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I’ve been reading a lot about willpower to find out how to get more. It turns out that we only have a very little bit, and we cannot be demanding it of ourselves all day long because that would exhaust our supply and make us nuts. Which is, of course, what I do.

But I have watched the farmer for a few years now, and I see that he substitutes three things for willpower which allows him to seem to have willpower beyond his actual willpower reserve.

Here they are:

1. Rigid schedule
It came to me when I started to understand the ebb and flow of the pigs.

There are about 500 pigs on the farm at any given time. Someone who does not do routine well—someone like me—would say, I’ll feed the pigs later. But the Farmer gets up every morning, at 6am, eats breakfast with us, and then feeds the pigs. And he’s blown away by the fact that every single morning I think we need to make a fresh decision about what we are going to do that morning.

He is like, what? Are you kidding? We’re eating breakfast and doing chores. Read more

The second start-up I did was with a guy who had great data about city governments but didn't know how to turn it into an Internet company. So I wrote a business plan and got it funded.

It turned out that he also had no idea how to use the Internet. He had a secretary, Laura, who printed out his emails for him to read and then he dictated responses to her.

He hid this from me until one day I needed to dig through his emails to find correspondences from investors. I said, “Give me your password.”

“I don't know it.”

“Okay. I'll get it from Laura.”

“No. Okay. I'll give it to you.”

“What is it?”

“Hold on. There is stuff about sex sites in there and I want you to know I don't know how it got there. ”

“I know. Everyone gets spam from sex sites. It's not just you.”

“Oh.”

This is funny now, right? It's funny that he thought typing was not in his job description. It's funny that he thought he could get by without learning how to use the Internet.

But that was 1996. The corollary to that today is people who think they do not need to be good at using social media.

The whole Internet is going to be social media: shopping will be social, your resume will be social, your whole career will be built on social media, and your kids' education will be built on social media. (And if you think you don't want kids, then the way you are going to get to a place where people don't bug you about that decision is through social media).

I wrote very early that social media is the key to a good career. It seemed so crazy when I wrote it, but I was sure it was true. And now that I am running a vibrant tech career from a rural farm, I thank god every day that I'm great at social media.

Do you think social media is too much work, and you have a life to live? This is what social media gets you:

Read more

I realize that the last time you heard from me, the Farmer was running me over with his tractor. But it was just a fight. Today I feel like I fit on the farm. When I am getting along with the Farmer, the whole farm feels enchanting – even a goat standing on top of my car and probably putting a dent in it.

It’s reframing: When you feel like you’re in the right place, you can reframe the bad stuff to feel like good stuff. I learned this from all the counseling I went through after being at the World Trade Center when it fell. Now that it’s almost the tenth anniversary of 9/11, I field a phone call each week from a reporter writing a story about how 9/11 affected the survivors, and I always talk about reframing.

I’m starting to think where I fit, in terms of my career, is saying what none of us wants to hear, and then reframing it so it feels good.
Read more

Look at this picture. I love this picture. I am carefree, pulled together, and a little bit like a farmer but not too much.

I keep thinking I want to put this picture online. And then I think, I can't. I'm too sad. I need a picture of me moping.

This feeling reminds me of when I was younger, it was very hard for me to get a job, and also hard for me to keep one. I was job hunting all the time. Read more

I am not good at launching stuff. It stresses me out. I am not good at focusing on multiple things. Ryan Healy used to hate working with me because of this, and, frankly, I hate working with me because of this too.

I need to divide everything into very little projects in order to ensure that one project does not ruin everything else around me. This is why, in the past, blog posts have been the perfect length for me, and having a startup has derailed my whole life.

The first thing I'm launching today is a homeschooling section. To be clear, I don't homeschool. But I definitely think it's a huge trend that will shake up all of our lives, because homschoolers will take over the workplace in the next ten years. I am worried that I'm making the wrong decision by keeping my kids in school. So this is the spot where I will worry about it discuss it. Here is the post where I explain in more detail why I’m adding the homeschool section.

The other section that I'm launching is Mailbag.

I answer all my email. People are often shocked by this, which, in turn, shocks me. I mean, what am I writing a blog for if I don't want to communicate with people? But I decided I should publish the questions and answers since many people ask the same type of questions. (Don’t worry, I’m changing details to conceal the writer’s identity.)

