You need an entourage

, , , ,

Anyone who owns a small business knows that if you don't reinvest in the business, the business dies. So why do so many people fail to reinvest in themselves? Even if you work for someone else, you are running a small business: The business of you. You provide a product and you have to market it and make it better and better so you earn more and more money.

If you put all your money into savings, you are like a business with a lot of cash on hand but only small potential for growth. If you spend all your money on fun and toys you're like a business run by executives who throw lavish parties they can't afford and drive the business into the ground. Your aim should be to save a little (for security's sake) splurge a little (for sanity's sake) and reinvest most of your money back into your business: You.

You the careerist that is. Here's what the business of you needs in order to expand: Headcount. Here's what you need in ascending order, depending on how much money you have.

Childcare — pay the highest rate in your neighborhood
The first thing you need to grow a career is to clear your head so you can think. If you have to worry about childcare, if you have to argue with your spouse during the workday about who is picking up the kid, you are spending time in ways that don't grow your business. Pay enough money for a caregiver who can do the job without you micromanaging.

Personal Assistant – $10 an hour
Take a look at your to do list. Think about how long each task will take, and whether or not a person can do it for $10 an hour. Your time is worth more than $10 an hour. So why are you doing tasks that you can pay $10 to have done? Don't tell me you need to do everything. If it's not integral to your life plan, you don't need to be doing it. Examples: Shopping, dry cleaning pickup, waiting for a plumber.

A therapist – $125 per session, but try to get your insurance company to pay
I'm a big fan of therapy. The more you know about yourself the more likely you are to make good choices for your career. Also, the problems you have outside the office usually pop up inside the office also. So go to a therapist to deal with non-work problems and your work life will improve.

Speaking coach – $300 per session
Charisma can make up for a lot of shortfalls, and good speaking skills gives you more charisma. You probably think you're charismatic already, but there's always room for improvement. People believe that a charismatic person is better to work with than a non-charismatic person. You'll also learn to speak in a way that makes people trust you and believe in your judgment. Scary, but true: This is teachable.

Publicist — $1000 month
Most people who are quoted by the press actually have publicists. For a CEOs publicists are a packaged deal with the job: A PR department. For other executives, and even up-and-coming managers, a publicist is someone you hire. Your name will get into the world and you will have an easeier time getting a new job, easier time making sales, and more justifcation for asking for higher wages. I know, you're thinking, how crass. But it's the way the world works. If you want to be noticed in your field, hire a publicist.

I bet you're saying, “Penelope is out of her mind. This is so much money.” But if you reinvest 20% of your cash back into your career, which is, in fact, very low as small businesses go, then this list starts looking reasonable. I have hired each of these people at some point in my career, and the return on investment for each easily exceeded cash output. Really.

/5 Comments

Status symbols for a new generation

, , , ,

Hey all you women! Looking for a way to look good at a party? Forget bragging rights to house with a picket fence. Forget a plastic-surgeried body that defies gravity. Here are the status symbols for a new generation:

1. A flexible job. This is practically a pre-requisite for being able to successfully balance work and personal life. Ironically, most of these jobs come from years of conniving and strategizing under the guise of being a power-mongering ladder climber. After all, most companies do not capitulate to flexibility until they have fallen in love with you for your performance and ambition.

2. An awesome nanny. Everyone brags about their nanny because if you don't think your nanny is great then how can you leave her with your kids?

But most nannies are not that great. Here is what a status-symbol nanny looks like: She never calls in sick, she can plan and execute a dinner without your input, she doesn't berate you when your kid has a cut from falling off the bed under your care. And longevity counts — if you can keep a nanny for more than two years, the implication is that you are a great manager.

3. A competent husband. Household competence, that is. Delegate everything you can to your assistant. But there are some things that would be heartless to delegate, like choosing a birthday present for your nine-year-old son. This is where a husband comes in. What if your husband knows so much about your kids that he remembers the birthday and decides what to buy, but also makes time to forage for it in the stores? That is real competence.

When it comes to a status symbol husband, you do not delegate to him so much as confer, and you make a similar amount of time in your lives for taking care of your home life. If you find this kind of husband, women will drool over him as if he were the captain of the high school football team.

4. A caffeine-free life. Sure, a lot of women do this during pregnancy, but as soon as the baby pops out, the caffeine ramps up. I don't know any non-pregnant woman who works in business and has kids and abstains from caffeine. Except for Sallie Krawheck, chief financial officer of Citigroup. I don't know how she does it, but she seems so stable and organized to live without caffeine.

