In response to my musings about what it means to be a blogger who is just a blogger, Alexandra Levit sent me an article about bloggers who support themselves blogging. I read it twice. Then I started checking out all the blogs, trying to uncover the secret of the million-dollar blog.

Here is what I uncovered: Heather B (who is truly a wonderful writer) is cited in the article as “bringing in enough money to allow her family to live comfortably.” But it turns out that she and her husband recently participated in a study where they get injected with whooping cough so that they can get $50 and a free tetnaus shot.

I know that everyone has a different idea of living comfortably. But I happen to know the guy who wrote the article for Business 2.0 — he’s my old editor. And I’m certain that he would not be comfortable in the whooping cough study.

This reminds me of something I hate: Articles about women that focus on the dual acheivment of doing well at work and with kids. We never hear from the kids. We never see the inner workings of the household. What does it mean to do a great job with kids? It’s all relative. All self-reported. It’s all BS.

In fact, I did a followup on one of these stories. I looked up an article from Working Mother from a few years back — one of those articles about “How I successfully balance home and work.” I called the woman to find out how things are going with her business and her three school-age sons. I interviewed her and her teenage son.

I was appalled at how little time she spent with the son. And then he said he’d never want to be like his dad because his dad (Fortune 500 COO) was always at work. I couldn’t even bring myself to write about the family using their names because it was so bad. And the woman continues to believe that she’s doing a great job balancing work and family.

I put these topics in the same category: Reports about bloggers who live comfortably and women who do a good job at both work and home. It’s all subjective and relative and hearsay. Useless information.

Yep, it’s true. This week TIME Magazine quotes me, tells tidbits of my life, and pretty much makes it sound like my job is blogging.

So next time someone asks me that all-important question, “What do you do?” I’m thinking of saying, “I’m a blogger.”

Right now, when someone asks me what I do, the conversation goes like this:

“I’m a career columnist.”

“Oh. Where is your column?”

“I write for the Boston Globe, and my syndicated column has appeared in about 100 publications.”

“Oh.”

That’s it. No fireworks. Maybe a nod. And then I ask the person what he or she does.

But if someone asked me what I do and I said, “I'm a blogger,” we’d talk about it. They’d remember me. And maybe they’d check out my blog. To most people, being a blogger for a profession is like being an astronaut: Shockingly cool.

But I’m starting to think that no one really is a blogger. In my quest to understand the blogsphere, I have easily spent 100 hours combing though Technorati to understand the ranking system. (I have a spreadsheet full of stats on all career-related blogs like I am playing fantasy baseball or something.) I have a good understanding of who the top bloggers are, and let me tell you, they are not blogging for a living. They are using their blog as a tool.

For example, Guy Kawasaki’s blog is part of his venture capitalist brand: He is in the know and you need to know who he knows to be in the know. Curt Rosengren’s blog, is a platform to launch a book career, speaking career, one of those multi-pronged adventures in passion that he promotes through his writing. Seth Godin’s blog, fuels his book sales which fuel his consulting business.

Let’s look outside the work world, though. Markos Moulitsas Zúniga, who writes DailyKos is not a blogger per se, he’s a political pundit, and maybe a political fundraiser, or political gate-breaker. But you can’t just be a blogger and get all that attention. Cory, at BoingBoing, quit his day job to blog. Maybe is the closest thing we have to blogger, only blogger. But really, he is a cultural critic. Maybe a community organizer. Or, you could argue, blogging gatekeeper, since it’s hard to hit blog paydirt without getting a link from someone like BoingBoing. (HintHint)

But I don’t care that blogging is an amorphous job. I want to call myself a blogger because I want to see what happens when I do that. The way you answer the question, What do you do? tells the world how you see yourself and what’s important to you. And the world responds differently, depending on what you project. Maybe I’ll think of myself or my career in a fresh light. At least I will get to talk to people about blogging, which is what is at the front of my mind right now.

But one thing is for sure: My syndicator will tell me this is not a good idea. He is adamant that my blog is an offshoot of my print columns and not the other way around. I am not so sure. But, as always, it comes down to this: I get paid for the columns, not for my blog. So I’d be hard-pressed to talk about my blog if the question were not “What do you do?” but, “How do you keep a roof over your head?”

