6 tips for job hunting online

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The job market is good, the Internet is buzzing, and optimism is high. Still, the best jobs require talent before you walk in the door — you need to know how to search. Here are seven tips to help you:

1. Big job sites cater to keyword-focused applicants.
Only three to five percent of job seekers find employment through online job sites. In order to be one of this small percent, you need to tailor your resume to keyword searches. “Sending a resume to a big company’s web site is like sending your resume into a black hole,” says John Sullivan, human resources consultant and professor of management at San Francisco State University. “In a big company, your resume is sorted by an applicant tracking system.”

These companies receive thousands of resumes a month and the tracking system sorts them by skill. Sullivan tells of a study where researchers took a job opening and wrote 100 perfect resumes for that opening. Then the researchers added 10% more information to the resumes. Of those resumes, only 12% were picked up by the tracking system as qualified. This means that even if you are the perfect candidate, if you submit your resume blindly to a large company, there is almost a 90% chance that no human will ever see your resume.

But you can increase your chances by knowing how to use keywords in your resume. “Recruiters locate individuals based on a certain skill set of the job they are looking to fill,” says recruiting advisor Matt Millunchick. So try to imagine how someone else would use a search box to find you, and be very specific about your skills.

These rules remain true if you post your resume to an online database also. The mass of resumes on job sites is so unruly that human resource staffs are paying people in India $20 an hour to sort through resumes to find the good ones, according to David Hanley, owner of recruitn.com. So, even in this case, keywords are your best friend.

2. Don’t depend on your resume.
The typical resume is linear which makes people without linear careers look like a mess. The resume highlights work gaps in a negative way and leaves little space for achievements and experiences that did not somehow contribute to corporate life.

“The marketplace is changing and the life experience that informs the work that people do is changing,” says Anne Burdick, information designer and professor at Art Center College of Design. The static, linear resume is not an effective way to convey this new experience, so don’t lead with it.

Dana Zemack, a publicist, got an agency job by abandoning the conventional resume: She wrote a letter to the agency about how she had been throwing large, elaborate chocolate tasting parties and charging admission. Zemack explained that at first, she publicized the parties to make sure she’d make enough money to pay for the party. But then she realized that she had talent as both a party planner and a publicist, so she started planning bigger and bigger parties. “I used my own endeavors as an experiment to see how far I could go as a publicist,” she wrote. On a second page, she listed the publicity she was able to generate for the parties.

It worked. She got the job. Which leads to tip number three:

3. Go local. Smaller companies posting on smaller job sites look for employees who may not have a resume optimized for a computer screening. This is how Zemack found her job.

Another way to go small is to join professional groups on MySpace. These are people who will know where jobs are. Also, Millunchick says recruiters search through these groups for marketing and technical people.

4. Focus on the referral.
Eighty percent of available jobs are not posted on job boards. But people who work at companies know what positions are available. And employers love referrals, because referral employees have such low turnover.

In fact, many companies pay employees tens of thousands of dollars for a successful referral. Pander to that carrot system by offering yourself up to an employee at one of those companies.

Find people to refer you by looking on sites such as MySpace, Friendster and LinkedIn. Do keyword searches to see if your friends of friends have jobs at companies that interest you.

Offline networking works, too. It’s just slower. There is no keyword search when you walk into a party. But once you’ve made the acquaintance, you can Google the person to find their connections.

5. Stalk your dream job. If you know your dream job but you have no connections, identify someone you want to talk to within a company and use the Internet to get in touch with them: Find an email address, phone number, a conference your target is speaking at. Then ask for an informational interview.

You are far more likely to get a job from an informational interview than from blindly sending resumes. Most people will be flattered by your request and will give you some of their time. Remember an informational interview is not when you ask for a job. But often, if you make a good impression, the person will help you get a job.

6. Make your own job.
Zemack’s career really took off when she created a job for herself: throwing chocolate tasting parties. She is still genuinely touched by each person who turned out for those early parties where she bet her credit rating on herself. And in the end, she discovered something that is not a new rule at all: That believing in yourself and creating avenues for your own success attracts a magnificent network of supporters.

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Job hoppers have the best vacations

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The best thing about changing jobs is the vacation in between jobs. Most companies give two weeks vacation, which is about the amount of time you need to take off from work in order to keep your life running, e.g. flooded kitchen, dental appointment, weekday baseball games.

