The crazy lengths companies will go to hire and retain high-level women

Companies that have both men and women in high-level positions see improvements in productivity, innovation, safety, and profitability. Yet the number of women with jobs at the top is still decreasing.

You know why you would not want one of those jobs: 80-hour weeks, monthly travel, other people raising your children. But I wonder if you know the incredible lengths a company will go to attract and keep a woman who has reached a top position. These are stories I hear from women I coach and companies who hire me to recruit the type of women I coach. Read more

Kobe Bryant confessed to rape. That’s part of his story.

As we sat down to dinner last night, my son said, “Look. Kobe died.”

I looked at the phone screen. My first thought was: he was so young and oh my gosh his daughter. My next thought was: the rape.

I have never stopped thinking about the night Kobe raped a 19-year-old woman while she was working at his hotel. Read more

Can you get a career back after your kids grow up?

I coach lots of parents who look at scaling back work and worry about what they’ll do when their kids grow up. If you are one of those people, you are about to save the $350 coaching fee.

What you want to do for work when your kids are young is not what you want to do for work when your kids are grown. For one thing, you can’t imagine what will be available when your kid is 18. Also, you can’t imagine what you’ll be like when your kids grow up.

Shortly after I raised $500,000 for Quistic, I realized my kids needed a lot more attention than I was giving them. I tried to adjust how I spent my time, but more pressure made me feel more crazy. So, finally, at a board meeting, I explained to investors that running a startup is so intense that it’s actually as inflexible as working 9 to 5 (which is really 8-7)  in an office, and I am missing too much of my kids’ childhoods.

I assumed the investors would replace me as CEO, but they told me to just slow down the growth of the company. “Take a few years break,” they said.

We agreed that when the kids got older I’d start scaling the company again. I was relieved to not have to give up everything permanently. I could go back.

But now the kids are older, and going back to that life feels like taking a step back. Last year I forced myself to try something new and I offered a one-year writing program. I loved it. All year long I talked with people about their writing, and books we love, authors we hate. It was exciting to watch people in the course become great writers over twelve months’ time.

Earlier in my life, I taught one-day writing courses at Brown and Cornell and told everyone my real job is launching startups. I have changed. That’s how I know you will, too. You will do something you did not consider before you had kids. And you will be good at it. It’s just so hard to imagine until you give it a try.

Another industry I said I’d never be a part of is publishing. It didn’t make sense to me when there was so much more money in startups. But I’m offering the one-year writing program again this year, and I’ve added something really special: a book deal. The best writers from this year’s program will be published in an anthology. I’m excited for the book to be special and important to the writers who are published. I want the book to be nice to hold and fun to read; it should be the quirky book people leave out on the table to share with their friends.

I am so happy to have spent the last year cultivating a group of writers — many of whom had never really written before. And I am happy to offer the program for a second year to people who want to be part of my writing program. We will all grow together because I’m still growing into my new choice too. As a startup founder, I used my platform to promote other startup founders and their companies. This year I will use my platform to promote other writers and their stories.

This turn of heart is not anything I expected years ago when I admitted I had to scale down my career. At that time I was disappointed and terrified. But I didn’t need to be so scared. It turns out each of us has a new episode in our career when our kids get older.  We get a new chance to decide what we want. And we get to look
at the world in a fresh way as we enlist people to help us get what we want.

Not all of you have thought about writing before, but many of you have. And I hope you’ll consider joining me for this year’s writing program and all the potential that comes with it. For all of us.

Here’s the information about this year’s writing course. The price is $1550 now, but the price will go up February 1, 2020. Sign up now!

Boys in crisis: the decay of masculinity and how to renew it
Feminism provided girls with a whole new language to express the myriad problems-that-have-no-name, but there have been no credible equivalents for boys. In fact, the definition of masculinity seems to be contracting, according to Peggy Orenstein.

When asked what traits society values most in boys, only 2% of male respondents in PerryUndem’s survey asked men what traits society values most in boys, 2% answered honesty and morality, and 8% said leadership skills—traits that are, of course, admirable in anyone but have traditionally been considered masculine. Orenstein says that when she asked boys what they liked about being a boy, most of them drew a blank.  One college sophomore said, “Huh, that’s interesting. I never really thought about that. You hear a lot more about what’s wrong with guys.”

Here are some areas where we lack clear language to describe a phenomenon the media covers over and over again:

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Why the final blow to feminism will be autism

Feminism celebrates women who choose paths typical to men over women who choose paths typical to women. The problem with this approach is that in the last ten years researchers have found that women who think like men are not neurotypical women; these women have AspergersRead more

Read this if you think you don’t have autism

Recently I wrote about how most women over 40 working full-time in an office have autism. One of the comments on that post was from Marcy. She wrote:

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Here’s why there are no women over 40 in your office

The US is one of the only countries in which working extremely long hours is extremely rewarding. Other countries tax very high income to the point that it’s not worth earning. In those countries, it’s possible to take care of children and have an interesting job. Because even if a job is really interesting, people don’t work very long hours. Read more

Are you at risk of being a Boomer? Five things you need to know.

Generation Z has identified the people obstructing their way, and Gen Z calls that group Boomers. Regardless of age. A Boomer is anyone not taking action to support Gen Z’s agenda. I love that. Read more

How to motivate someone who annoys you

My older son has been entrenched in science curriculum ever since he was 12 and hired his own tutor. I told him we were unschooling and I don’t believe in standard curriculum. We argued. Then he said, “Mom you’re so good at finding people to hire, you should find me a biology tutor.”

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Steal this business idea

Anyone who comes up with ideas for businesses has more than one they can use. So if you want to start a business and you don’t have an idea, just steal one. Here’s an idea I’m not doing anything with.

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© 2023 Penelope Trunk