The Internet has created a generation of great writers

, , ,

The best writers in the history of the world are graduating from college, right now. So everyone can just shut up about how no one can write anymore.

Newsflash: No one could write in the Middle Ages, when the good writers wrote in Latin and everyone else spoke colloquial languages like French and English, which priests told them were too lame for real writing.

It's the same situation today in that the best way to have a population of good writers is for people to write constantly, in the language that is theirs, so that they are great at expressing themselves.

People do good writing every day, in social media—when they write a note on someone's Facebook wall, when they post a caption to a photo on flickr, or when they post a comment in a group on Brazen Careerist.

The people who are complaining that no one can write anymore are the same ones who are stressed about information overload. This is not a coincidence. Information is changing, the flow of ideas is changing, and written communication is changing with it. Information overload is the feeling of not being able to deal with this change. Young people do not feel information overload, which is another sign that they are excellent writers for the new millennium: They can process and communicate new ideas at the new pace. Read more

/148 Comments

Hatemail: Email I get that I hate

, , ,

People always ask me to answer questions on my blog. So I am sort of going to answer questions. Questions I hate (that I have edited to save people from the trauma I probably caused David Dellifield):

Email number one: The obnoxious reference check

[Name redacted] is applying for a position at our company and listed you as a reference. I was hoping that you could complete the brief questionnaire attached to this email to provide your feedback. Thank you in advance for your help, and please feel free to contact me if you have any questions.

This email is from InvestorGuide.com. Let me tell you something: That questionnaire was not brief. It was about ten essay questions and then insanely inapplicable multiple choice questions.

This company is ridiculous for sending an onerous questionnaire to references. For one thing, it puts me in a bad spot because I loved working with the guy who gave my name as a reference, so I want to give him a good report, so I have no choice but to fill out the BS questions and try to have a good attitude.

The other reason the company should not send a form like this is they look incompetent. Not just for destroying the relationships potential new hires have with their references, but also for not being able to make hiring decisions without asking a third-party if the candidate is professional. Seriously. Open your eyes in the interview, guys. Read more

/60 Comments

Conflict of interest doesn’t apply to blogs (another reason newspapers are dying)

, ,

Why is anyone concerned that I tell you who is paying me when I write about something?

Every time I write about a person or a company it's a conflict of interest. Because I want to be on their radar. It's good for me. And the same is true for every other intelligent blogger because that inherent conflict of interest underlies why blogging is so valuable for someone's career.

The reality is that readers are not hurt by the conflict of interest. Readers are hurt by bad content. But only once. Because if readers hate the content, they leave. (I know this to be true because of all the people who leave comments on my blog that say “This post sucks. I'm unsubscribing.”)

Mainstream media is mostly about money, so they reveal every time they have a financial conflict of interest. But bloggers are more about influence than money. So they have conflict of interest all over their blog, with every post. For example, every time you link to someone, you are hoping for some sort of acknowledgment, or some sort of good karma. Do you need to acknowledge that so as to protect your readers? Of course not.

Here's how it really works: Guy Kawasaki keeps such close track of favors exchanged that I think he must have it on a spreadsheet. When I link to him, he definitely notices, and he definitely helps me in exchange. So, should I list the conflict of interest every time I link to him? And every time I say I love Alltop? Read more

/135 Comments

Good grammar might derail your career

, ,

I love grammar. I can remember in sixth grade when we spent weeks parsing sentences. There was a moment of self-awareness when I thought to myself, “If I let anyone see how much I like this, I’ll never get invited to good parties.”

So I know I love grammar and I know it's not normal.

My first real corporate job came right after I went to graduate school for English. The job I landed was managing content for Ingram Micro‘s web site. The experience I had was HTML—I turned my master's thesis into HTML before anyone knew what HTML was.

So the head of copy writing had to teach me the AP Stylebook. I was the only person in the department who had gone to graduate school for English. I was the only person who had been published in literary journals. But when it came to grammar, there is a whole book of rules I had to learn so I could write in the Fortune 500.