On top of that, most people aspire to the kinds of jobs where you are thinking about the job in the back of your mind all the time because it’s interesting to you and you’re passionate about it. So the only way to get a real vacation at most companies is to quit.

The New York Times ran a piece yesterday called A Life Between Jobs, which describes this trend as pretty much mainstream among Gen X and Gen Y: “Generations before them, studies have shown, valued tenure and career advancement. But this group sees the chutes in the world as interesting as the ladders.”

The best scenario, of course, is to quit and have another job lined up, because the stress of having to find another job puts a damper on the in-between-job vacation. But still, as long as you’re not in financial trouble, you can enjoy the time even without another job lined up as long as you trust yourself to get a job eventually. Which you should, because we are in a good economy for job-hunting right now.

Question the authority of anyone who tells you that this is a bad idea. There was a quote in the New York Times piece from a career advisor type about how, “Gaps in the resume are still a red flag.” But they are only a red flag if you spend your time sitting at home doing nothing.

No one wants to work with a person who does nothing with their time. That’s the sign of an uninterested person. But if you have gaps in your resume that you filled with fun adventures and rewarding projects then a gap in your resume is a red flag that you are balanced, interesting, and in control of your life. In this case, as long as you can explain the gaps in your cover letter, you’ll probably be fine.

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Advice from my mom about job hunting

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Here’s an email I got from my mom, who is an information technology manager at a Fortune 100 company:

Sweetie,

I was reading through a pile of resumes that human resources gave me, and there was one resume that was so good, but the guy was too high level for what I needed.

Then I thought to myself, he’ll definitely get a job soon, and I’d like to have HIS job, so I should send my resume to his company right now.

You should tell this to your readers.

Love,
Mom

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Create your own unemployment insurance

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Unemployment is traumatic, and people who have been there never shake the fear of going back. If you've spent five months job-hunting (an average amount of time) you have probably faced worry, uncertainty and financial desperation.

Here are some things you can do while you are employed so that next time you're looking for work, the task is much, much easier:

Save money
The worst job hunt experiences are when you have to take the first job you get because you are risking financial ruin. If you save money when you are employed you'll be able to be a lot more picky when you're looking for a new job. Almost everyone is desperate when they are unemployed, and one of the hardest things to do in an interview is act self-confident when you're feeling down. This task if even harder if you're going to be out on the street in three weeks.

Also, unemployment gives you lots of time but little money to spend. If you have some savings you'll be able to enjoy the time you have when you're not working. After all, you can't job hunt all day every day — it would make you crazy.

Network
This isn't something you do when you need a job. It's something you do when you have one, when you're feeling confident. If you are good at making connections with people, and you do it regularly, then people will be there to help you when you need a job. If you contact people only when you need help you are not a networker, you are a sponge.

You don't need to be friends with everyone, but you need to have some real friends. Note that friends are not people you go out drinking with occasionally. Friends are people you are very honest and forthcoming with, and people who depend on you. When it comes time to get help, it's not the people you're friends with who will help — they have the same information that you do. It's the friends of friends who will help. And they don't come by way of superficial connections.

Focus on achievements
Your resume is what gets you an interview. Even if you are using connections from your network, sooner or later, someone will say, “Send me your resume and I'll take a look.” Your resume should have a few, huge achievements that the rest of the lines are built around. When you are gainfully employed, look for opportunities to create these achievements.

This means being selective in what projects you take on. Projects that are going to do very little for your resume should not take up a lot of your time — do them as quickly as possible and move on. Projects that will give you the chance to highlight grand and quantifiable results on your resume are projects you should be willing to volunteer for. These projects are worth working late nights, taking on huge risk, and working with people you hate.

On a well-crafted resume, one line of greatness can cut months off your unemployment suffering.

Be creative
The jobs that are staying in the US feature some form of creativity — from troubleshooting, to management to strategy. Hone your skills as a creative thinker so that you can sell yourself that way next time you need to find a job.

So many people who are in non-creative jobs tell me that they are creative and their job is safe from off-shoring. They are delusional. Here's a test to give yourself:
Do you come up with new product ideas or features?
Does set up intra-departmental process?
Do you work face-to-face with other people all day?

