
Last fall I took my kids to Hermosa Beach. It was a big moment for me because the whole time I was playing professional volleyball, in my 20s, I dreamed I would have a family and live in Hermosa.
It's a great beach town with top-notch volleyball. There's proximity to good career opportunities in the LA area, and a culture of kids growing up with sand in their hair.

The day we arrived I realized that it might be really hard to leave. I worried that maybe I'd never go back to the farm. And the more the kids loved the water, the more closely I looked at For Rent signs. I thought maybe I could split my time between the beach and the farm.

But then something happened. We didn't miss only The Farmer (who doesn't like to leave the Farm). We missed the animals, and the feeling of being in a cozy warm house surrounded by snow.
Which made me realize that when we think about relocation, we think about the wrong stuff.
1. We focus on what we gain instead of what we lose.
When people think about relocating they think almost exclusively about what they will gain by going to the new city, but psychologically we are affected much more by what we lose.
For example, if we sell stocks high and win, the emotional impact is less than if we sell stocks low and lose. We hate losing, and we are hard-wired to care more about what we lose. So instead of thinking about what you'll gain by moving, think about what you'll lose. What will you miss? Because that's what you'll think about the most.
Think about what you are actually willing to give up. Each relocation is really about giving up stuff that you have now that you won't have later. Getting new, fun stuff is going to be great. But knowing what you can do without is more important. And more mature. Because the most adult decisions in your life are ones that put severe limits on other possibilities.
2. We underestimate the commute.
I know this one very well. You think you have something that outweighs everything—the big house, the fun job, the good schools—for me it was living on a farm.
But if that entails a huge commute in order to get everything you want, well, then the truth is you can't have everything you want. The commute makes you more unhappy than any of that stuff can make up for.
3. We waste time visiting in person before moving there.
When you decide where to live, it should be based on the essential issues—proximity to people you love, ability to earn a living, and so on. These are questions you can answer online, or with a phone call to a friend or relative.
To try to find out if you are a cultural fit by visiting is absurd. It is impossible to get the sense of a city from just one visit. A large city is different block by block, neighborhood by neighborhood, and you could not get a taste of all of them in a visit. You will have to read about them and trust statistical analysis in order to choose.
So a visit to a city gives you a skewed view and will simply mess up your decision-making process by giving too much weight to sketchy data. Wherever you decide to move, a good real estate agent will know exactly where in the area you should live.
4. We overestimate the raise.
Nobel Prize-winning economist Daniel Kahneman summarizes decades of happiness research this way: “It is only a slight exaggeration to say that happiness is the experience of spending time with people you love and who love you.” (via Jonah Lehrer in Wired)
So then it should come as no surprise to you that if you are relocating away from people you love in order to get more money, you should think twice.
Nattavudh Powdthavee of the University of London did the computations to show that you need to get a raise of $130,000 to compensate for the happiness you will lose by moving away from friends and family.
5. We think we are an exception.
Look at the demographics of the city. You are normal. You are regular. You are going to become the mean of your demographic. It's the law of nature. Average is average because that's what most people are. You make your life overly complicated by living in a fantasy world where you are not typical.
Once you accept that, you can use research to its full benefit. For example, even if you earn $500,000, you will not feel rich if all your neighbors earn a lot more than you. This is the law of financial happiness – that it’s relative, not absolute, and you feel best when you are an average earner in your community. Too high and you feel like an outcast, too low and you feel desperate.
The same is true of city living. Cities are not appealing to normal parents. This is because marriages do not stay together when two parents need to earn huge incomes. Women simply do not want to have their kids raised by nannies. This means that only families where there is a single wage earner in the very highest of brackets does city living look appealing. Otherwise, the compromises a family makes to live in a city leaves them short on benefits. (If nothing else, parents who work all day and tuck kids in to bed every night have no time or energy to enjoy the cultural benefits of a big, expensive city.)
6. We trust a cost-of-living calculator.
The problem with this tool is that it gives you information you can’t use. You need to know which city will make you happy, not which city will save you $20,000 in housing costs.
Let’s say you’re thinking of moving from San Francisco to New York City. They’re both really expensive to live in, so the difference in your salary isn’t going to matter. You should probably think harder about their cultures than about money; very few people fit in well in both cities, and most feel like they belong in one or the other. A calculator can’t tell you that.
Now let’s say you’re moving from New York City to Los Angeles. You’ll save money on housing, of course, but you’ll need a really good car.