Now that there is a baby boy in the Japanese royal family of little girls, the movement to allow a girl become queen will end.

It’s a good time to tell the story of Crown Princess Masako, wife of the Crown Prince Naruhito, who struggled unsuccessfully to have this male heir. (Her sister-in-law delivered the baby boy today.)

Masako is Harvard educated and had a successful career as a diplomat before marrying the man-who-would-be-king. She thought she’d buck tradition and continue to be involved in aspects of her career even after she got married. However strict government oversight of Japan’s royal family made that impossible.

Masako capitulated: Abandoned her career, had a daughter, and then a nervous breakdown. She is a reminder that while women struggle with the wide range of choices we have, without the opportunity to craft our own lives, most of us also would have nervous breakdowns.

Every time I read something about the Japanese royal family I get sad about Masako. In an attempt to find something to do with her intellect that would be acceptable to the powerful organization that manages the royal family, Masako translated Japanese poetry for children into English. Here is one of the poems:

Zebra

In a cage
Of his
Own making

For those of you about to start another year at school, here’s a list of things to keep in mind: Twenty things to do in college to set yourself up for a great job when you graduate.

1. Get out of the library.
“You can have a degree and a huge GPA and not be ready for the workplace. A student should plan that college is four years of experience rather than 120 credits,” says William Coplin, professor at Syracuse University and author of the book, 10 Things Employers Want You to Learn in College. Many people recommend not hiring someone with a 4.0 because that student probably has little experience beyond schoolwork.

2. Start a business in your dorm room.
It’s relatively easy, and Google and Yahoo are dying to buy your business early, when it’s cheap. Besides, running a company in your room is better than washing dishes in the cafeteria. Note to those who play poker online until 4am: Gambling isn’t a business. It’s an addiction.

3. Don’t take on debt that is too limiting.
This is not a reference to online gambling, although it could be. This is about choosing a state school over a pricey private school. If that’s still too tough financially, then consider starting at a community college or look into online degrees vs traditional ones. Almost everyone agrees you can get a great education at an inexpensive school. So in many cases the debt from a private school is more career-limiting than the lack of brand name on your diploma.

4. Get involved on campus.
When it comes to career success, emotional intelligence — social skills to read and lead others —get you farther than knowledge or job competence, according to Tiziana Casciaro, professor at Harvard Business School. Julie Albert, a junior at Brandeis University, is the director of her a-cappella group and head of orientation this year. She hones her leadership skills outside the classroom, which is exactly the place to do it.

5. Avoid grad school in the humanities.
Survival rates in this field are very close to survival rates on the Titanic. One in five English PhD’s find stable university jobs, and the degree won’t help outside the university: “Schooling only gives you the capacity to stand behind a cash register,” says Thomas Benton, a columnist at the Chronicle of Higher Education (who has a degree in American Civilization from Harvard and a tenured teaching job.)

6. Skip the law-school track.
Lawyers are the most depressed of all professionals. Stress in itself does not make a job bad, says Alan Krueger, economist at Princeton University. Not having control over one’s work does make a bad job, though, and lawyers are always acting on behalf of someone else. Suicide is the leading cause of premature death among lawyers. (Evan Shaeffer has a great post on this topic.)

7. Play a sport in college.
People who play sports earn more money than couch potatoes, and women executives who played sports attribute much of their career success to their athletic experience, says Jennifer Cripsen, of Sweet Briar College. You don’t need to be great at sports, you just need to be part of a team.

8. Separate your expectations from those of your parents.
“Otherwise you wake up and realize you’re not living your own life,” says Alexandra Robbins, author of the popular new book The Overachievers: The Secret Lives of Driven Kids. (Note to parents: If you cringe as you read this list then you need to read this book.)

9. Try new things that you’re not good at.
“Ditch the superstar mentality that if you don’t reach the top, president, A+, editor in chief, then the efforts were worthless. It’s important to learn to enjoy things without getting recognition,” says Robbins.

10. Define success for yourself.
“Society defines success very narrowly. Rather than defining success as financial gain or accolades, define it in terms of individual interests and personal happiness,” says Robbins.

