Promoting Yourself
Yahooooooo!
I have a new column debuting on Yahoo! Finance today. I’m very excited.
Yahoo contacted me in November, right after I moved to Madison. And right after I signed the contract, they were all about the head shot.
This makes sense. Yahoo wants everyone to look good. Totally reasonable. If nothing else, there’s the fact that good …
How to build buzz around yourself
Forget the idea that networking is a job-hunting tool. Networking is the job hunt. But networking is not just passing out your business card and e-mailing your friends’ friend. Networking is making yourself buzz-worthy so people want to be connected with you.
This is not the old networking that celebrated extroverts and crushed introverts. Building buzz …
How to get your blog (or yourself) mentioned in print
One of the mantras of the online marketing world is that if you want to get something noticed, you need an offline and an online marketing plan. Because each type of marketing is more powerful when used with the other type.
Bloggers are generous with advice about how to get mentioned on blogs, but what about …
Teamwork is a great way to sidestep office hierarchy
After reading the comments people posted about rankism, it occurred to me that the idea of teamwork is very related. Teamwork that is merely cosmetic (e.g. a department that calls itself a team) reinforces rankism. But real teams are actually the opposite of rankism — they are flat, temporary, and assume equal contribution from everyone, …
Read More...Blogger’s refrain: What am I doing here, anyway?
Yesterday traffic to my blog doubled. On top of the usual load of about 350 visitors, I had 350 investment bankers: At 1pm Dealbreaker posted a link to my guest rant, and in the next hour alone, 100 people came. No joke.
Of course, my traffic statistics were endlessly interesting to me throughout all this. But …
A messy desk undermines your career
You can judge someone’s personality by what his or her work space looks like. Take Tara Hirshfeld, for example. She’s set up her office on a picnic table. She has the laptop, the headset, even the office-type snacks. But there are leaves falling and cars honking. Intuitively, you know she’s not an accountant-type. And you …
Read More...Interview tip: Manage your image by telling good stories
The way you talk about yourself is very powerful. Whether or not you are conscious of it, the way you tell stories of your life frames how people see you, and how you see yourself. So you may as well do this consciously, and also be conscious that people get the most tripped up in …
Read More...The art of playing the sex-kitten card at work
The current issue of Psychology Today asks: Are you too sexy for your job?
This article has good information about managing your image. Here are the nuggets I liked best:
1. Wear short, low-maintenance hair.
“Both sexes perceive women with long, straight, blond hair as being sexy and those who have short, highlighted hair as smart and confident, …
How to be a star performer: 4 things to get good at
One of the best ways to get what you want is to be an extraordinary performer at work. Stars get more training, more mentoring, better projects and greater flexibility. Fortunately, you don’t need the perfect job situation in order to be a star, because most star qualities come from you — from taking your basically …
Read More...Get inside the head of a recruiter
Getting a call from a recruiter is like getting asked to the prom. It doesn’t matter if the offer is sub-par; it’s always flattering to be asked. But there’s a lot of advice about how to get a prom date and not very much on how to attract recruiters.
The best way to encourage recruiters to …
To blog or not to blog
I am a big advocate of blogging to give yourself an advantage in your career, but, as Seth Godin says, you need to have “candor, urgency, timeliness, pithiness, and controversy,” (by way of Global PR Week.) In short, you need to have something to say that will interest other people.
I believe that each person has …
Writing short is good
I decided I needed a short blog entry in between my long ones. Being a good writer is important if you want to be able to communicate ideas at work. And writing short helps.
The faster and more concisely you get to your point, the more likely your audience will understand your message.
We sound most authentic …
Networking for a new generation: Be authentic
You’ve heard the axiom, “You’re only as good as your network,” but how do you get one? It used to be that a network was a Rolodex: A flip-book full of beer-stained business cards collected at an industry brew-ha. Today, your network is the people you truly connect with, and their friends.
Isabella Tsao understands networking. …
Training is essential, so make sure it’s a perk you receive
The new workplace currency is training. Title is not important if you’re not staying long term. And salary increases of three or four percent are ceremonial. So use the clout you earn to get training; it will make a difference in your life in a way that salary and title cannot because training can fundamentally …
Read More...Big news for Episcopal Church, and we all benefit when one industry shines
Overheard at synagogue: “I would like to grow up and become a rabbi like you, but my dad doesn’t think women should be rabbis.” From the head rabbi’s seven-year-old daughter to the assistant rabbi who is a woman.
Religious groups seem to be one of the last standouts — along with coal mining and construction — …
Howard Stern’s lesson in customer loyalty
Howard Stern has lost most of his audience. I’m not a big fan of his. I like public discussion of sex that is more interesting and productive than Howard offers. But I’m not above learning from him, and how can you not learn a lesson or two from a guy who has lost almost 11 …
Read More...6 tips for job hunting online
The job market is good, the Internet is buzzing, and optimism is high. Still, the best jobs require talent before you walk in the door — you need to know how to search. Here are seven tips to help you:
1. Big job sites cater to keyword-focused applicants.
Only three to five percent of job seekers find …
Me at the M-A-C counter: Timing is (almost) everything
I was in Bloomingdales today, investigating possibilities at the M-A-C makeup counter, when one of the people there asked me if I want to be in a Today Show segment.
“We’re doing a makeover on TV,” said one of four tall blond women.
I said, “I’ll do it if you’ll mention my blog on TV.”
Apparently the scheduled …
The official announcement of my blog
Today is the official announcement of my blog. I actually started blogging three months ago, when I was doing interviews for my recent column about blogging. It became clear that anyone who is very serious about their career should have a blog, and I didn’t have one.
It turns out, it is not that easy to …
Danica Patrick’s unique selling proposition
Okay, so Danica Patrick still has not won a race, and now that the Indy 500 is over, a new round of complaining has started. There is truth the complaining. Patrick does have very good equipment in a sport where equipment matters a lot. And she does have more sponsors in a sport where other …
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