Getting a call from a recruiter is like getting asked to the prom. It doesn’t matter if the offer is sub-par; it’s always flattering to be asked. But there’s a lot of advice about how to get a prom date and not very much on how to attract recruiters.

The best way to encourage recruiters to call you is to understand how they do their job. So I talked to a few recruiters and came up with five things you can do to look attractive to recruiters.

1. Post to sites with good search tools.
Recruiters like to visit sites that aggregate resumes and offer specific search criteria, says recruiter Matt Millunchick. Blogs are difficult to search but social networking sites like MySpace and LinkedIn facilitate keyword searches. Be sure to fill in profiles thoroughly on these sites so that your resume matches more searches.

2. Choose your friends carefully, and then monitor them.
Recruiters will put up with a little quirkiness in an online profile but don’t worry only about what you post yourself: “Be careful about what photos of you are available and what and your friends post about you,” warns Millunchick. Recruiters will find everything. Recruiter Mark Jaffe told me he has a full-time employee with a master’s degree who researches candidates. “The two of us work like the FBI looking at persons on interest.

3. Be a thought leader.
Recruiters use Google to find the articles you’ve published, says Millunchick. So write some. Many sites are eager to get well-written content for free. If you feel totally lost in the article-writing world, Article Marketing Niche Blog can show you how to do it.

4. Use the scientific method.
The importance of keywords on your resume cannot be overestimated. John Sullivan, recruiting advisor and professor of management at San Francisco State University, told me that he advises his students to post three different resumes in an online database and see which receives the most responses. This is a way to continually hone the keyword effectiveness of your resume.

5. Do great work at the job you have.
The higher up you get, the less likely it is that a recruiter will troll the Internet. Jaffe told me he relies on word of mouth to find senior executives. “We follow candidates like my sixteen-year-old son follows all the details of baseball players. We look at minor leaguers, we look at who’s coming up, and we track people who we see as nascent superstars.”

He adds, “If you’re doing a really, really good job at work, we’ll find you. Once you try to get our attention you are turning that dangerous corner where you start looking like a used car salesman in gold chains.”

Time magazine’s cover story is How Your Siblings Make You Who You Are. There are a few good tidbits about how your sibling experience affects how you are at work.

Adult life is made up of relationships – at work, in marriage, among friends — and we learn the skills for these relationships through siblings because we spend so much time with siblings during our most formative years, according to Susan McHale, psychologist at Penn State University.

One example is if there is a favorite child (which researchers see in the majority of families) all the kids will use it to their advantage. As in, “Why don’t you ask Mom if we can go to the mall because she never says no to you.” And we end up using the same tactics at work: “You go tell the vice president that we missed our sales goals. He has a soft spot for you.”

Negotiation styles between siblings affect skills beyond the home. If kids have good conflict-resolution skills among themselves, then they will have more success in school. Regardless of race, income and family structure, it’s the style of play that will make the difference in future success.

Favorite statistic from the article: “Kids in the 2-4 age group have more than one clash every ten minutes,” which I read as my older son hit my younger son with Buzz Lightyear.

The Wall Street Journal gives terrible advice this week on “going from maternity leave to permanent resignation.”

Columnist Sue Shellenbarger writes, “Once a mother is absolutely sure she isn’t going to return to work after maternity leave, I believe she’s obligated to reveal her intentions to her employer.”

WHY? There is no description in the column about the genesis of this obligation. Is it a moral obligation to protect corporate America from having to support families?

Listen to me: Take that leave, and don’t feel guilty. The United States is the only country in the developed world that does not provide national, paid maternity leave. So the few women in the US who can actually take maternity leave have EARNED it. The law gives these women the RIGHT to take that maternity leave regardless of what happens afterwards.

Shellenbarger also warns that you will “burn your bridges” by taking maternity leave and then quitting. She writes this as if it’s a national trend to rehire women after they take extended leave for children. In fact, it’s just the opposite: Most companies do not take you back after leave. And companies that do are notable exceptions. (Anyway, I would not even want to go back to a boss if he were the bitter-about-maternity-leave type, so why bother appeasing him?)

Here’s the advice the Wall Street Journal should have given: Don’t tell anyone at work that you’re not coming back after the baby. Collect all your maternity leave money and do not feel guilty. Call at the end of leave and say you’re not coming back. Tell your boss you’re sorry to put him in a difficult position, but everything feels different once the baby is there. That is true. It is not lying.

Please, do not feel guilty. That women take maternity leave and then quit is a result of the system being totally flawed. It is absurd to presume that women know if they want to continue working before they know what it’s like to be home all day with a baby. And it is unreasonable that the workplace cannot provide a decent number of baby-friendly jobs so that women who want to continue working can without compromising their own health (exhaustion) or their baby’s (too much separation).

