Twentysomething: Gen Y is better than everyone else at marketing themselves

, ,

This is a guest post from Dan Schawbel. He is 25 years old and already, the New York Times has called him a “personal branding guru.” Dan’s book is Me 2.0: Build a Powerful Brand to Achieve Career Success, and it just came out today.

Personal branding describes a process where individuals differentiate themselves from a crowd by articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with a consistent message to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.

Here are five reasons why Generation Y is better at this process than everyone else:

1. We have the least amount of responsibilities.
Personal branding is a very time consuming exercise that most adults don't do because of the sheer amount of responsibilities they have, which are priorities to them. However, the more time you invest in your personal marketing efforts, the more successful you'll be. For Gen Y, the amount of hours we have left after classes, interships and jobs, is still greater than an older person in the workforce, with twin babies, a pet dog and a list of errands. Millennials can stay up till 2 or 3 a.m. growing our personal brands using social media tools, such as blogs and social networks like Facebook, LinkedIn and Brazen Careerist, to become more well known in our industry. Read more

/120 Comments

The G-20 is Complete BS for Women

,

What is up with the constant photo ops of the wives of the men running the financial universe? What about the two women in the G-20? Do we put their husbands in the midst of this group of women? No. It would look insane. And that is exactly the reason that all the other women in the group should feel insane. Because this is just a tea party. But it’s actually worse than a tea party. It’s a tea party from hell.

Competent, powerful women know that the best way to look like you have no power is to run around in circles that are by their nature limited to women. The G-20 Wives' Club photos are particularly insulting because these women are being associated not by their special interests, or particular education, or common background, but merely by who they are sleeping with. Seriously. When, other than when rounding up prostitutes for jail, has this approach to grouping women been acceptable to society?

In an interview in People magazine, Michelle fielded the question, “How do you like the job as First Lady?” She said that she likes it but “the pay is not great.”

Total understatement, right? I mean, she does not get paid to do any First Lady duties. But she has a law degree from Harvard. And she supported her whole family financially for a good part of their marriage. She has huge earning power. And she is putting that aside to run the circus social life of the wife of the US President. This is not a small job. This is a full-time job. So full-time that our only bachelor President had his niece do the job. And when Hilary was pissed off at Bill, Chelsea started taking First Lady duties because really, it’s a job that someone has to do. Read more

/81 Comments