Emotional intelligence. This is how you will differentiate yourself at work in the new millennieum.

We can see the world shifting around us in response to the fact that tolerance for poor social skills is getting less and less. The need to fit in with a group on some level, is getting higher and higher, and the tendency to hire people people in countries with low-cost labor to do socially isolated jobs increases every year as well.

One of the most high-profile examples of the extreme importance of emotional intelligence (EQ) is the new president of Harvard, Drew Gilpin Faust. She is the first female president of Harvard, but that’s not really the big news. The big news is that her most notable qualification for the job is an ability to communicate well with a wide range of people in the Harvard community. This is an explicit nod to the fact that the Harvard faculty is no longer willing to be managed by someone who has poor social skills.

Another example is the new definition of what makes a child a special needs student. Today many children who can read at age three are tagged as needing extra help in school because of signs of poorly developing social skills. Fifteen years ago those kids would have slipped through the system as eccentric geniuses. Today social skills are seen as so important to an education that they supersede IQ in terms of educational placement.

In the past, power or intelligence could make up for bad social skills at work. Increasingly this is no longer true.

You probably overestimate your emotional intelligence. Most of us do. You could get into real trouble when your EQ is extremely low — like posting naked photos of yourself, (which, by the way, is the search string that generates the most Google referrals to this blog.) Most of us are not doing insanely stupid things. We are just doing a series of smaller EQ mistakes day after day.

At some point, if your EQ is too low, you will hit a wall. Most people notice the wall when they can’t get a job, because today, the job hunts that are most successful are based on networking skills — in other words, EQ. But here are other areas of the workplace that are becoming more and more important. And success in each of these three areas depends heavily on EQ.

1. Project management and business analysis
These are key areas for job growth in the business sector in the coming years. And while these used to be gear-head positions, today they are all about emotional intelligence. The Northeastern College of Business Administration, for example, teaches project management by focusing on three areas: planning, team management, and negotiation.

And business analysts need soft skills as well. “MBA students we employ as business analysts don’t need to come into our company being a finance guru, able to espouse the latest financial theories,” Ken Barnet of financial services firm State Street Corporation said. “What’s much more important is that they know how to analyze issues and communicate recommendations.”

2. Connectivity and creativity
This is Dan Pink’s territory. And in his book , A Whole New Mind, he predicts the workplace of the new millennium will be about how people make connections. “Key abilities will not be high tech but high touch,” he says.

And we will value the ability to make meaning and connections in a world where information is a commodity. People who can synthesize information well to create new ideas will be highly valued in the workplace. But if you are great at coming up with new ideas, and you can’t communicate them, you will find yourself in the same position as the person who has no ideas. Having the emotional intelligence to connect people and ideas effectively is what matters in a workplace that’s overflowing with information.

3. Personal productivity
There’s a reason that many of the most popular blogs are about productivity, and consultant David Allen has been able to create an empire around his idea of getting things done: Productivity is cool. It’s about information and technology and making them work well to give you a better life. It’s a concept that has become so personal, and so specialized, that at this point, personal productivity is actually unique to this millenium.

The core of productivity advice, though, is self-knowledge, which is emotional intelligence. You have to know what you want most in order to know what to do first. You have to know your goals before you can productively meet them. And you have to have the self-consciousness to exert a sane, focused self-discipline to your life.

So when people tell you social skills are everything, and emotional intelligence will rule the workplace, think about where you want to succeed. Surely it is in at least one of these three areas. That’s why each of US needs to continuously work on our emotional intelligence.

So now you’re wondering how to get more emotional intelligence, right?

“Personal assessment is all the rage at business schools right now,” says Brendan Bannister, professor at Northeastern University. Not surprising, given that EQ is the area companies say they are most focused on hiring for.

Going to business school for personal development is a lot more costly than going to therapy every week. So maybe try that first. Empathy is very hard to teach, and most of emotional intelligence includes some piece of empathy. So get professional help if you’re really deficient. And if you’ve got a lot of money, go to business school.

By Jason Warner — There has been a lot of press regarding the implications for job seeker of Those Photos on MySpace, Facebook and other social networking sites. You know the pictures I’m referring to…

Most of the discussions I’ve heard on the topic are cautionary, as in, “Beware! What you post or say on the Internet could be online for a Very Long Time!”

As the leader of large corporate recruiting organizations (now Google, and before that at Starbucks) I have a different perspective.

