I have two new goats.

Goat cheese is the new veal

In a nod to Tom Sawyer and his fence, I told my sons the goats are for me only, and I want to take care of them. When my sons thought of 100 names for each goat, I told them that the person who takes care of the goats gets to name the goats.

So the goats are named Samuel and Snowflake. And I am supervising feeding instead of feeding.

I know you’re not supposed to name farm animals you are planning to eat. But last summer my son bottle fed a calf that did not have a mom to take care of it, and now my son seems to be fine with the idea of killing the calf. Read more

This was originally posted on TechCrunch.

My company, Brazen Careerist, is moving from Madison, WI, to Washington, DC, where our new CEO lives.

Running the company has been absolute hell. Not that I didn’t know it would be hell. It’s my third startup. Each has had its own hell before we were solidly funded, but this one was so bad that my electricity was turned off, and I really thought I was going to die from stress.

So while my company moves its center to DC, I’m staying in Wisconsin. I just married a farmer and my two young sons and I are learning to live among the wonders of pigs and cattle and corn.

I thought I would be sad that the company is moving. It’s weird to be the founder of a company and not be where all the action of the company is. But honestly, I’m relieved.

There is good evidence that you have to be crazy to do a startup. Jeff Stibel, writing in the Harvard Business Review, calls entrepreneurship a disease. Because you are not likely to make money — you are likely to die broke. And you work insane hours — longer than any other job — and you do it over and over and over again. This is not sane.

In fact, David Segal reports in the New York Times that there is a mania that entrepreneurs exhibit that is very attractive to investors. The trick is to make sure you’re investing in someone who is on the border of insane, but not insane.

So I had a going away party. To say goodbye, but also to acknowledge that I am officially not crazy enough to spend another year missing out on being with my kids. There is still an office in Madison, but the company is running well enough that I don’t have to be the center of it.

It’s hard to not be the center, but I want to be the center of my family. There are enough articles in the last year alone to fill a book (not to mention conference panels) about why women don’t get funding for startups. But really, you could tell that story on one page: Startups move at a break-neck pace, under a lot of pressure to succeed bigger and faster than any normal company. And women don’t want to give up their personal life in exchange for the chance to be the next Google. Or even the next Feedburner. Which is why the number of women who pitch is so small, and, therefore, the number of women who get funding is small.

Did you know that in Farmville, women make colorful, fun farms, and men make big, sprawling farms? And I don’t think it’s a social pressure sort of thing. My sons are under no pressure from me to beat each other up with anything that they can turn into a sword, which is everything. And the girls who visit are under no social pressure to sit quietly and watch. Boys and girls are fundamentally different even before they get to Farmville.

Women are under real pressure to have kids, though. They have a biological clock. So women who are the typical age of entrepreneurs, 25, need to be looking for someone to mate with. Think about it. If you want to have kids before you’re 35 when your biological clock explodes then you need to start when you’re 30, allowing for one miscarriage, which is more probable than most young people think. If you need to start having kids when you’re 30, you probably need to meet the guy you’re going to marry by the time you’re 27, so you can date for a year, get married, and live together for a year before kids. If you need to meet that guy by 27, you are very distracted during your prime startup time. (I have done years of research to come to this conclusion. Here’s the post.)

And I’m not even going to go into the idea of women having a startup with young kids. It is absolutely untenable. The women I know who do this have lost their companies or their marriages or both. And there is no woman running a startup with young kids, who, behind closed doors, would recommend this life to anyone.

For men it’s different. We all know that men do not search all over town finding the perfect ballet teacher. Men are more likely to settle when it comes to raising kids. The kids are fine. Men are more likely than women to think they themselves are doing a good job parenting. This makes sense from an evolutionary perspective. Men have to trust that the kids will be okay so that they can leave and go get food or make more kids.

Before you tell me there are exceptions, I’m going to let you in on a secret: I’m a magnet for high-powered women with stay-at-home husbands. And when the men aren’t listening, the women always tell me that their men don’t pay enough attention and they (the women) are really running the household. They would never say this to the men. It would de-motivate them. So even the most child-oriented men are not as child-oriented as their wives.

And this is why women don’t have startups: children. It’s not a complicated answer. It’s a sort of throw-back-to-the-50’s answer. You could argue the merits of this, but you could not argue the merits of this with any woman who has kids and has a startup.