In fact, quitting right after maternity leave is not so uncommon, says Laura Shelton, who has done extensive research about Gen X women at the office. She suggests that advice like the Wall Street Journal’s is a result of a generation gap — boomers like Shellenbarger just don’t get it: Boomers fought to get women into he workplace but boomers ignored maternity benefits.

Maybe your boss will take some advice from Shellenbarger’s source, Don Sutaria, who gives companies some good advice: Hire a temporary worker who could stay on as permanent if the maternity leave turns into full leave.

And while you’re pregnant, train the temp well. This will make you feel better if you decide not to return to work, and it’ll even make you feel better if you do return because someone will have kept your work in order.

I am a big advocate of blogging to give yourself an advantage in your career, but, as Seth Godin says, you need to have “candor, urgency, timeliness, pithiness, and controversy,” (by way of Global PR Week.) In short, you need to have something to say that will interest other people.

I believe that each person has interesting things to say, you just need to learn how to say them, which takes practice. This applies to both blog entries and job interview questions.

Take, for example, the most ubiquitous question: “So, tell me about yourself.” To answer that question well you have to be a good storyteller. You have to sift through all the information you have to find the pieces of information that are interesting to your audience. The same is true for a blog. You need to learn how to be interesting. But you have to do it more regularly than you interview.

If you’re looking for encouragement, Claire Adler writes in the London Guardian, about people who have “typed their way to the top.” Adler shows wide range of routes to blogging success, (and, BTW, she quotes the Brazen Careerist blog, hooray.)

On the other hand, The Flack gives a summary of the people who should not be blogging. Tucked inside that summary is a link to a New York Times article quoting Nick Denton, the man who made millions from blogging, saying for the millionth time that we are in a blogging bubble. Every time he says that I am encouraged because if there’s a blogging bubble then there’s still money to be made before it pops.

Recently, Aaron Karo performed stand-up comedy in a string of sold-out shows. He also bills himself as an author, a public speaker, and a sitcom actor. Karo has always juggled a few careers. After college, he went to work for an investment bank. But he was also writing a weekly newsletter that had tens of thousands of subscribers. And he wrote a book.

About ten years ago, British management guru Charles Handy predicted that people would replace the idea of one, full-time job, with several different part-time occupations. He called this the “portfolio career,” and Karo provides a good example of how this trend is taking shape.

A portfolio career is not the same thing as holding down three bad jobs and wishing you could figure out what to do with yourself. Rather, it is a scheme you pursue purposefully and positively, as a way to achieve financial or personal goals or a mixture of both. This new type of career choice can include several highly skilled, professional posts, often mixing employment with self-employment, and volunteer work or learning work with fee-based work.

While there has been scattered adoption of the portfolio career among baby boomers, the idea is gaining a lot of traction among younger workers, even though they never use the term. As members of Generation X entered the workforce; two-thirds of them were looking for an alternative to full-time employment as a more efficient path to self-discovery and finding the right career. For people in their twenties and early thirties, a portfolio career is a means of getting to know oneself, hedging one’s bets, and protecting their quality of life.

Most people have skills that cross into more than one profession. And if you take any one of the popular personality tests offered by web sites and career counselors you will find that peoples’ personalities do not fit neatly into one type of profession either.

So the idea of having to choose one single profession is frequently unappealing. Ezra Zuckerman, associate professor at the MIT Sloan School of Management, told me, “A lot of people feel alienated when thy feel there is more to themselves that they have not shown [in their work].” Young people are particularly drawn to the idea of a career as a vehicle to fulfillment and self-actualization, so they are less apt than Handy’s generation to settle into one, narrow career.

The arguments for a portfolio career at the beginning of one’s adult life are clear. Professor of psychology at Harvard, Daniel Gilbert, told me that the best way to figure out what will make you happy is to try it. A portfolio career gives you the opportunity to try three or four types of work at the same time, and to keep switching out choices until you come up with a portfolio that you like.

Karo, for example, dropped the banking career when he stopped liking the daily suit-and-tie routine. And when I ask him when his next book is coming out, he hems and haws and it’s clear that the career as an author is not so appealing — at least right now.

The trick in all career decisions is to figure out the intersection of your skills and your passions. This is an ongoing process, not a final destination, so a portfolio of part-time careers is more conducive to this path of discovery than a single, eight-hours-every-day career. Andrew Zacharakis, professor at Babson College told me, “Passion is something you have to look for every day of your life. Your passion is likely to change over time but finding your passion is good practice. Part of the search for you passion should be a search to know what your skill set is. Ask parents, mentors, and friends. Try to mach skills you have with your passion.”

