Are MBAs becoming obsolete?

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The Master of Business Administration degree has been a holy grail for decades. If you wanted a career that mattered and didn’t have the aptitude for medical school, an MBA was a good ticket to prestige and riches.

But things aren’t so clear anymore. If the MBA used to be the entrance fee to climb the corporate ladder, there are few corporate ladders to climb anymore — and people are increasingly experimenting with ways to speed up that climb anyway. One way is to skip the MBA altogether.

So if you’re thinking of getting an MBA, you should probably think twice. Here are five signs that the MBA is becoming devalued:

Only the top business schools have high value
The difference between the value of a top-tier MBA and all the others is very big. In fact, if you don’t get into a top-tier program, the value of your MBA is so compromised that it’s not worth it to stop working in order to get the degree. Go to night school instead.

A lot of people already know this, which has made the competition to get into a top-tier b-school fierce. So much so that you probably need a consultant to help you get in. Wondering how effective those consultants are at gaming the system? So effective that schools are publicly saying they’re trying to change the application process in order to undermine the effectiveness of application coaches.

Quality is compromised by a lack of female applicants.
Harvard Business School is so concerned that it’s not receiving enough female applicants that it’s changed the admission process to accommodate the biological clock. This means that students will have less work experience coming into the program.

In the past, business schools have said that prior work experience is important to the MBA education. But apparently, the lack of women is so detrimental to the education that Harvard is willing to take less work experience.

While the changes are beneficial for women in some respects, one has to wonder if this doesn’t compromise the value of an MBA for everyone.

Business school is like buying a high-priced recruiter.
The best thing you get out of business school is a good job afterward. But how do you know you wouldn’t be able to get that job without business school?

In an article in The Atlantic, management consultant Matthew Stewert says you probably could. He also says you should consider paying a recruiter to get you a good job, and spend your time taking philosophy classes instead. That’s because philosophers, as Stewert writes, “are much better at knowing what they don’t know. … In a sense, management theory is what happens to philosophers when you pay them too much.”

And if you are thinking of becoming a CEO, Sallie Krawcheck, herself the CEO of Citigroup’s Global Wealth Management, says you should be an investment banking analyst first. That’s because being a CEO is really about making decisions with limited information, and that’s what analysts do best.

Hotshots don’t go to business school anymore.
For a while now, it’s been clear that the true entrepreneurial geniuses don’t need degrees. The most effective way to learn about entrepreneurship is to practice in real life. You don’t need an MBA for that.

Now that trend is filtering into the finance industry. Pausing one’s career to get an MBA used to be non-negotiable for investment bankers. But today, the top candidates in finance are choosing to forgo business school. They’re already making tons of money, and they’re well-positioned to keep making tons of money, so the MBA seems unnecessary.

The upshot of this is that business school might start looking like something for people who are feeling a little bit stuck in their careers and need a jumpstart, rather than just a starting gate for superstars.

People go to business school for the wrong reasons.
An MBA is very expensive in terms of time and money, and it solves few problems. If you’re not a star performer before b-school, you probably won’t be one after you graduate And if you just want to make a lot of money, the odds of you of doing that are only as good as the odds of you getting into a top school — currently about 1 in 10.

If you’re still wondering if an MBA is necessary for you, here are five more situations that might put the nail in the coffin of the MBA.

The bottom line is that very few careers today really require an MBA. If you’re getting one for a career that doesn’t require it, you might look more like a procrastinator than a go-getter.

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Twentysomething: Preparing for life without health insurance

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By Ryan Healy – About a month ago, my brother, Dan, was in the hospital. Originally, the doctors told him he had a small cut, and he should use some Neosporin to prevent infection. A couple of days later, they told him he had a staph infection. Staph infections are bad, but for my brother they are especially bad.

Dan was born with congenital heart disease, and any type of infection could be life-threatening. My parents hopped in the car and made the 10-hour drive from Connecticut to Columbus, OH. According to my parents, the three days in the Columbus hospital were like a bad episode of House. Nobody knew exactly what was wrong. The infectious disease doctors were in and out of his room every day.

Eventually, Dan was released from the hospital. The antibiotics killed the infection before it could spread. Regardless, the whole experience was incredibly scary for all of us. And it really made me nervous to ditch my corporate job with benefits to work at a startup with no health insurance.

But my mind was made up and sticking with my job was not an option. So the first thing I did was schedule a physical. I crossed my fingers and went into the doctors office, hoping there was nothing wrong. At first glance I was fine.

The doctor than asked if I wanted to have some blood tests done to test for HIV, hepatitis and whatever else they test. It sounded like a good idea at the time, so I strapped in and gave some blood. I regretted the decision immediately. If I tested positive for anything, private health insurance would go from expensive to completely unaffordable.

Luckily, everything turned out fine. But you know there is something wrong with the health care system when putting off being tested for a life-threatening disease for a few months is a “smart” financial option.