An example (which, by the way, is e.g., not i.e.): Follow up is two words if it's a noun: “I'm doing a follow up.” But it's hyphenated if it's an adjective: “Follow-up meeting.” But when I say I love grammar, that is not what interests me. I’m interested in how we naturally know grammar because we naturally speak in sentences with good rhythm. I will spend an extra hour editing a blog post by reading it out loud and hearing in my cadence where a preposition is wrong.

This is all to tell you that I think we need to stop judging people by their grammar. Read more

/248 Comments

Reality check: You’re not going to make money from your blog

, ,

Almost everyone should forget about making money directly from blogging. It’s so unlikely that it’s a total waste of your time trying. I am actually shocked at how ubiquitous the idea is that blogging is a get-rich-quick scheme. Or even a get-rich-slowly scheme. It’s not. Blogging is a great career tool for creating opportunities for yourself. But here are eight reasons you should stop thinking about money from blogging:

1. Big bloggers come from big media.
Usually I’m the first person to rip on print media as outdated and a dead-end career. But here’s something that maybe you don’t realize: Most big bloggers today have a strong background writing for print. For example: Erik Schoenfeld (TechCrunch), Owen Thomas (Valleywag), and I all wrote for Business 2.0 magazine at the same time. Ten years ago. Which means we had a ton of national media experience before we started blogging. Anya Kamenetz (Yahoo Finance) wrote for the Village Voice and had a very serious book published—before she started blogging.

2. Sure, there are exceptions. But you’re probably not one of them.
Let’s look at some people who have big blogs who didn’t come from big media. Heather Armstrong at Dooce. She’s a good one. Here’s what she has that you don’t: She’s a talented writer and a talented designer. She’s married to a developer who does all her tech stuff for free. And she has an amazing story to tell. She has the ability to translate her genius across many media—photography, memoir, twitter, and so on. She is a marvel. And you are not. None of us is. That’s why she is making so much money from her blog. Read more

/317 Comments

Here’s what’s rising from the grave of traditional PR

, ,

I love RealSelf. It’s a site that educates women about choices for looking younger.

I have written a lot about how anti-aging information is essential for managing one’s career. Aging is not equal in the workplace. Women are penalized much more heavily than men. So women can gain power in the world through knowledge of the tools for looking younger.

But mainstream media is reluctant to recommend that women turn to a resource like RealSelf. Those reporters don't like the reality of the world they live in, so they don't write about it.

That's why public relations professionals should scrap the traditional pitch to mainstream media — saying that is almost cutting edge, except that Obama's team beat me to it:

Time magazine has great analysis on why Obama's campaign team was so effective. Read more

/50 Comments

5 Reasons why you don’t need to write a book

, ,

People ask me all the time how they can get a book deal. So I had my agent write a post on how to get a book deal. But really, I’m telling you, you probably don’t need to write a book. Every time I ask someone why they want to write a book, they have a terrible answer.

So instead of worrying about how maybe you need to get a book deal, consider these reasons why a book deal is no good for you:

1. People who have a lot of ideas need a blog, not a book.
A blog is more immediate, so you'll get better feedback. And getting feedback as you go is much more intellectually rigorous than printing a final compendium of your ideas and getting feedback from the public only when it’s too late to change anything.

Many people think they have a ton of ideas and they are brimming with book possibilities when in fact, most of us have very few new ideas. If you have so many ideas, prove it to the world and start blogging. There is nothing like a blog to help you realize you have nothing new to say.

And, if you do end up having an amazing blog that focuses on one, big grand idea with great writing to boot, then you can get a book deal from your blog.

Read more

/251 Comments

The hardest part of my job is that everyone lies about parenting

, ,

When I was growing up, there was lots of chatter in the media about how models gave girls bad role models. Today that’s old news. What we should talk about now is how the media portrays moms.

Take a look at the spread in People magazine of Jennifer Lopez and her one-month-old twins. The photos are so elegant that at first I thought it was a parody. But in fact, it is mommy porn: the visual fantasy of what being a working mom could be. And it really could be that, if it weren’t that someone like Jennifer Lopez must have a household full of helpers in order to keep her career on track while she has kids: a cook, a trainer, two or three nannies, a cleaner, an assistant, a stylist. And others I’m sure I can’t even imagine.