We are in a new and unprecedented time with regard to the level of transparency the Internet creates between jobseekers and employers. More than ever before, jobseekers today know way more about the companies they might work for (and the people inside those companies, if you check OfficeBallot and Vault, for example), and employers know more about the candidates they might want to hire.

But here are five reasons that employers are not going to spend their time worrying about your unfortunate online photos – and other embarrassing antics from earlier years.

1. There is nothing any of us can do to change the behavior of college students.
From what I can tell, these, er…, activities have been happening in one form or another for as long as there have been colleges. Which is a very long time indeed. Our parents just didn’t mention it.

2. As time goes on, more and more detail about all of us will be found online.
Instead of a snippet or an indiscrete photo, there will be entire personal and professional “dossiers” about all of us and that information will be far more influential than a few unfortunate and unfocused pictures. For example, a blog is an excellent example of the sort of information that might be relevant to employers, if only to get a sense of how a potential hire communicates in writing. Half-naked underwear shots through a tequila-stained lens…not so valuable.

3. Searching for Those Photos won’t be worth our time.
As the velocity of job changes continues to move along at a rapid pace, and talent moves into and out of organizations more frequently than ever before. Most studies indicate that corporate recruiting departments are continuing to be strained to do more with less. So recruiters won’t have time to go hunting for Those Photos when there’s not much return on that investment.

4. The information isn’t relevant anyway.
Those Photos are representative of behaviors that many young candidates experience, and don’t likely correlate to on the job performance. If we have the bravery to get real about the topic, we all recognize that there a lot of things we do in private that we wouldn’t shared in public. Given the reach and permanence, the Internet just provides a smaller margin of error for revealing these natural human slips.

5. Its a slippery slope that could be bad for employers.
Today there is a fuzzy but growing distinction that companies will continue to draw between candidate professional experiences, competencies, and capabilities and their private lives and outside behaviors. It’s a line we don’t likely want to cross, because if we cross it for candidates, we may cross it for employees, and that compounds the problem to a monumentally greater degree.

In most cases, Those Photos will become a non-issue as this phase of the Internet Age plays itself out. Indeed, the leading companies in talent acquisition will continue to refine their hiring processes to become more and more scientific over time, because we now have much more data and tools to quantify what drives performance inside our companies.

However, the vast majority of selection processes at companies aren’t based on data-driven analysis as much as on interview processes that are far from scientific. So, there certainly is risk in posting Those Photos online. But that risk should diminish over time.

Today Jason Warner starts guest-blogging on Brazen Careerist as Google Guy.

I met Jason when he was the head of North American Recruiting for Starbucks, and he launched a blog meritocracy.net. Then I followed his switch from Starbucks to Google and we’ve been friends ever since.

I’m really excited that he’s blogging here because I have learned so much from conversations with him. Sometimes he’s a recruiter/philosophizer, and sometimes he’s a recruiter/comedian and sometimes he’s just the guy with the inside scoop. All versions of Jason are fun and interesting, and I’m sure you’ll like him as much as I do.

In this age of transparency and authenticity it seems absurd to not tell you my real name. My real name is not Penelope Trunk. Well, in fact, it is Penelope Trunk. Sort of. At any rate, my name is definitely a lesson in personal branding.

My name started out Adrienne Roston. It’s fun to write that because if you Google that name, you will find only professional beach volleyball statistics. But running this post means that finally all my unrequited high school crushes, who surely are desperate to contact me, can find my email via Google.

So, anyway, I was Adrienne Roston, and then I started reading Adrienne Rich’s poetry in college. This lead me to believe that the key to undermining the patriarchy was through words, and I didn’t want my last name to be a definition of the men I was associated with.

So I went to court to change my name to Adrienne Greenheart. As a foreshadow of my complicated relationship with feminism, I was careful to pick a last name that my current boyfriend would take as well, should we get married (we didn’t). So in fact I have a name he picked. (My first choice was Breedlove. Thank god he voted that down.)

It was in the heart of the start of the Internet: GeoCities, EarthLink, CompuServe. So I spelled my name GreenHeart. I policed my family assiduously — they could barely remember to stop using Roston, let alone add a capital H in the middle of GreenHeart.

In court, the judge asked me why I was changing my name (they have to look out for felons, you know?) I said, “I’m changing my name because I don’t want to be associated with patriarchal naming conventions.”

She said, “That’s a great reason,” and banged her gavel.

