The most prestigious place for college grads to get a job today is Deloitte, according to a Business Week story titled, The Best Places to Launch a Career, by Lindsey Gerdes. In fact, the top three choices for Generation Y are all Big 4 accounting firms.
My first thought was, are you kidding me?!?!?!
Because if you ask Gen Y what is most important about work, this is what they’ll say: Flexibility, personal growth, liking the people they work with, and money.
But here’s what a consulting job offers: Long hours in cities where you don’t live. On-demand work for demanding clients. Days and days of working on a client site where you do not even benefit from the supposedly forward-thinking corporate culture that a company like Deloitte has created. And, finally, isolation from all but a few co-workers who are at the same client as you.
So what’s going on here? Why is generation Y going to these firms when the firms clearly do not meet Gen Y”?s top three goals as well as, say, a smaller company would?
Well, for one thing, the Big 4 are acutely aware of what young people want. Deloitte has been studying generational issues for years and Cathy Benko, vice chairman of Deloitte, just published a great book, Mass Career Customization, that replaces the corporate ladder motif with a lattice; and workers can move laterally or up or down on the lattice depending on their personal goals and career aspirations. The Big 4 get the best candidates because these companies have been the fastest to react to the new workforce conditions that place young people in the driver’s seat .
But here’s what else is going on: Gen Y does not admit it, but their top priority is stability. This is a fundamentally conservative generation. And in the middle of this very long article in Business Week is an important quote from Andrea Hershatter, director of the undergraduate business program at Emory University and veteran of college recruiting:
“There is a strong, strong millennial dislike of ambiguity and risk, leading them to seek a lot more direction and clarity from their employers, in terms of what the task is, what the expectations are, and job progression.”
Hershatter gives a great interview because she explains in detail why young people today are fundamentally conservative in their goals and decision making. Not conservative politically. (In fact, we know they are not conservative politically.) But conservative in their lifestyle. They are not risk takers, not boat rockers, not revolutionaries. Young people today want a safe, nice life, and clear path to that goal.
Things start to look murky because young people are so difficult for older people to deal with at work. Young people seem to be demanding that everyone change to accommodate them. In fact though, young people are merely demanding that the workplace live out the values that the people who run the work place – parents of Gen Y – taught at home: Personal growth (“turn that TV off!”), good time management (ballet Monday, soccer Tuesday, swimming Wednesday…), and family first.
Here are four reasons why members of Generation Y are fundamentally conservative in what they envision for their lives:
1. They love their parents.
Not only do they love their parents, but they want their parents to help them figure out adult life. There is no rebellion. Instead there is helicopter parenting. And there is a near-perfect implementation by Gen Y of the values their parents told them were important. Gen Y are hard workers, achievers, and rule followers.
According to Rebecca Ryan, author of the new book Live First, Work Second, violence, abortion and drug use are down; education, global vision, and career focus are up. A parents’ dream, right? This is not the generation that whose icon will be a guy who protested government policy or who shot himself.
2. They operate in teams.
This is not a generation of mavericks. This is not about self-reliance, it’s about teamwork. But teamwork is inherently conservative because there’s consensus. For example, prom is a group event. And there is not infighting – gen Y hates conflict- which is no surprise because, as Rebecca Ryan points out, that they’ve been learning negotiation skills since they were kids.
3. They are not complainers.
Baby boomers got their start as people who bucked the system to protect their own interests by protesting Vietnam. Who was fighting the war? Baby boomers. But they hated the war. So they argued against it. Who is fighting today’s war? Gen Y. And they hate it. But they almost never complain in a large, public way.
Similarly, young people hold all the power in the workplace today but they choose to be consensus builders. They say, “Talk with us, work with us, let’s understand each other.” Or, as Gen Y blogger Rebecca Thorman, wrote to older people, “How can we work together to fulfill our dreams?” This is a far cry from the “don’t trust anyone over thirty” slogans of the baby boomers.
4. They are not asking for anything crazy.
Gen Y are really hard workers. They have been working harder in school than any preceding generation. And the pace that they sift and synthesize information puts the skills of their elders to shame. So why complain about the demands of this generation? They are great at work and they want to have work that is meaningful and challenging.
And this is exactly what everyone else wants from their work as well. These demands are not new. It’s just new to hear them from an entry-level worker. But in fact, it’s reasonable and fundamentally conservative since these are the values this generation has been taught to live by.
Certainly we can’t fault gen Y for wanting stability. Who doesn’t want stability? Baby boomers wanted it, which is why they worked insanely long hours and surrounded themselves with tons of possessions. Gen X wanted stability, too. We just never got it because we graduated into the worst job market since the Great Depression. So we worked hard to create it for our kids, instead.