Here’s another example of mommy porn: Angelina Jolie, and her fifty kids. She has a rule that the nannies (plural, yes, each kid has their own) cannot be photographed holding the kids, because it’s bad for Angelina’s image as a mom. But this is the problem: It looks like these very successful women have it all, even though they don’t.

Here’s what happens: Some reporter interviews someone about their big job. And then the person ends up talking about the mythic work-life-balance topic. And they say something like, “Throughout my career I did [insert something that is supposed to be wonderful for children] for my kids.” And now, of course, we must assume that the kids are doing fine. But why do we believe that? Why do we even ask? We have no hope of learning the truth. After all, there are very few people in the world who are in a position to say that their career is, as they speak, harming their kids.

So journalists writing about moms being moms are not reporting the truth. It is propaganda. It is parents saying that they lived their lives in a way that was good for their kids. But really, who knows? The reporter has little ability to check. So all we’re left with is the parents giving their subjective and hugely biased opinion that their kids are turning out fine.

I’m not saying that every kid is messed up from their parents’ careers. I’m saying that I’m sick of learning about how famous families want us to think they are doing by looking at what is really only mommy porn, what is really just parenting propaganda.

So look, in the interest of truth-telling, I’m telling you this: people are not being honest about what it’s like to be with kids. People are scared to admit that they would rather be at work than with their kids, because work is easier than parenting. (Notable exception: Sally Krawcheck.) If I have to read about how much someone loves their kids one more time, I’m gonna puke. Because we all know that parents love their kids. It’s not interesting. It’s not helpful. It’s not even very relevant. For anyone.

What’s interesting is the part where parents love their kids but don’t love being with them on a daily basis. It’s very scary to write. But I’m telling you, if the feeling weren’t ubiquitous then there would be no one to be in middle management working 9-5 because they’d all be home with their kids, doing freelance work after bedtime.

People are choosing to go to work rather than stay with their kids all day. But no one talks about making this choice because they are scared their kids will read it. I’m not sure what the right answer is. I just know that somehow there has to be a more honest discussion of parenting in this world.

So with all the mommy porn, the media does a lot to make us think that work life balance is possible, in the same way anorexic bodies without treatment for anorexia is possible.

So there’s real damage from mommy porn. Everyone begins thinking that every woman should be parenting gracefully while working full time. This gives people the temerity to ask me, nearly every day: Who takes care of your kids?

That’s right. The genesis of this rant is that I was meeting with an investor — a guy in his early 40s — and we were talking about my travel schedule and he asked, “Who takes care of your kids?”

I told this to one of my board members and he said, “What??? Why did you answer that question?”

I said I answer it because I get the question every single day. Literally. And I don’t think twice about it anymore. But in fact, it’s a totally offensive question. Here’s how I’m so sure: I tried it out on Mr. Sales Guy. And even though Mr. Sales Guy and I work the same number of hours, he said something to the effect of, “I’m not really sure what goes on with the kids all day, you have to ask my wife.” He answered the question as if we were doing girl talk. As if I had asked him, “What brand of tampon does your wife use?”

So I want to tell you something: Women earn more than men in most major cities today. And in corporate America, up and down the ladder, women and men are on equal footing in the workplace in terms of who gets paid what, as long as neither party has kids. But the level of expectations people have for parenting is absolutely insane. The mommy porn feeds this problem. Everyone is drawn to the ideal of Angelina Jolie as the perfect combination of careerist and mother like the Pied Piper’s tune, and these attitudes are more exhausting to me than any amount of actual parenting ever is.

/186 Comments

Writing without typos is totally outdated

, ,

Will everyone please shut up about the typos on blogs? Show me someone who is blogging every day and also complains about someone’s typos. Just try. See? You can’t. Because anyone who is trying to come up with fresh ideas, and convey them in an intelligent, organized way, on a daily basis, has way too many things on their plate to complain about other peoples’ typos.