After the blood tests, the doctor asked if I wanted to have my cholesterol checked. Despite my mother constantly reminding me of my family’s high cholesterol, I declined for fear of an unusually high test and in turn, higher future health care costs. Finally, before leaving, I requested a tetanus shot even though I was 99 percent positive that it wasn’t necessary.

Buying fitted running shoes was next on my list. I try to run four to five times per week and my legs were beginning to bother me. It was definitely time for a new pair of shoes. But a week before you quit your job to pursue something with no immediate stream of income is not a great time to drop $100 on shoes.

After some thought, I realized that $100 now could be the only thing saving me from a stress fracture or another common running injury, which could end up saving me thousands in future uninsured medical costs.

After doing everything I could think of to prepare for life without insurance, a buddy of mine told me about a program that covers 80 percent of all medical expenses after a $500 deductible for “healthy” 23-year-old guys. It’s certainly not free, but all things considered, it’s a really good deal. (I plan to actually purchase the plan this week, so if anyone knows of a better deal, please let me know!)

Still, I’m lucky that I don’t have any preexisting medical conditions. I’m lucky I am not on any prescription drugs and I’m lucky to have tested negative for any diseases. Not everyone will be able to get such a good deal, and that’s a big problem.

My brother has full intentions of continuing his own business and starting companies for years to come, but he is going to have to take some major risks once he is off of my parents’ insurance policy.

Whether this means purchasing a catastrophic plan, borrowing money or completely going off of insurance, he will figure it out and I will help however I can. Because dropping everything to chase a dream might sound risky, but in my book, working a dead-end job for fear of not having health coverage is much riskier.

Ryan Healy’s blog is Employee Evolution.

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Strategies for survival on an entry-level salary

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Most entry-level jobs do not pay enough to support someone living in a large city. This is a problem for recent grads. They imagine life in a big city as lots of entertainment, crowds of young people for fun, and a great dating scene. But it’s a hard life to fund: The cost of college, healthcare, and housing have gone up, all while real wages have gone down. This generation is facing a gap between wages and the cost of living that their parents never did.

Erica Skov moved to Boston for the opportunities a big city offers, but in the process, she gave up the low cost of living in upstate New York for the steep cost of Boston. Today, she has a job as an analyst, and she has to be careful to stretch her salary to cover both life in Boston and grad school payments.

This typical situation for young people is, on the one hand, full of the promise of an exciting, fulfilling career. But on the other hand there is an absurdly high risk of going deep into debt just to fund oneself in an entry-level job.

Here are some things to consider so that working your first full-time job does not put you further into debt.

1. Go into investment banking.
If you are equally passionate about two careers, and one pays really well and one doesn’t, choose the money. The problem is that most people are not wildly drawn to the high-paying careers. After all, if everyone wanted to do the highest paying work then it wouldn’t be so high paying after a while. But remember that you don’t have to get paid to do what you love. You love sex. Do you get paid for it? No. Impractical. So try to be practical and pick something you love that also pays well.

2. Move in with parents.
Loving what pays well is easier said than done. Which is why more than half of college grads today move back home with their parents. If you move back with your parents you have the chance not only to save money but also to search for the right career.

You don’t need to be an investment banker if you can afford to intern at an art museum. It might not feel so great when you don’t earn as much as your banking friends. But in the long run, the people who take time to figure out a custom career for themselves are the people who avoid the quarterlife crisis. Finding what you love requires lots of experimenting, and the less money you need, the more freedom you have to figure out your life.

3. Get roommates.
In each major city there are areas and/or buildings that function more like a dorm than an apartment building. This is because all the people who live in the building have never lived outside of school before, except in this place. So they recreate school in a big city. It is a cheap, few-frills life, with lots of random hookups. In fact, where you live is not nearly as important as who you are living with. So if you find people you like, it probably doesn’t matter that you are recreating college. It won’t last forever.

4. Skip haircuts and lattes.
The most popular finance advisers online today aren’t always talking about 401(k)s. JD Roth, Trent Hamm, Presh Talwalkar – they give practical advice for people who haven’t had the ability to stockpile for decades. They give advice about tracking expenses and cutting small stuff all over the place, like lattes, and haircuts. This sort of advice resonates with Skov, who says, “We have daily conversations in the office about where to get cheap manicures and haircuts.”

Skov is in no position to take financial advice about six-month CD rates. But she only gets a haircut every six months, which may be the Generation Y equivalent of money management. It adds up, and with a frugal lifestyle you can live in the city of your dreams. It’s just you probably won’t have the lifestyle of your dreams.

5. Move to a smaller city.
The dorm in a not-dorm life is okay, without haircuts, for a while, but you’ll get tired of it. You’ll see that there is a class of people in large cities that can afford to live alone, in their twenties, and you’ll notice a theme: Consulting or trust funds. This is an exaggeration, yes, but not a huge exaggeration. So what can you do? Move to a smaller city.

