Penelope Trunk

How to blog

Year-end roundup: Most loved and most hated posts of 2007

Posted to: How to blog
December 26th, 2007
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The best part of blogging is the community. I have been a columnist for a long time, but I have only been a blogger for a year and a half. And I have to say that the conversation part of blogging is amazing, and it's something you don't get as a columnist.
So here's a thank [...]

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Authority isn't what it used to be

November 29th, 2007
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It used to be that authority only came after years of experience. Even then, someone older had to anoint you before you could begin spouting your opinions and advice from a place of authority.
For instance, I climbed the corporate ladder very fast when I was in my 20s, and had a hard time maintaining my [...]

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9 Ways to think about linking in a blog post

Posted to: How to blog
November 26th, 2007
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There's a blogger I like a lot, but she never links. I asked her why,  and she said, "It takes too long." 
It's true that linking does take a long time. But it's one of my favorite parts of blogging.  Sometimes I spend a couple of hours on the links – an hour reading the relevant conversations [...]

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Big announcement: I'm starting a company!

Posted to: Entrepreneurship | How to blog
September 19th, 2007
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Before I tell you about my company, I want to tell you that ever since I started spending eight hours a day on my blog – which was about two months after I started blogging – I have always thought of the blog as a business.
People would marvel that I could spend so much time [...]

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Twentysomething: Making time for a blog and a full-time job

Posted to: How to blog | Productivity
August 28th, 2007
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By Ryan Healy – For the past six months I have been maintaining my blog, Employee Evolution. At this point I realize that the decision to start a blog is hard, but writing regularly is harder.  So here is a list of tactics I've used to maintain a full-time, corporate job along side a full-time [...]

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Ten minutes on TV, talking about my favorite topics

Posted to: How to blog
August 2nd, 2007
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Yesterday I was interviewed on The Morning Blend. Here's a video of the show. Topics include how to leave stuff out of your resume, why you shouldn't pay your dues, and how to deal with a boss who says no to your requests.

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I'm speaking at BlogHer on Friday, July 27

July 23rd, 2007
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I'm speaking at the BlogHer Conference in Chicago on July 27. My panel is titled Self-Branding and Self-Promotion. I'll be talking about how to use your marriage as a way to increase blog traffic. Just kidding. (By the way, I get way more traffic when I post bulleted lists about productivity, so keep your eye [...]

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Blog under your real name, and ignore the harassment

July 19th, 2007
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A lot of people ask me if they should blog under a pseudonym. They ask me because I started writing under a pseudonym eight years ago, and it ended up being such a mess that I turned it into my real name. So I advise everyone to start out using their real name. Here are [...]

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Blogger frustration: Deloitte's great data that I can't link to

Posted to: How to blog | Management
July 11th, 2007
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When I discovered Deloitte has someone in charge of figuring out how to recruit and retain the new workforce, I knew I had to talk with him. It's Stan Smith, and his title is Director of Next Generation Initiatives. I was amazed to hear how forward thinking he is in an industry known for being [...]

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Twentysomething: Why I started blogging

Posted to: How to blog | Office Politics
July 10th, 2007
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By Ryan Healy – People often ask why I decided to get into this whole career blogging world that I have come to love. Usually my answer is something about giving my generation a voice in the corporate discussion, or standing up for all of my peers and friends who openly discuss their bitterness towards [...]

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Brazen Careerist in the news, in a video clip, and on your body

Posted to: How to blog | My book
July 5th, 2007
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Hooray that Brazen Careerist was recently mentioned by Emily Meehan in the Wall Street Journal and Karyn McCormack in Business Week.
And, in an effort to be a good citizen, I spoke at the Rotary Club in Madison, (where they sang God Bless America after lunch). The topic was how to recruit and retain young people. My speaker's bureau liked [...]

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Coachology: Redesign your blog and get more readers

Posted to: Diversity | How to blog
June 29th, 2007
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Just after I redesigned my blog last March, Cory Miller sent an email to me giving me some suggestions on how to tweak the layout to get more traffic.
My first instinct was to delete the mail because I had just spent $3000 on a blog design and I didn’t want to hear it was already [...]

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A question for the readers

Posted to: How to blog | Office Politics
June 28th, 2007
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Some of you might know that the thousands of comments that I receive on my Yahoo column are generally abrasive. Here's an example.
Some of the most common things people say to me in the comment section on Yahoo are:
1. Why do you write for Yahoo? You should be fired!
2. You don't have enough experience in [...]

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Use blogs as a career tool for becoming super-connected

June 24th, 2007
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One of the best ways to make a big leap in your career is to blog. Blogging allows you to create a high-quality network for yourself based, not on the old model of passing out business cards, but on a new model of passing out ideas. Contrary to popular opinion, blogging is not for college [...]

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Brazen Careerist blog makes its television debut

Posted to: How to blog
June 19th, 2007
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So, I went to Tampa, FL for two days. I met a bunch of great people at the book signing, and I did a couple television interviews about the book — one with Charley Belcher who is a very funny guy. The Tampa Tribune called my blog "smart and insightful" and Fox News did a [...]

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How to get a six-figure book deal from your blog

Posted to: How to blog | Journalism
June 14th, 2007
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This is cross-posted at ProBlogger. Which, by the way, is the online resource that has been the most helpful to me over the past year as I have been figuring out the blogging world. ProBlogger has great answers to a very wide range of how-to-blog questions.

I'm going to tell you how to get a six-figure [...]

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Regular exercise is no longer optional

June 5th, 2007
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Exercise is an essential part of a successful career. It's an essential part of a good life. I think one problem a lot of us face is that we approach exercise like it's a choice.
When email first became widely used, I worked for a guy who thought it was optional. At some point, it truly [...]

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Twentysomething: Blogging is the new graduate school

May 29th, 2007
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By Ryan Healy – like most people our age, my friends don't really read blogs. So I created a My Space page to market my blog.  At first, this worked out great.  Our friends could see bulletins every time a new post went up and people got a better sense of what the blog was all [...]

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Time management discussion with Ann Althouse (only sort of)

May 23rd, 2007
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When you try to decide should you stay at your job or should you quit, you probably focus on the part of your job that is not core to you. For example, getting coffee for the boss. You do that and then your boss teaches you, say, how to review a fashion show in Milan. [...]

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Coachology: How to get a book deal

Posted to: How to blog | Journalism
April 27th, 2007
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The good news about getting a contract for a nonfiction book is that you don't have to write the book to sell it. You just have to write the proposal. The bad news is that often authors spend four or five months figuring out what the proposal is.
Where agents earn their commission is helping the [...]

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