One of the earliest pieces of advice I got when I started getting paid to write was to not write about women. So I have spent a good part of my career trying to figure out how much of myself to put in the picture.
My first monthly column was in Business 2.0 magazine, and every time I wrote about women my editor deleted the section. When I insisted on writing about what it’s like to be pregnant he fired me and suggested that I try to write for Yahoo’s women section.
I didn’t, of course. I wrote for their finance section, because that’s where you get paid the most. And they fired me because the stuff I wrote geared toward women was off-topic.
When I negotiated my first book deal, I had to present a ton of metrics to show that my audience was half men.
And when I was just writing for myself on my own blog, and I could write about whatever I want, I realized that if I wrote about women and sex, men would stick with me through the women stuff. (Here’s a link to women and sex for men who are about to give up on this post.) Read more