Minneapolis is very popular right now, and it has that magical combination of low cost of living, good schools, and varied industries. Other cities to consider: Portland, Ore., Austin, Texas, Chapel Hill, N.C., Columbus, Ohio, and Madison, Wis.

6. Work while you’re in school.
Skov is studying communication management at Emerson College, and working full time. It’s not a bad idea. In fact, there are many circumstances when grad school is not worth going into debt for. A degree in creative writing, for example. You probably won’t support yourself with that degree, so start finding a career while you’re in school, and do your writing at night, after work.

Or, according to recruiting firm Challenger Gray & Christmas Inc., if you are not at a top 10 business school, your increased earning power is so little that it is not cost-effective for you to stop working to go to school. Besides, the best way to keep your options open after graduate school is to have as little debt as possible that you have to pay back.

7. Accept that it’s normal.
It’s OK if you can’t support yourself after college. Most people can’t. Not today. The people who can do it are often high and mighty, but ignore them. Because there is no evidence that supporting yourself right after college leads to a happier, productive life. And there is good evidence that people who experiment with a lot of career choices in their twenties are more likely to find something that suits them very well.

And for those who are dealing with debt and looking around, Skov has the type of outlook that lays the groundwork for success: “I’m a well-rounded person and I could do a lot of things. You have to look at what’s out there. It’s not so much what exactly you’re doing but who you’re doing it with.”

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Five ways to make yourself a workplace superstar

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It’s fun to be a superstar. You get a lot of accolades. But the real benefit to being a workplace superstar is that you have more control over your life. A superstar gets flextime. A superstar gets to take a five-month sabbatical and have their job held for them. Superstars are so top-flight that they’d be very hard to replace. Average performers don’t get those benefits. Aim to be a superstar so that you can have more options in your career for creating a life you want.

1. Have gaps in your resume
You want to be known as a good thinker, right? But good thinkers need time to think, and that’s what gaps in resumes are for. Sure, for the unemployable, the gaps are times of financial terror and emotional doom. But if you feel confident that you can get another job, then taking time off to think, get perspective, try something totally new — all these things actually make you more employable.

If you’re in the middle of a gap in your resume right now, and you think it might be the not-so-good kind of gap, and might make you unemployable, then start doing something exciting and rejuvenating with your time while you are job hunting. Then the gap will look intentional and exciting.

It’s all about spin, really, so take time to think and then hire a resume writer to help you turn your resume into the kind that tells the story of a great thinker.

2. Cut corners at work to make time for the gym
Most people who don’t get regular exercise say that job interferes with their exercise time. This is absurd reasoning, because people who don’t exercise do worse at work than people who do.

People who exercise perform better at work than people who don’t exercise. People who exercise think more clearly and are more even-tempered. And the self-discipline that it takes to exercise regularly spills over into other areas of life, making people who exercise more able to reach work goals than people who don’t exercise.

So cut corners at work to make time to exercise. Your work performance will go down a bit at first. But on balance, your performance will go up once you start reaping the benefits of exercise throughout your life.

3. Start a side business
One of the best ways to stand out in your career is to make sure you always have a lot of options. A great way to create options is to build your skill set so that you’re adaptable within your field and on the cutting edge of your specialty.

But there always comes a time when the opportunities all look bad. When that happens, you should know you can start something of your own. Entrepreneurship used to be starting a company in your garage and growing it to be big and take over the world. And most people failed, because not many people can take over the world.

But today, entrepreneurship is often about microbusinesses you can do at home, while you have a day job. And success is about creating a work life that accommodates your personal needs. Success is also about keeping your learning curve high, no matter how much money you make.

For all these reasons, starting a business while you work in a cube at someone else’s business is a smart way to go. It ensures that you’re never stuck. And it’s not actually that hard to do.

4. Turn down promotions
The raise you get when you get a promotion is absurd. It’s usually less than 10% of your salary, and it’s not going to change your life. Surely you can find something to ask for that is more meaningful than that.

Also, when a company offers a promotion, the company says, Here is the next step in our ladder, and we’d like you to climb it. But why would you follow a path laid out for you by someone else? You should customize you career according to your workplace strengths and your personal needs, Laying out a path for yourself is difficult, but necessary. You need to understand yourself, and then you can tell your boss what you really need. Think about mentoring, training, getting on a really interesting project, or asking for flexible hours. These are things that will make a long-term difference in your career.

Not convinced? The process of giving someone a promotion is usually watching them succeed in one type of work and then giving that person new responsibilities that they do not necessarily have talent for. And that is why a promotion is more stressful than a divorce. So ask for other rewards instead. Really.

5. Start a blog
Superstars distinguish themselves from everyone else by being known for their ideas. This doesn’t mean they sit in a room and think all day. Execution matters. But you need both. That’s why a blog is so great for putting you at the top of your field.