I tell this to myself every night at 9pm, which is when I have to get ready for bed in order to get eight hours of sleep and wake up with my son at 5:30 am. But there's always one more very important thing that I haven't done. Sallie must do her very important things first thing every day. Which is what we all should do.

5. A reputation for helping. The standards for women have changed. The status symbols have changed. But all that talk of women “playing like men” is nonsense to me. Women have been helping each other forever, and now is no exception. The women we look up to are those who have a track record for figuring out how to leverage their power and resources to help other women. Give advice freely, mentor someone, share your experience at the glass ceiling so another woman can go higher. A fulfilling career requires that you give as well as receive.

There's a good reason that women brag about the stuff on this list: It's the stuff that really does impact one's happiness. This is a list of things that will improve your life more than a raise or a top-tier vacation. These are things that will pave the way for you to have fun during the day and rest well at night.

6 most violated resume writing rules

, , ,

This is the problem with the resume-writing world: Everyone thinks they're an exception to the rules. Everyone thinks they can pick and choose which rules are important. Do not do this. Until you work in human resources and personally scan 300 resumes a day, you are in no position to discard rules of resume writing. Here are the six most violated rules among the resumes that people send to me to review:

1. One page. The job of a resume is to get you an interview, not get you a job. A hiring manager has to sift through a pile of resumes to figure out which person to interview. Each resume gets about a ten-second look. If you think you need a longer resume, give someone one page of your resume and have them look at it for ten seconds. Ask them what they remember; it won't be much. They are not going to remember any more information in ten seconds if you give them two pages to look at; ten seconds is ten seconds.

2. Ditch the line about references on request. It's implied. Of course, if someone wants a reference, you will give one. No one presumes that you will not. So when you write that you will provide a reference you seem to not understand how the game is played. (Bonus tip: If you have an excellent reference, like a CEO of a Fortune 500 company who vacations with your Mom, have the reference call before you even go to the interview. Sets the tone for the employer to think you are amazing.)

3. Tread lightly on the personal interests line. Your personal interests are not there to make you look interesting. They are there to get you an interview. Every line on your resume is there to get you an interview. So only list personal interests that reveal a quality that will help you meet the employer's needs. If you are in sports marketing, then by all means, list that you kayak. If you were an Olympic athlete, put it down because it shows focus and achievement. If you are a mediocre hobbyist, leave it off. Personal interests that don't make you stand out as an achiever do not help you. And personal interests that are weird make you look weird and you don't know if your interviewer likes weird or not, so leave weird off the resume.

4. You must list achievements, not job duties. Anyone can do a job. Achievements show you did the job well. Past performance is the best indicator of future performance, so don't let someone think you just showed up for your last job and didn't do it well. It's very hard to see your achievements from the trenches; you might think you did not have achievements because your boss doesn't ask you to do achievements, your boss asks you to do tasks and projects. But you need to recognize that you do not see achievements and ask for help to see them. A resume coach, or even a friend, can help you to see them more clearly.

5. Don't be a designer unless you are. If you have more than three fonts on your resume and you're not a designer, I can promise you that you've botched the layout. If design were easy, no one would get paid for it. Recognize your strengths and keep design elements to the bare minimum. And please, save Photoshop for cards to your mom: Just because you know how to use the shading tools doesn't mean you know how to use them well.

6. List your most recent job first. Chronological order is only a good idea if you are looking to get hired to go back in time. Otherwise you look like you're bucking resume writing convention in order to hide something, which you probably are, but you have to do it with a better sleight of hand than that.

/37 Comments

Lessons from New Orleans

, ,

The footage from New Orleans reminds me of my own experience at the World Trade Center. The first couple of weeks after the hurricane are just the beginning. So much of the rest of the story is about asking for help, and it 's one of the hardest things in the world to do; at the office, at home, in the community. But the better someone is at asking for help, the less likely she is to need it.

From my own trauma I learned about two kinds of asking for help: the desperate way and the embarrassed way. The first kind is instinctual. People in the Superdome felt like they were in hell and accepted any help whatsoever to get out. I understood this feeling immediately.

I was at the World Trade Center when it fell. I could barely see, hear or breathe. Just before I thought I was taking my last breath, I saw dim light and I walked toward it. I pulled myself into a window of a building where there was air.

From that point, I was totally dazed and unable to take care of myself. I had been too close to the building to see that it was falling, and I thought a nuclear bomb might have hit me. After leaving the building, I walked around aimlessly until I found a person who was not covered in debris. Then I said, “Can I be with you? I don’t know where to go.”

