Penelope Trunk’s Brazen Careerist. Advice at the intersection of work and life.
Is this your first time here?     About this blog   |    About my company, Brazen Careerist   |    Penelope's guide to starting a blog
 

Browsing category "How to blog"

Blogger thoughts on building community

Posted to: How to blog
December 22nd, 2006
+-----------------+

It's been a big few weeks here at Brazen Careerist.
First, I've been accepted at 9Rules, a smart, very picky, community of serious bloggers, and I've been invited to be part of the Washington Post's blog program as well.
On top of that, blogs with very heavy traffic have been linking here, so average daily page views for [...]

Read More...

+================+

How to get your blog (or yourself) mentioned in print

December 20th, 2006
+-----------------+

One of the mantras of the online marketing world is that if you want to get something noticed, you need an offline and an online marketing plan. Because each type of marketing is more powerful when used with the other type.
Bloggers are generous with advice about how to get mentioned on blogs, but what about [...]

Read More...

+================+

Thinking of video blogging? You should probably forget it

Posted to: How to blog
November 21st, 2006
+-----------------+

When it comes to video blogging, most people do not have enough talent to be in front of a camera, or enough to say that would not be better as text. But there are some exceptions: In some cases, video can help make a point that you could never make with just text, and in some cases, a [...]

Read More...

+================+

Why were there no blog posts this week?

Posted to: How to blog | Self-management
November 16th, 2006
+-----------------+

The trick in business is to be consistent and reliable so that people trust you to deliver quality work all the time. But no one can do this all the time. Everyone hides sometimes.
I am pretty good at hiding. My specialty is doing work very fast, mostly because I am so willing to skip over [...]

Read More...

+================+

The easiest instructions for how to start a blog

Posted to: How to blog
November 10th, 2006
+-----------------+

There is a lot of information out there about how to start a blog — but don't click that link. The following instructions are a lot easier and you'll get the same result:
1. Ignore buzzwords.
RSS, SEO, AdSense, Technorati, Digg. If you have a buzz word buzzing in your head and you're not sure if it [...]

Read More...

+================+

Picking up work slack for a spouse

Posted to: How to blog
October 17th, 2006
+-----------------+

I am always on the lookout for couples who have interesting arrangements in regard to how they support each other in their family life and work life. Today I am struck by Jenn Satterwhite and her husband Clint.
Jenn's blog, Mommy Needs Coffee, has a large community. Jenn also contributes at Blogher, (and she is one [...]

Read More...

+================+

Friday smorgasbord: Being nice

Posted to: How to blog
September 29th, 2006
+-----------------+

Learn about nice from Paris Hilton
We all know that networking is the way to build a career. It's the how-to that's so difficult. Today, most of the advice about networking says: Be nice, and people will be nice back. And, building a network helps a career because you can ask for a favor when you [...]

Read More...

+================+

Ten questions with Gloria Steinem

Posted to: How to blog | Women
September 20th, 2006
+-----------------+

I interviewed Gloria Steinem. She's promoting her new undertaking, GreenStone Media, a radio station founded by women for women. There were nine bloggers on the call with me and we each got to ask a question.
During the interview I was routinely sidetracked by:
a) Gloria Steinem is the revolutionary we talk about when we talk about [...]

Read More...

+================+

It's the Brazen Careerist internship: Come and get it!

Posted to: How to blog
September 19th, 2006
+-----------------+

I want to take on one intern for the fall semester. I say semester, though you don't need to be in college.
My motivation is two-fold. Of course, I want to offload stuff I don't like to do on someone who might like to do it. But also, I want to mentor someone (see my bit [...]

Read More...

+================+

Taking good care of a family is relative

Posted to: How to blog | Money | Parenting
September 7th, 2006
+-----------------+

In response to my musings about what it means to be a blogger who is just a blogger, Alexandra Levit sent me an article about bloggers who support themselves blogging. I read it twice. Then I started checking out all the blogs, trying to uncover the secret of the million-dollar blog.
Here is what I uncovered: [...]

Read More...

+================+

TIME Magazine mentioned my blog. Now what?

September 6th, 2006
+-----------------+

Yep, it's true. This week TIME Magazine quotes me, tells tidbits of my life, and pretty much makes it sound like my job is blogging.
So next time someone asks me that all-important question, "What do you do?" I'm thinking of saying, "I'm a blogger."
Right now, when someone asks me what I do, the conversation goes [...]

Read More...

+================+

The measures of our success

August 9th, 2006
+-----------------+

It’s very hard to tell how you're doing in the blogosphere. I am, by nature, competitive, so I am always looking for ways to measure success. To this end, I've been using Technorati, the grand ranker of all blogs.
So let me just take a moment to say that I made it into the top 100,000 [...]

Read More...

+================+

Blogger's refrain: What am I doing here, anyway?

August 3rd, 2006
+-----------------+

Yesterday traffic to my blog doubled. On top of the usual load of about 350 visitors, I had 350 investment bankers: At 1pm Dealbreaker posted a link to my guest rant, and in the next hour alone, 100 people came. No joke.
Of course, my traffic statistics were endlessly interesting to me throughout all this. But [...]

Read More...

+================+

Obsessively monitoring blog traffic

Posted to: How to blog
July 26th, 2006
+-----------------+

If I had a dollar for every time I checked the traffic on my blog, I would have a decent income from this thing. The software I'm using is Performancing Metrics, and I adore all the ways it can slice and dice my numbers.
Last week I had uneven traffic, and my overblown analysis of just [...]

Read More...

+================+

To blog or not to blog

July 5th, 2006
+-----------------+

I am a big advocate of blogging to give yourself an advantage in your career, but, as Seth Godin says, you need to have "candor, urgency, timeliness, pithiness, and controversy," (by way of Global PR Week.) In short, you need to have something to say that will interest other people.
I believe that each person has [...]

Read More...

+================+

Is it the weekend if the week never ends?

June 10th, 2006
+-----------------+

A friend told me that most professional bloggers don't blog on the weekend. I didn't realize this, because every piece of advice on blogging that I've read says you have to blog very regularly to blog effectively as part of your business.
So last night — Friday — instead of blogging, I read blogs looking for [...]

Read More...

+================+

Me at the M-A-C counter: Timing is (almost) everything

June 8th, 2006
+-----------------+

I was in Bloomingdales today, investigating possibilities at the M-A-C makeup counter, when one of the people there asked me if I want to be in a Today Show segment.
"We're doing a makeover on TV," said one of four tall blond women.
I said, "I'll do it if you'll mention my blog on TV."
Apparently the scheduled [...]

Read More...

+================+

The official announcement of my blog

June 7th, 2006
+-----------------+

Today is the official announcement of my blog. I actually started blogging three months ago, when I was doing interviews for my recent column about blogging. It became clear that anyone who is very serious about their career should have a blog, and I didn't have one.
It turns out, it is not that easy to [...]

Read More...

+================+

Blogging essential for a good career

May 23rd, 2006
+-----------------+

Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.
Ben Day blogged his way into a career as a high-earning software consultant while maintaining the freedom to schedule frequent jam sessions and performances as a keyboard player. Blogging gave him the opportunity to stand out enough to [...]

Read More...

+================+

First post

April 11th, 2006
+-----------------+

Here is my first post to my blog. About two years too late.
I know this because two years ago, my readers started telling me that I should blog. I ignored them, mostly, because it seemed like too much work to write every day. After all, I write two columns a week and I invariably do [...]

Read More...

+================+





+--------------------------------------------------------+