Changing my name was amazingly easy. I had just quit playing volleyball and I moved to Boston for graduate school. I got there and introduced myself as Adrienne GreenHeart. Done. I couldn’t believe how well it worked.

Of course, there is a thousand-year history of women doing this – changing their last name overnight. So the world is set up for it, in a way.

When I got my first major job, at a software company, I dropped the capital in the middle and kept my name origins to myself. Then, lo and behold, my master’s thesis won a big award in the software industry. I found out because my boss told me. He shook my hand. He said he’s honored to have me on staff.

Then he called me into his office where and said, “Did you write this?” he pointed to the screen where my thesis was unfolding. He said he thought it was pornography.

I didn’t say to him, “you are an ignoramus and Philip Roth won a National Book Award and he wrote about a boy who masturbates with meat.” I did not say that because my boss had been very supportive of my career.

And this time was no different. He said, “You will go very far in corporate America, but not with your name tied to this. If you had your name on this when our board investigated you we probably wouldn’t have hired you.”

So I made up a new name and slapped it on my master’s thesis. I sent news of my award to my mom. I told her to go read my stories online. And she said, “Oh my god, did you change your name again?”

Then, I got my first columnist job from Time Warner. I approached the contract like any other business contract, and I started negotiating. I said, “Do I really need a new pen name? I already have a pen name.”

My editor said, “Time, Inc. does not negotiate with a no-name like you.” So I didn’t say anything when the magazine assigned me the name Penelope Trunk.

The day my column launched, I had my mom go to the magazine site, and she couldn’t find my column, because of course, she did not know my name.

For a long time, I wrote the column in cognito. I actually had no idea how widely read my column was until I wrote about my company’s office party at the beach. I was too specific about details, and I blew my cover. I nearly got fired, but instead agreed to delete from the online archive a small group of columns including the one about diagnosing my CEO with manic depression.

Soon after that, I became a full-time writer, I thought of writing under Adrienne Greenheart, but I already had too much invested in Penelope Trunk. That’s who people had been reading for three years. It was too late to change. So I posted my photo by my column and I became the name officially.

I used to change my email settings when I had to send something from Penelope. But I ended up having so much email for Penelope that I created two, separate email addresses. One for Penelope and one for Adrienne. I was always forgetting which email client I was in, and I sent email with the wrong name on it all the time. And surely you know that people delete email from names they’ve never heard of.

By this point, I also had a lot of people calling me on the phone and hanging up when they heard Adrienne Greenheart on my voicemail. So I took my name off my voicemail.

Before I started writing for the Boston Globe, I seldom interviewed people. I usually just wrote about me and my friends. But the Globe demanded interviews. It took very little time before I was spending more of my day talking on the phone as Penelope than as Adrienne.

Then I started becoming friends with people I interviewed. And I could never decide when to tell people that my real name is Adrienne. If I told people too late in the friendship they would get insulted. So I started telling people earlier, and then I couldn’t remember who knew what name. And then I found myself signing my Penelope emails as Adrienne.

Things were getting complicated. So I took a drastic step and got rid of my Adrienne email. One email account would be much easier. And by this time, almost everyone who knew me as Adrienne Greenheart also knew that I wrote as Penelope. So I thought it might work.

Things just got more and more complicated, and then I moved to Madison. And I remembered, on the plane ride to Madison, how easy it was to change my name in grad school. You just tell people a different name.

So when I signed up for my son’s preschool, I told them my name was Penelope Trunk. My husband had a fit. He told me I was starting our new life in Madison as an insane person and I cannot change my name now.

But I explained to him that it would be insane not to change my name now. I am way better known as Penelope than Adrienne. And my career is so closely tied with the brand Penelope Trunk, that I actually became the brand. So calling myself Penelope Trunk instead of Adrienne Greenheart is actually a way to match my personal life with my professional life and to make things more sane.

At first it was a little weird. For example, we were driving in the car one day and my son said, “Mom, who’s Penelope Trunk?”

But now it feels good to be Penelope Trunk. No more having to figure out what name to give where. No more pretending to be someone, sometimes. No more long explanations and short memories of who calls me what.

Now, even my husband calls me Penelope. He has to. Because if he called me Adrienne in Madison, no one would know who he’s talking about. So, my real name really is Penelope. Now. And you know what? It’s not that big a deal, since, after all, it is the fourth time I’ve changed my name.