She bought me shoes, because mine were gone, and she walked ten miles with me to her apartment, where she gave me clothes.

As soon as I was clean and my husband had found me, I thanked the woman and left; I felt embarrassed to have taken so much help from her. After all, I was a Wall St. executive.

That's when the second kind of asking for help starts. The kind that is very hard to ask for because we like to think of ourselves as self-reliant. But part of self-reliance is being comfortable asking for help.

The list of people who helped me after 9/11 is huge. The Red Cross provided trauma counseling and I sat in a roomful of executives who never dreamed they would be taking help from the Red Cross. A stewardess sat next to me when I had a panic attack on an airplane. My company laid off almost everyone with no notice and no severance, and FEMA made up the difference.

I remember thinking to myself that I couldn’t take a handout. But in the end, almost everyone I know who qualified, took the money. Money can’t solve post-traumatic stress, but it can give you financial breathing room so that you can focus on stopping the nightmares.

The nightmares last a long time. When you encounter colleagues or contacts suffering from an unexpected trauma, create a workplace– and a world — where asking for help is okay. There are more than a million people who cannot make it on their own for the next several months — either financially, emotionally or both. A nation that accepts a plea for help is a nation that encourages people to ask for help in a wide range of circumstances, not just dire.

/3 Comments

How to choose college courses

, , ,

The September ritual of selecting classes usually takes place in a fog of bad criteria: uninformed friends, overly invested parents, and the never-ending quest for no early morning classes. I have some advice to add to the mix: If you plan on going into business, take courses that typically aren't listed among the traditional requirements like accounting and marketing. Even if you don't want a business career, give my suggestions some thought, because you'll have to work at some point, so you might as well make a little money at it. And besides, these courses will help not only your career, but your life.

Acting
This class will be a terrible ordeal for non-theatrical types, because they'll feel uncomfortable and embarrassed. But acting class is one of the fastest ways to learn how to convey what you mean. Successful people can do this by using verbal and non-verbal cues.

We each feel many emotions simultaneously. Leaders manage their emotions so they convey the appropriate one at the appropriate time. Acting class will help you to understand if you're doing this well, and if not, how to improve. I'm not implying that all business people are actors. In fact, I mean the opposite: business requires honesty, and a good actor must tap into his or her true emotions to act honestly. Most incompetent leaders try to lead with emotion that isn't genuine. You will avoid this by taking an acting class.

Intro to Psychology
Somewhere among the textbook pages of theories and statistics you'll find invaluable nuggets of information on how people perceive each other in the workplace. The most interesting lessons are about how people make judgments about others and try to control the judgments that others make about them.

You will learn that visual perception is everything and first impressions are hard to overcome. Once you understand why, you'll be able to make a better first impression. You'll also learn why people remember negative traits more than positive traits; if you divulge weaknesses during job interviews, hiring managers will remember them more clearly than your strengths.

Literature
Emotional intelligence is an ability to understand other people, and many pundits believe that emotional intelligence is more important than business skills when it comes to success in the corporate world. A literature course teaches you to empathize with characters and understand other peoples' values. So your best business text might be a novel.

Gym
People who work out regularly are more likely to impress interviewers and get promoted than people who don't. Knowing how to work out correctly is a big factor in whether you'll keep it up once you're working. However, it's a learned skill that takes time and a good teacher. At college you've got tons of time (compared to when you have a job, a mortgage, kids and a dog) plus use of the gym is free.

Take a bunch of classes — swimming, pilates, karate. Something is bound to stick. And it's easier to learn them now than when you're 35 and bored with the your gym routine.

What you love
Having a balanced life and making time to do what you enjoy becomes harder after college. Use this time to figure out what excites you, not what excites your parents or grad schools. Growing up doesn't mean getting drunk on a school night. It means ceasing to worry about or rebelling against what others want you to do and starting to figure out what makes you tick. This isn't easy. But if you continue taking classes that you think you SHOULD take, you'll be unprepared for work.

Review the course catalogue honestly for what really interests you. Ask yourself what you'd take if you could choose anything. Then take it. You'll learn about yourself. The class may be boring or it might be a great topic that you love learning. This is the same process you'll use to find a career. You will probably do it two or three times in your life. So get good at it now, while someone else is paying your rent.

/1 Comment

8 steps to a perfect cover letter

,

Most cover letters are addressed to people you don't know, so let's just stop referring to them as cover letters since what they really are is sales letters. You are trying to sell yourself to a stranger.