11. Make your job search a top priority.
A job does not fall in your lap, you have to chase it. Especially a good one. It’s a job to look for a job. Stay organized by using Excel spreadsheets or online tools to track your progress. And plan early. Goldman Sachs, for example, starts their information sessions in September.

12. Take a course in happiness.
Happiness studies is revolutionizing how we think of psychology, economics, and sociology. How to be happy is a science that 150 schools in the country teach. Preview: Learn to be more optimistic. This class will show you how.

13. Take an acting course.
The best actors are actually being their most authentic selves, says Lindy Amos, of communications coaching firm TAI Resources. Amos teaches executives to communicate authentically so that people will listen and feel connected. You need to learn to do this, too, and you may as well start in college.

14. Learn to give a compliment.
The best compliments are specific, so “good job” is not good, writes Lisa Laskow Lahey, psychologist at Harvard and co-author of How the Way We Talk Can Change the Way We Work. Practice on your professors. If you give a good compliment the recipient will think you’re smarter: Big payoff in college, but bigger payoff in the work world.

15. Use the career center.
These people are experts at positioning you in the workforce and their only job is to get you a job. How can you not love this place? If you find yourself thinking the people at your college’s career center are idiots, it’s probably a sign that you really, really don’t know what you’re doing.

16. Develop a strong sense of self by dissing colleges that reject you.
Happy people have “a more durable sense of self and aren’t as buffeted by outside events,” writes Sonja Lyubomirsky of the University of California-Riverside. When bad things happen, don’t take it personally. This is how the most successful business people bounce back quickly from setback.

17. Apply to Harvard as a transfer student.
Sure people have wild success after going to an Ivy League school but this success is no more grand than that of the people who applied and got rejected. People who apply to Ivy League schools seem to have similar high-self-confidence and ambition, even if they don’t get in, according to research by Krueger.

18. Get rid of your perfectionist streak.
It is rewarded in college, but it leads to insane job stress, and an inability to feel satisfied with your work. And for all of you still stuck on #6 about ditching the law school applications: The Utah Bar Journal says that lawyers are disproportionately perfectionists.

19. Work your way through college.
Getting involved in student organizations counts, and so does feeding children in Sierra Leone or sweeping floors in the chemistry building. Each experience you have can grow into something bigger. Albert was an orientation leader last year, and she turned that experience into a full-time summer job that morphed into a position managing 130 orientation leaders. A great bullet on the resume for a junior in college.

20. Make to do lists.
You can’t achieve dreams if you don’t have a plan to get there.

Donald Trump fired Carolyn Kepcher, which is obviously big news if you watch The Apprentice, and still big news, though in a less obvious way, if you don’t.

Kepcher started her career as a waitress and she worked her way up in his organization. Recently she has become a counterpart to Trump (and generally more respected than he is) as the sidekick on his TV show the Apprentice. More importantly, she is a widely listened to speaker and author about how women can maneuver in the workplace.

But Carolyn will be fine. She’s talented and smart and she’s probably fielding great offers as I type.

The important thing here is nepotism. Donald fired Carolyn because he realized that he gave her a spotlight to run with (which she did, good for her), but he would rather be giving it to his kids – Ivanka and Don Jr. No big surprise. Most people with power want to give it to their kids. And most powerful people are white males, so white males are busy distributing power in an unequal way. Sure, Ivanka Trump benefits too, but only because she’s the daughter of a rich white man.

What about the people who are not children of rich white men? They do not receive as many opportunities to become powerful. Just look at the admissions process for top universities. If you are an alumni (and a majority of Ivy League alumni with college-age kids right now are rich, white men) you have a much higher chance of being accepted to a top university.

Everyone who complains that affirmative action is unfair should take a look at how Trump is running his organization. Because it’s not unique. And he is using a tried-and-true version of affirmative action for his family.

Affirmative action for minorities in the workplace is not a way to give minorities an advantage. It’s a way to counterbalance the combination of a concentration of wealth among white men and a strong history of nepotism in American institutions.

I’m happy that Donald fired Carolyn. It’ll give everyone a great example to point to when we talk about unfair advantages in the workplace.

If you have not seen the video of the Lockheed Martin whistleblower, here it is.

It’s a great video, and you really need to stay for the end when, after laying out his accusations and the lists of Lockheed and government people who have not paid heed to his warnings, he asks for a lawyer.

