Penelope Trunk

Archives

Make a story out of your career

June 27th, 2003
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When someone asks “What do you do?” a one-word answer will put your career on ice. You need to have a story. When you want to establish a connection with someone, a story provides social glue. When you want to impress someone, a story is more memorable and than a list of achievements.
Early in my …

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Marketing lessons from Esther Williams

Posted to: Self-management
June 12th, 2003
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In the early 1990s, when the job market was very bad, I had a college degree that was getting me nowhere. So my friend got me a job signing Esther Williams' autograph for fans.
Esther who? That's what I said. Esther Williams was an Olympic swimmer in the 1940s when the Olympics were cancelled, and she …

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Getting credit for your ideas is overrated

June 5th, 2003
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Your success at work is dependent on your accomplishments, not your ideas. So can everyone please stop being so petty about whose ideas are whose?
A very small number of you are strategists and inventors. For you, your ideas make or break your career. So don't bother reading the rest of this column. For the rest …

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I can’t pronounce my son’s last name

Posted to: Diversity | Interviewing | Job Hunt | Parenting | Resumes
June 3rd, 2003
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My husband and I didn’t argue about my son’s first name. We argued about the last name. At first, I didn’t have a strong opinion, so we gave my son my husband’s name: Rodriguez.
But then I got cold feet. I worried that our son would face discrimination for his name. My husband said, “Don't worry, …

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The best way to break rules

June 1st, 2003
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The current business climate encourages rule breakers. Not the kind at Enron — those are law breakers. Rule breakers break with convention. Sallie Krawcheck, for example, was a top stock analyst in the 90s. She could have gone to a big investment firm where the heavy-hitters gave stock advice that, in hindsight, seems to have …

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