The best way to think about this letter is in terms of direct mail, so pay attention to the well-funded, unsolicited offers you find at your doorstep. Many of those envelopes have been created by the finest writers in the direct mail business.

Here are eight rules from the direct mail experts that should guide your cover letter writing:

1. Open with a bang.
This is the line I used to write: “I am writing to apply for the position you advertised blah blah blah.” But DUH, of course you are writing to get a job. Why else does anyone write a cover letter? So use your first line to sell yourself and make yourself stand out. For example, “I think your company can use my exceptional sales skills and ten years of experience in your industry.”

2. Be clear about your purpose.
Your cover letter is the introduction to your resume. If your cover letter is longer than a page then it is likely longer than your resume, and who ever heard of an introduction that is longer than the main event? Also, write a separate letter for each job, because each sentence of your cover letter should be specifically relevant to the job at hand.

3. Use your time wisely.
A hiring manager spends ten seconds on a resume to decide if she'll reject it or not. This ten seconds includes your cover letter. Don't let your cover letter waste your ten seconds. The rule of a resume is that every single line of the resume sells you. This is true of the cover letter, too. In fact, it's shorter, so it should sell with more punch. Every sentence of the cover letter should give a specific reason for hiring you because you never know which sentence will catch the reader's eye during your precious ten seconds.

4. Format strategically.
Bullets work well in a cover letter to highlight your relevant achievements immediately. Odd numbers of bullets are proven to be easier to read than even numbers, so use either three or five. Seven is too many — the list will look so long that people will skip it.

5. Tell the reader the next step.
A cover letter introduces a resume and the point of the resume is to get an interview. So in the cover letter say flat out that you want a phone call or an email, because that's how someone sets up an interview. This call to action makes a nice last paragraph.

6. Say it, and then say it again.
Put your email address and phone number at the top of the letter, and on the bottom, too. The hiring manager should not have to hunt for your contact info because each second of that hunt is a second the person could change her mind about calling.

7. Come back to it.
If you copy and pasted and have the wrong company name in your opening sentence Spellcheck won't catch it and probably neither will you because it's very hard to catch errors when you've been rewriting the same letter for an hour. So come back to the letter in two hours, proofread, and then send. You'll be amazed and grateful at the errors you catch.

8. Follow up
You have to. I know it is a discouraging call to make because the odds are that you won't get through to a real person. And if you do get through to a real person he will give you no information. But there is a very slim chance that you will get someone on the phone who will take a good look at your resume just because you called, and that will get you the interview. That's why you need to make the call — because it just might work. Besides, picking up the phone is a lot easier than finding another job opening and writing another cover letter.

/22 Comments

Big goals require big plans: Losing weight after pregnancy

, , , ,

The fact that good-looking people make more money is truer for women than men, which is especially unfair, because it is very hard to not gain a million pounds when you're pregnant; I gained sixty. This column is about my two-month quest to lose that weight, and the importance of making a plan for any large and difficult goal.

I happen to have a book deal that is predicated on a grand speaking tour, and the speaking tour is predicated on me not being overweight, and the bookings need to start in September. If I can't line up speaking gigs, I can't promote my book, and if I don't promote my book, it won't sell and I won't get another contract. So losing weight became my number one job.

This is what my agent said three days after I delivered the baby: “I don't mean to be harsh, but you look terrible.”

This is what my husband said two days later: “The stress of you having to lose so much weight so quickly will kill us both. Give back the money you got for the book.”

I did what works best for me when I'm in trouble: I wrote lists and schedules. I wrote a schedule for two visits a day to the gym and lists for what I would do there each day. I wrote a schedule for the babysitter, who had to come to the gym with me because the baby is not on a bottle. (Yes, I got off the treadmill to breastfeed.) I wrote a list of food — what to carry with me each day, and when to go food shopping, because if I'm starving in front of a bakery with no food in my backpack I'll do the bakery. Finally, I scheduled the date I would go to my agent's office to show her that I lost the weight.

It worked. I lost twenty pounds just by delivering the baby. But I lost forty pounds in two months. People are shocked to see me, and they ask me how I did it. First I tell them that if you had to lose weight in order to earn a living, you'd be able to do it, too. I gained insight into ultra-thin Hollywood; not being able to work if you take too many bites of cookie gives you a lot of self-discipline.

But the bigger factor here is that I came up with a schedule and followed it. And I realized that I could do this for any goal, not just weight loss.