Generation Y is the most conservative generation since the Great Generation that fought World War II. Thomas Friedman just wrote an op-ed for the New York Times in which, predictably, he used his Baby Boomer platform to complain that Gen Y is not more like the baby boomers. Friedman wants hands-on activism.
Obviously, that is not the be-all and end-all for making the world a better place, because the baby boomers are leaving us with global warming, social security, and an image crisis abroad that the US hasn’t seen since the Boston Tea Party.
So how about reframing things a bit? Let’s take another look at Generation Y — as the kids who are going to ensure that the values they were raised by will extend to the workplace. Finally.
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I am 28 and I have had 3 jobs since graduating college. The first was a small cpa firm because at the interview they convinced me that I didn’t want the craziness of working for PWC. Well, turned out crazy anyway, so quit after 4 months. Worked at small company where I really enjoyed it because everyone in our dept was under 30 even the VP of Finance. But after I got my masters, I wanted more responsibility, etc. So left after 2 years, and now am really enjoying myself at a bigger company.
Sure, I could have gotten experience at a Big 4, but from what I see, there are 3 other people here who worked at a big 5, and although they’re in a level or two above me, I’ll eventually make it to same position without working crazy big 4.
As a matter of fact, I spoke with a woman yesterday who was at first bragging about her son working for Deloitte in Atlanta. I’m not a hater so I was like that is very good and he’ll get good experience. Then I asked if he’s married, etc. She said no, and she looked very sad. I have a wife of 8 years and a 8 month old son. But I told her to cheer up and let her son get experience and then decide when it’s best for him to change if he wants. He may be totally in love with Deloitte. A girl I know who started working there 1.5 years ago in Dallas met her fiance recently, and she will probably search for another job after marrying. At first, it’s all exciting to travel, work long hours (even I get excited sometimes), but after a while it becomes old.
It really depends on what turns you on, and I like that about my generation. Yeah, there may be pink slips as someone mentioned, but many of us won’t wait around to get a pink slip. Like at my previous employer, many of the boomers were all worried and stuff when the company was laying people off. Everyone my age was less worried and the one person who was sooo worried only worried about not getting paid as much somewhere else. Even now, with a baby I would not hesitate to pack and move if need arises. Wife and I have a mobile mentality. Maybe that’s why we’ve lived in 4 different cities the last 8 years.
Posted by Jerry on March 31, 2008 at 12:52 pm | permalink |
I can believe that Gen Y is very conservative. But then again, most generations are conservative when they are younger (or more appropriately, collectivist). It is just human nature. Most of us desire to fit in, to be a part of a group. It is rare to find true ‘individualists’ in Gen Y. Many of the people in Gen Y will advertise themselves as being tolerant, open-minded, tech-savvy, etc. Rugged tough-minded cowboys, they think. But in reality, most of Gen Y wants belonging; perhaps that is the reason why Facebook and similar sites are so popular. As far as the politics go, gauging a person’s politics by their tolerance of LGBT people isn’t a very good metric. (Guess what: Bill Clinton was a Democrat and under his regime DOMA was passed. And my understanding is that some of the marriage license initiatives in San Francisco, BOston, etc., were started by Republicans.)
I think the best way that the previous generations can deal with Gen Y can be summed up in a couple of key ideas:
1. Acknowledge that you possibly were like Gen Y once. The know-it-all attitude in Gen Y is not unique to people born from 1975 – present, or however you define it. YOu can go back 100 years and find that the 20 – 30 crowd was just as ignorant as today. If you want them to take you seriously, you need to command respect, and not by dominance or matching wits. Be firm but fair.
2. Please do not use age/experience/credentials as a shield against error or an excuse for either their or your mistakes. Gen Y is only human, and so are you.
That is all that really needs to be done.
Posted by ATL on September 4, 2008 at 1:42 pm | permalink |
We were all Gen Y members at one time. Good stuff here. We all learn daily and learn from one another. Mutual respect is required.
Posted by Ron Carroll on June 15, 2009 at 11:13 am | permalink |
Obviously, that is not the be-all and end-all for making the world a better place, because the baby boomers are leaving us with global warming, social security, and an image crisis abroad that the US hasn’t seen since the Boston Tea Party.
Posted by Mp3 Rocket on January 26, 2010 at 1:03 am | permalink |
There’s a time for everything.
Posted by FatBurningFurnace on January 26, 2010 at 1:04 am | permalink |
As an Xer, the notion that some other generation is the pragmatic/conservative one is almost laughable.
My generation is the final link to America’s great past. My parents and many of my friend’s parents are pre-war/war babies. They came of age in a sweeter more innocent America. And it was their generation, not the baby-boomers, who ultimately brought us the civil rights movement. Their mix of decency and traditionalism has shaped the lives of their children.