The old paths through adult life don’t work anymore. Graduate school is no longer a ticket to a stable career, and in some cases, it’s not even a ticket to a job. Student debt weighs so heavy today that people should not expect to have what their parents have. Technology opens up many types of new types of unstable careers, but slams the door on many stable ones.

Workers today will have no fewer than three careers in their lives, and they will change jobs frequently when young. After that, they will cut back when they have kids, ramp up when they need money, and switch when their learning curve flattens.

The good news is that a large consensus of experts say in today’s world, this kind of living will not necessarily hurt your career. And in fact, changing positions frequently makes you a better candidate in many circumstances. Jason Davis, blogger at Recruiting.com says, “If a candidate has been at the same company for 10 years or more, you should take a red marker [to the resume], draw a big x through it, and throw it in the garbage.”

Today’s worker focuses on finding positions–all the time–that are fulfilling, engaging, and accommodating of personal time. It’s a nice picture, but it’s hard to imagine it’s a stable life.

And, for the most part, people do not like instability. Even the people who you’d think would be risk takers, entrepreneurs, are not, really. Most people are thinking of ways to mitigate the risks they are taking, according to Saras Sarasvathy, of the University of Virginia Darden School of Business.

So what can people do today to mitigate risk in the face of an inherently high-risk workplace? Get good at dealing with transition, because today’s workplace is full of it. The people who are most adept at dealing with transition are the people who will do best in their career and in their life.

1. Have two jobs at the same time.
The easiest way to make a transition is to do it slowly. The old way to change careers is to quit one, leave everything behind, and start everything over new. This is extremely difficult, and extremely risky. An easier transition is to start a new career while you’re doing the old one.

In some cases, you will end up doing the new career most of the time, in some cases, you will find out you don’t like the new idea and you’ll try something else. Recently, though, some people find they like doing both. Two careers makes sense to a lot of people, especially if one is fulfilling and the other pays the bills. Or one is very unstable and one is stable.

Marci Alboher describes the nuts and bolts of having two careers in a way that works in her new book, One Person/Multiple Careers: A New Model for Work/Life Success. She moves between her own set of careers as author/lecturer/writing coach as she tells a wide variety of stories of how people maintain multiple careers successfully.

“It used to be that the only way to transition was to leave your prior career behind. Today’s strivers are learning how to take what comes before and overlay new experiences on top of that. Today a career can be a mosaic.”

Alboher shows this is a path people can use to not only create more stability as they change, but also to follow their dreams as they’re going.

2. Be comfortable with uncertainty.
Eve Ensler, author of the play The Vagina Monologues and also, more recently, the book Insecure at Last:Losing It in Our Security-Obsessed World, thinks one cause of insecurity in our lives is the expectation of being secure. “If you think you’ll get to the point that you’ll be secure, then you’ll be chronically depressed,” says Ensler.

Since we can never really be secure, we should instead learn to be comfortable with that. Getting good at dealing with a world that does not provide security is actually a more healthy way to live than trying to find that one, perfect path through life that leads to a mythical security.

Ensler’s ideas suggest that today’s career paths, that wind and stop and turn and surprise us along the way, may be better for us once we get used to not knowing what’s ahead. “When you start working with ambiguity and living with it initially, it’s scary because there are no signposts. But eventually it seems to be a much more interesting way of living.”

3. Take time to explore.
It used to be people started exploring when they turned 40, and we called it a mid-life crisis. It seems clear, now, that exploration and self-discovery is something to do throughout life, not just when you get sick of your mortgage or your marriage.

But this process requires we take time to check in with ourselves during transition times. Jumping quickly from one thing to another is not as effective as taking time to figure out how you’re feeling, and what you enjoy, each step of the way.

Mike Marriner was planning to go to medical school but realized he wasn’t passionate about biology. He decided to take time to figure out what he should do next.

During this process, he started Roadtrip Nation, which sends teams of students around the country to interview people about their lives and careers. The idea is to provide inspiration or cautions for people as they consider making a transition. “Today there is no transition period,” says Marriner. “Everything is very quick and we are trying to put the spirit of exploration back into American culture.”

Roadtrip Nation has become a book, a summer program for college students, and a PBS Series, all addressing the idea that transition is serious business, and part of moving into adult life is getting good at figuring out where to go next.

To many people, the continuously shifting workplace is disorienting and discouraging, but really, you just need to reorient yourself and develop personal tools for a new workplace. Transition is an opportunity, and today life is full of more opportunity than ever before.

