Penelope Trunk

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Three ways to give a good interview, and one way to shake things up

February 27th, 2009
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I do a lot of interviews. At least two or three a week — ranging from CNN to local newspapers. And no matter where the interview is running, there are some things you need to know about doing a good one:
1. Be interesting. The questions people ask you are not really what they want [...]

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For a startup, money doesn't solve problems, it just changes them

Posted to: Entrepreneurship | Money
February 26th, 2009
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We finally locked up funding for my company. There are some catches, though, and one of them is that we can’t use the funding to pay back debt.
This is a problem because our company has been out of money, pretty much, since November. We have revenue, but not enough to cover operating expenses. So we’ve [...]

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Here's what's rising from the grave of traditional PR

Posted to: How to blog | Journalism
February 24th, 2009
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I love RealSelf. It's a site that educates women about choices for looking younger.
I have written a lot about how anti-aging information is essential for managing one's career. Aging is not equal in the workplace. Women are penalized much more heavily than men. So women can gain power in the world through knowledge of the [...]

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5 Emerging trends from the recession

Posted to: Job Hunt | Money | Productivity | Women
February 20th, 2009
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As the recession persists, we can watch social shifts and cultural trends. Some are good, some are bad. But in either case, one way to control how the recession affects you is to watch the larger trends and decide where you want to fit.
Here are five trends that are emerging in the face of the [...]

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Try to give hugs to more people at work

Posted to: Office Politics
February 17th, 2009
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The house manager comes in my front door at 8am. I tell her, “The exterminator is in the kitchen but I forgot to get the cats and bunny out of the house, and the cleaning woman is in the dining room, but she cannot clean while the exterminator is here, and I forgot to [...]

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How to talk to a friend who's been laid off

Posted to: Networking | Office Politics
February 10th, 2009
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Being laid off used to be taboo. But not anymore. And most of us have thought through some sort of plan for if it happens to us. Gone are the days when people pretend this is not happening.
One of the things my ex-husband and I did well, as did our peers, was learn to tag-team [...]

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Twentysomething: Obama's salary caps should cap hours too

Posted to: Money
February 9th, 2009
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This guest post is part of the Twentysomething series of guest posts that I run periodically.
Today's guest post is an open letter to Obama from a twentysomething investment banker working in a London office of a US bank. The letter is in response to the salary caps Obama is putting on bankers who receive [...]

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How to build a career as an artist

Posted to: Finding a career | Networking
February 6th, 2009
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Here's a post for all the people who are trying to be artists. It is not a friendly post. I do not think that people who want to create art need to get paid to do it. Do you get paid to have sex? No. Same thing. You love it, but you just do it [...]

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How to beat the system to get a great job

Posted to: Job Hunt | Resumes
February 5th, 2009
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When you want to get a new job, don’t look at your resume to see what you could get. Instead, take time to build a resume that meets the requirements of the jobs you want. This doesn’t mean using keywords that are in the job description. That is not going to work. Instead, look at [...]

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Don't try to dodge the recession with grad school

February 3rd, 2009
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A recession is typically a good time for graduate schools. Their application pool goes up because people see them as safe shelter from the storm. The scariest part of a down economy is the idea of having no income. Of course, graduate school does not solve for that. But graduate school does solve the second [...]

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