It is now our duty as a generation to bring decency back to American culture. Crucial to this objective is restoring the child to the center of American life. Not through extravagant gifts or Helicoptering, but just from being around. Decency will extend to the American workplace where the preposterous hierarchies preferred by the boomers will give way to flatter managerial styles. It will extend to public policy where smartly designed regulation will stem the seemingly endless tide of corruption.
America is broken, but by god we’re gonna fix it.
Posted by David on July 23, 2010 at 6:07 pm | permalink |
can i join your cause? im a one legged overweight whale. but im good at math. oh, and im british. and my names poopoo.
Posted by poopoo on September 8, 2010 at 7:25 pm | permalink |
“ came of age in a sweeter more innocent America” You obvious don’t know your American history or while you grew up, you don’t give a damn about people outside of your social circle. America has never been innocent and it has only begun to improve for all.
Posted by Nibalizx on September 27, 2011 at 2:43 am | permalink |
In my mind there is a huge difference between being forced to serve in the military (I.e. drafted ) and joining because you decide you can’t finance college any other way.
Posted by Carl on July 20, 2011 at 6:39 am | permalink |
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Posted by medical asssiting on January 5, 2012 at 2:32 pm | permalink |
Nice article, Very interesting and the information is something I can use. Also liked How the next generation will surpass Gen Y.
Posted by Ross Kinard on February 9, 2013 at 8:33 am | permalink |
LOVE YOUR BLOG!
Posted by Rachel on February 17, 2013 at 1:48 pm | permalink |
As a GenYer with a strong connection to her grandparent’s generation, I wonder if this sense of conservativeness is part backlash from parents too busy to play, to busy to properly support and balance their marriage and the fact that we were most likely spending more time with our grandparents after school than our own parents.
Posted by lauras on April 21, 2013 at 4:15 pm | permalink |
It’s kind of sad though. When you have the chance to be a kid, you should be a kid and enjoy your life. I was part of the Gen X grunge crowd and look back on my ratbag days with really fond memories and as a badge of honour. I have wonderful memories of a time in my life where I had no real responsibility and the world at my feet and I lived it to the full. I fear these kids are going to look back at the safe (and boring…let’s not deny it), lives they have lived and see how pointless it all was, and how little it has made them happy.
When I hear Gen Yers complaining about how hard it is now I have to laugh, because it really isn’t hard at all, and the things they complain about were the same issues that existed when I was their age (but worse because the economy was nowhere what it is now), I just assumed it was part of growing up and accepting the responsibilities of adulthood (I really did). I also went to a public school and was never given anything so I guess that fosters a different kind of attitude. If you’ve had the best of everything; your parents running you around everywhere to all of your extra-curricular activities (and being heavily involved in said activities) and buying you a car when you turn 18, you can only really come down. Maybe that’s what the issue really is.
Young people have been rebelling against their parents and their parent’s generation since the 50′s and that is what has spurred social and political evolution. It’s really weird that these kids want to be their parents…and it doesn’t bode well for any kind of real human evolution.
Get crazy gen Yers and let’s see some public action! Enjoy your lives…you only live once!
Posted by Leisha on April 22, 2013 at 8:05 pm | permalink |
BTW, I’m Australian so the economy stuff may not jell with Americans, but Australian Yers are really, really conservative and complain about how hard it is all the time. It’s not particularly hard (Australia’s economy is very strong right now), it’s just that they are used to enjoying a very high standard of life and having the best of everything, so the fact that they can’t buy the house they want at 22 years of age is cause for widespread angst that things have never been this tough. No, they’ve been tougher and your complaints are purely based on your inability to have exactly what you want when you want it. A little sacrifice is needed, and I honestly don’t think a lot of gen Yers know what the word sacrifice means.
Posted by Leisha on April 22, 2013 at 8:14 pm | permalink |
Oh man hear I go again. Okay I’m feeling bad about what I have just written and it has come off harsher than I intended. I actually work with several Gen Yers and they are lovely kids (if a little charmingly naïve). That’s one thing I have noticed, they are respectful and will always lend an ear for a chat. They do also seem to really value feedback and advice. I tend not to offer advice (particularly to young people) because it can be condescending, but I have had instances where I have offered advice to Gen Y colleagues in a respectful way and they have been really open to it. I was having a chat to my Gen Y cousin at Christmas time about his new job. I started to become quite enthusiastic about it with him (because he’s a good kid who deserves to succeed) and committed the sin…I told him “you should do this and do that”, “you should keep doing that because…”, “you should avoid doing that because…”. To my surprise he leapt up from the couch across the room and joined me on my couch and started listening intently and giving me examples of how he is doing these things. I felt like punching myself for being so condescending, but he was really open to it.
This is a wonderful thing about Gen Y. They do actually respect a ‘helpful’ opinion from their elders. On the other hand though, I have noticed that they won’t entertain people who speak negatively to them or push (what they deem to be) a useless point.
Posted by Leisha Young on April 22, 2013 at 9:04 pm | permalink |