In L.A., a BMW is totally reasonable. You’ll end up spending more time there than in your apartment. In NYC, however, owning a BMW is commonplace only among millionaires. For most New Yorkers, having a car like that is absurd—they just don’t drive enough. But cost-of-living calculators don’t have a “BMW: yes or no” option.
7. We overlook key research.
When I relocated from NYC to Madison, I did tons of research. I knew everything about happiness and economic development and I knew what I was getting into even though I never stepped foot in Madison before I moved there.
But I ignored a crucial piece of research: The schools. I simply could not believe that the schools were as bad – relative to the rest of the country – as all the data showed. It's a university town, I reasoned. It's liberal. They must raise taxes a lot for schools. I couldn't believe it. But it was true. And I ended up having to leave Madison because the schools were so bad.
Then I moved to the country. I paid a lot of attention to the research about optimizers. People in the country are generally content with a relatively simple life with few options. City people complicate their lives with lots of choices for all the best stuff, but that doesn't make them happy. And you become like the people you live with. Really.
So I decided to become a content, country person by moving to where they live.
It turns out that choosing a location is a lot like choosing a mate. What you decide to overlook ends up being the most important part of your decision. You know what is going to be hard about the life you are choosing and you know that you are deciding to ignore it and go ahead with the choice anyway. We never really know if we are making a good decision or if we'll have to get over it.
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I disagree with the premise of ‘blindly’ moving with only data for those that have not the world experience of different locals.
There was a similarity in your having lived in the Midwest, you saw a variety of suburbs of Chicago area, and visiting Wisconsin (or as FIBS would say, above the Cheddar Curtain) that helps in understanding the culture of Madison. While Madison is certainly not like the rest of Wisconsin, as no community represents an entire state the size of Wisconsin, it is indicative. This helps in trusting your understanding of what you can’t learn in one visit. Your experiences at both coasts and studying of data makes it possible to understand what you were getting into by moving back to the Midwest and to Madison, IMHO.
But I agree, it is still a big leap that only many visits not as a tourist, but just pure listening to your inner voices ability to analyze all the ‘data’ would be the most successful guide.
Posted by Damian on February 16, 2012 at 4:52 pm | permalink |
Every new city (or country) is a new relationship. You live with it every day, sleep with it at night. The more you move, the more you have a mental checklist of what will – and won’t – work for you in a new place.
Excellent advice above: to move and experience many places while you’re still young, before you become inflexible. A good time to start doing that is during university. Definitely by the time you graduate.
Posted by Elizabeth Briel on February 18, 2012 at 7:42 am | permalink |
You can make the statistics tell any story you want, but the truth of it is, none of this external stuff will ever fill that hole inside you, will ever make you happy. You can keep searching all you want, but until you turn that focus completely inward, none of it matters. Your problems follow you. Wherever you go, there you are.
Posted by jane on February 21, 2012 at 7:22 pm | permalink |
I left the US in 1999 and returned in 2012. I spent those 12 years in various parts of China, Thailand, and Vietnam. This post matches my experiences.
Posted by Michael LaRocca on February 22, 2012 at 11:44 am | permalink |
I live in a suburb or Rochester, NY. and My husband and I want to relocate, with our 4 kids and grandson to a small town- suburb like area down south- maybe florida, alabama, nc, or sc. Just dont want the snow. wouldnt be leaving any family behind- grandparents are passed, other siblings dont live in the area so that isnt an issue. My issue is how wwould I start to investigate what towns would be best for us> I would be looking for a highschool for 2 of my children and work for the rest. We paid 215K for our house here but want to have a smaller mortgage as my husband would like to retire and work a job mainly for benefits. I would work part time. We want a small town feel, housing in the range of 150K -189K any ideas to get me started? I would be very grateful I dont know where to start. Thank for any info you would like to share!
Posted by Tracy Russo on February 28, 2012 at 3:29 am | permalink |
Start by looking at school districts. You know you want warm weather. It’s hard to find good public schools in affordable suburbs in the states you are thinking about.
Probably if you find the list of suburbs you can afford with good public high schools (that’s how to judge a school district – by the high school) you will find that you have only about 10 choices.
You will be able to quickly eliminate 5 of those choices for emotional reasons (like, you will feel too out of your element for some reason).
Then look at the suburbs that are left to figure out which one’s offer amenities you care about. Those will probably be where you best fit.
Penelope
Posted by penelopetrunk on February 28, 2012 at 8:14 am | permalink |
You make some good points—for a certain perspective, life stage, and goals/values.