Today is the first of a weekly event where someone gets free coaching. The coaches will be different each week, and they will address a variety of aspects of work and life.

I’m calling this feature Coachology because I think we all are going to learn a lot about the wide range of coaching that is available, and which types can help each of us the most.

I’m a big fan of coaching. I have learned something from every coach I’ve had, and coaching has been a great way for me to get out of a rut, get up to speed on something faster, and know myself better.

Also, it’s an important skill in life to learn to be coachable. You need to learn how to take advice, incorporate new input into your old plans, and make changes in yourself. You’ll be a better person if you are coachable — you’ll be more of the person you want to be.

So the first coach is Debra Feldman of JobWhiz.

The person who first told me about Debra said, “She cold calls and gets you a great job.”

Fantastic, right? So I called her up, and not only interviewed her, but asked her to role play how she does a call so I could figure out if I thought I could do what she does.

In fact, I probably could, if she trained me. That’s why I thought she’d be good for Coachology.

What Debra is great at is understanding the groundwork you have to lay in order to call someone and get the job. She knows which person to find, how you have to pitch yourself, what research you need to do before you call, and how to show that you bring significant, immediate value to an organization.

I have recommended in many columns that people hire Debra. But her expertise is not inexpensive. So someone will be lucky to get to work with her a little for free.

But listen, the people who will work well with Debra will already have great communication skills. This is not for underperformers. This is for if you are good at what you do, and you know what job you want, but you’re not sure how to get it.

So how do you get ninety minutes with Debra? Email me three sentences about why you think this sort of coaching would be good for you. Put “Coachology” in the subject line. I will look through the emails and pick the person who will benefit the most from working with Debra.

Please note, though, that I’m sure there is a better way to pick the person who gets the coaching. So if you can think of a better process, let me know before next Friday, when we do this all over again with a new coach.

Update: Email submisssions close Sunday, March 4.

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It’s tax time, and every year I think to myself that I should be deducting everything. Really. All my income comes from freelance writing, and since there’s almost nothing in my life that I don’t write about, maybe I can deduct everything.

After years of thinking I should do this but not really doing it, I finally took action. I talked about my deduction plan with Anne-Marie Fisher, director of tax services for CBIZ.

Here’s a transcript of our conversation:

Me: “I spent a lot of money on expensive eye cream so that I looked good for my Yahoo! photo. Can I deduct that?”

Anne: “They don’t like cosmetics or clothing that they say you could use outside of your article.”

Me: “But I wouldn’t have had to look that good if I didn’t take the photo.”

Anne: “But you looked good after the photo. The IRS is really tough on things that help your appearance.”

Me: “What if the cream made me look bad?”

Anne: “That’s a very aggressive position.” (This is tax-preparer speak for “No! Don’t do it!”)

Me: “OK. Forget the cream. What about moving. I wrote a lot about how I moved from New York City to Madison, Wisconsin.”

Anne: “That’s a fine deduction. Just document that you did if for a job.”

Me: “But I didn’t. I can work anywhere. I did it because I was going to die if I had to live in a 500-square-foot apartment for one more minute.”

Anne: “Do you have more business opportunities in Madison?”

Me: “Well, there are a lot of writers in New York City and very few in Madison, so I’m more unique being from Madison and editors like unique.”

Anne: “That’s good.”

Me: “I write a lot about how you’ll have more career opportunities if you keep your rent low. The new American Dream is about having a lot of time, not owning a house. Can I deduct my rent?”

Anne: “That’s very creative.” (That’s CPA-speak for “You’re out of your mind.”)

Me: “Here’s something I did. I went through all my expenses last year looking for some that are big and don’t seem to be deductible. I saw that my son’s violin lessons are really expensive. And you know, violin teaches self-discipline, and self-discipline is important for workplace success. I could write that. Then could I deduct the lessons?”

Anne: “He’s still getting a lot of benefit from the lessons, though.”

Me: “What if I write that he hates them?”

Anne: “Well, if he hates violin and you put him in the classes specifically to write your column, maybe you could prove that he was really upset by you taking pictures of him.”

Me: [Silence. Obvious disappointment.]

Anne [in a perky, helpful voice]: “How about meals. Do you deduct those?”

Me: “Of course. But what about my brother? He guest blogs on my blog. Can I deduct meals with him?”

Anne: “Sure. As a way to thank him.”

