Stop thinking that you are such an incredibly wide-ranging thinker with so many interests and insights that you cannot be pinned down to just one topic. The top bloggers are all wide-ranging thinkers. That’s why they are interesting. The more information and angles you can draw from, the more interesting your insights are.
I challenge you to think of a popular blogger who lacks focus on their blog.
In the history of writing, everything has a focus. It’s a contract you have with the reader. You stay within the bounds of the reader’s expectations, and if you do that, you can write surprises that seem to stray from your topic, and the reader stays with you. Because surprises are fun. But if there’s no contract because there is no focus, then there are no surprises. Every great piece of writing works this way.
Think about it: Canterbury Tales. The topic is getting to the end of the trip. Or Moby Dick. Melville can write about everything—God, the American dream, fishing boats, marriage, mental illness—and he gets away with it because his topic is totally solid: Nailing the whale.
I challenge you to find a great piece of writing with no topic.
Even columnists stick to their focus. It’s part of the fun. When you audition for a print-based column, you submit ten sample columns to show that you can be interesting in a variety of ways while still sticking to the main topic. Because it’s hard to do. Read more