I’m posting this because I’d actually love to get some ideas from others.
We are currently in the process of deciding whether to move from our very large metro area in the northern midwest. Top reason is not wanting to deal with Real winters anymore at our age, nor winter’s shortened daylight. (Not a true SAD response, so the lights don’t help.)
#1 is excellent! More specifically, we focus on the positives we’ll gain and the negatives we’ll lose at the expense of considering equally well the negatives we’ll gain and the positives we’ll lose. (And it also gives rise to a more complicated evaluation as it brings in apples and oranges…and bananas and kiwis.)
#2 (see #5) – one of us telecommutes, one of us is a solo entrepreneur and will create an acceptable commute by buying a house near finding a long-term office, after living in the area for a while.
#3 – I’m uncertain about this one. Don’t different cities have different styles / tones / paces / atmospheres? Is that actually a trivial concern in the bigger picture?
#4 (see #5) – telecommuting salary stays same and the professional services spouse will set fees within the going rate for the area.
#5 is true to a point. However me & spouse *are* an exception, just 3 examples: We are middle-aged (this isn’t the exception) and child-free (this is). We are Humanists/Free Thinkers and don’t want to be stuck somewhere without access to same. We both have advanced/professional degrees and are highly intelligent (as measured by the dubious “IQ” concept) and while we are also “regular folks” we do require some contact with the same.
#6 is good advice. We do look at them, but take it with a grain of salt. We’ve been using City-Data for some of our research. We do care about housing as one of us (the healthcare carrying one!) wants to go part-time within a few years. So, cross off CA as I’m not willing to live in a shack.
#7 – I’d love to figure out my blind spots in what key research I’m overlooking. And pointers to where I can undertake it!
Posted by secret agent girl on March 26, 2012 at 7:38 am | permalink |
Does anyone have any advice for trying to relocate across country and find a job? Does one need to lie and say you are actually in the new town? It seems like they can find that out in a background check. They seem to be more interested in local candidates, even when I stress I would pay for my own move.
I just cannot afford to quit and go live in the town in order to interview because of overhead.
Posted by Sasha on March 26, 2012 at 8:52 am | permalink |
Good question! I answered it in my Mailbag section here:
http://mailbag.penelopetrunk.com/2012/03/26/how-to-get-a-job-in-a-different-city/
Penelope
Posted by Penelope Trunk on March 26, 2012 at 9:11 am | permalink |
I love Penelope – she has some wonderful perspectives and ideas on people and the basic decision-making process we each go through. I am so excited to have found this site and plan to devour each entry. Our family relocated to Montecito, CA last year from rainy Bellevue, WA…and although the weather is FANTASTIC – we forgot the most important people and traditions in our lives would be left a few states behind. It has been a challenging year for sure – and our minds are still not made up as to staying or going…our future is a blur. Santa Barbara is a seductress – but our family is strong and maybe we won’t melt in the rain after all. Keep writing – you have so much to say!
Posted by Jenna on March 30, 2012 at 12:44 pm | permalink |
Thank you for the tips. Sometimes we think that we should move because living somewhere else will save us money, but it’s really our happiness that matters. What would we spend that extra cash on, and would that make us more happy than we are now? Very true points to consider.
Posted by Martin Worthy on September 27, 2012 at 11:04 am | permalink |
I read your post with great interest because I am relocating from Phila. to SF with my husband. He has one of those “once in a lifetime career opportunities” that he would be crazy not to accept. I have been laid off for over a year so while I do have some ” say”, in reality I don’t have much “say” because I am not bringing home any bacon. With that said, I am terribly, terribly sad about moving. You are so right that when the prospect of a great job with more money is waved in your face, you tend to overlook all that will be lost when you agree to move. I have tried to explain this to my husband but to no avail. I also agree that people tend to overlook the real cost of living which for us will be extremely high as Phila COL is no where near the COL for SF. Perhaps the saddest part of the move is that I will be leaving my support system — I am very close to my mother and my sisters. My children also enjoy a very close relationship to them as well. I try to explain this to my husband and other friends who think I am crazy for not wanting to move but they look at me with a “girl, you need to grow up” look. I thank you for putting into writing what I am feeling.
Posted by Leaving Philadelphia on October 3, 2012 at 7:28 pm | permalink |
I think it is possible to see things differently. Facing challenges and adversity and overcoming them is actually a nice “feature” of living!