There is a new economy for writing. The focus has shifted toward taking risks with conversation and ideas, and away from hierarchical input (the editorial process) and perfection.

As the world of content and writing shifts, the spelling tyrants will be left behind. Here are five reasons why complaining about typos is totally stupid and outdated.

1. Spellchecker isn’t perfect.
Everyone knows that Spellchecker misses some words. And everyone knows that sometimes we think we are making a stylistic choice when we have actually made a grammar error.

And anyway, it’s nearly impossible for us to catch the errors that Spellchecker misses. If it were tenable to proofread one’s own stuff, then there would never have been a copy editor to begin with. And there is research to show that if the first and last letter of a word are correct then our brain adjusts for all the letters in between. (My personal favorite of all Spellchecker problems: form and from. Try it—there are so many cases when both words will get past Spellchecker.)

So don’t bitch to me that I should use Spellchecker.

2. Spelling has nothing to do with intelligence.
Usually the person who is bitching about spelling errors also has to make some comment about how the blogger in question is a moron—but you might want to rethink the idea that a spelling error is a sign of incompetence.

Many people with dyslexia are very smart. Most kids who win spelling bees have many signs of Asperger’s syndrome (see the documentary on this, which I love). This means that many amazing spellers actually have brains that are developing intellectual skills (in this case, spelling skills) at the expense of social skills.

So people who have spelling problems might be super intelligent with great social skills—if you’d just take the time to notice.

3. You don’t have unlimited time, so spend it on ideas, not hyphens.
I am extremely knowledgeable about grammar. I can parse any sentence. I can sign the preposition song in my sleep. So I feel fine telling you that there are great writers who don’t know grammar.

Real grammarians, by the way, have memorized the AP Stylebook. Newspapers and magazines have people who are paid to enforce these rules. There is no way a blogger could hire for this, and few bloggers can justify spending the years it takes to memorize The AP Stylebook. So you could spend your life reading the AP Stylebook, or you could spend your life spouting ideas.

So what if your ideas have hyphens in the wrong places and you turn an adverb into a noun? People can almost always figure out what you’re saying anyway, but they won’t care enough to try without a great idea lurking there to attract their effort. And there’s a reason that people who have amazing ideas get paid twenty times more than people who have amazing grammar: Ideas are worth a lot more to us.

4. Perfectionism is a disease.
If errors bother you a lot, consider that you might be a perfectionist, which is a disorder. Perfectionists are more likely to be depressed than other people because no amount of work seems like enough. They are more likely to be unhappy with their work because delegating is nearly impossible if you are a perfectionist. And they are more likely to have social problems because people mired in details cannot look up and notice the nuances of what matters to other people.

5. Use the comments section for what matters: Intelligent discourse.
The comments section of a blog is a place for people to exchange ideas. The best comments sections, of which I think mine is one, is full of smart, curious people who don’t spend as much time finding perfect answers (are there any?) as finding good questions. The best comments sections are full of people helping each other to sharpen the questions we ask.

So blogging is not an homage to perfectionism but rather an homage to the art of being curious. And while old journalism was hell-bent on being Right and being The Authority, new journalism understands that news is a commodity and opinion-makers are the layer that goes on top of the news to make it resonate. So stop wasting your time in the comments section parsing grammar and start contributing to the discussion.

/236 Comments

How to deal with getting fired (from Yahoo)

, , ,

I just got fired from Yahoo Finance.

The long road to my quick termination started in the spring, when I grew friendly with one of the higher-ups in engineering at Yahoo. When he became my boss’s boss’s boss at Yahoo, he suggested that we meet if we were ever both in New York at the same time.

It turned out that we would both be there in December, so I asked him if he wanted to get together, and he said yes. His secretary said she’d email me the venue when the date was closer.

The week before, the venue turned out to be the Yahoo offices in New York. I thought that was weird for a casual meeting with a guy who did not even have his own office at that building. That is when I should have called to find out if we had a specific topic for the meeting.