Many times we are scared that we won't meet our most important goals. Decision points cater this fear— they open the door to self-doubt and inaction. But meticulous scheduling up front, and a belief in your planning abilities will allow you to relax; tune out your worries and just follow the plan.

You can't take this advice for everything in life. But making an extremely detailed, well-thought-out schedule to support an ambitious plan, is a great way to ensure you meet your most important goals — the ones that will make or break your career.

Some of you will realize that your career really is stalling because your weight makes you look out of control. For most of you, though, weight loss will not be all that important. But you might have other goals that you worry you won't achieve, such as switching careers, going back to school, or growing your consulting business.

Make a commitment to yourself and to your most important goals by reserving time in your day and space in your head to meet your goals. Great ambitions are not met haphazardly, and many times are not met at all. You can increase your odds tremendously by planning meticulously.

My next step is finding good places to book my speaking tour. I had been worried that this would not work out. But now I feel more confident. I am making a plan, as detailed as I made for the weight loss. And I know if I execute the plan on a daily basis, I will end up with a speaking tour that I like.

/34 Comments

The art of silence in an interview: 3 things to not say

, ,

Preparation for an interview should include preparing to be silent. An interview is a sales call, not a chat session. So you shouldn't answer every question you get. Sometimes, you need to give a non-answer. This might feel a little weird to you, especially if you're a genuinely honest person. But remember that in most cases, not answering is not dishonest, it's just smart. Here are three areas of questioning that you should skirt.

1. Don't talk about the hunt. Everyone wants to hire a superstar. And superstars do not have to go through a big job hunt — the jobs come to them. So you devalue yourself by discussing your exhaustive hunt, and how long it's taken, how sick of it you are, etc. Hunting for a job is not a position of power. It is situation of neediness.

A way around this topic is to focus on how many interesting things you are doing while you are unemployed. Or, if you still have a job, talk about how much you love your current job and that you only interviewed for this position because it is such an incredibly perfect match for you and the company. Goal: Keep the focus on how happy and involved you are. Those are the kind of people companies want to hire.

2. Don't give a number when negotiating salary. You will never gain anything by giving the first number in salary negotiations. If the person asks you how much you make, how much you want to make, what ballpark you expect, etc., your best response is a non-response. If you give a number that is lower than they expected, then that's what you'll get. If you give a number that's higher than they expected, they'll tell you.

In order to successfully avoid saying a number, you need to be ready with other things to say. A good start is saying you'd like to know the range the position pays. If they keep pressing you, say you think your salary history is not relevant because this is a different job. In the end, you might have to say flat out that you're not going to give a number. Someone who has pressed you very hard for a number will respect this answer — after all, no one presses this hard unless he understands that knowing a number gives them a huge advantage.

3. Don't say you want reasonable hours. Ninety percent of the world will tell you they respect that request. Twenty percent of the world will, in fact, be able to accommodate that. So instead of talking about reasonable hours, observe the office to see the hours people keep.

People who have no respect for reasonable hours will make that clear in an interview. Either by announcing it, or by doing something like scheduling the interview for the middle of the day on Saturday. If you have to make a point of reasonable hours in the interview then you're probably in trouble. If the office culture is long hours, then even if they tell you that you can go home at 6pm, you will be marginalized among workaholics.

But while you're concentrating on keeping your mouth shut, remember also that you have to talk in order to be likeable. It's important to be yourself in an interview. You need to trust that your true self is likeable, and you need to let that self show through. So don't talk about things that will make you look unemployable, but don't be so uptight about what you say that you can't be yourself. Being your likeable self is what will get you the job.

/7 Comments

Is grad school right for you?

, , , ,

Whether you're thinking of a top-tier MBA or a PhD in anthropology, there is a right way and a wrong way to approach graduate school. You need to understand your dreams, and what is required to achieve them. Also, you need to understand the marketplace, and what it values.

If you dream of climbing ladders in the Fortune 500, get an MBA. The degree a VIP ticket to corporate life and a prerequisite for the top ranks. And if you have the luck of being in your 20s, don't wait, get the degree now, when it can get you a better starting job after you graduate. If you've already made headway in your career, you'll still need that MBA, but when you're older it's more like a career lubricant than a jump start: The degree has little impact on where you are now, but prevents you from getting stuck later.

Think twice before cashing in your chips for less respected school. The top five or ten business schools have a much, much higher value in the business world than all the other business schools. If you attend the third tier school, do it at night because the cost to your checkbook and your career growth while you're in school do not outweigh the benefits of the degree you'll earn.