When I met my Ex he was working for Sony. He was in charge of online properties for Jeopardy and Wheel of Fortune. The marketing people always said that people watch Jeopardy to say “He's so smart!” and people watch Wheel of Fortune to say “He's so stupid!”

I think that marketing approach may be applicable to the questions in Mailbag. Hopefully you will think my answers are smart. But if you don't, there’s room for you to give your own answers.

On Sundays my Ex comes to our house to hang out with the kids, which made today a great day for my launch.

Also, do you ever wonder what my Ex looks like? Here he is — well, about one-third of him — with my son.

Here’s a question I get a lot: Does your Ex mind being on your blog?

Here’s the answer: He’s probably really happy being on with just one-third.

 

This is the column I wrote for BNET. Usually I keep my best ideas for my blog, but after I posted this on BNET I thought: Hold it! This is a great idea! Everyone should be doing this to make their career great. So here’s the post.

If you want to make yourself stand out as a top candidate for almost any job, try this approach: start a company and then sell it for nothing. This is a lot easier to do than you may realize, especially if you think of entrepreneurship as a career-building tool— instead of a bank-account building tool.

Are you thinking this sell-for-a-dollar thing is a waste of time and effort?

It’s not. Here are five reasons why it's a smart career move: Read more

Jeanenne is my assistant. Of sorts. It was unclear what her job was when I hired her. She is sort of the nanny, but I don't really need a nanny. I am with the kids almost 100% of the day. You might wonder how I can do that and still have a job. The answer is that I don't do anything else. So, for example, the kids broke the flyswatter and I wanted one right away before I died from fly annoyance.

I called Jeanenne, and who knows what she was doing, but she stopped whatever it was, and bought me a flyswatter and drove it to my house. She is my big city same-day service in Darlington. Read more

Melissa left yesterday. She moved back to Austin. She moved for a job that I think is totally stupid, but her future employer reads this blog, so I have to watch what I say. On the other hand, she ended up giving references the same day I posted about me worrying about her having an affair with the Farmer, so the woman interviewing her decided not to use me as a reference.

I can see why she wouldn’t want to have to deal with me. But, if I am not a reliable reference then I’m probably also, in her eyes, not a reliable person for assessing whether the job that Melissa took is totally stupid for her to take. So maybe she is just ignoring my blog anyway. Or maybe she is printing out each post and putting it on she office wall and throwing darts at it.

The second-to-last day Melissa was here, we went berry picking.

The farm is full of little pockets of wild blackberries. And we set out to pick enough for me to make a pie.
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When the pig litters came in January, the Farmer helped my son pick out pigs for his 4H project. They picked four, because you never know, really, how a pig will grow. So you start with four and pick two after a few months.

My son woke up every morning and fed his pigs, for six months. And after three months, he walked with the pigs, around in a circle, twice a day, to train the pig for the show.

There is huge variety in the amount of help parents give their kids in these projects. Some kids’ parents buy show pigs from out of state and the kids take very little care of them until the fair. Some kids do everything themselves.

I think it’s a lot like an allowance for a city kid. Each family manages the potential pitfalls of an allowance themselves. Read more

What Gen Yers don’t know about themselves

Now that I’m not the CEO of Brazen Careerist, I don’t have to be the national cheerleader for Generation Y. I fantasized about this moment for years: the moment when I’d write the post titled, 10 Things I Hate about Generation Y.

But it’s hard to hate people you hang out with all the time, and the truth is, I’ve spent the last ten years being a Gen Xer surrounded by Gen Yers. The pinnacle, I thought, was me spending my days fighting with Ryan Healy about work. But in fact, it turns out the pinnacle of my education on Gen Y is my arguments with Melissa about her peers that end in a snippy impasse.

Millennials

Sometimes, I think Gen Y is lame and she won’t admit to it.

But I find, as I think about all the things I hate about Gen Y, that it’s hard to hate something you know so much about. And in fact, I have become a way better person myself from studying Gen Y. I have noticed that my worst traits are the aspects of myself I least understand. And that is true of Gen Y, too.

1. Gen Y mistakes the speed of the Internet for their own speed.
Gen Y are not risk takers, they are not conflict-seekers, and they are generally respectful of institutions and organizations. When Gen Y doesn’t like something, you probably won’t hear about it. They just won’t show up. I have written before about the conservative nature of Gen Y. Read more

© 2023 Penelope Trunk