Make a story out of your career
June 27th, 2003
When someone asks “What do you do?” a one-word answer will put your career on ice. You need to have a story. When you want to establish a connection with someone, a story provides social glue. When you want to impress someone, a story is more memorable and than a list of achievements.
Early in my …
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Marketing lessons from Esther Williams
June 12th, 2003
In the early 1990s, when the job market was very bad, I had a college degree that was getting me nowhere. So my friend got me a job signing Esther Williams' autograph for fans.
Esther who? That's what I said. Esther Williams was an Olympic swimmer in the 1940s when the Olympics were cancelled, and she …
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Getting credit for your ideas is overrated
June 5th, 2003
Your success at work is dependent on your accomplishments, not your ideas. So can everyone please stop being so petty about whose ideas are whose?
A very small number of you are strategists and inventors. For you, your ideas make or break your career. So don't bother reading the rest of this column. For the rest …
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I can’t pronounce my son’s last name
June 3rd, 2003
My husband and I didn’t argue about my son’s first name. We argued about the last name. At first, I didn’t have a strong opinion, so we gave my son my husband’s name: Rodriguez.
But then I got cold feet. I worried that our son would face discrimination for his name. My husband said, “Don't worry, …
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The best way to break rules
June 1st, 2003
The current business climate encourages rule breakers. Not the kind at Enron — those are law breakers. Rule breakers break with convention. Sallie Krawcheck, for example, was a top stock analyst in the 90s. She could have gone to a big investment firm where the heavy-hitters gave stock advice that, in hindsight, seems to have …
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