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January 17, 2007
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Make money from your blog through print syndication

A lot of people ask me how to become a syndicated print columnist (because I am one), and while I was answering someone's questions the other day, it occurred to me that this is information that all bloggers can use as a way to make money from their blog.

Like publishing AdSense links or using affiliate programs, print syndication will not make you rich, but it's another way you can add a bit of money to your coffers. And, even if you don't need the money, you can use print syndication as a publicity tool by getting your blog name and URL in the newspaper so you can attract new readers to your blog.

Here's how to do that:

1. Edit your post for print.
A column is 600-700 words. This rule varies, but it's a safe one to start with. There are no URLs, and unless you're writing an op-ed column, your best bet is sticking to giving people advice they can use. The same stuff that does well in the blogsphere — How-to's and lists — does well in print.

2. Understand how newspapers buy columns.
Newspapers usually either promote a staff reporter to a columnist position, or the paper picks up columns from the syndicates they already pay to subscribe to. If you do get picked up by a paper, it is a risk for the paper, and the first two or three times you will probably be a test column rather than a weekly column.

4. Don't bother with print magazines.
Magazine columns are more than twice as difficult to get as a newspaper column. There are fewer opportunities and the pay is often more than double what newspapers pay. Because of these factors, most magazines will not let you syndicate what you write for them — they want to hold all publication rights for themselves. Which means you can't use your blog.

3. Don't charge a lot.
My syndicated column runs in a wide gamut of newspapers. The large papers pay nearly a dollar a word. The small papers, which are most of the papers in this country, pay less than five cents a word.

4 Self-syndicate.
You can buy a mailing list of newspaper editors in your field (e.g. sports, travel, etc.) Each week, send a column with the headline in the subject line of the email. Write at the top of the email that if they want to print the column they should email you for pricing. This is how many syndicated columnists get started.

Keep in mind that in this situation the subject line of the email matters a lot. Study the headlines at CareerJournal to get a sense of how to write good headlines for an emailed column.

This is slow going, but you can pretty much automate sending your column out every week, so when a paper does run your column, it's easy money.

5. Get signed with a syndicate and they do the work for you.
This might be your holy grail for syndication. There are three big syndicates: King FeaturesCreators, Tribune Media. These companies are famous for handling people like Dave Barry and Ann Landers. These companies pick up very few new columnists each year. They only pick up columnists who are already running in ten or fifteen newspapers. And in a lot of instances, you would have to wait for someone to die in order for you to get picked up.

Smaller syndicates will pick up writers who are not already well established as print columnists. You can send a place like that five or six sample columns, and ask if they will pick you up on a weekly basis. Then send one blog post each week.

6. Think in terms of publicity instead.
For many of you, the money to be made in print syndication is not worth nearly as much as the increased exposure for your blog. Many people offer columns to newspapers for free because it's a great exposure.

You can ask that in exchange for giving the column to the paper for free, you want mention of your blog in the byline spot where the paper normally mentions the writer's book or company.

Print exposure is a great way to expand an audience for your blog. I have written earlier about how to get print exposure for a blog via interviews with print journalists. But rather than waiting for a journalist to call you, syndicating is a little more proactive. And when it comes to personal success, it feels better to take action rather than wait.


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Posted to: Blogging


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Comments

» Anonymous
» Business Week Features My Blog, Sparks Contact From My Secret Mentor » Brazen Careerist

[...] Joyce Lain Kennedy is the most widely syndicated career advice columnist in the country. Probably in the world. Newspaper syndication is very complicated. Not that you shouldn't try it. You should. But beware, because people like Kennedy have been there forever and sit on small empires. I studied her patterns, trying to figure out syndication. And, to be honest, I studied her column topics trying to figure out what the heck a career advice columnist writes about. [...]

» Newspapergrl on Internet Marketing, Affiliate Marketing, etc.

[...] I've been reading Brazen Careerist for a while but today I became a convert. I'm not sure what did it but I reached the tipping point and now I absolutely love it. This post is about syndicating your blog. [...]

» A week of journalism: How to move between print and online » Brazen Careerist by Penelope Trunk

[...] The rules for print are arcane. How to get a column is arcane. Mostly, you can't ask for one — an editor asks you. How to get syndicated is arcane. (But here is some advice on that anyway.) The only thing that is not arcane is the rule that people hire who they like. It's true in every industry and publishing is no different. So get to know editors if you want writing assignments. [...]

» Dosh Daemon » Make Money Online

[...] Make money from your blog through print syndication Brazen January 17, 2007 Make money from your blog through print syndication. A lot of people ask me how to become a syndicated print columnist (because I am one ), and while I was answering someone s [...]

» Dosh Daemon » Blog Designs : Make Money Online with The Blog World

[...] Make money from your blog through print syndication Brazen January 17, 2007 Make money from your blog through print syndication. A lot of people ask me how to become a syndicated print columnist (because I am one ), and while I was answering someone s [...]

14 Comments »

This is a timley on for me, as I continue in my "Column Quest" and I have been trying to put together a plan to self-syndicate. Thanks, as always, for your excellent advice!

Excellent post. I had always assumed that the process was a lot more complicated than this.

Great posting. Sounds like there's room for a Broadway Danny Rose in the syndication world.

Excellent how to post!
Now I need a how to post on writing well:)

If your blog is focused on a particular industry, it is considerably easier to get it published in an industry journal than you might think, and it pays pretty well too. And, they don't typically care that it was posted first on your blog.

Excellent post! I self-syndicate but unfortunately it doesn't mean there's money involved, but fortunately, it does sell my ebooks and paperback books. I'd love a newspaper column, but it's really hard getting in especially for my subject matter - promoting books. Not too many papers would be on the lookout for that sort of thing, lol..but, meanwhile I self-syndicate through content ezines and I've even landed in a couple of magazines, including the celebrity tabloid, OK! (this was for a relationship column)…but my dream is to have a regular newspaper gig..your post really helped!

The idea of making money through print syndication seems quite interesting. As per my knowledge and I have noticed whole of my life that each and every person from school going kids to retired person read s newspaper and if one is able to become a syndicated print columnist he definitely will get a big exposure of millions of readers in very less time frame and in quite a cost effective way. It looks little complicated but I think it will just be for initial part, once got used to will be a good source to generate traffic.

I use most of these methods. By far the best way for bloggers to make money is by using sites such as PayPal etc and get paid for their posts.

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Penelope Trunk is a columnist at the Boston Globe. She has launched three startups and endured an IPO, a merger and a bankruptcy. more >

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