There’s a reason that women start more businesses than men, but women only get 3% of the funding that men do. The reason is that women want a lifestyle business. Women want to control their time, control their work, to be flexible for their kids. This seems reasonable: Women start more lifestyle businesses and men start more venture-funded businesses. This does not, on face value, seem inherently problematic.

But wait, let’s ask why so many men with kids are doing startups? Why aren’t they with their kids? A startup is like six full-time jobs. Where does that leave the kids? We use social service funding to tell impoverished families that it’s important for dads to spend time with their kids. But what about startup founders? Is it okay for them to leave their kids in favor of 100-hour weeks? For many founders, their startup is their child.

My startup is me and a bunch of twenty-something guys. And if you’re a woman launching a startup, my advice is to stick with this crowd. They never stop working because it’s so exciting to them: the learning curve is high, they can move anywhere, they can live on nothing, and they can keep wacky hours.

The problem with that mix is that someone who is not a guy in his 20’s has different priorities. And that’s something we saw really clearly at Brazen Careerist. The more I became focused on my personal life, the more annoyed everyone got with me. Sure, they understood, but they were pissed also.

I think our new setup will alleviate much of that stress. I’m on the farm, Ryan Paugh is in Madison, and Ryan Healy is in DC. It’s not how I imagined the company evolving when we started it, but that’s part of the fun of entrepreneurship: you never get what you imagined, ever.

 

Brazen Careerist is opening offices in Washington, DC. Our CEO lives in DC, so Ryan Healy is moving there — along with Photis, the developer (who I convinced to move from Philadelpia to Madison by telling him that his life would suck and he would die a slow, painful career death if he did not come work at Brazen Careerist and he said forget it and slammed the car door in my face, but then he moved to Madison anyway.)

You’d think I’d be panicking that the center of the company is shifting to DC. But really, I have been aiming to remove myself from the center of the company for a while. Read more

Recently, I covered my hallway in wallpaper I bought online (via Wallpaper Weekly). Everyone I showed the wallpaper to said the it would be too busy a pattern. But I loved it. So I bought it anyway.

There are a lot of problems with my hallway now — most notably, I used Elmer’s glue instead of wallpaper paste and I’m going to have to pull down the wallpaper and start over. But every time I walk through my hall, I think about how important it is to take risks with my house — because that’s what makes it mine. Which, of course, is very similar to a life. You can live someone eles’s tried-and-true template for a life, or you can make your life your own. Read more

The majority of people in the US would like to be self-employed, according to Dartmouth economist, David Blanchflower. This makes sense because people who work for themselves are happier than people who work at someone else’s company, according to research from Estaban Calvo at the Harvard School of Public Health. However the majority are not self-employed, and one of the most important reasons for this is that people do not know how to come up with an idea for a business.

1. Read all the time, among broad sources and materials.
In a study spanning sixty years of economically underprivileged Harvard graduates, psychiatrist George Valliant concluded (in a great article in the Atlantic) that the only consistent indicator of who will be happy later in life is who did chores as a child.

This information should make almost everyone happy, since obviously just graduating from Harvard isn’t enough to guarantee happiness. It also gave me a burst of hope for our new life on the farm. The type of farm we live on has big cash flow and little incomes. I’m not sure if this qualifies us for the Harvard study demographic, but just in case, my kids do a lot of chores. They take care of farm animals and get rewarded with computer time. Not quite American Gothic. But still, maybe a path to happiness.

Read more

I think its safe to say that for the majority of people, Thanksgiving is not about goodness and gratitude, but rather, family drama.

Until now, I have been pretty much on the outside of this American tradition: The tradition of building up Thanksgiving to be a great family moment and then the family not living up to it. But everyone still does Thanksgiving basically because they love their parents. I'm not gonna say here that I don't love my parents. But it's a special kind of love that does not involve being with them for holidays.

But this year is a big switch for me, because I'm doing Thanksgiving family drama—with the farmer. There is family drama because the farmer has three sisters who think I have a morality problem. Like I don't have morals.

In fact, the whole family thinks this, and those with Internet connections print out blog posts about sex acts and send them, via US mail, to less connected family members. The outcry crosses state boundaries from Wisconsin to Illinois, and sometimes, I think they are googling terms like Penelope Trunk and sex. I mean, it's not easy to find the stuff they are finding.

