So much of the world is based on how much people like you. For example, when you are in a job interview, there are three or four other candidates. All are qualified, because no one interviews people who cannot do the job—that would be a total waste of time. This means that interviews are about being enchanting. Whichever of the four candidates who the hiring manager most wants to hang out with all day is the one who gets the job.
The same is true for getting a promotion. Whoever the person in charge likes the most is the one who gets the promotion. And the rent control apartment. And the best match for a tutor. And the best coaching for Little League. It’s always about who is most enchanting. They get all the benefits.