A good blog presents your opinions on a wide range of issues within your chosen specialty. If you can post regularly you show not only that you have the self-discipline to produce, but you can make a plan and execute it over time, and, most of all, you show everyone the way that you think about issues in your field.

One of the most exciting things about specializing is taking part in a high-level discussion about cutting edge topics. Someone needs to lead that discussion, and increasingly, it is the bloggers who are doing that.

So, here are some easy instructions for starting a blog.

As with many things in life, it’s harder to make the mental commitment to seeing yourself as a superstar than it is to take the steps to get there. The core of being a superstar is not about what you do in your work, it’s what you do in your head: Believe in yourself and your ability to stand out for your ideas and then focus on being that person in whatever you do.

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Business schools shift to accommodate the biological clock

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Harvard just announced that it will change the timeline of business school enrollment as a way to attract “a wider range of applicants” Read: Women. Right now women start businesses at two times the rate of men and women do better in school than men do, but women make up less than one-third of the enrollment at top business schools.

There has been wide acknowledgement — in a hush-hush way — that the lag in business school is because the value of an MBA is different for each gender. Some of this difference has to do with personality, but a lot of it has to do with the biological clock.

Millennials have watched Generation X be the most fertility-stressed bunch of women ever. (I, for one, found myself scheduling my pregnancy around TV auditions. Absurd.) We now know that waiting until age 35 to begin having kids is not a good bet to make. If women want to have kids, they should put having a family ahead of having a career – because there is no negotiating with the biological clock.

Millennials know this. They make getting married and having babies by age thirty a priority, and one of the first things to go is business school.

Typically, business schools required a few years of work, then an application process, then two years out of the work force for school. At that point, women are in their mid to late twenties and they need to be focusing on finding a husband. Today’s generation is not stupid. They know that if they want to have kids, it makes no sense to play roulette with ovaries in order to get a few more years of work under their belt before trying to have kids. So business schools are not seeing enough female applicants.

People have been talking in hushed voices of creating faster ways to get through school in order to attract women. And people have been talking off the record about how top schools accept women at an earlier age than they accept men. But Harvard has made it official. In order to attract women into business school they are allowing women in after just two years of work. And they’re encouraging liberal arts students, as well. Sure, Harvard is saying anyone can take the school up on this offer. But surely Harvard does not have trouble getting highly qualified male applicants – these changes are not for those people.

This is a big moment because it’s the convergence of two big ideas in the workplace:

1. Women no longer put their career ahead of their biological clock. We tried it for a generation and it was a massive failure.

2. Business schools acknowledge that they have to change to accommodate women -women are sick of changing themselves to accommodate the old corporate life that is geared toward men.

This second point gives me a lot of hope. There is a movement going on right now to demand that work accommodate life. In general, work does not respond to this movement. Social responsibility does not push through institutional change. After all, you could argue that in business, the people at the top are the worst parents and least likely to accommodate parenting for other people. But finally, there is change: The impending and massive talent shortage that is going to push through a lot of accommodations, and I think Harvard’s shift in admissions is a harbinger of big things to come.

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4 Weight-loss tips from my month in the mental ward

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Most people who are overweight blame their job for their inability to eat right and get enough exercise. Too much work, too tired after work, too much travel. The list is endless. But losing weight is so important for you career that you should go so far as to cut back on your work-officially or furtively — in order to lose the weight.

Because beware: Heavier people do worse at work than everyone else, employers discriminate against overweight people, and it’s even legal to do. (via Management Line).

So stop putting your work before your weight. Miss deadlines, cut corners, and disappear if need be. Do whatever you require to lose the weight because no amount of workplace genius can overcome being overweight – people subconsciously underestimate the quality of work a fat person is doing.

Now I want to address all the people who are going to say that it’s not fair to pick on fat people, and that I’m obsessed with fat, etc.

It is true that I am obsessed with fat. It started freshman year of college when I was under lots of stress from being a straight-A student (it was a miracle because I’m not the school success type) and from going on the kind of dates where girls take their clothes off (yes, believe it or not, I didn’t do that in high school.)

It was too much for me. So I hung out at the buffet to calm myself down. And I am a smart girl; It didn’t take me long to realize that I could take refuge in the buffet for hours and hours as long as I threw up at the end.

I did that all of freshman year. And I became an evangelist. Yep. You can do that if you’re a girl in college. You can talk with your friends about how handy throwing up is. Some people said, “You are messed up.” Most people said, “Can you show me how to do it?”

Of course I had it down to a science. You have to drink something milky first, or eat something really mushy, like pudding, so that everything comes up easier. After all, I was throwing up to decrease stress, not increase it, and nothing made me more anxious than eating something I couldn’t throw up. So I learned really fast what won’t work. (I don’t want this to be a primer for the uninitiated, but I know you’re curious. So here’s one: Plain, uncooked bagel. Very difficult.)