If you answered no to all three questions think hard about how to make your job more creative and people-oriented so that you can find a new job without moving to India.

The good news is that each of these recommendations will improve your career. Your work will be more interesting and you will bring more joy to your job and the people you meet. The added benefit is that you will have it easier next time you are unemployed, which means a little less worrying now.

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6 most violated resume writing rules

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This is the problem with the resume-writing world: Everyone thinks they're an exception to the rules. Everyone thinks they can pick and choose which rules are important. Do not do this. Until you work in human resources and personally scan 300 resumes a day, you are in no position to discard rules of resume writing. Here are the six most violated rules among the resumes that people send to me to review:

1. One page. The job of a resume is to get you an interview, not get you a job. A hiring manager has to sift through a pile of resumes to figure out which person to interview. Each resume gets about a ten-second look. If you think you need a longer resume, give someone one page of your resume and have them look at it for ten seconds. Ask them what they remember; it won't be much. They are not going to remember any more information in ten seconds if you give them two pages to look at; ten seconds is ten seconds.

2. Ditch the line about references on request. It's implied. Of course, if someone wants a reference, you will give one. No one presumes that you will not. So when you write that you will provide a reference you seem to not understand how the game is played. (Bonus tip: If you have an excellent reference, like a CEO of a Fortune 500 company who vacations with your Mom, have the reference call before you even go to the interview. Sets the tone for the employer to think you are amazing.)

3. Tread lightly on the personal interests line. Your personal interests are not there to make you look interesting. They are there to get you an interview. Every line on your resume is there to get you an interview. So only list personal interests that reveal a quality that will help you meet the employer's needs. If you are in sports marketing, then by all means, list that you kayak. If you were an Olympic athlete, put it down because it shows focus and achievement. If you are a mediocre hobbyist, leave it off. Personal interests that don't make you stand out as an achiever do not help you. And personal interests that are weird make you look weird and you don't know if your interviewer likes weird or not, so leave weird off the resume.

4. You must list achievements, not job duties. Anyone can do a job. Achievements show you did the job well. Past performance is the best indicator of future performance, so don't let someone think you just showed up for your last job and didn't do it well. It's very hard to see your achievements from the trenches; you might think you did not have achievements because your boss doesn't ask you to do achievements, your boss asks you to do tasks and projects. But you need to recognize that you do not see achievements and ask for help to see them. A resume coach, or even a friend, can help you to see them more clearly.

5. Don't be a designer unless you are. If you have more than three fonts on your resume and you're not a designer, I can promise you that you've botched the layout. If design were easy, no one would get paid for it. Recognize your strengths and keep design elements to the bare minimum. And please, save Photoshop for cards to your mom: Just because you know how to use the shading tools doesn't mean you know how to use them well.

6. List your most recent job first. Chronological order is only a good idea if you are looking to get hired to go back in time. Otherwise you look like you're bucking resume writing convention in order to hide something, which you probably are, but you have to do it with a better sleight of hand than that.

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What if I lied on my resume?

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Some recruiters say that as many as one in five job hunters lies on their resume.
Why isn’t this news plastered on the front page of The Wall Street Journal? Quite frankly, it’s because we all know businesspeople lie – the issue is how bad are the lies?

Some people make a distinction between the falsehoods that put us in a better light – even if it’s a light we don’t deserve to be in – and saying something that’s totally untrue. The latter, even on a resume, is morally wrong and emotionally exhausting. Not only do you have to remember the lie but you also have to live with knowing you built your career on it. Even more difficult is the stress of waiting to be caught.

Exhibit A is Ronald Zarella, the CEO of Bausch and Lomb. He was caught saying he had finished business school when he hadn’t. He did not get fired, though. While he volunteered to resign, the board kept him on, presumably because the other directors had told a lie or two in their lifetimes.

Clearly, as Mr. Zarella’s case indicates, not all lies are equal on resumes. To determine the varying degrees of lying terribleness, context matters. For example, murdering 50 people and then saying in court that you never killed anyone is a very bad lie. On the other hand, it’s pretty innocuous when married partners tell each other that they just had great sex when it wasn’t that great.

What should you do if you lied to get your job? If you’re a career veteran, plan to go straight. You’ll need to undo the lies you’ve told over the years to get jobs or promotions. However, don’t be quick to make a public confession that could kill your career.

