Promoting Yourself
Advice from the trenches of my television trials
I have been auditioning to host a reality show about work, and I’m supposed to fly out to Los Angeles for a test run in front of a camera. My friend Sharon, hair stylist to the LA jet set, told me that I have to get my teeth whitened.
I am a big fan of taking …
Authority isn’t what it used to be
It used to be that authority only came after years of experience. Even then, someone older had to annoint you before you could begin spouting your opinions and advice from a place of authority.
For instance, I climbed the corporate ladder very fast when I was in my 20s, and had a hard time maintaining my …
5 Ways great speakers connect with their audience
The art of public speaking is actually the art of connecting. So the lessons in this field apply to everyone since each of us needs to make connections. If you can connect with a room full of people, then you can also connect with an audience of one. And the people we remember most are …
Read More...Is your image hurting your career?
Being overweight or sloppily dressed is worse for your career than being a poor performer.
I’m not saying this is fair, I’m saying it’s true. So manage your weight, and manage the image you project at work, and you’ll do wonders for your career.
If you doubt that your image can inhibit your career, think about this: …
Tips for building your personal brand
In a world where jobs no longer last forever, the only constant in your career is you. So instead of relying on the brand of your company to define who you are, you have to rely on your own brand.
That’s not easy, though. Think of all the brand managers who have had their hands onNike or Apple. …
How to create a look that you like: Bikinis to t-shirts to CNN
When I was playing professional beach volleyball, running around in a bathing suit every day, you’d think I would have been more conscious than ever about my image. But at the start, I was generally oblivious.
In fact, when I was in my first Bud Light commercial, we were told to bring three bathing suits to …
5 ways to be better at self-promotion
I get asked a lot of questions about self-promotion. Mostly I give answers like find something you are great at doing and be nice to people. It’s a killer combination, really. But people always want more advice than that. So, here are five tips that I give a lot. And I live by them.
1. Specialize, …
I’m speaking at BlogHer on Friday, July 27
I’m speaking at the BlogHer Conference in Chicago on July 27. My panel is titled Self-Branding and Self-Promotion. I’ll be talking about how to use your marriage as a way to increase blog traffic. Just kidding. (By the way, I get way more traffic when I post bulleted lists about productivity, so keep your eye …
Read More...My own marriage and the myth of the stay-at-home dad
For those of you who don’t know what’s going on in my marriage, please read My First Day of Marriage Counseling, and maybe you will want to leave a comment about how if you were my husband, you’d divorce me for blogging about my marriage.
My husband, in fact, has brought up divorce for other reasons. …
Blog under your real name, and ignore the harassment
A lot of people ask me if they should blog under a pseudonym. They ask me because I started writing under a pseudonym eight years ago, and it ended up being such a mess that I turned it into my real name. So I advise everyone to start out using their real name. Here are …
Read More...What to write to make your business card sing
A few weeks ago I wrote about the braided career. The idea is that in order to create stability in a world where career change is frequent and job security is non-existent, you need to be managing three things at all times: your personal life, what you are doing for work now, and what you …
Read More...Use blogs as a career tool for becoming super-connected
One of the best ways to make a big leap in your career is to blog. Blogging allows you to create a high-quality network for yourself based, not on the old model of passing out business cards, but on a new model of passing out ideas. Contrary to popular opinion, blogging is not for college …
Read More...Twentysomething: Blogging is the new graduate school
By Ryan Healy — like most people our age, my friends don’t really read blogs. So I created a My Space page to market my blog. At first, this worked out great. Our friends could see bulletins every time a new post went up and people got a better sense of what the …
Read More...Coachology: Give a great answer to the question, What do you do?
The job hunt of the new millennium is not sending out resumes and going to interviews. For the most part, it’s casually talking to people. And they don’t want a ten-minute story as an answer to the question, “What do you do.” They want an “elevator pitch” — one or two sentences that you could …
Read More...Interview tips, from media consultants. And results, from me.
As part of my book promotion tour, my publisher sent me to media training with Clarity Media Group. I thought the media trainer would talk with me about being on television — how to sit, where to put my hands, what to wear. Instead, he focused on how to not be a loose cannon.
I know …
A week of journalism: How to be a freelancer without starving
Here’s how I became a writer. I started writing when I was six and wrote nonstop, about things no one cared about.
Nineteen years later I thought, I like to write, I should get paid for this.
So I went to graduate school for writing, and the first day, the teacher said, “If any of you can …
How to get your company to listen to your ideas
One of the biggest complaints I hear from employees is that no one is listening to their ideas. In a large part this is not because the ideas are bad, but becuse most employees don’t sell their ideas to their company properly.
Selling an idea to an organization requires that you understand how the decision makers …
Google Guy: Dressing for success — don’t do it all the time
By Jason Warner — One of my direct reports told me I’m wearing VP shoes. Apparently, my Eccos are the most popular shoe brand among vice presidents at Google.
It’s not surprising that I dress like a VP. Because dressing like what you want to become is an important part of an overall career strategy. What …
My name is not really Penelope
In this age of transparency and authenticity it seems absurd to not tell you my real name. My real name is not Penelope Trunk. Well, in fact, it is Penelope Trunk. Sort of. At any rate, my name is definitely a lesson in personal branding.
My name started out Adrienne Roston. It’s fun to write that …
Be memorable by telling good stories about yourself
When someone says, “So tell me about yourself,” a lot of people stumble. When you craft your answer, you have 10 million hours of information to choose from. Many people actually hate getting this question because it’s so hard to zero-in on an answer.
This is an honest question. Someone wants to know about you. You …

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