Of course a million will be calling because he has a wrongful termination suit against Lockheed.

But look, I have said this before, and I’ll say it again, (with less patience, no doubt): Don’t be a whistleblower. It’ll ruin your career.

Don’t talk to me about the rare circumstance when you are at dinner with the Secretary of State and she admits that the US government is systematical killing small children in a European country. This is the exception to the rule. Yes, of course if this happens to you, call the Washington Post or your favorite subversive blogger.

But 99% of you work in situations where the world does not care about your employer’s ethical transgressions. And many of you are so low level (sorry) that the stuff you’d whistle blow about is not nearly as significant as you being unemployable in your industry, which is what will happen.

I’m all for being an upstanding citizen. But we each have a lot of methods for doing that. Each day of your life you could tutor an underprivileged child and make the world a better place. But most of us choose not to do that. So get off your high and mighty stance about how you absolutely must be a whistleblower because of a moral obligation.

Just get out of the company. Find a job somewhere else, skip your exit interview, and make sure that you are never the person using your power to force unethical behavior on someone else.

As more men call themselves stay-at-home dads, they redefine for both men and women what it means to stay home with kids. Men have learned a lot from watching women struggle with home life. The super-woman syndrome of the 1980s has squashed the desire to juggle committed parenting with a sixty-hour workweek, and Rolling Stones lyrics about Valium as “mother’s little helper” do not fall on deaf ears; 24/7 with kids for eighteen years is too hard.

So today’s stay-at-home dad probably has some kind of work outside of the kids. He might not be earning much money, but he has the wisdom of generations before him to know that the money isn’t what matters. Ted Castro is a stay-at-home dad with his daughters, Giselle, six, and Claudia, eighteen months, while his wife, Nicole Faulkner works full-time managing a genetics lab. But if you ask Ted, “What else do you do?” he’ll say, “I’m an artist.”

Since the onset of feminism, stay-at-home moms have been incensed by the question, “What else do you do?” as if being home with kids were not a full-time job. But today, few people question how difficult and full-time taking care of kids is. So stay-at-home dads welcome the question. “I think the question really means, What did you do before you had kids?” says Castro. “Everyone went through a certain amount of schooling. So the question really means, What was your other choice?”

Castro’s other choice was making stained glass. After a degree in fine arts and an apprenticeship, he built up a business making stained glass commissioned by architects. Now he “makes only two or three pieces a year,” but he still calls himself a working artist.

After at least a decade of feuding between stay-at-home moms and working moms, the argument about which is better is dissipating. And in part, this is because men add a fresh perspective to the decision-making process. For dads, staying at home is not so much political as practical. “It just grew that way,” says Castro of his family setup.

In fact, most men do not set out to be stay-at-home dads. They just want to make sure they get to spend time with their kids. A survey by American Demographics revealed that eighty percent of men ages 18 to 39 said that a flexible job to accommodate kids takes a higher priority than doing challenging work or earning a high salary. The new stay-at-home version of dad is how they reach this goal.

On web sites such as slowlane.com, which cater to dads who put family first, stay-at-home dad and work-at-home dad are used almost interchangeably. And it’s a gray area as to how many hours per week a dad needs to work outside the home to disqualify himself as an at-home dad. (Stay-at-home dad Jeff, for example, designs stay-at-home dad apparel and operates the store that sells it.) Most significantly, though, the dads don’t seem to care about that number.

Some people will say, “Big surprise. Men staying at home with kids is just like men vacuuming — they do the living room and bedroom and never get to the kitchen and den before they get distracted.” But others will see a synergy of the sexes: Just as women in the workplace show men how life can be better there, men at home show women a few means of improvement as well.

So both men and women can benefit from learning how to create a life that is conducive to the new stay-at-home and accommodates a new sort of work.

1. Think part-time. Lisa Levey, Director of Advisory Services at Catalyst says, “Usually you have to earn the opportunity to work part time. Work at the same company for a while, and develop a certain niche. Over time, you can craft something that will work for you.” She would know: For years her husband has worked an abridged work schedule so he can be home with the kids.