First, determine if the lie is considered “bad”. Sometimes, this is pretty easy. For instance, who cares if a metal welder said he graduated from college when he didn’t? But a college professor who tells this lie should consider a career change, and perhaps a name change as well. In a recent speech, the president of Hamilton College quoted Amazon.com without attributing the quote. This lie cost him his job. Ronald Zarella should be thankful he’s not a university president.

Some situations are murkier. If you’re a high-profile executive at a big company who lied on a resume, you should get a lawyer because the shareholders are likely to create a fracas and you may get fired.. And if, like most senior executives, you have a clause that allows the company to fire you for cause, you could lose your severance. If your lawyer can’t save your job, she might at least be able to save your golden parachute.

If you are middle manager, pray that your company doesn’t invest a lot of money in double-checking resumes. For now, don’t mention the lie, but be truthful the next time you seek a job. Meanwhile, be an outstanding performer. You don’t want to provoke your boss into searching for legal ways to fire you, because he might check out your resume and see your falsehood.

If you lied about having a college degree when you don’t, consider finishing college. Not having a degree will eventually impede your career advancement – but you already know that because you wouldn’t have lied otherwise.

For those of you just starting out, heed the duress that lying causes those at the top, and figure out another way to get there. A career is something you should want to live with, and a lie isn’t. Choose your life partners wisely. Take action to bolster your experience with hard work so you don’t have to bolster your resume with lies.

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10 counter-intuitive career tips

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1. Don't be the hardest worker.
No one can work 70-hour weeks forever without losing their mind — or at least their perspective. You need to pace yourself. Besides, at this kind of pace, you may not always the best worker, but you’ll surely look like the most desperate.

2. Hire people you wouldn't want as friends.
Diverse business teams are more successful than homogenous teams. Creating diversity doesn't mean hiring one guy from each fraternity. It means hiring people who scare you, disagree with you and think in totally different ways than you.

3. Don’t fear failure.
Most people who have wild success have wild failure first. Have your failure early and significantly so that you're primed for success.

4. Learn to write direct mail.
A resume is a piece of direct mail. At best, it will get a 10-second scan from a hiring manager trying to decide whether to interview you. Know how to control what happens in those 10 seconds. Hint: You don't want the person to spend that time reading “References available upon request.”

5. Bake cookies for your team.
Surprise people with your caring and kindness. They will view you — and your mistakes — much more generously. Also, showing your soft side at the office is risky. Cookies are softness without the risk that you're revealing too much.

6. Give the brand of you a rest.
You cannot get to the top alone, so stop looking at yourself like you're a one-man show. Education is the No. 1 factor in determining who will be successful. The caliber of your stable of mentors is the No. 2 factor. So start looking outside yourself. You need help.

7. Blend in.
Do not stand out for how your dress. Stand out for your intelligence and creativity. If you dress in a way that makes people look at your clothes, then you say “look at me for my clothes”. If you dress in a way where no one notices what you are wearing then you force people to look at you for your brains. Remember, though, that boring, frumpy fashion stands out as much as flashy, funky fashion.

8. Toss the business books: Read fiction.
Your career is as dependent on your people skills as it is on your professional skills, so read books and magazines that help you to understand people. Read novels your co-workers recommend, and you'll have reliable repartee for weeks. Besides, most non-fiction tells you about peoples' mistakes, but fiction describes what’s achievable.

9. Say no frequently.
Be choosy about how you spend your time so that each project you work on becomes a great bulleted item on your resume. Don't work on projects that don't matter, will get killed or are clearly mismanaged. When your boss asks you to do something you don't have time for, remind her of her priorities and say you want to work on what’s most important to her. This is a professional way of saying no to unimportant assignments.

10. Ignore the urgent stuff.
Most urgent items on your to-do list are not big-picture items. But it’s the big-picture tasks that will make a significant difference in your career. So block off time each day to work solely on big-picture aspects of your to-do list. You don't have to be a visionary at work. But if you aren’t a visionary for your life, who will be?

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Rules for writing your first resume

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Hey, all you college kids! It’s time to get off your butts and start applying for jobs. Do not delude yourself into thinking you can wait until May. Spring is the time to be buying clothes for the job you already have. Top internships, management training programs, entry-level investment banking jobs and the other good jobs get filled early. After all, employers are not stupid. What are you going to do between now and June that will enhance your workplace value? For 99% of you, the answer is nothing. That’s why the juiciest companies beat the rush and hire the best candidates before anyone else can get to them.