Here’s what happened the summer between my junior and senior year of college. I had a Ford Foundation grant to research mass movements in colonial America. I kept skipping out on the voting records in Salem, Massachusetts archives in order to throw up in the Salem Witch museum (very private bathroom there) and my research was going to be late. Very late.

I went to my parents’ house to gear up for what was supposed to be a summer of catching up on research, and my first night there, I ate pretty much everything in the refrigerator. And threw it up, of course.

My mom woke up and said, “Where’s the bread?” and “Where’s the ice cream?”

I told her I threw it up. I told my parents I was throwing up about five times a day and I was dying to stop but I couldn’t. They checked me into a hospital – a mental ward masquerading as an eating disorder clinic. There were not many eating disorder clinics back then, but I grew up in a really rich community where eating disorders are fashionable, and the place was filled with anorexics and bulimics.

1. Understand that any weight problem is an emotional problem
I learned a lot in that clinic. I learned that people who throw up or starve themselves treat food the same way as people who are obese: Obsessive patterns of trying to calm oneself down with food. I had to learn coping skills that did not hurt my health.

But the first thing I did was worry that my research on mass movements wasn’t getting done. I told everyone in the hospital that the Ford Foundation would be after me and I’d lose all my money. I also panicked that my professor — who was holding a chapter in her book for my reports on seventeenth-century town records in Marblehead Massachusetts — would kill me. Or at least not recommend me for graduate programs in history.

I went on and on about how my life as an historian would be ruined if I didn’t get out of the mental ward and go back to Marblehead. And this is how I know that you should stop working in order to deal with overeating: Because my work improved once I better understood my relationship to food.

2. Take time off so you can change bad patterns
The mental ward turned out to be one of my favorite places ever. It was so peaceful. No kidding. I spent most of my time with spritely vixens seducing young doctors (Yes, I dated one. Trust me. It’s common.) The hospital was a haven from all the stuff we distracted ourselves with. I couldn’t focus on food (it was regulated) or my professor (she couldn’t reach me) so I focused on all that was left: Myself. And it worked. I started to understand why I was eating and how I could change my patterns.

And once I changed my patterns with food, other things that require self-discipline improved as well. This phenomena is supported by lots of research – we want to change a lot of things in our life. For example, I wanted to stop thinking about food all the time and I wanted to work faster on the grant. Trying to do everything at once was overwhelming. But changing how I dealt with food had a positive ripple effect throughout my life.

3. Don’t be a snob
To be sure, I was not the worst off in the mental ward. There was shock therapy. There was suicide watch. I was surely one of the highest functioning patients: I was writing up my research at a brisk pace, I stopped wanting to throw up, and I got day passes from my shrink to date one of my ex-doctors.

But I learned quickly that there is no point in being high and mighty. We each have problems, and the only way to solve them is to face them. You might be fifteen pounds overweight, or fifty, or ten pounds underweight, it’s all the same. It’s all about getting to know yourself so you can take care of yourself more effectively and you can start reaching your real dreams – the stuff that really matters to you.

4. Stop using your job as an excuse
I knew as early as my sophomore year that I needed to get serious help. I knew I wanted to stop throwing up but I wasn’t stopping myself. What I focused on was the idea that I needed to graduate on time. I couldn’t let people know I had a big problem or I’d never fit in. My teachers would dump me. I wanted the problem to go away.

But the truth is that I was not really fitting in anyway, because I had to hide so much of my eating life. And my professor did dump me eventually, but it wasn’t because I didn’t get the work done. I did. It was just late and on hospital letterhead. She dumped me because after I stopped focusing on food and focused on myself instead, we both realized that being a historian was not right for me.

Taking a big pause in my work in order to deal with my issues around food was crucial to getting to know myself and creating stability in my life. So I’m telling anyone with an eating problem – if you are overweight or underweight — work can wait. Stop kidding yourself that doing your work is more important. People are always worrying that they will mess up their career by stopping their work to fix themselves. But the worst job is the job that you use to avoid your personal life.

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Interview with Sallie Krawcheck, CEO of Citigroup's Global Wealth Management

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I loved listeing to this interview with Sallie Krawcheck so much. I have been following Sallie’s career for years, and I had no idea I was going to see her in person until I showed up for the Forbes Executive Women’s Forum for a speaking engagement, and there she was, speaking right before I did. She was mesmerizing: Funny, authentic, quick on her toes and gorgeous.

But I most love her for her honesty. Everyone does. Even the Citigroup board of directors. It’s how she got her job. The short history of Sallie is that she was an analyst on Wall Street and when the analysts started compromising ethics during the dotcom boom she was one of the most high-profile analysts who didn’t, so her career went into super-high gear during the dotcom fallout. Now she is CEO of Citigroup’s Global Wealth Management. She’s the highest ranking woman in finance.

[Editorial note: I didn’t conduct this interview – questions came from Forbes editor Elizabeth MacDonald and an audience of about sixty people. I edited the interview below, and changed questions. I was the audience member who asked the question about stay-at-home dads.]

