Posted by ETF Newsletter on 02/27/2009 at 12:09pm | permalink | Reply to this comment
hey there, well yes, You definitely need to credit the relevant people for their ideas. That is how it should happen. None of us wouldn't like if we weren't credited for over work. Its just what we are I guess. You've got a good blog going on. Keep it up.
Posted by Nadeesha @ ROCKFUSE Blog Resources on 02/28/2009 at 03:44am | permalink | Reply to this comment
Best is simply to give credits for ideas i think too
Posted by Sökoptimering on 03/09/2009 at 07:15pm | permalink | Reply to this comment
Yes, ideas are the base stones for big projects which in turn brings in great income.
Posted by Säljcoach on 03/14/2009 at 03:04am | permalink | Reply to this comment
Agree with the comments but not with your article Penelope. people need to be credit for their ideas. It is very important that it is done.
Posted by electrical goods on 04/10/2009 at 09:48pm | permalink | Reply to this comment
Hey there. Well Penelope, I certainly love your work and the advice you give. but I really would think if people were credited for their ideas they would perform more. Don't you think so? Anyway, Awesome work with the blog. Keep it up. Cheers
Posted by LMS on 04/16/2009 at 10:38pm | permalink | Reply to this comment
Hi, I don't think what you have mentioned is correct. ideas need to be praised. And I don't think it is overrated.
Posted by airfares on 05/11/2009 at 09:45pm | permalink | Reply to this comment
Interesting article indeed. I would like to think more about it and see. You've got your point too Penelope. but I think everyone won't think as such. And because of that ideas need to be praised.
Posted by Sold out concert tickets on 07/24/2009 at 05:14am | permalink | Reply to this comment