Wait. You are wondering, right? What they're finding? Here. Here's a list of some links. And, now no one has to do any morally-compromising searches. It's all right here: Read more

We reorganized the company today. We brought in a new, interim CEO, who's not me. For many entrepreneurs, that is their worst nightmare.

But I couldn't be happier. For one thing, it's a sign that my company, Brazen Careerist, is doing well. Remember when the company was running out of money and my electricity was getting turned off? There was no one worrying then that I was the wrong person for the CEO position. No one cared because it looked like we were going under.

But then the media started talking about how we could be LinkedIn for Gen Y and we started moving fast. I don't worry about of money anymore, and we are moving at a faster speed because we can see where we are going, how we'll make money, and how we'll grow the community.

1. Know where your strengths are.
The thing that makes me great is my writing. I have spent my whole life writing, constantly trying to figure out how to earn money writing. My favorite thing I've ever written is this blog. I adore the conversation, I adore the format, the never-ending research, and the self-referential links, because that's how my mind works: connecting random stuff together all the time trying to figure out the best path to happiness. Blogging is my dream-come-true media. Read more

My company just launched, all-new, at BrazenCareerist.com. For those of you who have been asking for the past year: “What’s your business model?” You can read about it on TechCrunch. If you want the full pitch, you can read the press release, (and you should know that all last week, when I wasn’t blogging, I was writing six thousand versions of our press release.)

Here’s some advice for everyone who is starting a company: Write your big press release first, before you do anything at all. And then work backwards. Map out the milestones you need to make the press release come true, and that tells you how to run the first stage of your startup.

To be clear: we did not do that. I mean, if we did, our press release would have had to say, “Ryan Paugh announces that he has just made it through two years of Ryan Healy and Penelope Trunk fighting tooth and nail over totally irrelevant details of building a social network that is a career management tool for the next generation workforce.”

Then Ryan Healy and I would rewrite that press release ten times because Tech Crunch announced that they are sick of people using the term “next generation” and Ryan doesn’t want to use it but I think it’s fine because it’s in a different context. (LinkedIn is for gen x. Brazen Careerist is the job site for the next generation, demographically speaking. ) Read more

When I launched my company, Wired magazine contacted me to write a column about how to run a start-up. The editor, Dylan Tweney, blew me away with his offer. It wasn't just that he took me to lunch in the grown-local lunchroom at Wired. He also had this unbelievable faith in me that I knew what I was doing as a CEO.

Here is a confession of lameness: I said I'd write the column and then I lost confidence. I thought I didn't know enough about running a company to give other people advice.

Since then, I’ve spent two years running a start-up in the worst funding market in decades. After insane amounts of struggling, we have raised about $1 million, and for the first time, I do not feel panicked about keeping the company in business. We will have to raise more money, but I can see the path to that, and I think I can do it.

At the same time, I had a recent flurry of outside affirmation: Psychology Today featured me as a person who has outstanding resilience, and Self magazine is featuring me in their August “success” issue. So even though I squandered my opportunity to have a column in Wired, I am ready to give advice about how to run a start-up.

I'm going to answer the question people ask me most often: “What do I do when my company is out of money?”

Here is the answer: Read more

I have said about ten million times that there is no more glass ceiling, there is no more salary gap between men and women, and there is no reason to keep bitching about sexual harassment because it's merely a legal issue, not a men-are-evil issue.

Okay. So if the gender gaps are not around these feminist favorites, then are there any gender gaps we should be concentrating on? Yes. Here are three:

1. The startup gap. Women need to be compensated at a higher rate than men if they are to give up their personal lives in order to work. Law firms accomplish this by keeping women on partner track even when they're part-time. Corporations do this by offering flex time and other business-bending options for high-performing women who want to take care of kids.

VCs talk endlessly about why there are so few women running venture backed companies, but it's incredulous talk. The reason is that VCs don't pay women more. Here's the bottom line: If you take a man and a woman doing the same office job and the same parenting job, the man will think he's doing a good job at parenting, but not the woman.

This makes genetic sense. The men had to think the kids were fine when they left the cave to hunt. Or else they wouldn't leave and no one would have eaten. The women had to think the kids always needed more attention. Otherwise, the women would say, “This is good enough” and then the kids would starve or get eaten by lions. Read more