The problem with a portfolio career is that you run the risk being a jack-of-all-trades and a master of none — a problem in terms of both money and fulfillment.

“The most secure portfolio careers are with people who have a fairly solid skill base that people will pay for,” says Ian Christie, career coach and author of the Bold Career blog. “You have to hang your hat on something. Either a functional skill, like accounting and you can be, say, a personal trainer at home. Or you need to find a market niche and provide a lot of services, such as training, development, outsource contracting, etcetera.

And you probably need a creative outlet in your portfolio. “When we are involved in creativity we feel that we are living more fully than in the rest of life,” says, Mihaly Csikszentmihalyi, professor of psychology at the University of Chicago. Any work can include creative thinking, but, he told me, “if you want to be creative then you must learn to do something well,” To excel at something requires you to challenge yourself continually. Achieving high skill level at something is an important step toward fulfillment because, “most people want to think they have explored the limits of their potential.”

Karo says he receives a lot of email from people asking how they can follow their creative dreams. And his advice is, appropriately, the Instant-message-length version of Handy’s book-length theory: “You’ve gotta do it on the side. Diversify your revenue streams. Do what you’re passionate about.”

I decided I needed a short blog entry in between my long ones. Being a good writer is important if you want to be able to communicate ideas at work. And writing short helps.

The faster and more concisely you get to your point, the more likely your audience will understand your message.

We sound most authentic when we talk, and verbally, short, simple sentence construction comes naturally to us. When we write, authenticity gets buried under poor word choice. For example, people who use complicated words are seen as not as smart as people who write with a more basic vocabulary.

Writing short is not easy. Take the 270-word Gettysburg Address, for example. “Lincoln didn't just suddenly master elegant language. He wrote wonderful, down to earth language that was very concrete. But he rigorously trained himself to do that,” says Bryan Garner, editor of the Dictionary of Modern American Usage.

People pay attention to brevity, writes Janice Obuchowski in the Harvard Management Update. “If today the president got up and addressed the nation in 270 words, it’d be a top news story,”

You’ve heard the axiom, “You’re only as good as your network,” but how do you get one? It used to be that a network was a Rolodex: A flip-book full of beer-stained business cards collected at an industry brew-ha. Today, your network is the people you truly connect with, and their friends.

Isabella Tsao understands networking. She is an information technology project manager, who enjoys salsa dancing. With the ten or so dance partners she has each night, there is an immediate connection, and there is no pressure to engage in small talk. Tsao says that “you make friends in a wide variety of fields and you get a different perspective.”

Keith Ferrazzi, coauthor of the book, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, says you cannot get anywhere alone. “Everything you’ve achieved has been done with the help of other people “? parents, teachers, friends, family,” he says. For those people who think networking is for the obsequious and desperate, he advises, “they need to give up their ridiculous sense of John Wayne rugged individualism.”

When Ferrazzi talks about networking, he talks about being liked. If people like you, they will help you, so instead of concentrating on getting favors, focus on being likeable. Otherwise, he said to me, “you’ll wake up when you’re 40 years old in a cube and upset that a 30-year-old is your boss. And you’ll say to yourself that the person got the job because the boss likes him better. And the answer will be, right.”

How does one become likable? Ferrazzi recommends you project yourself as confident, interested, experienced, and excited. But ultimately, you need to create a connection. To this end, share your passions so the other person will feel comfortable sharing his.

After you’ve established positive rapport, share your struggles and the person will share his; the more you understand about someone the better you can connect.

It is not your immediate friends, though, who will be the most helpful to you in a crunch. It’s your friends’ friends. Ethan Watters, author of Urban Tribes: A Generation Redefines Friendship, Family and Commitment, told me that when you have a difficult problem to solve, like finding a job in a new city, the group of people you know has the same information. “But the people just outside this network are the most helpful: It is the strength of weak ties,” he says.

The current generation intuitively understands this lesson, hence the rip-roaring success of Rolodex-replacing online services like LinkedIn, MySpace and Instant Messenger’s Buddy List.

These community-building tools seem more like ways to keep track of friends rather than to get a job. But in fact, for tech-savvy generations streaming into the workforce, networks of friends are not distinct from networks of career helpers.

Says Watters, “This generation doesn’t make distinctions like ‘we’re friends outside of work.’ Friendship ties are mixed up in all aspects of life.

Asking a friend to recommend you to an organization for a job is like asking a friend to move a couch.” So many of you have a wider network and more effective skills than you even realized.