Based on my experience, I’d say a good rule of thumb is that you’ll get one interview for every 50 resumes you send. That’s if you’re great. If you’re not great, double that resume number.

And God help you if you do not have a decent resume. Even if you’re great, with a lame resume, your greatness will not show. Here are the three most important rules to ensure your resume measures up:

One page. That’s it. I don’t care if you are the smartest person on earth or if you have founded six companies and sold each of them for a million dollars. Think of it this way. A resume gets only about 10 seconds to impress whoever’s looking at it. So every line must say that you are amazing because you don’t know where the person’s eye will go first (though you can be sure the person won’t read every line).

People with resumes that exceed one page say, “I couldn’t get it down to a page.” But here’s what a two-page resume says about you: “No ability to see the big picture.” You are so mired in the details of your career that you don’t know how to summarize it. This does not bode well for future career success. Cut your resume to one page.

Every line must quantify success. A resume is not about what you did. A resume is about what you accomplished. Don’t say: “Managed two people and created a tracking system for marketing.” Say: “Managed the team that build a tracking system to decrease marketing costs 10%.” Any college graduate can do what an employer tells them to. Not everyone will do it well. Show that you’re a person who does things well.

Think of it as the difference between writing, “Went to my classes and took tests” vs. “Have a 3.5 GPA.”

I know what you’re going to say next: “I can’t quantify my success. I didn’t have those kind of jobs.” You are wrong. Everyone has successes they can quantify. Let’s say you had a babysitting job, which I hope not very many of you will have to put on your resume. But for the sake of argument, let’s say you took care of two kids. You could write: “Managed household in parents’ absence and helped kids to raise their grades one letter.” Stupid, yes, but you need to make even stupid jobs sound marginally stupid.

No paragraphs. I shouldn’t have to list this last rule because no one should still be using paragraphs on their resumes. But recent grads do it all the time. In fact, my friend who edits my web site, and who is definitely very smart, showed me her resume and I nearly died: All paragraphs.

No hiring manager reads paragraphs. With a stack of 500 resumes in front of her, she’s scanning – looking for something that stands out enough to warrant an interview. Nothing stands out in a paragraph. So by using them, you take yourself out of the running unless the hiring manager is your dad’s best friend and he has to read your entire resume.

Most of you will say, “No paragraphs? Everyone knows that rule.” Good for you: a confidence booster. You will need it because it’s a tough job market out there. Now start sending out resumes. Think of each one you send as a lottery ticket. The more you have, the luckier you’ll feel.

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Stay focused on your goals

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My ex boyfriend emailed his online personals profile to me and asked me what I thought. I thought it made him look needy and told him so. I said that if he wanted to attract someone with an independent personality he should change the profile. I wrote a few paragraphs that he ended up submitting in his final profile.

It did not surprise me that he used my wording because I am gifted when it comes to composing personal profiles. I edited my cousin's profile and he immediately met his future wife. I thought this was a fluke until I rewrote my friend Liz's profile. Now she is getting married.

My profile-writing abilities are similar to my resume-writing abilities. In both genres, you must include specific achievements that differentiate you in an interesting way but do not make you seem boastful.

I could write an entire column on this: How to leverage your resume-writing skills to get a date. Instead, I want to explain why it’s important to have a clear career focus.

I have a hard time keeping my career focused because I keep thinking about starting new businesses. I have many ideas, but this is typical of me. I launched two companies earlier in my professional life, and most entrepreneurs are serial entrepreneurs, so I'm sure there will be more coming In fact, my freelance writing career is actually a business, with my writing being the product. I perform all the normal functions of a regular business: marketing, billing, product development and staffing, to name a few.

But here’s where my focus issues emerge. As I work, I keep thinking of new ventures, the latest being, thanks to my ex boyfriend, rewriting peoples' personal profiles.