What is a good first job for someone who wants to run their own company?
I tell all young people to become an analyst after school. You pull out bits of information and put together a picture. Sometimes it looks like a dog or sometimes a cake. Then you make decisions with imperfect information. And when you get another piece, you say oh it’s not a cake. So its practice making decision with imperfect information. This is what you do as a CEO every day.

Why aren’t women at the top of companies?
There is something about women getting tired. They get to be thirty and they get tired. Add up all the time that you are not with the kids and not working but you are doing hair and makeup while your husband sleeps. It’s two-and-a-half hours a week. It drags you down. Also, women are not able to express anger at work because it reflects negatively on women. This makes women tired, too.

I have a stay-at-home husband and it’s a train wreck. How do you work that out in your house?
I had a stay-at-home husband and he went back to work. My first husband could not get over it and I had to choose another husband. I would come home from a meeting and I’d say sorry I’m late and he’d roll his eyes. As soon as you get the eye roll you have a problem And in fact, he was having an affair. That was a waste of four good years, and I was cute then, too; I should have dated a lot more men than I did. I got a much better husband the second time around because I had had practice making decisions with imperfect information.

How do you handle leaving the kids when you travel?
The thing with the kids is to show no fear. If you show fear, they can smell it. Say, “I love you and I can’t wait to see you, but I love my work.” I cry when I close the door. I went to China for two weeks. The kids were okay; I bribed them. I waited to tell my daughter until I took her to the American Idol concert.

What’s your approach to work/life balance?
When women get up there and talk to you about work life balance, they are lying to you. I work all the time. I sent 220 emails last weekend. The last time I went out for drinks on a weekday like Sex in the City was when I was twenty-two. This is not a bitter comment. It’s a choice.

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Tips for building your personal brand

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In a world where jobs no longer last forever, the only constant in your career is you. So instead of relying on the brand of your company to define who you are, you have to rely on your own brand.

That’s not easy, though. Think of all the brand managers who have had their hands onNike or Apple. The brands people adore and really connect with are brands that are consciously developed and well cared for every day, even in bad times.

Admit It — You’re Special

That’s how you have to treat yourself. It’s true that you’ll never be as big a brand as Nike or Apple, but your brand is much more important than theirs, because your brand is what will feed you and clothe you and keep your life stable. And just as specialized brands are always the most successful, specialists have the best careers.

Think about it: The people who get the most job offers are the ones known for doing something very well. They have an area of expertise and they have a reputation for being great at it. The stronger your specialty is, the more opportunities you’ll have for career moves; and the more opportunities you have, the less likely that the inevitable bumps in the road will throw you off course. That’s how branding creates stability.

The way to build a brand is to know what your strengths are, why they’re special, and what you like doing with them. If you’re unclear of what personal branding is, here’s a great definition from personal-branding blogger Dan Schawbel. And if you’re unsure of how to build your own brand, here are three steps to follow:

1. Know what you’re very good at.

This isn’t about what you like to do. We all like to do a lot of things, but that doesn’t mean we stand out for them. You also don’t need to get paid for what you love to do most. After all, you may love food, but you probably don’t get paid to eat, right?

So pick something you love but that makes sense to get paid for, which means it should pay enough to support you and whoever depends on you. Also, pick something in an area you’ve done work in that people have told you is exceptional.

Each of us can only be fantastic at a few things. One of the big tricks to career success is to find what you do better than almost everyone else, and then let people know that that’s what you do. For most people, the search for what makes them special takes years and years, and includes a few wrong turns.

2. Know what people think of you.

This is hard to do. For example, most people think they’re more well-liked than they are. And most people think they’re more essential to a team than they are. A great way to get an assessment of how people think of you is to ask yourself if you have the five traits of a likable person.

Another approach is to think about traits that likable people have and work on those, because the traits you consciously focus on are ones you can generally improve. Branding blogger Adam Salamon writes that there are some things you should always want to convey, for example that you’re interested in other people and that you have a positive attitude. These are things everyone should think about.

But being likable is only part of brand building. You need to be not just liked, but known for what you’re good at. Do people know what you’re good at, or do they just know that you’re nice? You want both.

3. Meet the right people.

Not every brand is relevant to every person. Understand the kind of people who’ll connect best with you, and surround yourself with them, at least to get started. That way you can focus on presenting the parts of you that are most relevant to your brand.

This shouldn’t seem extreme. The younger the workforce gets, the more mainstream the idea of personal branding becomes. Travis, a blogging entrepreneur at Young Go Getter, describes his community as a place where people write about what they want to be known for and share ideas to connect with people who think like them.

You need a community like that. Because in the new workplace, no one can take care of you but you — not your boss, not your company, not the economy. It’s all up to you, and it’s hard to do alone, so figure out what you’re great at and then let people know. Start with a small community and let it get bigger and bigger. This is where true financial security and job safety come from.