Me: “What about the plane flight?”

Anne: “To go see him? Well, things like this are always worth asking about. It’s like gambling. Some people just never want the IRS to talk to them.”

A Roll of the Dice

At this point I decide I’m a gambler, so I call another CPA. Larry Rice, director of strategic consulting at Rodman & Rodman. I cut right to the chase:

Me: “What can I write in my column about toys so that I can deduct the toys I buy for my kids?”

Larry: “Maybe if you had a regular feature where you review toys. But you’d have to throw them out. If you kept them, the IRS would assume your kids got personal enjoyment from them.”

Me: “Could I throw them out later?”

Larry: “No, that wouldn’t work because there was personal enjoyment. The IRS lets you deduct only 50 percent of meals, for example, because while they’re for business, you still get personal enjoyment.”

Me: “Can I deduct 100 percent of the meals I had with people I hate?”

Larry: [Pause.] “When you deal with your taxes, you’re presumed guilty until proven innocent. You need to prove why you have the right to take the deduction.”

Me: “OK. How about the coffee shop I write in. I’m there every day and I don’t have a home office. Can I deduct my lattes?”

Larry: “The IRS has a term — ‘ordinary and necessary.’ You have to show that what you’re doing is ordinary and necessary for your business.”

Me: “OK, there’s an article about how my generation loves to work out of coffee shops and many of us don’t have home offices. We just have a backpack. So how about I send this to the IRS and tell them it’s a new day and they have to get with the program and large latte bills are ordinary and necessary for writers?”

Larry: “Maybe you could do it if you met with people related to your business regularly. The IRS publishes a 30-page book to help people determine if their home office deduction is legal, and it has very tight requirements.”

Me: [Long, dejected silence.]

A New Hope

Larry gives me a good idea. He says that IRS agents receive audit guides that tell them what deductions they should expect from a person in a given field, such as 10 percent of a writer’s income is spent on travel.

So I can get one of those guides, and at least make sure I hit the top levels in all those areas. It’s a new approach, and I have new hope.

Finally, a note to my mom: Please don’t call me to say the IRS is going to read this column and come after me. I know you’re going to worry. But you don’t need to. In fact, now that I’ve written about you worrying, the next time I have lunch with you and you worry about me, I think I’ll deduct it.

 

A couple of months ago, two people sent me the same thing: A womens’ magazine was looking to interview a woman who was doing a good job balancing kids and a freelance career.

“You should respond to this!” said one of the emailers. “This will be great publicity for your book!” said the other emailer.

Articles that talk about women doing a good job balancing work and kids make me sick.

Annoying articles like this are everywhere. Here’s one. It’s about a woman in the military who is also a mom. Right away my radar goes up — lives of miliatary families are not exactly stable for the kids. The title of the article is “Admirable Mom”. I find this title despicable because who is the arbiter of “admirable” when it comes to this?

And why do we need to admire the moms we write about? Why do the women who are successful in work also have to be successful in the kid department? You know what? Most women who have a full-time job and a partner with a full-time job are having a really hard time holding things together. And the longer the hours, the worse it is.

But the bigger issue is why do we have to rate the job people are doing in their parenting? It’s an impossible job. Most people are making errors every day, and no one has any idea which of the infitinite amount of errors we can make are the really bad ones.

There is no rating system for parenting. The parents of kids at Harvard might like to believe that this means success, but it doesn’t. There is no measure. The parents of the kids saving starving kids in Africa also do not get to go to the top of the parenting chart. Becuase there is no chart.

So everyone should please shut up about the articles about women who “do a good job balancing work and family”. What does that mean? Good job? And what about that it’s all self-reported? What sane woman is going to speak on record about her career and say that she is not doing a good job with her kids?

Do your kids love you? Do you love your kids? That’s all there is. It’s very frustrating, in light of intricate and predictable quantified system of rating ourselves and others in the workplace. A study by Stanford DeVoe and Jeffrey Pfeffer at Stanford Business School shows that people think about work while they watch their kids soccer game. No surprises there. The study says that people are computing their billable hours and time lost for the day. This makes sense to me becuase math problems about work are easier than interpersonal problems about family.

Work is measurable and parenting is not. Bob Sutton, also a Stanford professor, quotes a study that shows people like things that are measurable. We like to know how we’re doing. We like to have a goal and meet it and know we’ve done a good job. We like acknowlegement. There is none of this during an afternoon hanging out with your kids.

