5 Emerging trends from the recession

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As the recession persists, we can watch social shifts and cultural trends. Some are good, some are bad. But in either case, one way to control how the recession affects you is to watch the larger trends and decide where you want to fit.

Here are five trends that are emerging in the face of the largest job-loss numbers in the last four decades.

1. Being cost-conscious is cool.
These days, for the wives of the few investment bankers who still have jobs, shopping couture is something to do in secret. Hermes gives unmarked bags for customers who request it. The Obama girls showed up to the inauguration wearing J. Crew. And they looked adorable, which should inspire the reasonably-priced shopper in all of us.

And cost-cutting isn’t just about fashion. Michelle Obama has to overhaul the White House décor. (Great quote from Barack: “I’m not a plates-on-the-walls kind of guy.”) And she’s heading toward Pottery Barn. I love that!

This trend is very freeing to me because my favorite dress for this winter is from Target. It is velvet but not really velvet — sort of crap, cheap velvet. And when I bought it, in September, I worried that it was over-the-top-cheap. But now, I feel more uncomfortable wearing my $400 boots than I do wearing the $20 dress.

2. An increasing backlash against baby boomers.
Newsflash: The baby boomers got us into this mess. They borrowed against future generations. They mishandled SEC regulations. Read more

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Try to give hugs to more people at work

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The house manager comes in my front door at 8am. I tell her, “The exterminator is in the kitchen but I forgot to get the cats and bunny out of the house, and the cleaning woman is in the dining room, but she cannot clean while the exterminator is here, and I forgot to send the violin to school for first-grade show-and-tell day.”

The house manager watches me run upstairs to change and yell behind myself that I have a big meeting at work and I can't reschedule the exterminator because my son already thinks we have too many ants in the kitchen and I don't want him to think we live in a nut house where we can't even deal with an ant problem. Then I yell downstairs: “Does anyone know where my black top is?”

The house manager comes upstairs. She says, “First of all, you have twenty black tops and second of all you sound like you're losing your mind.”

I look at her.

She says: “You need a drink.”

“A drink? Are you kidding? I have to go to work. It's 8am.”

“You need to take the edge off yourself. You sound like a nut.”

I decide that this is an interesting idea. “But,” I say, “We don't have a drink here. I mean. What would I drink?”

She points out that I still have the wine my editor at Yahoo sent when he fired me.

I think about how Alex Morris wrote in New York Magazine that women who are in control of their lives drink because drinking is more fun: I want fun. I want control. So I say, “Okay. Fine. I'll try it.” Read more

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How to talk to a friend who’s been laid off

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Being laid off used to be taboo. But not anymore. And most of us have thought through some sort of plan for if it happens to us. Gone are the days when people pretend this is not happening.

One of the things my ex-husband and I did well, as did our peers, was learn to tag-team in the layoff department. We both got laid off pretty much all the time throughout the 90s. And somehow, we got a sort of routine, and it became a normal way of life.

Today there is a generation of us in the workforce, totally familiar with layoffs, and totally unfamiliar with the idea that a job is secure. Ever. The good news about this is that there is not a huge difference between someone laid off and someone not laid off in that all of us feel vulnerable and scared.

Which means the etiquette is different than it used to be for talking to someone who's been laid off.

1. Don’t ask “how’s the job hunt?”
Do you know how many times a day someone hears this if he is unemployed? Ten. And even if it’s not ten really, it’s ten in his head. He asks himself that, and he imagines other people asking that, and he stresses about the answer. Because the job hunt doesn’t change much from day to day, but it’s demoralizing to report that.

So trust that someone who is laid off who has something great to report will volunteer it without you asking. Read more

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Twentysomething: Obama’s salary caps should cap hours too

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This guest post is part of the Twentysomething series of guest posts that I run periodically.

Today’s guest post is an open letter to Obama from a twentysomething investment banker working in a London office of a US bank. The letter is in response to the salary caps Obama is putting on bankers who receive bailout money. The cap is $500,000.

I do not necessarily agree with the ideas in this letter, but I think this is an important workplace topic for debate.

Dear Mr. Obama,

First of all, I would like to say how relieved I am to have made it through your firewall despite writing from my workplace account. Secondly, I would like to congratulate you on your bold and assertive moves to nip that pernicious weed we call capitalism in the bud. It’s about time somone brought change to the outdated american dream.

I would like to humbly request however that you apply the principle of capped pay to other areas of my professional life. For instance, can we also cap hours worked? Read more

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How to build a career as an artist

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Here’s a post for all the people who are trying to be artists. It is not a friendly post. I do not think that people who want to create art need to get paid to do it. Do you get paid to have sex? No. Same thing. You love it, but you just do it after work. And sometimes, if you are driven mad by it, you leave work in the middle of the day for it.

Treat art the same way, and you will stay sane. Really. Here are five things I would nag you about if you were talking with me about your burgeoning career as an artist:

1. You cannot do art if you are starving.
The starving artist routine is total bullshit. I know because I did it. Once you know that you are not going to make rent, you can’t really make art. Because your sense of self-preservation insists that your brain focus on the possibility that you will be out on the street. Your brain cannot stop solving that problem long enough to solve the problem of what is truth and beauty.