This idea occurred after my ex asked me to look at the profile of a woman he had considered contacting. (Note: Do not send me emails saying my ex shouldn’t talk to me about this love life — we broke up amicably eight years ago.) So I read the profile, and I was appalled, “Are you kidding me?” I asked. “She screams ‘relationship nightmare.'” I thought this because:
1. Her photo showed her smiling without opening her mouth. This is unnatural. Only people who are hiding something smile like this
2. She wrote mostly about her work and did not appear to have another interest (all recent reading was work related).
3. She said her best friend was her dog.
I could go on. But my next thought was that if she paid me to fix her profile, she wouldn’t have to date psychos. She could attract nice guys. (I don't know what this says about my ex, but trust me, he's a nice guy.)

By now, I had decided the world needed me to start a personality-profile-writing business. She would be my first client. I spent 10 minutes crafting an email to her about why her profile makes her look bad and how I could help her — for a fee. I provided amazing insights so she would trust me. Then I tried to send her my email using her dating-network address.

This was a mistake. As it turned out, I had to join this network to contact her. I spent the next 20 minutes trying to figure out how to sign up for this network. First, I had to create a profile of myself and then, since I’m married, figure out how to use the “hide profile” function. After all that, I was asked to pay a membership fee?

Reality set in. If I was going to invest time and money in this venture, I had to do it right. I needed a business plan — not a long one, but something that would tell me, for instance, how long each profile would take to fix, how much I’d charge and how many pitches I'd need to make to lure a customer. I also would need to advertise on personals sites. Since my success would depend on an initial, online contact, I probably needed to hire a direct mail person to write the email for me.

A career writing personals no longer seemed fun or wise. I had to level with myself. What I really wanted was simply to tell dog lady her ad was terrible on her nickel. Instead, I wrote a column. That is my business now, and for this minute, at least, I am focused.

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List of things I hate

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Here is my current list of things I hate. It's an on-going project that simmers week after week until it reaches boiling point and I have to spend a column venting.

1. People who are not coachable. They get good advice and don't take it because they think they know better. Everyone has blind spots that a little advice can shed light on. If you don't know how to take advice, people will stop giving it to you. And then you will stagnate. And the people who tried to help you will think to themselves, “Good. I was pissed that he wasted my time.”

2. Three-page resumes. Two pages are okay. Sometimes. Like, if you've been in the workforce twenty years, or if you don't know how to enlarge the margins in your word processor. But anything more than two pages is someone who has lost all perspective. There is not enough that is important about your career to fill three pages. You give away to all potential employers that you are mired in detail.

3. The high and mighty. The people who say, “I'd never work for someone I don't respect,” or, “I'd never play office politics to get ahead.” Get real. If you want to be able to put food on your table you will need to learn to work for someone else, to do things a way you don't agree with, to do some work that doesn't matter to you. If you can afford to lose your job constantly in order to stay on moral high ground, then you didn't need a job to begin with.

4. The 8pm meeting. I don't care if you don't have kids. I don't care if no one in your whole company has kids. Each of you still needs to get a life. Just because you have no one sitting in bed waiting for a kiss goodnight doesn't mean you should be at work. Go to the gym. Go to a movie. Participate in aspects of life that do not have a P&L. Well roundedness will make you a more interesting person, and even if you don't care if you're interesting, your co-workers will, so you will do better at work if you leave work.

5. The economically alienated. Don't blow off the company party because you have season tickets to the Opera that night. Don't complain about your butler to people who don't even know what a butler does. It's one thing to have a pay scale as if you are god and the people who work for you are morons. It's another thing to shove that in peoples' faces on a daily basis. Act like you're part of the team or you won't have a team to act for.

6. The people who won't change. Each week I get letters from people who say they hate their job but they can't change it because they have so much seniority. Or they want to stay home with their kids but they don't have enough money. Look, unless you are totally impoverished (and almost no one writes to me from this category except maybe recently divorced moms who have never worked) then you can do it. Sell your house. Move to Kansas. Stop sending kids to camp. If you want something enough, you will figure out how to live on less money. If you don't make the change then admit to yourself that you want money more than – a job you love/full days with your kids/you fill in the blank — and stop complaining.

7. People who don't make lists. Usually these are people who can't face everything they want to do. Or they don't know what they want to do. Either way, making lists can change your life. Start small: Distributing a list of items to cover in a meeting makes you look like a leader. Then get big: Maintaining a list of career goals keeps you focused at work. If you love to make lists, try branching out. Like, make a list of lists you could write. Or make a list of things you hate. It's such a big relief.

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