Volkswagen Super Bowl ad is an anthem to Gen X

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Now that I live on a farm, which, by the way, has been inescapable for three days because of snow, I keep up with the world by watching trending topics on Twitter.

Right now, a trending topic is “Volkswagen commercial” which is about their new Super Bowl commercial. Volkswagen has conveniently released the commercial early so we don't have to spend this Sunday watching men giving each other concussions to see it.

Here's the commercial:

This makes me happy to be part of Generation X. First of all, this is the small window of time when Generation X will have the largest buying power in the consumer market. We are at our highest earning power, which, admittedly, is not impressive, but earnings are all relative, and people are discriminating against the Baby Boomers because of their age, so it's our heyday.

It's also our heyday because Gen X values are front and center. And we're about family. We don't earn as much as Baby Boomers did because we work such fewer hours. We've downsized our careers to take care of our kids. We've taken back the dignity of working part-time. We've deconstructed stay-at-home parenting as a respectful career alternative. Read more

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The argument for paying moms less

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This is a guest post from Cathy Reisenwitz, who blogs at Birmingham SEO Blog.

Time magazine reports that young, childless women are earning more than men. You’d be hard-pressed to find evidence of widespread discrimination against childless women in the workplace. But equally solid data confirms working mothers’ suspicions that working moms do in fact get paid less than childless women. Here’s another article on it from BusinessWeek.

Before you get up in arms about gap in pay between childless women and mothers, consider that maybe gap is fair.

Maybe moms get paid less because they work less. The majority of mothers work part time. Fully two-thirds of mothers work less than 40 hours per week, and most mothers prefer part-time over full-time. Employers pay part time workers less, whether parents or not, and offer fewer benefits because part-time workers aren’t as cost-effective for companies to employ as full-time workers. Childless women are also significantly more likely to work overtime. The vast majority of mothers, 92 percent, work less than 50 hours a week.

Read more

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