And now, the inevitable question: “What if I’m shy?” The good news is that shy people aren’t bad at networking, they are just obsessed with what they sound like.

Bernardo Carducci, professor of psychology and director of the Shyness Research Institute at Indiana University Southeast, told me, “Shy people need to be more other-focused and less self-focused. Think about what you can do for the other person. Shy people worry that their opening comment will not be smart enough or witty enough, so they never get started. Instead, remember that when initiating contact you don’t need to be brilliant, you just need to be nice.”

The business pundits can write forever about how important diversity is. But we are not achieving it, and the people losing out the most are black men. Associated Press writer Erin Texeira did the world a favor by writing an article that describes the black man’s experience of confronting constant racism, especially at the office.

The piece is shocking and heartbreaking. Each of us should aspire to use our own position in the workplace to change the current situation for black men. But nothing will change for black men at the office until there is broad awareness of what the problems are. So the first thing you can do is read the article.

On some level, it’s fun to quit a job. It’s fun to remind people that they don’t own you. It’s fun to feel that burst of freedom as you walk out the door. But it’s no fun if you don’t quit right.

Before you quit, you need a semi-plan for what you’ll do next: You will either work or play. Pick one. You cannot pick sitting in front of the TV because it is lame and you will be sorry.

If you pick work, then get another job lined up before you quit, because getting a job while you have a job means that your company paid you to job hunt.

If you choose to play, make sure you have enough money to play in a way that will actually be fun. One of my most misguided attempts at play was when I took a trip to France and ended up earning room and board by chopping off chicken heads.

Before you quit you also need to make sure the job is the problem. Maybe you are the problem and you are blaming everything on the job so you don’t have to look at yourself. The Occupational Adventure offers a good way to take a look at your life to see what’s really holding you back. Do an honest assessment. If your job is not holding you back, then deal with what is, while you’re gainfully employed. Self-examination is always easier to do when you can pay your rent.

If you really do think quitting is the right decision, here’s how to tell your boss:

1. Be kind, even if you hate your boss, because your boss is not your boss anymore. She is part of your network. And some people who are jerks to work for are actually nice and fun outside of work. You don’t know until you try. So hedge your bets and be gracious on the way out, even if you don’t feel that way.

2. Make sure your boss knows that this is a good move for you. Even if you’re not sure if it’s a good move, tell your boss that it is. We all need to believe in ourselves, or else who will?

3. Put it in writing. Why are there six thousand examples of resignation letters on the Internet? You are not Winston Churchill. You can write one sentence: “I’m leaving this company on [date].” If you want to tell your boss how much you hate her, see rule number one. If you want to nail your boss for illegal behavior, see a lawyer. Don’t tell the company how to fix itself. You are leaving. If they care about your input so much they can pay you as a consultant. Which they will not, because they do not care.

4. If you want a counter-offer, give your boss enough notice to come up with one before you leave. A counter-offer is much less likely to come after you’re gone.

5. Show gratitude for what your boss has done for you. A personal thank you note is a good way to leave because your boss can reread it all the time and remember only the good things about you. This will help when you call your boss for a favor — like when you need a reference.

Also, people who express gratitude are happier than those who don’t. The National Institute of Healthcare Research reports, “People who regularly practice grateful thinking reap emotional, physical and interpersonal benefits.” So find something nice to say about your boss and you’ll feel great as you walk out the door.

 

The most conflicted memorial just got more conflicted. The New York Times reports that the relatives of those killed on 9/11 will not endorse the World Trade Center memorial plan unless the names of the dead are categorized by where they were working. Relatives don’t just want the company name, though. They want the tower and the floor as well.

Many people will ask, Why? In a time when defining yourself by your work is so unfashionable, why do people want to remember loved ones by where they were working?

As someone who was at the World Trade Center when the towers fell, I can tell you that the way people recover from a trauma like this is we retell the story over and over again. I have never heard someone tell a story about being there and not say where they were working.

For one thing, it tells where you started, which is the biggest factor in determining if you lived. For another thing, those of us who were there that day reassessed our lives, and for many, the idea of work changed. If someone almost dies at work, work needs to have a lot of meaning if you’re going to go back.

I cannot speak for the families who had someone die that day. But if the people who lived are obsessed with where they were working, then it seems reasonable that families of those who died would be obsessed too.

The memorial will probably end up listing the names exactly how the families want. And the memorial will be a reminder to everyone that most of us spend most of our time working. Trauma victims are not the only people who tell stories. Everyone does. So make your time at work matter because it will always be part of your story.

© 2023 Penelope Trunk