I am looking forward to moving to a totally different culture and time zone. I know I’ll lose direct contact with all my friends, but I know I’ll make new ones. I will lose the quiet single family house for a crowded apartment, but the adaptation process is part of the “FUN” !
I agree it is very important to think about ALL aspects of moving, not only the little things you will gain, but it should not be a stopping you from making the Big Bold Move !
Posted by Pascal on October 26, 2012 at 11:10 am | permalink |
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Posted by Packers and Movers in Thane on January 21, 2013 at 6:13 am | permalink |
This may be extremely late and may not get a reply, but I found your post, and I can’t help but ask for advice because your article is exactly what I am struggling with currently. I too am from WI (western suburb of Milwaukee), my husband and I moved to Chicago ten years ago for work, and I feel that for the past eight years I have been ready to move back (we now live in a suburb that we can afford but is 45 minutes from his job). My husband likes his job and makes a good salary, and I know that is why he doesn’t feel the same way that I do about moving back. My thoughts are like yours; I miss my family, I have kids now that don’t see their grandparents, the cost of living here is high, and it seems my husband buys me nice things to convince me it’s a better life here. I don’t need those things, and I wish I had him around more to help out (again long commute). I can’t seem to abandon the idea of moving back. I don’t care about having less money nor do I care about having to go back to work to supplement our income and be able to live there. Do you have any advice for convincing my husband to move back or for me to make peace with the idea that we will never move back?
Posted by Kristine Gohsman on February 19, 2013 at 7:28 am | permalink |
Kristine, I have been in your shoes. My friends who are married and have 2 kids moved from a bigger city back to where their family lives in much smaller city in PA. They wanted to be closer to family as well. They stayed for 6 months then moved back to the city. They found that in PA they still didn’t see their family so much. They also found that they had been gone so long they were not into the PA way of life any longer and missed things like Starbucks and people who were more like them.
I also just moved from LA bk to my hometown. You will find things have changed so much and your friends are most likely the ones you have made now in Chicago. Remember what you are leaving bc you will miss that for a while.
Posted by Ann on February 19, 2013 at 7:50 am | permalink |
Thanks for the response and advice. I still have many friends in WI, and I often feel like I am on an island in Libertyville with my kids while my husband works in Chicago everyday. I will definitely weigh this decision heavily before making the choice to stay or go back. All of the cards would need to fall into place career-wise for us too.
Posted by Kristine Gohsman on February 21, 2013 at 8:20 am | permalink |
Y on earth would you focus on lack… None of us are average… You just have to have the balls to step out of your comfort zone. The average is determined by the average mindset. If u want to be happy,Choose to be.
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Posted by Floral design on April 19, 2013 at 8:27 am | permalink |
This post hit home for me. I found myself the primary breadwinner mom with two young children under three. We had lived in Washington DC (loved city life), then moved out to the country 50 mile out to be near my family and where I grew up once I got pregnant. It was great for the kids to see their Grandparents/Uncles/Aunts often, but it was not great for me to commute into work over 50 miles including time on the beltway. The tolls were $14 A DAY, no joke. I spent $600 total commuting each month. That, and I found myself bored with my career and with the lack of amenities out there. There were no jobs in the immediate surrounding area that would pay me enough, or be good for my career. I decided I needed change and started applying for jobs in the slightly different career direction I wanted. It came down to two options: 1. a job for a world famous company/corporation making just over six figures in Manhattan (a 20% raise) or 2. A job in the same field making in the $50’s (15% less) but for a public university in a small college town down south with great benefits. Most people I think would have jumped on Option 1. But, with little kids – I wanted to get away from the ‘rat race’ not join a bigger one – which I felt commuting from suburban NJ to NYC daily would be. I felt moving to NY would be even more $$ then DC. So, I did all the numbers and found I would still come out ahead financially taking the smaller salary down south. I sacrificed 1. the ‘big name’ job and the adventure that comes along with living/working around NYC and 2. The fact that I would have still been driving distance from family in DC if I took the NYC job. So we moved down south. Now, I go home and have lunch with my littles every day, I can leave work to see them in a play and be back in an hour. I see them every morning. I have a 5 minute commute to work, and there are no globs of people everywhere. There is more to do in this small college town then where I was in the $$$ countryside outside of DC. My house cost nearly half. Overall life is less stressful, and we are happy. However, I am not even one year in, and do still wonder if I made the right choice for my family and our future. I *think* most of the reasons why I would have taken the NYC job were superficial.
Posted by Lisa on April 24, 2013 at 8:37 am | permalink |