2. Aim for high-level. “We have in our mind that lower status or lower paying would be easier to balance, but this is not the case,” says Phyllis Moen, professor of sociology at the University of Minnesota. “If you think you are taking a job that would give you more time, talk to people in that job.”

3. Save, save, save. Castro buys clothes at thrift shops and even frequents garbage dumps. “I got a Concept-II Rowing machine off the street,” he says. “I’ll never pay for a piece of exercise equipment again.”

4. Have faith. “People say my husband is so lucky,” says Levey, “But he negotiated and made compromises. Fear dominates the work world now. People need to push back and try to get what they want.”

Men should not marry women who have careers, according to an opinion piece at Forbes.com. The statistics are clear:

“Marrying these women is asking for trouble. If they quit their jobs and stay home with the kids, they will be unhappy (Journal of Marriage and Family, 2003). They will be unhappy if they make more money than you do (Social Forces, 2006). You will be unhappy if they make more money than you do (Journal of Marriage and Family, 2001). You will be more likely to fall ill (American Journal of Sociology). Even your house will be dirtier (Institute for Social Research).”

There is a response from a woman, who, big surprise, has a big career. But to me, she just sounds like she’s whining. And she’s definitely missing the point.

The point is that marriage and family work best when one person is taking care of them full time. Duh. Everything in the world is best off when it is cared for very carefully. I wish everyone would stop trying to deny this. It’s barking up the wrong tree.

There is little evidence that the role of housewife is any more frustrating than the role of housewife and careerist rolled into one. (I have done both roles and both are very difficult and not totally satisfying.)

The conclusion, that marriages and families work better with a full-time housewife, is hard to swallow but hard to deny. It’s just that not every woman wants to take care of a family and marriage full time, and even fewer men do. And increasingly few people want to give up almost all child-rearing responsibilities in order to be a single breadwinner. So this is a piece of advice that’s useful to only the small percentage of households in the world. But still, the advice is good.

Many people will say they’d rather face the challenges of a dual-career marriage than the challenge of a stay-at-home-spousedom. Fine. Just know the statistics are not in your favor.

Before I get accused of throwing stones from a glass house, let me come clean with the fact that my husband and I are constantly restructuring our work life in response to these statistics. Also, I believe that the woman being the primary caretaker of both family and marriage is BS, but I don’t see many marriages working any other way, even with two, powerhouse careers.

Please, do not send me emails about your perfect marriage because I don’t believe it. In my marriage we have tried everything, and everything is hard in its own way.

Meanwhile, it’s good advice to men to pick a woman who will be a full-time housewife, but I have some advice for women who are shopping for husbands: To find a partner who will support your choices both financially and emotionally and who will be around enough to participate as an equal parent, marry someone with a very large trust fund.

When it comes to career advice, it seems that everyone has some. The trouble is figuring out who to listen to. Most people field advice from friends, parents, teachers and significant others. John Clark, a music producer and sound engineer, even found information technology consultants tossing advice his way.

Before you tell everyone to shut up, consider the idea that there is no bad advice, just people who are bad at sifting advice. Which means if you want to figure out the career that's right for you, get good at sifting.

Rosalind Hoffa, director of the Amherst College Career Center says, “Approach many people and gather all sorts of information. No one has the absolute answer. So the best way to proceed is to explore and experiment.” When it comes to finding the right career, “Everyone has the answer inside them and unlocking it is the question.”

Clark reports that, “The best advice I ever got was from my parents. They told me to follow my heart. They also showed me where my talents are by recognizing a love for music and giving me piano lessons early.”

When sorting through input remember each person has their own perspective, including your parents. Someone who values power gives advice that leans toward the acquisition of power, and someone who values work-life balance steers people toward that. You need to know your own values to figure out how each person's input applies to your situation.

The advice Clark received in college was about performance, because at Tufts, where he was, that's what studying music is all about. Clark tuned out the advice and took pre-med courses with a big paycheck in mind. But sometimes career advice comes in odd packages, and for Clark, it was an award. The first piece of music he produced received national honors, and he realized he had talent for advising musicians artistically and arranging music.

If you know yourself very well, sorting through career advice will be a breeze. The problem is, how can you know yourself that well before you are 70 and your career is over? Even people like Clark, who were raised to focus on their inherent skills, still have trouble figuring out their true calling: After college he took a job creating PowerPoint presentations.