The parents whose minds are not wandering to work are parents who don’t have engaging work. Because any type of engaging work is easier than being with kids. I’m not saying don’t spend time with your kids. I spend every day from 1 – 8pm with my kids. And even later than that if I don’t do a good job during bedtime negotiations. I choose that. But it’s hard.

And I would never hold myself up as a role model for parenting becuase the idea of ranking parents is absurd. Besides, I’m like that dad who can’t keep his mind from work. When my kids are really difficult, sometimes I’ll escape to my web metrics report. There are not official kudos for getting through another round of superhero wars. But there’s no arguing with the graph that shows a good day for blog traffic.

You know what? It’s stressful to have a career and kids, but also it’s stressful to have just kids. So the best you can do is try to not bring the workplace stress home with you. becuase that’s really realy bad for kids. They notice. But sometimes, let’s just all be honest, work is a way to alleviate some of the stress at home.

So here’s my advice: Don’t have too much stress at work, don’t have too much stress at home. And don’t have the hubris that makes you want to respond to one of those journalists looking for an admirable mom. If you want to be ranked, go to work. There are not rankings for parents. That’s what makes parenting so hard.

Bruce Tulgan tells the four reasons you have to fire a low performer, and the best way to get low performers to leave on their own.

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A lot of people ask me how living in Madison is going. For those of you who don’t know, I moved from New York City to Madison, WI about six months ago. I can’t believe it’s already been six months, because I still feel like I’m in culture shock.

It is shocking, for example, that five blocks from where I live, people go ice fishing. Or that the town seems to revolve around schedules for the University of Wisconsin athletic teams. But the most shocking thing is the lack of advertising.

In New York City, the bombardment of advertising is so extreme that it all adds up to a reliable source of information about what’s going on in the world. Everything has an ad on it. The streets are literally lined with advertising. And there are newsstands every block, so the world’s headlines, too, are impossible to miss.

In Madison, we pass one or two billboards a day, if we drive across town. When this blog was mentioned in Business Week last month, I spent an hour driving around Madison trying to find a copy of the magazine. That’s when I started thinking about how isolated I am from the advertising world.

But it really hit home tonight when my brother sent a link to me about the mess in Iraq.

I wrote back: “The most interesting thing in here is the reference to Britney’s head. What’s up with her head?”

He wrote back: “She shaved it. Do you live in a cave? Did you know Anna Nicole Smith died? There was commercial-free round-the-clock coverage on the major TV networks.”

In fact, I didn’t know about the incessant coverage. We don’t have a TV. I have never had a TV, although I have a lot of respect for the content on TV. That’s why I don’t have one — because I know I’d watch it all the time. I’d watch it all the time because it is actually useful for finding out what a large segment of the world is doing.

As a kid, I went to other kids’ houses to see what I was missing. As an adult, I have always lived in big cities where you end up knowing what’s on TV even if you don’t have one. Probably in a large part because of the ubiquitous advertising. And when I found myself falling behind in those big cities, I could easily pick up a magazine.

Now that I’m in Madison, I need to take drastic measures. I am not buying a TV, but I am doing the next best thing: A subscription to People magazine. I know a lot about this magazine because it is laying on every available table top in New York City even though no one wants to admit to actually paying for it.

Knowing what’s going on in popular culture is important. It’s the world we live in. To be oblivious to popular culture is to snub one’s nose at the majority of society. And how can you claim to have good social skills if you are not interested in the majority of the people in this world? Good social skills means being interested in what makes other people tick.

Think about this in terms of work. It is clear that in order to get along with your co-workers you need to know how to understand what they want and how to give it to them. And in a large study of workplace preferences, Terry Bacon, reports in his book, What People Want, that good management means good social skills. “Most people leave a job because of their boss,” says Bacon. What makes a good boss? Someone who is concerned about what other people care about.

So either you need to know why Britney’s head is interesting this week, or you need to start caring more about popular culture. Being socially competent isn’t about just the brainiacs, or just the culture snobs. Social competence is being able to relate to anyone, and that means caring about a wide range of people.

I had a teacher in college who spent a semester convincing the class that reading the Iliad is important because all other college freshman are reading the Iliad and it is part of the common experience of college life — something to talk about. People magazine reflects the common experience of adult life. You can say that People isn’t that good, but you know what? Neither is the Iliad unless you like wars.

© 2023 Penelope Trunk