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March 29, 2007
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Yahoo column: Mastering the new entrepreneurship

The barriers to entrepreneurship are crumbling, and every six months, technology makes starting a business easier and easier.

As a result, entrepreneurship has become more appealing to a wider range of people. If you measure success in terms of personal growth and flexible work, their success rate is sky high.

Check out Yahoo Finance for a list of the old and new ways of thinking when it comes to starting your own business.


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Posted to: Entrepreneurship


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2 Comments »

Two thoughts: While gaining flexibility is crutial to many people, some need to pay the mortgage and the bills too. I’d like some idea on success rates from this perspective: maybe how many entrepreneurs succeed in making over minimum wage, or 2X minimum wage or much more for their efforts after one year or two years or some reasonable time.

Second (and completely unrelated) thought: this seems connected to the “micro-credit” phenomenon in many developing countries whereby individuals or families (often women are targeted) received small loans to get a business started: enough to buy a cell phone or a sewing machine, for example. The individual then uses their new asset to start a business, whether charging neighbours to make and receive phone calls or making and repairing clothes, etc. The loan pay back rate for such programs is remarkably high, indicating success. This provides further evidence that thinking small can be very successful when it comes to a home based business.

Thanks Penelope. Your article is an elegant expansion of a significant truth: the internet makes it possible to connect with mentors, suppliers, and potential customers, so that the only significant roadblock for the entrepreneur is fear, or a belief that things have to be done by the book, through the right channels. If Carol Chung of CoolHunting hadn’t discovered my Sorapot and posted it as if it were a real product, it might still be a portfolio piece instead of the first product from my embryonic business. Without design blogs like Notcot, Gizmodo, and MocoLoco, sourcing tools like Alibaba, and daily inspiration from people like Seth, Guy, and of course you, I might have some real excuses to not produce my designs independently. With this amazing connectivity though, how could I do anything else?

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Penelope Trunk is a columnist at the Boston Globe. She has launched three startups and endured an IPO, a merger and a bankruptcy. more >

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