Penelope Trunk’s Brazen Careerist. Advice at the intersection of work and life.
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Browsing category "Blogging"

Why you're lucky to be in the office between Christmas and New Years

Posted to: Blogging
December 29th, 2008
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One of the reasons my column runs in more than 200 newspapers is that I send out one blog post a week to about 1000 editors. I have to do the list manually because, big surprise, most editors at most papers do not subscribe to blogs.
Today I was besieged by out of the office responses. [...]

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Penelope Trunk's 18 Best Posts of 2008

Posted to: Blogging
December 28th, 2008
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The process of picking the best posts of 2008 is actually very subjective. But I do think that year-end lists are a good way to look at the conversations we have had this year, and how our thinking has changed both personally and collectively.

Posts about my divorce weren't my most popular, but I learned [...]

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Startups are still fulfilling, even though getting funding in a recession stinks

Posted to: Blogging |  Entrepreneurship
December 15th, 2008
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I can always tell when things are really falling apart for me by how many days in a row I wear the same outfit. Last week, I wore my I'm-a-successful-CEO outfit four days in a row. In case you need a visual, it is black all over with ruffle near the neck – a little [...]

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Finally, a new blog design. I'm very excited.

Posted to: Blogging |  Promoting yourself
November 24th, 2008
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I was thinking that a new blog design would be frivolous, and I should just write good posts. But then I ran the post about my new headshots, and the comments section was filled with people saying how much they hate the photo on my blog masthead.
That photo is from a time when I was [...]

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Good blogging is simple: Write good posts (and be thankful)

Posted to: Blogging |  Fulfillment |  Knowing yourself
November 19th, 2008
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In the middle of 2007, I was interviewed by Stephane Grenier for his book, Blog Blazers. The book came out this week, and it's a nice resource for understanding the approach top bloggers take to their trade. (Examples of interviews include Seth Godin, Steve Rubel, and JD Roth.)
I am publishing my own interview here, [...]

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Live call today, 3 P.M. Eastern time

Posted to: Blogging |  Entrepreneurship
November 11th, 2008
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I will be on a live call today with Guy Kawasaki and John Jantsch. You can sign up to be on the call here.
John is the force behind the Duct Tape Marketing blog, which is a great example of how to use a blog to grow a whole business. Today, his blog looks like an [...]

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5 Reasons why you don't need to write a book

Posted to: Blogging |  Journalism
September 14th, 2008
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People ask me all the time how they can get a book deal. So I had my agent write a post on how to get a book deal. But really, I'm telling you, you probably don't need to write a book. Every time I ask someone why they want to write a book, they have [...]

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What I've been doing while I've not been posting

Posted to: Blogging |  Knowing yourself
August 25th, 2008
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I haven't posted for two weeks. This is the first time in ten years that I have gone two weeks without writing a column. Really. I have a track record for continuing to write when every other sane person would take a break: I wrote a column right after I delivered a baby, I wrote [...]

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Job hunt tip: The mentor matters more than the company

Posted to: Blogging |  Job hunt |  Mentoring
July 22nd, 2008
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I noticed in the New York Times Book Review last week, there was a nice review of Jim Krusoe's new book, Girl Factory. I was happy to see that, because Jim Krusoe was my first—and most influential—writing teacher.
Jim teaches creative writing at Santa Monica College, (and his faculty page reveals so much about him). [...]

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Welcome London Guardian Readers!

Posted to: Blogging
June 14th, 2008
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Welcome London Guardian readers, and thank you for visiting my blog. I write about careers, and often the advice I give includes stories from my own life. Here are some places to start reading that will give you a taste of this intersection of work and life.
Three columns leading up to the article you read [...]

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Twitter, social media, and unmashing the mashable

Posted to: Blogging |  Promoting yourself
June 4th, 2008
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When I started doing Twitter, I put my Twitter feed on the sidebar of my blog. It seemed smart: more content means more traffic, and more traffic is good. But after two weeks of Twitter, I removed it. And then, when I was blogging about important topics like ditching Hebrew school as a career harbinger, [...]

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New way to measure blog ROI

Posted to: Blogging |  Knowing yourself
June 3rd, 2008
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I got an email from this guy who told me he thinks I need a friend on a farm. I think he wrote the email right after I wrote about being a pint-sized ENTJ on the estate-sized front lawn of my grandma's house. I am not sure how he knew I am fascinated with farms, [...]

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None of us has especially unique career trouble - not even Emily Gould

May 26th, 2008
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One of the most dangerous things you can do in your career is to think you are different from everyone else. The biggest validation of that idea comes in AA meetings – it is widely understood by this group that thinking you're different is just an excuse not to get help, an excuse to think [...]

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The best brands have fanatical focus and a fuzzy underbelly

Posted to: Blogging |  Promoting yourself
May 23rd, 2008
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My career is built on branding. The first time I tried it was in beach volleyball. Like many professional sports, the way to make a living is from sponsors. While other people changed partners every week trying to trade up for someone better, I picked someone shorter than I was, so she'd stick with me. [...]

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Keeping an eye on my career while I go through a divorce

Posted to: Blogging |  Self-management
May 22nd, 2008
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Let me first say that my lawyer is not happy when I blog about my divorce. But now that I've been in a front-page article of the New York Times for blogging about the divorce, I think we've passed the point of discretion.
And anyway, I think it's okay to blog because I am the transparent [...]

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My twitter update: I love twitter so much.

Posted to: Blogging
April 27th, 2008
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I love that each twitter has to be 140 characters. I love the game of that. Word choice is so important. I am not prolific, but I am infatuated.
I think that most of the blog readers here don't use twitter, so I wanted to let you know that my recent twitters are listed [...]

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I'm in the New York Times, for better or worse

Posted to: Blogging
April 18th, 2008
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If you are coming here because you read the article about blogging about divorce in the New York Times, here is a road map to this blog: The blog is primarily about careers but when my family life relates to that topic, I write about my family.
Here are posts about my divorce:
My first day of [...]

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How to start something that scares you (and I'm Twittering)

Posted to: Blogging |  Learn to take advice
April 17th, 2008
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I started using Twitter, after thinking about starting for at least six months. It's very scary to start something new and have no idea what I'm doing.
But I also know that all the excitement in my career has come from my willingness to try stuff that is scary—because I don't know if I will be [...]

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Writing without typos is totally outdated

Posted to: Blogging |  Journalism
April 4th, 2008
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Will everyone please shut up about the typos on blogs? Show me someone who is blogging every day and also complains about someone's typos. Just try. See? You can't. Because anyone who is trying to come up with fresh ideas, and convey them in an intelligent, organized way, on a [...]

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Thank You (Sort of) to the Guy Who Hacked My Blog

Posted to: Blogging |  Women
March 17th, 2008
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I was thinking about blogging about job hunts today. Or managing up. Or one of the hundred or so topics that are always safe to go to if you blog about careers. But I decided that I can’t ignore the fact that someone hacked into my RSS feed and put a bazillion porn links at [...]

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