Penelope Trunk’s Brazen Careerist. Advice at the intersection of work and life.
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Browsing category "How to blog"

Welcome London Guardian Readers!

Posted to: How to blog
June 14th, 2008
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Welcome London Guardian readers, and thank you for visiting my blog. I write about careers, and often the advice I give includes stories from my own life. Here are some places to start reading that will give you a taste of this intersection of work and life.
Three columns leading up to the article you read [...]

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Twitter, social media, and unmashing the mashable

June 4th, 2008
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When I started doing Twitter, I put my Twitter feed on the sidebar of my blog. It seemed smart: more content means more traffic, and more traffic is good. But after two weeks of Twitter, I removed it. And then, when I was blogging about important topics like ditching Hebrew school as a career harbinger, [...]

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New way to measure blog ROI

Posted to: How to blog |  Knowing yourself
June 3rd, 2008
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I got an email from this guy who told me he thinks I need a friend on a farm. I think he wrote the email right after I wrote about being a pint-sized ENTJ on the estate-sized front lawn of my grandma's house. I am not sure how he knew I am fascinated with farms, [...]

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None of us has especially unique career trouble – not even Emily Gould

May 26th, 2008
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One of the most dangerous things you can do in your career is to think you are different from everyone else. The biggest validation of that idea comes in AA meetings – it is widely understood by this group that thinking you're different is just an excuse not to get help, an excuse to think [...]

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The best brands have fanatical focus and a fuzzy underbelly

May 23rd, 2008
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My career is built on branding. The first time I tried it was in beach volleyball. Like many professional sports, the way to make a living is from sponsors. While other people changed partners every week trying to trade up for someone better, I picked someone shorter than I was, so she'd stick with me. [...]

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Keeping an eye on my career while I go through a divorce

Posted to: How to blog |  Self-management
May 22nd, 2008
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Let me first say that my lawyer is not happy when I blog about my divorce. But now that I've been in a front-page article of the New York Times for blogging about the divorce, I think we've passed the point of discretion.
And anyway, I think it's okay to blog because I am the transparent [...]

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My twitter update: I love twitter so much.

Posted to: How to blog
April 27th, 2008
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I love that each twitter has to be 140 characters. I love the game of that. Word choice is so important. I am not prolific, but I am infatuated.
I think that most of the blog readers here don't use twitter, so I wanted to let you know that my recent twitters are listed [...]

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I'm in the New York Times, for better or worse

Posted to: How to blog
April 18th, 2008
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If you are coming here because you read the article about blogging about divorce in the New York Times, here is a road map to this blog: The blog is primarily about careers but when my family life relates to that topic, I write about my family.
Here are posts about my divorce:
My first day of [...]

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How to start something that scares you (and I'm Twittering)

April 17th, 2008
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I started using Twitter, after thinking about starting for at least six months. It's very scary to start something new and have no idea what I'm doing.
But I also know that all the excitement in my career has come from my willingness to try stuff that is scary—because I don't know if I will be [...]

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Writing without typos is totally outdated

Posted to: How to blog |  Journalism
April 4th, 2008
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Will everyone please shut up about the typos on blogs? Show me someone who is blogging every day and also complains about someone's typos. Just try. See? You can't. Because anyone who is trying to come up with fresh ideas, and convey them in an intelligent, organized way, on a [...]

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Thank You (Sort of) to the Guy Who Hacked My Blog

Posted to: How to blog |  Women
March 17th, 2008
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I was thinking about blogging about job hunts today. Or managing up. Or one of the hundred or so topics that are always safe to go to if you blog about careers. But I decided that I can’t ignore the fact that someone hacked into my RSS feed and put a bazillion porn links at [...]

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Speaking this weekend at SXSW

Posted to: How to blog
March 8th, 2008
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I'll be at the SXSW conference this weekend, in Austin. I'm hoping I'll get to meet a bunch of you when I'm there.
I'm doing a book reading at 3pm on Sunday. Well, officially a book reading. It'll probably be more like a conversation. I hope I see you there!

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How I get myself back on track

Posted to: How to blog |  Productivity
March 7th, 2008
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So, I guess I took a week off from my blog in order to launch my company. It wasn't planned that way, believe me. Every day I told myself that I'd blog the next day. Surely many of you know this feeling. The feeling of having been lied to. By yourself.
When I am sucking [...]

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How to be more interesting to other people

February 10th, 2008
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For a while, I was a visual artist. Well, sort of. I mean, I made money from it. But as you may know, I am a big advocate of specializing, and I realized that I had a better chance of being outstanding in my field by focusing on writing instead of visual art.
But I did [...]

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The secret underbelly of blogging; why I'm done with linkbait

Posted to: How to blog
January 31st, 2008
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I am a columnist for the Boston Globe, so when I first started blogging, I was in the enviable position of being able to get advice from any top blogger I wanted. I called them up, interviewed them about some topic or another, and at the end, I asked them for advice about blogging.
The universal [...]

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5 Ways to meet a very big goal

Posted to: Goal setting |  How to blog
January 7th, 2008
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Last week I wrote about how important it is to pick the right goal for yourself so that you are not banging your head against the wall trying to meet an impossible or insignificant goal. I actually think the reason we don't meet our goals is mostly because the goals suck. But if you have [...]

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Year-end roundup: Most loved and most hated posts of 2007

Posted to: How to blog
December 26th, 2007
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The best part of blogging is the community. I have been a columnist for a long time, but I have only been a blogger for a year and a half. And I have to say that the conversation part of blogging is amazing, and it's something you don't get as a columnist.
So here's a thank [...]

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Yahoo column: Authority isn't what it used to be

November 29th, 2007
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It used to be that authority only came after years of experience. Even then, someone older had to anoint you before you could begin spouting your opinions and advice from a place of authority.
For instance, I climbed the corporate ladder very fast when I was in my 20s, and had a hard time maintaining my [...]

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9 Ways to think about linking in a blog post

Posted to: How to blog
November 26th, 2007
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There's a blogger I like a lot, but she never links. I asked her why,  and she said, "It takes too long." 
It's true that linking does take a long time. But it's one of my favorite parts of blogging.  Sometimes I spend a couple of hours on the links – an hour reading the relevant conversations [...]

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Big announcement: I'm starting a company!

Posted to: Entrepreneurship |  How to blog
September 19th, 2007
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Before I tell you about my company, I want to tell you that ever since I started spending eight hours a day on my blog – which was about two months after I started blogging – I have always thought of the blog as a business.
People would marvel that I could spend so much time [...]

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