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Big announcement: I’m starting a company!

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Before I tell you about my company, I want to tell you that ever since I started spending eight hours a day on my blog – which was about two months after I started blogging – I have always thought of the blog as a business.

People would marvel that I could spend so much time on something that is making no money, but I always knew that I was building something bigger. I just didn’t know what it was. So while I’ve been blogging this whole time, I’ve been studying business models, and watching other people turn blogs into businesses and media conglomerates, and I’ve been thinking about what I can do with my blog.

In October I will officially launch the site Brazen Careerist, at the URL brazencareerist.com. BUT WAIT! Don’t click there! Because I’m in arbitration with the guy who is squatting on it, and it’s already killing me how much money he’s making from running ads on the domain. Fortunately my lawyer swears to me that the URL is rightfully mine.

Brazen Careerist will be a network of bloggers talking about the intersection of work and life, and it will be a resource for young people who understand that they are in the driver’s seat when it comes to employment. What does being in the driver’s seat mean? It means first that you are responsible for your own career – your personal growth, your personal brand, and your personal fulfillment. But it also means that you understand that you are in the driver’s seat when it comes to employers; companies need to cater to employees if they want to get the good ones.

To get things rolling, the first thing I did was join forces with Employee Evolution. It’s a great community blog for young people talking about work, and their traffic is growing quickly. To create this partnership I had to negotiate with Ryan Healy, who has a guest column on this blog titled Twentysomething.

Background: I met Ryan online when he asked me to check out his blog, Employee Evolution. He had only posted twice, but I loved both posts, and I hated thinking that such great posts about my topic area were not on my blog, so I invited him to guest blog.

He has been doing that for about six months, instigating ire among many commenters. But I love his posts. Well, I love most of them. Some of them I have thought were sort of stupid, but I didn’t say anything, and often those turned out to be really popular. I liked that I could trust him to know what would be a good post.

One of his posts made me want to kill him. It was when he wrote that his Baby Boomer dad was talking with him about how companies need to teach Baby Boomers how to “pass the torch to Generation Y”. LIKE THERE ARE NO GEN-XERS IN CORPORATE AMERICA???!??!

But it is actually true that the Baby Boomers and Millennials think Gen-X does not exist. So I liked that Ryan is able to capture that situation; now I have somewhere to link to when I want to bitch about it.

I quickly realized that his posts were very popular and his blog was growing very quickly. I thought of paying him per post, but I didn’t think that would actually matter to him. I mean, Ryan had a good job at a brand-name company and his boss loved him. I remembered when I had a big job and I wrote weekly columns for Business 2.0 magazine; the money was so un-motivating to me that I often forgot to send an invoice. I thought about what did motivate me — personal growth, the excitement of learning about what I can do, and learning how publishing works.

I knew I had to do this for Ryan. And this is the ultimate question for corporate America. Right? How to retain Generation Y when their primary motivator is not money.

I focused on being a really good mentor to him and helping him open doors. But I couldn’t figure out what doors to help him open until I knew what he wanted. So I tried stuff. Like I told him I could help him get a book deal, and he said, “I don’t really see what doing a book will get me.” He had a point. I’m the first person to say don’t do a book unless you have a plan for leveraging it to do something else in your career.

After a while, I realized that he wanted to start a company. This was great news to me because I wanted to start a company too, but I needed to find the right people to do it with.

A lot of people come to me with company ideas – some want me to join them, some want to buy Brazen Careerist – lots of ideas, none of them right for me. After all, I’ve got two young kids. So I can’t relocate to New York City (yes, someone offered, just ten months after I left New York City) and I can’t keep crazy startup hours because I want to be with my kids.

Ryan and his partner, Ryan Paugh, seemed great for me. There is a reason that Silicon Valley is full of startups run by twentysomething guys. Sure, there is the technology issue – that more guys take computer science courses so more guys start technology companies. But it’s more than that. Guys in their twenties don’t have kids — they don’t even hear the tick of a biological clock – and they have the ability to focus almost solely on work. In fact, Ryan told me that he had a fling with a 26-year-old, but it made him uncomfortable because “every woman over 25 is just looking to get married.”

So Ryan and Ryan are moving to Madison to do the company, which should be very fun. But if you think generation Y’s sense of entitlement is bad at your office when you are trying to get work out of them, you should see what their sense of entitlement looks like when you’re negotiating equity.

Ryan Healy and I negotiated for two months. During that time he was in Business Week one week, the New York Times the next week. Once he put me on hold to take a call form 60 Minutes. It was crazy. He is twenty-three and had only been blogging six months, working less than a year, and he was quoted everywhere as an expert.

The final crushing blow was when the Wall Street Journal interviewed both of us about tips for young grads, and then quoted us both saying basically the same thing: Get a mentor. Hilarious, right? Since I started out as his mentor? But, like any good mentee, he started catching up to me very quickly.