Here are some things I did while I was becoming a writer: I ate only bagels because I didn’t have enough money for anything else and then I got anemic and had to go to the doctor but I didn’t have health insurance so I had to lie and say I did in order to get the iron pills I needed so that I didn’t pass out from exhaustion the moment I woke up in the morning. Believe me, I was not making great art during this period. Read more

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How to beat the system to get a great job

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When you want to get a new job, don't look at your resume to see what you could get. Instead, take time to build a resume that meets the requirements of the jobs you want. This doesn't mean using keywords that are in the job description. That is not going to work. Instead, look at the types of experience that are required to get the job you want, and then get yourself that experience.

1. Make up a project for yourself
You don't need to be paid in order to put something on your resume. A resume is about experience, not income. So invent projects for yourself, and do them, and make sure you execute exactly what you need in order to put a bullet on your resume. For example, if you need to be able to say you executed national campaigns, then do one.

Jessica Goodman is a great example of this. She just graduated from the University of Denver and she's looking for a job in public relations or marketing. Inevitably, the job she lands will involve social media. Because that's where both industries are headed.

In the meantime, Jessica created a project for herself that showed her college counseling office why they should be teaching students how to job hunt with social media. (And she wrote a blog post about it.) This is a great project because whether or not the college does anything with it, Jessica conceived and executed a project to promote an organization-wide adoption of social media tools. Read more

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Don’t try to dodge the recession with grad school

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A recession is typically a good time for graduate schools. Their application pool goes up because people see them as safe shelter from the storm. The scariest part of a down economy is the idea of having no income. Of course, graduate school does not solve for that. But graduate school does solve the second most scary thing about a bad economy: lack of a learning curve.

The more desperate you are for a job, the more likely you are to take a job that doesn’t teach you what you want to learn. And then you get to that job and you think, “Grad school could solve this problem.” But in fact, grad school creates larger, and more insurmountable problems. And some the problems you’re trying to solve with grad school might not be problems at all.

1. Grad school pointlessly delays adulthood.
The best thing you can do for yourself is take time to figure out who you are and where you fit in the world. No one teaches you that in school. You need to do it yourself. Grad school is a way to delay this process, rather than move you forward, according to Thomas Benton of the Chronicle of Higher Education. So instead of dodging tough questions by going back to school, try being lost. It’s normal, and honest, and you will end up with more self-knowledge and less debt than your grad-school counterparts, and in many cases, you will be similarly qualified for your next big job. Read more

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Solve most of your problems by solving just one

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This month I broke my record for the most traffic to my blog. Ever. About 375,000 page views. Hooray. Ironically, I spent most of the month garnering high-traffic by writing about what a hard time I’ve been having. So I want to take a day to pat myself on the back, because if I only write about the stuff I struggle with, I start to feel one-dimensional here. Or three-dimensional, but a 3-D mess.

Anyway, for most of last year, I struggled to blog regularly and run the company and be around for my kids. Finally, this month, when the company has been more difficult than ever, I managed to start blogging four times a week again. This is the result of trying a new time management trick every week, for months and months, until I figured out a system for getting the blog posts done. What finally worked was examining the other problems I was having in my life, and solving those first.

That shouldn't surprise you. Because the research about problem solving is that if you start targeting any problem in your life, and nail it, all the other problems become easier. There are problem solvers and problem sufferers. And most problems are not unique, so you need to just start tackling them to fall into the first category. Read more

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8 Blogs I read when I’m stressed about funding my company

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People ask me all the time, “What blogs do you read?” The answer is that I read different ones at different times. It’s a mood thing, I think. I could give you my favorite blogs for finding cool research, or my favorite blogs from my friends, or my favorite fashion blogs for when I don’t know how to wear a pair of shoes I love. But the list I’m going to do today is the list of blogs I read when I get frustrated that running a company is so hard.

ValleyWag
Oh, I love Owen Thomas. He has a knack for making anything in Silicon Valley look totally stupid. And he is so sharp, that when I am feeling totally stupid, he can actually make me believe that I’m not alone. Art Spiegelman elevated the comic book format by using it to talk about the Holocaust. Owen Thomas elevates the gossip rag format by using it to tell people how to run a business.

TechCrunch
You know what? I hate reading this blog because it’s like a frat party but they forgot the beer and the girls. Still, I know that part of feeling like a competent entrepreneur is knowing what’s going on in the community. Plus, who can begrudge Michael Arrington kudos for making the most boring topic in the world — big egos taking down big egos — funny and interesting? Read more

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How to decide if you need a therapist

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I receive about fifty career questions each week. The questions have a predictable diversity, but not my answers. My answers are almost always the same advice: Know yourself better.

Watch:

Problem: My boss is a jerk. How can I fix it?

Advice: Understand what you can do differently to make people act differently around you.

Problem: My coworker got promoted instead of me but she does not work.

Advice: Understand why you are not as likable as your coworker and make yourself more likable.

Problem: I've been out of the workforce for three years and I want to reenter. What’s the best way?

Advice: Understand the unique things you can offer your network and an employer, then craft a resume that shows those things.

Do you see the pattern? Self-knowledge is what helps you solve your problems. Sometimes we can get it on our own. But if your problem persists, and you can't solve it, go to therapy. Therapy speeds up the process of gaining self-knowledge.

I can tell you that in my own experience, people who have been to therapy are more interesting than those who haven’t. (Which is the genesis of today's poll — I have a hunch that many of you have been to therapy.)

I will admit that I am probably biased about therapy. I have been going since I was five. My parents knew I was weird but didn't know what to do about it, so they took me to a therapist, and we sat at his desk, because play therapy had not been invented, and I wondered how he could have had such a boring job, and then he told my parents I didn’t need therapy. Read more

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