For some people, though, graduate school is not so much a way to fulfill a dream as a way to put off finding one. Thomas Benton, a pseudonym for an assistant professor who writes a column for the Chronicle of Higher Education, blames much of the flight to graduate school on grade inflation and fragile egos: “Humanities majors are used praised from professors. Many recent grads return to school when they discover that not everyone thinks they are as great as their humanities teachers did. Humanities don't have the objective standards of business. Going back to grad school allows people to reestablish their ego. But it is short lived because they have to face the same market when they get out.”

So be honest with yourself. If you're going back to school because you're nostalgic for the days when you could get a good grade and a pat on the back. If you're looking for grad school to give you breathing room from the realities of adult life, you probably need a social worker more than you need another degree.

Besides, breathing time in grad school only delays future feelings of suffocation. For example, MFA programs do not make you more creative, they make you more qualified to teach. And the academic job market is a nightmare. One out of five people who enter English literature PhD programs will get a job in that field. The rest will find themselves back at square one, waiting tables, albeit with improved literary banter, and looking for a career.

Lost humanities students with an eye for cash and stability often enter law school because other professional schools require too much math or science. Yet the land of lost lawyers is full, too, which confirms that if you don't have a passion for what you are going to learn in graduate school, you shouldn't go.

If you still think you might be best off at grad school, then here's a checklist of things you should do before you apply:

1. Try other jobs first. The people who do best in graduate school are those who don't use it to escape their terrible job life. So find decent alternatives to going back to school, and if you still want to go back to school then you should.

2. Determine if an advanced degree is necessary. Talk to people who are where you want to be in five years to ten years. If those people got there without a degree, then you probably can, too.

3. Take the passion test. Are you reading about your proposed graduate topic now, before you are in school? If you're not passionate enough about the subject matter to read about it on your own, then you should find something to pursue that excites you more.

/42 Comments

The organization man of the new millennium

, , , ,

Recently I read about a company which has three full-timers whose only job is to make employee life fun. They plan outings, parties, raffles, all reportedly in an effort to “stave off headhunters” and to keep engineers working “12- 15 hours days.” Here is a little note to the hundreds of employees at this company:

HELLO OUT THERE? Are you people morons? Why are you at a company that consumes all your free time with work and then, as a bonus, sucks up the only hours you have left to sleep and shower? This is not an office with perks. This is serfdom. This is paternalism. This is the organization man of the new millennium.

If you're at a company like this one, you need to get a life. The only people who are willing to work at this kind of place have no life outside of work. If you have friends who are not at the company, they are probably no longer your friends. If you have a family and you work at a company like this, you will get what you deserve: Kids who have no relationship with you.

And do not, I repeat, do not tell me that you have to work at a place like this because of the incredible projects you get to work on. People who are truly talented do not have to suffer draconian hours and insulting “perks” in order to get on good projects. In fact, you can bet that the people who are amazing at their job, are smart enough to live a life outside of their job.

So check this out: You are surrounded by sub-par workers when you work at a place that does not respect employees' personal lives because only sub-par workers put up with that.

Here's another thing some of you will tell me: You have to “pay dues” in your profession. But you know what? That's an excuse you use for having someone else take care of your career path. Sure, you can play the law firm or consulting firm game, and put in huge number of hours just because the rule is that you put in huge number of hours to get to the next level. But you don't need to do that.

You can make your own path, which is not so far fetched if you are good at what you do. You can freelance, you can work at a small firm, you can intern for someone who will mentor you, or you can become an entrepreneur. The demographic starting businesses at the fastest rate is 18-34. Now you know why.

My brother, Erik, is at an investment banking firm at the grunt level. He has been working twenty-hour days without anyone batting an eye. When he looks above himself in the ranks, it doesn't seem to get better. People don't have a lot of control over their workloads, or the timing of their work, and people don't seem particularly happy. So he's leaving the bank for a smaller firm where people have lives.

And this is why: Because the smartest people in the world are in a position where they have control over their work and room to grow a personal life. It's a fact. You might say, “But they paid their dues.” To this I say, Who cares? It's a new world out there, and there's no reason for you to have to pay dues just because the generations before you were not creative or independent enough when they thought about their careers.

And wait. Everyone who is about to send mail to me about how “young people need to learn to work hard” think about this: There are many ways to work hard. Thinking rigorously, and putting one's heart into a job are different than working long hours. In fact, I'd say of those three ways to work hard, long hours is the biggest cop-out.

So work with your heart and your mind, and make sure you have time to use both of those in your personal life, too.

/5 Comments