So by the time I was negotiating equity with Ryan, he was asking for 50% of the company.

Every night we went back and forth about equity, and what things will look like, and what he will do, and we sort of had a sort of agreement.

And then he went back on stuff I thought we agreed on, and also stuff I thought was moronic to even question me on. So I said, “You know what? Go get some advice from an adult. Go ask someone with some experience, because this is totally ridiculous and I’m right. ”

I was so pissed off that I had to pull the car over to the side of the road in order to properly leverage my angry voice.

He said, “I can go ask someone now, but eventually you have to let me make my own decisions. We can’t work with each other if you don’t trust me to make my own decisions.”

It was a turning point. Because he was, in that moment, so much wiser than I was. I knew I was right about the business issue, but he was right about the interpersonal issue.

I have told very few people about the company because I wanted to know it was really going ahead before there was online chatter. The few friends I did tell are people who don’t read blogs. They would ask four or five times, “How old is he?!?” They were incredulous.

I tried to explain that my audience is young people so I need to go into business with young people.

I do not choose my friends for their knowledge of generational issues at work. So my discussion of the importance of working with people in other generations fell on deaf ears. Eventually each friend, trying to make sense of things, asked if Ryan and I are hooking up.

When I was in my twenties, I started a company with a guy who was much older than I was. Men asked him all the time if we were a couple. And, at the time, I thought it was an incredibly ridiculous assumption. But now that I’m the one who is older, and people are still asking the question, I am comforted by what appears to be nice gender equality when it comes to trashy assumptions about startups.

So now there’s a new company, and I’ll be blogging about it here. I’m not sure what it’ll be like, but I have an idea of what’s to come:

When I signed up for Facebook, and Recruiting Animal created my Facebook page, Ryan was the one who noticed that I had no idea how to actually use Facebook, so he gave me a tutorial.

He used his page as an example, and then, after I made sure that you can’t tell how many times someone looks at your Facebook page, I spent three nights checking out all 300 photos he had of himself and his friends. Finally, after I couldn’t take it anymore, I sent him an email about how he needs to take down some photos. I know: This after I published a post about how the photos don’t matter.

He said the photos are fine.

I said, “What about the one of you straddling that girl’s face?”

Ryan: That’s not me. It’s my friend.

Penelope: Well other people might think it’s you.

Ryan: They won’t. And no one cares.

Penelope: I cared.

Ryan: It’s because you’re so old. It’s not that big a deal. They have clothes on.

I told him he should take down the photo.

I don’t know if he did. And that’s the beauty of our relationship: I tell him my Gen -X perspective, he tells me his Gen-Y perspective, and then we each see what we can get away with.

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Twentysomething: The safe route is overrated

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By Ryan Healy – Safe for me is a cushy, decent job that pays well. Safe is making a steady paycheck that will cover my student loans, rent and living expenses with a small amount left over to put in the bank. Safe is having the spending money to eat out on Tuesday, go to happy hour on Thursday and buy a couple of rounds at the bar on Saturday.

Safe sounds really fun. So why do I find it so boring?

I have an intense desire to know what its like to scrounge for a month’s rent. I want to know what it’s like to say I can’t afford to eat out tonight, and really mean it. I truly do believe that living like this builds character, and everyone should probably experience it at some point.

But more importantly, I want to know that every action I take can result in my success or my failure. A safe job does not provide this dynamic. If you make a great presentation to a group of stakeholders for your company, you may receive a pat on the back and your boss might consider you for promotion. If you bomb the presentation, chances are you will still receive your paycheck every other Friday.

It sounds a hell of a lot more exciting to make a great sales pitch to a group of investors and convince them to fund your business for the next six months. Or you could bomb the pitch and be forced to get a part time bartending job just to pay rent. If that’s not motivation, I don’t know what is.

Many people my age feel the same way. They think safe is boring and they want to take a risk. The problem is, safe is comfortable and risk is scary. Not many people can handle dropping everything and starting a business with no immediate source of income. Many people don’t even want to run a business, but they still want some excitement from their jobs.

So I think there can be a compromise. Most young, single, ambitious people would probably do a little gambling with their salaries if the opportunity arose. It would be a lot of fun and incredibly motivating to wager $10,000 of my salary on whether or not I can bring the company an extra $50,000 in revenue through my actions. Systems would have to be set up to measure this sort of thing, but the increase in output could definitely cover the costs. Not to mention the massive savings from increased employee retention rates.

Maybe this option is a little too out there for most employers, but the bottom line is a safe, steady, paycheck leads to boredom for entry-level workers. Boredom leads to job hopping or uninspired work, both of which affect a company’s bottom line. If companies can figure out how to make a paycheck a little more interesting, and the job a little less “safe,” they will undoubtedly gain some more inspired, productive employees.

Ryan Healy’s blog is Employee Evolution

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