Penelope Trunk

How to blog

Travel update from New York City

Posted to: How to blog
April 20th, 2007
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So here I am in NYC, doing my book publicity stuff. I had grand plans for posting on the blog last night and today, but my Internet connection is terrible. As in, nonexistent. And it was going to be be the first weekday in months that I haven't posted.
I started feeling withdrawal. So I called my husband to ask him [...]

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A week of journalism: How to move between print and online

April 17th, 2007
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One of the biggest issues for writers today is how to move between print and online. The issue is really authority. For print people, moving online is difficult because their established offline authority has relatively little meaning online. Conversely people who are mostly online understand that there is a much more structured way to earn [...]

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This week, a series for journalists

Posted to: How to blog | Journalism
April 16th, 2007
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I am speaking at the American Society of Journalists and Authors in New York this Sunday. So I thought that in addition to regular posts, I'd do a little series this week on tips for writers.
I have never done a series, but I've seen them done on other blogs, so I thought I'd try it. When other bloggers [...]

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LinkedIn is sponsoring Brazen Careerist

Posted to: How to blog
April 10th, 2007
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I am excited to announce two things. The first is that traffic to Brazen Careerist increased by forty percent last month. The second thing is that LinkedIn agreed to sponsor this blog.
The two are related. Of course, LinkedIn wouldn't be sponsoring the blog if there was not a lot of traffic. But to be honest, [...]

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This is a replacement post for the post that used to be here

Posted to: How to blog
April 8th, 2007
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I took down a blog post today. I made a pretty big mistake in taking a critique of a book and making a personal attack. I am sure sorry that I did that. I sure don't want to be that kind of writer. I probably made a bunch of other mistakes in that post too, [...]

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New feature on Brazen Careerist: Twentysomething

Posted to: How to blog
April 2nd, 2007
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Ryan Healy will write a new feature on Brazen Careerist called Twentysomething. Presently, he is working at his first job out of college, at a Fortune 500 company, and thinking of starting his own company (of course).
I met Ryan through Brazen Careerist. He told me he was starting a blog with his friend and he asked for some guidance. [...]

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Friday smorgasbord: Estimate your real age and ability to contribute at work

Posted to: How to blog
March 9th, 2007
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It turns out that young people are poised to significantly increase workplace productivity. But, before we get to that link, here are links to help us redefine age and rethink what engagement looks like at work.
1. Recompute your age
Here's a new way to think about which generation you are part of: How many social media [...]

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Redesigning a blog is about communicating with the designer

Posted to: How to blog | Management
February 21st, 2007
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When I was a new manager, one of the steepest learning curves I had was how to adapt my communication style for the various groups I interfaced with: Technical, creative, executive. Fortunately, I had learned from my days as an arbitrage clerk that each group of workers requires a specific type of communication, so I spent a [...]

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New design for Brazen Careerist

Posted to: How to blog | Productivity
February 17th, 2007
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Ta-da! It's my new blog design. This is a big moment for me because when I started blogging, I never dreamed that it would matter so much to me that I would actually pay to have a custom blog design.
There is an important lesson here about starting something new. Many people who have successful businesses [...]

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Business Week features my blog, sparks contact from my secret mentor

Posted to: How to blog | Mentoring
January 28th, 2007
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This week's Business Week just hit the stands, and what do you know? My blog is featured.
Lindsey Gerdes wrote a great summary of my blog, proving to me that other people can write a better summary of our work than we can write ourselves. (Yes, this is why you should hire someone to write your resume.)
Anyway, for you [...]

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Benefit from blogging without spending tons of time

Posted to: Entrepreneurship | How to blog
January 23rd, 2007
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A few months ago, I was interviewing this guy, Ben Casnocha.
The first thing you need to know about Ben is that he started a company when he was fourteen. And it's still around today, four years later. Ben doesn't run it, but my point is that it's a real company.
But no, wait, that's not my [...]

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Make money from your blog through print syndication

Posted to: How to blog
January 17th, 2007
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A lot of people ask me how to become a syndicated print columnist (because I am one), and while I was answering someone's questions the other day, it occurred to me that this is information that all bloggers can use as a way to make money from their blog.
Like publishing AdSense links or using affiliate programs, print [...]

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My plan to stop second-guessing myself

Posted to: How to blog | Productivity
January 12th, 2007
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A few weeks ago, I wrote about how I was overhauling my time management strategy. And believe it or not, things are getting a little better.
I have integrated my email and my to do list, which saves a lot of time moving information around my computer. And I have consolidated my work calendar and personal [...]

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Blogger thoughts on building community

Posted to: How to blog
December 22nd, 2006
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It's been a big few weeks here at Brazen Careerist.
First, I've been accepted at 9Rules, a smart, very picky, community of serious bloggers, and I've been invited to be part of the Washington Post's blog program as well.
On top of that, blogs with very heavy traffic have been linking here, so average daily page views for [...]

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How to get your blog (or yourself) mentioned in print

December 20th, 2006
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One of the mantras of the online marketing world is that if you want to get something noticed, you need an offline and an online marketing plan. Because each type of marketing is more powerful when used with the other type.
Bloggers are generous with advice about how to get mentioned on blogs, but what about [...]

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Thinking of video blogging? You should probably forget it

Posted to: How to blog
November 21st, 2006
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When it comes to video blogging, most people do not have enough talent to be in front of a camera, or enough to say that would not be better as text. But there are some exceptions: In some cases, video can help make a point that you could never make with just text, and in some cases, a [...]

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Why were there no blog posts this week?

Posted to: How to blog | Self-management
November 16th, 2006
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The trick in business is to be consistent and reliable so that people trust you to deliver quality work all the time. But no one can do this all the time. Everyone hides sometimes.
I am pretty good at hiding. My specialty is doing work very fast, mostly because I am so willing to skip over [...]

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The easiest instructions for how to start a blog

Posted to: How to blog
November 10th, 2006
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There is a lot of information out there about how to start a blog — but don't click that link. The following instructions are a lot easier and you'll get the same result:
1. Ignore buzzwords.
RSS, SEO, AdSense, Technorati, Digg. If you have a buzz word buzzing in your head and you're not sure if it [...]

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Picking up work slack for a spouse

Posted to: How to blog
October 17th, 2006
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I am always on the lookout for couples who have interesting arrangements in regard to how they support each other in their family life and work life. Today I am struck by Jenn Satterwhite and her husband Clint.
Jenn's blog, Mommy Needs Coffee, has a large community. Jenn also contributes at Blogher, (and she is one [...]

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Friday smorgasbord: Being nice

Posted to: How to blog
September 29th, 2006
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Learn about nice from Paris Hilton
We all know that networking is the way to build a career. It's the how-to that's so difficult. Today, most of the advice about networking says: Be nice, and people will be nice back. And, building a network helps a career because you can ask for a favor when you [...]

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