When I got to the meeting my boss’s boss was there as well, so I knew there was a big topic. I told myself to never ever walk into another meeting in my life without knowing who is coming and why I am there. I told myself to stay calm and start looking for clues about our topic so I could mentally prepare.

They went on and on about some sort of technical problem that was happening that day. Of the three of us, two were nontechnical, so I realized this topic was selected due to nervous energy: A clue that this meeting would be really bad.

To his credit, the guy I thought I was friendly with got right down to the point: “We are not renewing your contract.”

The first thought I had was: When is my contract up?

And then I realized: Oh. Now.

The next thought I had was: Be poised. Do not break down right now.

I have been fired a lot. Sometimes it has not mattered, like when my grandma fired me from her bookstore because I kept reading on the job. Sometimes it has been a bad scene with me shaking because I was so scared – like when I was fired at Ingram Micro for using the computer for non-work-related stuff (Yes, people got fired for that in 1995.)

But I checked in with myself at Yahoo and realized that I was fine. I was not going to cry. I was actually in problem-solving mode.

So I asked why I was being fired.

Maybe you are thinking it’s because every week, 400 people leave comments on Yahoo saying how stupid I am. (And surely today’s final column at Yahoo Finance will break records for she-is-so-stupid comments.) But that’s not the reason my column was cancelled; Yahoo is about traffic, and according to Wikipedia, my column has some of the highest traffic on all of Yahoo.

It turns out that financial content gets a higher CPM (advertising rate) than career content. So while my column has a lot of traffic, Yahoo sells my career column to advertisers as part of the Yahoo Finance package, and I bring down the CPM of the whole package.

That’s a fair reason to cancel the column. And actually, if it were not resulting in a huge financial hit for me, it would be an interesting reason.

Here’s what a career advisor does when she is being fired: She tries to remember the advice she gives to everyone else when they are getting fired.

I asked if there’s another place I can write at Yahoo. This tactic is straight out of the book: Use your last moments to network, even if you are getting fired.

Here’s what my boss’s boss’s boss said: “You should write for Lifestyles. That is more women oriented.”

Immediately I was reminded of when my column was cancelled at Business 2.0 magazine. After I had recently announced that I was pregnant and said I did not plan to take any time off from writing the column.

My editor told me, as he was firing me, “Now that you’re going to be a mom you should try writing someplace like Working Mother.”

This advice from ex-bosses makes me question my own advice about getting help from people who are firing you. But still, discussions progressed at Yahoo to HotJobs, which is a Yahoo channel, and I could end up writing for them.

Also, a big trade publication called me last week to see if I want to write a column for them. The editor said that she sees me as such a huge risk taker, and she expects that the column will be a lot about that – how to take risks.

The thing is, I don’t think I’m a huge risk taker. I just choose the lifestyle I want first, before I choose my work. Lifestyle first means that I turned down entry-level bullshit jobs in favor of playing professional beach volleyball. Not because I was dying to have all my friends think I was a lunatic, but because I couldn’t believe people expect you to do mindless work after earning a college degree.

And the same is true now. I am a freelance writer because if I worked nine-to-five I wouldn’t see my kids. That’s my bottom line. There have been so many times when I’ve told myself that I can’t stand the instability of a freelancer’s life. But more than that, I can’t stand the idea that I would only see my kids on the weekends.

People ask me all the time how can they get this life that I have where I do something I love, get to make my own hours, and support a family. Seems great, right? But that life also comes with this: having no idea how I’ll get paid next. And it happens all the time.

Soon, I hope, I’ll be able to draw a salary from my startup. And my speaking career is going well enough that getting fired from Yahoo won’t kill me. But I am worried, and I think about not telling people that I feel worried because everyone who is negotiating with me now knows that money is super important to me, and I’m probably not going to walk away from an offer.

But more important than preserving an edge negotiating money is somehow documenting how hard it is to be true to yourself, how hard it is to be at risk all the time. It’s a tradeoff. Sometimes my life looks glamorous. Sometimes it doesn’t. It’s all the same life though.

/268 Comments