For some people, especially those with patience to spare and money to burn, trial and error will work. And even if you are surrounded by friends who are as lost as you are, you still might find them useful: Hoffa says, “Friends can be a great resource. Sometimes just hearing yourself talk it out with friends is helpful.” Eventually, Clark's friend told him to take an internship at a music studio.

A faster way down the difficult path of career self-knowledge is to take an aptitude test. Deirdre McEachern, of VIP Coaching, says that a career aptitude test can tell you where your strengths lay. She gives her clients the Highlands Ability Battery, which takes three hours to complete and generates thirty pages of information. Other popular tests are the Myers-Briggs Type Indicator and Strong Interest and Skills Confidence Inventory, each of which you can administer yourself via the Internet, though McEachern recommends you have a professional help you interpret your results.

McEachern's clients are generally people in their forties who wish they had come to her in their twenties, but some clients are as young as eighteen. “These people come to me to get help picking a college major,” she says. “Highlands test results don't change after age fourteen. Interests and motivations shift, but one's natural abilities are the same throughout life.”

But McEachern cautions that aptitude tests recommend a wide range of professions. So you also need to understand “your core beliefs and values.” To do this, McEachern asks questions such as: “If you could solve one world problem what would it be? What are the most proud moments of your life? What makes you angry in the world? What are traits you admire in other people?” And she doesn't just write down your answer. She also listens for intangible things like tone of voice and rate of speech. From this process she recommends a career you'd be good at doing that would satisfy your soul.

For those of you who cringe at the thought of hiring a coach or even sitting down for a test, trial and error might be right for you. The more experience you have making career decisions — good and bad — the better you'll get at making them quickly, effectively and on your own. Clinical psychologist Jason Greenberg advises people to go with their gut more often. “People don't listen to their gut. They listen to their head and other peoples' advice. The greater impact a decision has on one's life, the less likely the person is to trust their instinct.”

But the advice never stops, really. And you need to learn to take it. Because the biggest factor in career success, after education, is how effective your network of advisors is. And here's a piece of advice about taking advice from Clark, who now has a thriving business in a career he loves: “Have some humility.”

If you ask most people if they like their jobs, they’ll say yes. Alan Kreuger — scintillating economics professor at Princeton, whom I interviewed this morning — says that this is not because people have jobs they like, but because people have cognitive dissonance and are hard-programmed to like what they have.

On the positive side, this hard-wiring to be happy means that we can get through our days. Life is really difficult, and if we weren’t predisposed to think it’s fun, we would all jump off bridges. But Kreuger says that the cognitive dissonance could harm us in our work world if we could actually make a better decision for ourselves.

And, of course, most of us could choose better. If nothing else, you could look at the reams of new research I spew on this blog and make a decision about your job based on that. And here’s a little more research. Three more ways to think about career happiness:

1. Many people want fame, but it’s bad for you.
An article in today’s New York Times (read it now, because you’ll need a subscription in a few days) says that fame is a key motivator for people. Forty percent of people think they’ll be famous, but in reality, only one or two people in a hundred achieves fame.

Additionally, seeking fame will probably make you unhappy. “The participants in the study who focused on goals tied to others’ approval, like fame, reported significantly higher levels of distress than those interested primarily in self-acceptance and friendship. Aiming for a target as elusive as fame, and so dependent on the judgments of others, is psychologically treacherous.”

2. Rich people are not happier but they say they are.
Kreuger and a bunch of other economists and psychologists developed a new way to find out how happy people are — instead of asking them, have them report how they are feeling at short intervals throughout the day. The findings, published in Science magazine: More affluent people say they are, on balance, happier and less affluent people say they are, on balance, not as happy. But in fact, day in and day out, ones level of affluence does not make one happier.

3. Keep your commute short and your TV off.
Duh. These are so obvious, but so few people really do it. Which is the core problem with all this research. If you want to increase your happiness, you need to make significant changes in your life. Sorry. It’s bad news, but it’s true.

But it may console you to know that when I was talking to Kruger about how few people make changes –even though the advice stems from strong, scientific, psychological research — Kreuger said that when it comes to following advice “the psychologists are just as bad as everyone else.”

© 2023 Penelope Trunk