Penelope Trunk

How to blog

What Facebook's IPO means for women

Posted to: How to blog | Women
February 7th, 2012
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After the Facebook IPO, Sheryl Sandberg will become number two on the list of richest self-made women. She is the COO of Facebook.  For those of you not familiar with her career, there’s a nice summary in the New York Times. But the bottom line is that she is really smart (Harvard), a really hard [...]

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Things I wish I had written

Posted to: How to blog | Knowing yourself
January 20th, 2012
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In therapy lately I am learning to identify my feelings. Maybe you’re thinking this is elementary, but did you know that envy is about wanting something you don’t have, but jealousy is the fear of losing something you already have?
I am thinking about those two things. I am almost never envious, but I am often [...]

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Secret social skills successful people know

Posted to: How to blog | Office Politics
December 14th, 2011
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When we were at LegoLand I was struck by the high emotional intelligence of the employees. Their job is to make everyone feel like their Lego project is great. (You'd be surprised how many parents are there, swiping the white blocks from little kids at the Lego snowman contest.)
High emotional-intelligence jobs are very hard, and [...]

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Blogging Bootcamp is Stupid

Posted to: How to blog
November 7th, 2011
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Last week I announced that I’m doing a week-long series on how to blog.
Then I received an onslaught of emails reminding me of how I have always said that it’s stupid to try to earn money blogging. Here’s the post where I outline the rationale for this. But the bottom line is that making money [...]

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Blogging Bootcamp with Penelope Trunk

Posted to: How to blog
November 3rd, 2011
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I’m doing a series of webinars about how to blog.
I will teach you how to set goals for blogging and meet them, continuously. I’ll also show you how to develop an approach to blogging that will get you noticed by people you care about very quickly. The bootcamp takes place November 14-18. You can sign [...]

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I'm launching new stuff today.

Posted to: How to blog | Parenting
August 1st, 2011
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I am not good at launching stuff. It stresses me out. I am not good at focusing on multiple things. Ryan Healy used to hate working with me because of this, and, frankly, I hate working with me because of this too.
I need to divide everything into very little projects in order to ensure that [...]

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Self-publishing update: My import/export business

Posted to: How to blog
July 14th, 2011
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I want to thank everyone who bought my book. I loved the process of selling the book, making it, and shipping it out. I learned so much.

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Are you really doing your job?

Posted to: How to blog | Parenting
June 19th, 2011
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Father's Day is a big deal in our house because we have two dads. We have the boys' biological dad – my Ex – and we have the Farmer. On Sundays, including Father's Day, we all spend the day together, on the farm, in mostly harmony.
It is not perfect. A few weeks ago, my Ex [...]

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What to do if you think you're getting fired

Posted to: How to blog | Office Politics
May 25th, 2011
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First of all, here is a photo of rhubarb cobbler.

And this is my food blog post for all of yeterday's commenters who think I would not be a good food blogger. You will love this post:  it’s about what to do if you think you’re about to be fired.
1. Be really interesting. And fun. It’s [...]

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Secrets to good blog posts (in video!)

Posted to: How to blog
March 3rd, 2011
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I really liked making this video, but I can't tell if I should do more. What do you think?

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Most popular posts of 2010

Posted to: How to blog
December 30th, 2010
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Here's a list of the posts that got the most comments this year. Interestingly, the post that got the most traffic is did not make the list. That post is: What it's like to have sex with someone who has Asperger's.
Thank you for a fun year. I feel so grateful to have my blog. Being [...]

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Tim Ferriss diet

Posted to: Fulfillment | How to blog
December 27th, 2010
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The most common criticism of my blog (which has 60,000 subscribers) is that I write controversial headlines just to get traffic. I usually ignore this criticism because it’s so ignorant. But today I’m going to tell you why writing controversial headlines just to be controversial is totally stupid.
There is no formula for a wildly popular [...]

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A list of gifts that'll help your career

Posted to: How to blog | Productivity
December 22nd, 2010
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It’s true that I am publishing my gift suggestions too late for the biggest gift-giving season of the year. But I think it’s okay, because the gifts are totally impractical.
In fact, I think this is actually my wish list—stuff I wish I had been given over the years to keep my career on track.
1. A [...]

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Hey, look! I got a camera.

Posted to: How to blog
December 16th, 2010
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The farmer bought me a camera. It's a big deal for us because the farmer agreed to date me only if his photo would never show up on my blog. It means a lot to me that he's buying me a camera which, invariably, will mean more photos of him on the blog.
But also, owning [...]

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Webinar on Friday, Wedding on Saturday

Posted to: How to blog
April 14th, 2010
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I’m getting married on Saturday. We will talk about that in a minute. First, I want to address the recent onslaught of complainers who have entered my life.

People who tell me I’ve jumped the shark.  Honestly, I had never even heard this idiom until people started writing it in my comments section. But I've been writing [...]

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Webinar. How to be a millionaire from your blog. Really.

Posted to: How to blog
March 30th, 2010
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You would not know from my blog that I actually make money from it. The first reason you wouldn’t know is that there are no ads on the blog. The second reason you wouldn’t know is that I haven’t posted in a week.
In fact, though, blogging has made me tons of money. I could say [...]

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Live video chat: How to find the hidden job market

Posted to: How to blog
March 11th, 2010
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This video chat will take place Friday, March 12, 1pm eastern. (Sign up here.) This chat will be about how to get a job by looking in the right places. (And, I am experimenting with mysterious titles for my video chats. Do more people sign up if the title sounds like a Nancy Drew mystery?)
The [...]

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Live video chat: Blogging Bootcamp, Tuesday March 2

Posted to: How to blog
March 1st, 2010
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Yep, that's right. I'm going to tell you how to write a blog that will help you meet your goals. Tuesday night at 8 p.m. eastern. The chat will be upbeat and inspirational. At the beginning. And then I will rant about my pet peeves. For example:

Why you should not try to make money from [...]

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How to be more creative at work

Posted to: Fulfillment | How to blog
February 18th, 2010
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My current favorite blogger is Dave Portnoy at Barstool Sports. (Not safe for work.) His topic, as far as I can tell, is smut and snobbery. I think that even though my blog is pointed at the intersection of life and work, I wish it were at the intersection of smut and snobbery. Because I am [...]

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How to write about your life

Posted to: How to blog | My book
February 11th, 2010
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Agents contact me on a regular basis to ask me if I want to do a book about my life.
I say no.
I say no because I have no idea how to do a book about my life. I’m sure I have no idea because I already have had a six-figure book deal to write about [...]

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